Marketing Insider Group
OCTOBER 3, 2023
Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? It’s true—people who visit your about us page spend 22% more time on your site overall (on average) and are 5X more likely to make a purchase. In other words: If you’re not giving your about us page enough love, you could be losing out on revenue.
Aspiration Marketing
OCTOBER 3, 2023
In today's digital landscape, SEO and Content Marketing reign supreme, but navigating its intricacies can be daunting. We've explored various tools and strategies and found a new favorite in our book—HubSpot Marketing Hub. With its versatile toolkit and automation capabilities, HubSpot makes mastering SEO and the associated content creation more effortless than ever.
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Search Engine Land
OCTOBER 3, 2023
Last Thursday, Google finished rolling out the September 2023 helpful content update after a 14-day rollout. The update took 14 days to roll out, starting on September 14, 2023, and ending on September 28, 2022. It has been a few days since the rollout was completed, and we wanted to dig in a bit on the impact felt by this latest Google algorithm update.
CMO Network
OCTOBER 3, 2023
This year at Oracle CloudWorld, the company advanced its generative AI strategy across its cloud infrastructure, apps, and platforms. Exploring this year's announcements.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
OCTOBER 3, 2023
At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. 1. Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.
Martech
OCTOBER 3, 2023
Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
OCTOBER 3, 2023
The main motivation for Prime Day shopping this fall will be to get a head start on holiday shopping for family and friends. Fewer consumers say they will shop for themselves. A large majority (69%) expect to buy from brands they already know and are loyal to. The Amazon Prime Big Deals Days, coming up on October 10 and 11, represent an exclusive sales event for Prime members only.
Search Engine Land
OCTOBER 3, 2023
Fashion ecommerce is going through a period of change. Brands are under increasing pressure from consumers and market forces to become more sustainable and less wasteful, especially in fast fashion. As a result: Several brands are starting to charge customers for returning online purchases. Resale ecommerce, or “recommerce,” is growing quickly and entering the mainstream.
Martech
OCTOBER 3, 2023
The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. The company also enhanced Marketo and Workfront integration with a quick way to implement Review and Approval workflows between the two platforms.
Search Engine Land
OCTOBER 3, 2023
Microsoft Audience Ads has kicked off the fall with a series of new product updates. The tech giant said the purpose of these updates is to help advertisers achieve more results with less effort by helping them to create more engaging ads that are served to a higher-value audience. Here’s a breakdown of the latest developments in Microsoft Audience Ads: 1.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Social Media Examiner
OCTOBER 3, 2023
Are you up to date on changes from LinkedIn? Wondering which LinkedIn updates are important to marketers? In this article, we explore LinkedIn changes that affect your marketing. #1: LinkedIn Algorithm LinkedIn has recently updated its algorithm to further their vision to create an authentic, relationship-based platform. Our Take: Here are a few changes users […] The post LinkedIn Changes That Affect Marketers appeared first on Social Media Examiner.
Martech
OCTOBER 3, 2023
Managing resources is not just a buzzword; it’s the cornerstone of organizational success. But sometimes, the constant juggling act between overworked and underutilized team members can be exhausting. The key to successfully managing resources is a seamless workflow that maximizes output while keeping your team balanced and motivated. Join Chris O’Neal, Adobe’s expert on resource management strategy and learn how to unlock your team’s potential.
Content Marketing Institute
OCTOBER 3, 2023
What does it mean to build a truly audience-centric content strategy? For the National Multiple Sclerosis Society, it meant rethinking everything (in pursuit of a noble ultimate goal). Learn how they did it in this excerpt from Robert Rose’s new book.
Search Engine Land
OCTOBER 3, 2023
Managing resources is not just a buzzword; it’s the cornerstone of organizational success. But sometimes, the constant juggling act between overworked and underutilized team members can be exhausting. The key to successfully managing resources is a seamless workflow that maximizes output while keeping your team balanced and motivated. Join Chris O’Neal, Adobe’s expert on resource management strategy and learn how to unlock your team’s potential.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
OCTOBER 3, 2023
Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.
Search Engine Land
OCTOBER 3, 2023
In today’s data-driven era, regulations such as GDPR safeguard user privacy, while SEO professionals control what appears in search engine results. Despite ongoing changes in both fields, however, the relationship between data protection and SEO is not well-explored. This gap has devastating consequences, as personally identifiable information (PII) data indexed in search engines is instantly discoverable, harvestable and exploitable.
Kevin Indig
OCTOBER 3, 2023
Wix teams up with SE Ranking for 360° competitor insights Wix has added yet another industry-leading SEO tool to its ever-expanding App Market. Insights from SE Ranking can now be accessed straight from the Wix dashboard—giving you a deep understanding of who your website is competing with for clicks. Learn More So, it’s out: leaked documents in Google’s antitrust lawsuit confirm Google uses clicks in ranking.
Lynton Web
OCTOBER 3, 2023
In the modern sales landscape, leveraging the right tools is crucial for optimizing your sales processes. Integrating Sales Navigator with HubSpot is a powerful combination that can significantly enhance your sales outreach and management. How? Let’s dive into what Sales Navigator is, how to connect it to HubSpot, its features, benefits, and some tips for harnessing the power of integrated sales tools.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Set Up
OCTOBER 3, 2023
At Set up , we talk to a variety of Marketing experts in various industries who, surprisingly, share similar challenges, schools of thought, and advice. Showing that no matter where you are in your journey or what company you work for, you are not alone, and marketers gain value by sticking together. The latest in our industry blog interview series is a look at the Higher Education industry landscape.
SmartBrief - Marketing
OCTOBER 3, 2023
One of the biggest trends in Hollywood of late is crossover events that involve different intellectual properties. This strategy – which can be applied in brand partnerships – has come to the forefront because producers are able to leverage the popularity of separate franchises to create buzz and attract a wider audience. Superhero movies involving the Avengers and the Justice League immediately come to mind.
Use Insider
OCTOBER 3, 2023
Meet Bruno Bruno Dias is a Product Manager at Cogna, a private educational company founded in Brazil. Find out why Bruno entered the world of product management, how Cogna uses the Insider platform, and what he’s learned during his career. 1. Can you tell us about yourself and the career experiences that brought you to where you are today? I’ve always been interested in technology, and I love solving complex problems.
Bannerflow
OCTOBER 3, 2023
The social media landscape is ever-evolving and marketers need to stay updated to get the best results. In order to help you stay on track, we’ve put together some of the latest updates to social media platforms in the past few weeks.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Use Insider
OCTOBER 3, 2023
Meet Bruno Can you tell us about yourself and the career experiences that brought you to where you are today? I’ve always been interested in technology, and I love solving complex problems. Growing up, I would dismantle and reassemble different tech products to understand their mechanics. I wanted to learn more about the companies that built the products and understand how they made them so efficient.
Traackr
OCTOBER 3, 2023
Learn about the 3 key elements needed for a good influencer brief, and get a free template to work off of!
Welcome Software
OCTOBER 3, 2023
No sign of things slowing down as we head into the last quarter of 2023. Optimizely Feature Experimentation has seen tremendous uptake as businesses seek efficiencies like returns reduction, increased personalization, and improved omnichannel experiences. Further to this, we have welcomed hundreds of customers as they migrate away from the soon-to-be shuttered Google Optimize.
Buffer Marketing
OCTOBER 3, 2023
Instagram came into my life — and business — like a breath of fresh air. After many years of trying to get Facebook to surface my content in feeds and a brief, failed dalliance with LinkedIn, I discovered the joys of Instagram. It felt like a friendlier corner of the internet, where I stumbled upon like-minded souls. Most importantly, my Instagram account started driving clients to my business, Beyond the Kitchen Table , despite my relatively modest following (as I write this, I ha
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
OCTOBER 3, 2023
It’s been just over a year since Komet USA, an American-based subsidiary of the German company that manufactures dental instruments, has been practicing agile marketing. I had the pleasure of training their marketing team in 2022, and I recently had a chance to catch up with their CEO (and former head of marketing), who made it all possible. Mercedes Aycinena learned about agile when she previously worked at a specialty pharma services company and found it effective for prioritizing work.
Sprout Social
OCTOBER 3, 2023
You’re regularly analyzing your social media performance and getting some interesting insights. But how do you communicate those insights to relevant stakeholders? Not everyone’s an analyst who can easily make sense of the data to extract actionable information. That’s where data visualization comes in, helping you make data more understandable for everyone involved.
Welcome Software
OCTOBER 3, 2023
The biggest difference between our legacy Full Stack experimentation solution and Feature Experimentation is that all experiments, targeted deliveries, and Multi-armed Bandits (MABs) are based on feature flags. By eliminating the legacy A/B Tests in favor of Rules Engine and A/B Test rules, all A/B Tests are essentially Feature Tests (from legacy), and winning variations can be rolled out without developer involvement.
Marketing Insider Group
OCTOBER 3, 2023
The saying still holds true: You could hide a body on page 2 of Google, and no one would ever find it. That’s because over 90% of searchers stay on the first page, while less than 1% click on second-page results. So, what should you do if your traffic still sucks despite your search engine optimization efforts ? Though effective SEO is a long-term play, we’ve got the best SEO tips to immediately improve your page position.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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