yorCMO
DECEMBER 15, 2022
In companies of all sizes, marketing and sales teams often aren’t fully integrated, but this issue is significantly more prevalent in small businesses and startups. Here are 7 actions you can take to begin achieving marketing-sales alignment within your small business today. The post Marketing and Sales Tips For Starters appeared first on yorCMO.
Aspiration Marketing
DECEMBER 15, 2022
We all know that social media is a powerful tool for businesses - it allows you to reach a large number of people with your message and can help build brand awareness and loyalty. But what many companies need to realize is that social media can also convey your brand personality, which is a highly effective way to connect with your customers on a deeper level.
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Sprout Social
DECEMBER 15, 2022
If you’re tired of reading generic advice on how to create effective sponsored content, you’re in the right place. You already know that the first step for creating sponsored posts is to know your audience. There’s no need to repeat it. It’s time to expand your knowledge into something more actionable. In this comprehensive guide about sponsored posts, you’ll learn best practices, discover strategies, get resources and find inspiration for your social media campaigns.
Hootsuite
DECEMBER 15, 2022
Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that meet your criteria. Ready to find the audience of your dreams? Read on to learn how to create a Lookalike Audience for your Facebook ads , plus tips that will help you find the best match.
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Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Social Media Examiner
DECEMBER 15, 2022
Want your content to rank higher in search? Looking for a proven strategy to follow? In this article, you’ll discover how to improve your Google search rank. Why Do Social Marketers Need SEO? Instagram, Facebook, TikTok, Twitter, YouTube, and Pinterest all have their own in-platform search tools. If you’re a social marketer, you already know […].
Search Engine Roundtable
DECEMBER 15, 2022
Google began rolling out a revised link spam update on December 14, 2022 named the December 2022 link spam update. This update is new in that it uses SpamBrain AI to "detect both sites buying links, and sites used for the purpose of passing outgoing links," and not just "detect spam directly," Google said.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
DECEMBER 15, 2022
Running large-scale SEO campaigns, handling PPC or social campaigns for large enterprises? Read this guide to fully understand the difference between SaaS enterprise and B2B. The post What Is Enterprise SaaS? (With Examples) appeared first on Search Engine Journal.
Search Engine Roundtable
DECEMBER 15, 2022
Google is shutting down the Google Question Hub feature on January 15, 2023 - a month from today. Google officially launched Question Hub in the US two years prior, but this feature was live since 2018, limited to India (Hindi, English), Indonesia (Bahasa Indonesia), and Nigeria (English).
CopyBlogger
DECEMBER 15, 2022
Getting into the habit of achieving your writing goals is similar to any other type of practice. If you’re pragmatic, Continue Reading. The post 4 Steps to Achieve Your Big Writing Goals (By Focusing on Small Ones) appeared first on Copyblogger.
Search Engine Land
DECEMBER 15, 2022
Google has made significant changes to its Quality Rater Guidelines (QRG) for search. While Google updates this document several times per year, the latest version, updated today , came with notable changes to the structure of the document, with many new sections and tables added and a total of 11 new pages worth of content. . While there are dozens of important details about what changed, arguably the most important change was the introduction of the letter E to the start of the popular acronym
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David Meerman Scott
DECEMBER 15, 2022
Fifty years ago this week, the historic Apollo 17 mission sent humans to the moon for the last time (so far). It’s super cool that also this week, the Orion spacecraft of the Artemis I mission successfully returned to Earth after traveling to the Moon. Both missions, 50 years apart, were triumphs for NASA.
Hootsuite
DECEMBER 15, 2022
You’ve seen the name pop up again and again on Twitter: Mastodon. Usually, it’s from people making grand claims about Twitter’s future and declaring that they’re leaving the app. Next to the name is a URL, a slightly different profile picture, and maybe a screenshot of a platform you’ve never seen before. You’ve been racking your brain trying to figure out what Mastodon is, how it works, and whether you should be on it, too.
Search Engine Land
DECEMBER 15, 2022
Google has updated its search quality raters guidelines for the second time in 2022, only four and a half months since its last update in July 2022. This revised document has some substantial changes to E-A-T, by adding an extra E to E-A-T for “experience.” The document is now about nine-pages longer, adding up to 176 pages up from 167 pages in the previous version.
Search Engine Roundtable
DECEMBER 15, 2022
Google Search has been super busy with tons of unique and different interfaces for shopping and product-related search results. Here is one, that I am honestly not sure is new because I can replicate it, that shows product information boxes that can be tapped on and more information slides in.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Kuno Creative
DECEMBER 15, 2022
By 2023, it’s estimated that 25% of organizations will have a Chief Revenue Officer. While a nod to making revenue growth a priority, the rise of this role is a testament to analyzing and optimizing a company’s full revenue cycle to achieve sustainable growth.
Search Engine Roundtable
DECEMBER 15, 2022
Here is a recap of what happened in the search forums today.
Martech
DECEMBER 15, 2022
If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the experiences and content that are appropriate depending on how advanced the prospect is in the buyer’s journey. This means organizing a strategy around the various levels of engagement that your marketing team reaches with their target.
Search Engine Roundtable
DECEMBER 15, 2022
Google now allows users to upload videos to their local reviews on mobile. Videos uploads were added to the desktop interface in 20216, but now you can upload videos, in addition to photos, on the mobile interface.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Sprout Social
DECEMBER 15, 2022
The other day, I saw something unexpected. After a customer issue, my dad’s immediate and first reaction was to get help through social media. He was having issues with a company’s web app and his first thought wasn’t to call their support line, or even leverage their web chat, instead it was to message them on Instagram. We often think social media belongs to Millenials and Gen Z, but everyone is using it.
Search Engine Journal
DECEMBER 15, 2022
Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for. The post Google E-E-A-T: How To Demonstrate First-Hand Experience appeared first on Search Engine Journal.
Scoop.it!
DECEMBER 15, 2022
Growing your email list can be challenging but engaging your newly onboarded email subscribers is even more difficult. People are quick to leave if they don’t get any value from staying subscribed to your email list. To prevent that from happening, you have to keep the users engaged and make their subscriptions worthwhile. It’s all about sending the right messages to the right people at the right time to keep them engaged and subscribed to your list.
Search Engine Roundtable
DECEMBER 15, 2022
Google has recently added a new option to the Google Business Profile settings to remove that business profile. It is named "Removed Business Profile" and will allow you to mark a business as closed or permanently remove the business.
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Land
DECEMBER 15, 2022
As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . In this article, we will discuss the most significant search, digital marketing and consumer trends, along with the must-haves for search marketers in 2023. .
Martech
DECEMBER 15, 2022
It seems as if we have been thinking about Holiday 2022 since we put the decorations away last year. But now it’s time to get serious. By now, you likely have either locked down all of your holiday campaigns or set up a promotion schedule. But there’s one thing you might have overlooked — converting your streams of holiday shopping abandoners into customers.
Search Engine Journal
DECEMBER 15, 2022
Google Analytics 4 (GA4) is rolling out built-in functionality that allows users to generate landing reports. The post Google Analytics 4 Rolling Out Built-In Landing Page Report appeared first on Search Engine Journal.
Many Chat
DECEMBER 15, 2022
Sick of running Messenger contests that only attract time-wasters and tire-kickers? Kerry Fitzgibbon of Kerry Fitzgibbon Digital has developed a proven contest strategy using Manychat and Recurring Notifications (RNs) to drive more sales – even before the competition winner is announced! Here’s a deep dive into this strategy, and the results it achieved.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Lynton Web
DECEMBER 15, 2022
Meeting your business goals requires the right technology, and for many organizations, that means onboarding HubSpot. But implementing the platform isn’t easy. HubSpot’s software is advanced, and if you have no experience with it, you may feel overwhelmed, leading to mistakes. Without a certified agency or expert on your side, those errors can quickly multiply and derail your implementation.
SMA Marketing
DECEMBER 15, 2022
Digital marketing is not just for online businesses. Brick-and-mortar locations can also use the power of digital marketing to drive new business. Consumers today use the internet for more than just online shopping. In fact, most consumers will visit a brick-and-mortar location's website before they head into the store. Businesses that learn to use digital marketing for their physical locations will see an increase in sales and customer loyalty.
Industrial Marketer
DECEMBER 15, 2022
Marketing videos is quickly replacing many of the traditional ways that industrials promote their business. In fact, 87% of B2B marketers say video has increased their website traffic. As more and more people are spending more time online, the marketing world is reinventing itself in the digital playing field. The pandemic sped up this reinvention, Read more » The post 5 Ways Marketing Videos Can Help Industrial Businesses Reach Their Target Audiences appeared first on Industrial Marketer.
Martech
DECEMBER 15, 2022
It was a boom year for sports sponsorships, especially for women athletes. Sponsorship deals for female athletes grew 20% year-over-year in 2022, according to sports and entertainment intelligence platform SponsorUnited. Brands leveraged these partnerships through digital channels, including social media, where sponsorships of women athletes saw a 70% boost in engagement this year.
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Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
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