Search Engine Roundtable
NOVEMBER 4, 2022
Google has published on the Search Off The Record podcast, which was a recording from brightonSEO session, where John Mueller of Google said that he believes that over time, links as a ranking factor will be not as important and not as big as a ranking factor as it is today.
Hubspot Marketing
NOVEMBER 4, 2022
The holiday season is around the corner, so it's time for marketers everywhere to gear up for Black Friday. From optimizing your website to launching outstanding deals and giveaways — there's a lot that marketers need to account for. If you're unsure what to do, here are nine marketing strategies that will wow your customers and boost your company's revenue.
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Content Marketing Institute
NOVEMBER 4, 2022
Too many marketers fall into the trap of making search the foundation of their content marketing. Here’s why that doesn’t work and why you should be thinking about content discovery.
Search Engine Roundtable
NOVEMBER 4, 2022
Google's John Mueller said that the size of your header tags, i.e. H1s, H2s, etc, does not matter for SEO or ranking purposes. John said it might matter for users and conversions but for SEO, nope.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
AWeber
NOVEMBER 4, 2022
Less than two years after acquiring newsletter platform Revue, Twitter is now planning on closing it by the end of this year, leaving its over 30,000 users scrambling to find an alternative. When Elon Musk’s purchase of Twitter finally concluded on October 27, 2022 experts speculated that there would be some major changes. No one was shocked when he immediately fired the CEO and other longtime top executives.
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Aspiration Marketing
NOVEMBER 4, 2022
Social media is everywhere, and it isn't going anywhere. So even if your products and services are decidedly "low tech," you need to have a social media presence. With a well-planned social media campaign, you create brand awareness, lay the foundation upon which to build a community, and drive sales. To help you in acing a social media strategy, here are 15 impactful social media ideas to start your creative juice flowing and inspire you to create your own campaign ideas.
Martech
NOVEMBER 4, 2022
Marketo’s Dynamic Chat updates were aimed at improving user experience — from minor updates like automating meeting links within calendar invites to more major updates like allowing new data types to use more fields. The October release continues a series of Dynamic Chat chatbot enhancements. Previous chatbot enhancements are here. The release of Dynamic Chat is discussed here.
Calvyn Lee Blog
NOVEMBER 4, 2022
Indonesia is located in Southeast Asia, and it is the largest island country in the world that consists of more than 17,000 islands. Indonesia is the 14th largest country and one of the most populous Muslim-majority areas around the globe. This country is known for cultural diversity and religious pluralism, which is reflected in its motto: “Unity in diversity”.
Hootsuite
NOVEMBER 4, 2022
Wake up, companies: Worker power is growing. Everyone’s hopping jobs, demanding livable wages (gasp—the audacity!), and leaving toxic workplaces in the dust. Jumping to new companies is a popular exit path, but some workers are going the freelance route, or more radically, quitting with no plan at all. When you’re hiring, you’re not only competing with other companies, but also with being your own boss and just vibing at home.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Hubspot Marketing
NOVEMBER 4, 2022
If you've received an email from someone claiming to have hacked your account, don't panic. It's important to stay calm and take the necessary steps to protect yourself and your data. This blog post will provide sample emails you can send to your contacts after being hacked. We will also share tips on protecting yourself from future hacking attempts.
Search Engine Roundtable
NOVEMBER 4, 2022
Google's John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. John said on Twitter "don't focus on keywords & "search volume" lists like this, they'll lead you into mediocracy.
Zumvu
NOVEMBER 4, 2022
To create an effective hashtag marketing strategy, you must know the meaning of a hashtag, best tactics, types of hashtags and use on different social media platforms.
Search Engine Roundtable
NOVEMBER 4, 2022
Google is now redirecting some (or all) of those trying to edit their business profiles in the Google Business Profile manager to the Google Search interface. You can still manage to get in there but on first click, you are taken to Google Search to manage your business.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Journal
NOVEMBER 4, 2022
Learn how you can use machine learning's progress in relevancy to help you tailor your link building strategy. The post Smarter Link Building: How To Use Machine Learning To Accelerate Organic Growth appeared first on Search Engine Journal.
Search Engine Roundtable
NOVEMBER 4, 2022
Here is a recap of what happened in the search forums today.
Search Engine Journal
NOVEMBER 4, 2022
Learn the fundamentals of Google Shopping and explain everything you’ll need to get up and running on the world’s most popular retail search engine. The post Google Shopping Free Listings: An In-Depth Guide appeared first on Search Engine Journal.
Search Engine Roundtable
NOVEMBER 4, 2022
Microsoft Bing seems to be testing animated ads in the Bing image search interface. The ads look like an interactive banner ad of some sort, based on your query.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Search Engine Land
NOVEMBER 4, 2022
Creators can now co-stream live videos with their friends on Twitch and TikTok. The new YouTube feature is called Go Live Together, and it’s rolling out over the next couple of weeks. Not new. The new feature is compared to TikTok’s multi-guest and Twitch’s Guest Stars. YouTube’s newest addition Go Live Together can only be accessed through the YouTube app, which all parties must have installed.
Search Engine Journal
NOVEMBER 4, 2022
Scarcity drives marketing. Learn how to use it in your strategy to drive leads, sales, and more. The post Scarcity Marketing & The Fear of Missing Out [Podcast] appeared first on Search Engine Journal.
Duct Tape Marketing
NOVEMBER 4, 2022
5 Ways to Start Using AI in Your Marketing Today written by Editor read more at Duct Tape Marketing. AI is the future of marketing. According to a study by Quantcast and Forbes , AI helps marketers to boost sales, increase customer retention, and succeed at new product launches. This post will provide you with practical and useful examples to understand a bit more about AI and how it can help your marketing team do all of that and more.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Roundtable
NOVEMBER 4, 2022
To start things off, I quickly covered the monthly Google webmaster report. Google also had some big unconfirmed update on or around October 28th. Google confirmed a search bug with top stories.
Duct Tape Marketing
NOVEMBER 4, 2022
5 AI tools every content marketing pro should use today written by Editor read more at Duct Tape Marketing. The global market value of artificial intelligence (AI) in the marketing world is projected to reach over half a trillion dollars by 2024. There is an AI tool out there for almost any marketing need, and the stat above proves that these tools will grow and develop to offer even more value to marketers and small business owners.
Search Engine Land
NOVEMBER 4, 2022
Apple is currently holding discussions with advertising partners and MLS sponsors with the plan to launch next February. The push for more ad space. Apple has been pushing aggressively lately to generate more demand and ad space for advertisers. Four new Apple Search Ad placement options New Apple ad spots are coming by the end of the year Apple’s ad business may reach $6 billion by 2025.
Digital Marketer
NOVEMBER 4, 2022
Affiliates are important to have, if you own a business (brick-and-mortar or online). Nowadays, in the online realm, you and your business will need all the publicity that you can get. That’s where affiliates come in! With affiliates, you’ll be able to spread the word further about your product or service. One of the best ways to go further with affiliates is to have them produce long-form content.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Land
NOVEMBER 4, 2022
With Amazon’s October Prime Early Access Sale in the books, Amazon advertisers need to fine-tune their strategy for the core stretch of Q4. Part of that planning revolves around: Mapping out how budgets will be spent over the final month and a half of the year. Which days to push the pedal most on. We dug deep into the more than $400 million in Amazon ad spend under management annually at Tinuiti (my employer) to: Quantify what we’ve seen in the past and better estimate what might happen this go
OnPassive Marketing
NOVEMBER 4, 2022
Audio editing has been a tough and time-consuming job for the past 20 years. It requires patience, precision, and an artist’s ear. But with the recent development of artificial intelligence , some audio editing software can now do the work of a professional sound engineer. So what will be the best software for audio editing in 2023? The Basics Of Audio Editing.
Search Engine Land
NOVEMBER 4, 2022
In my 20 years of experience, I’ve seen the inner workings of countless marketing teams. I’ve observed what works and what doesn’t. Most importantly, I’ve witnessed how an organization’s structure and culture can immediately impact campaign performance. And I’ll admit, it’s frustrating sometimes to watch companies trip over themselves based on the team structure they’ve put in place.
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