Aspiration Marketing
APRIL 8, 2025
In 2009, HSBC Bank had to rebrand its entire global private banking operations after its slogan "Assume Nothing" was mistranslated in various countries as "Do Nothing." This costly blunder illustrates how tricky multilingual marketing can be. Think about it: you've built a strong brand and are ready to expand globally, but suddenly your message gets lost in translation (literally!).
Martech
APRIL 8, 2025
AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. While the technology delivers on those promises, it’s also raising new questions: Will AI replace agency roles? Should clients expect lower costs as workflows become automated?
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Sprout Social
APRIL 8, 2025
Influencers and creators are no longer confined to the realm of social media feeds; theyre stepping into the entertainment world, playing a crucial role in IRL events. They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Live activations are becoming cultural moments that take up considerable social chatter.
Martech
APRIL 8, 2025
Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The “2025 Coveo Customer Experience Relevance Report” (registration required) examined evolving digital customer experiences and found room for improvement in search results, content recommendations, AI-powered self-help and inconsistent customer experiences across channels.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
The Marketing Operations Leader
APRIL 8, 2025
In this edition: Easy breakdown of GTM tech responsibilities & teams Your AI-powered email strategy is useless if you can’t reach the inbox (Guide to stay out of the promotions tab and podcast episode) Exclusive For Paid Subscribers : How to Get Leadership Buy-In for Behind-The-Scenes Ops and Tech Projects Imagine gaining 5 hours back each week.
Sprout Social
APRIL 8, 2025
A picture is worth a thousand wordsbut on Pinterest, a video could be worth far more. As one of the fastest-growing social media networks, according to Statista, Pinterest has evolved significantly. One of the platforms biggest innovations was the introduction of Pinterest videos in late 2018, which now play a major role in Pinterest marketing. Thanks to their vibrant storytelling powers and rich visuals, Pinterest videos dont just catch the eyethey get people to buy.
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SmartBrief - Marketing
APRIL 8, 2025
Think about the brands you trust most. I bet you can picture their logos, recall their slogans and even describe how they make you feel. In essence, these are the key building blocks of every brand identity. Regardless of your industry, brand identity is more important than ever. It’s a psychological tool that influences how customers see your business and whether they consider you trustworthy.
Hubspot Marketing
APRIL 8, 2025
The internet is full of opinions. But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. As one of the most visited sites in the world, it holds thousands of communities and the best answers to countless Google searches.
SocialPilot
APRIL 8, 2025
Bluesky is having a moment. Once the quiet alternative to X/Twitter, its now grabbing attention for all the right reasons like steady growth, active users, and a refreshing take on what social media can be. Whether you’re a brand exploring new platforms, a marketer tracking trends, or just curious about whats really going on behind the scenes, the numbers tell a compelling story.
Hubspot Marketing
APRIL 8, 2025
The internet is full of opinions. But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. As one of the most visited sites in the world, it holds thousands of communities and the best answers to countless Google searches.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Social Media Examiner
APRIL 8, 2025
Tired of using outdated or irrelevant headshots? Wondering how to create a mix of professional-quality headshots without hiring a photographer? In this article, you'll discover how to generate realistic AI headshots that look like you for use in marketing, social media, and business applications. Why Marketers and Entrepreneurs Should Care About AI Headshots AI-generated headshots […] The post Get Accurate AI Headshots: How to Create Your Flux LoRA appeared first on Social Media Examiner.
Marketing Insider Group
APRIL 8, 2025
Multi-channel marketing involves using multiple channels to reach and engage with supporters, allowing them to interact with your organization in their preferred way. This strategy is critical as nonprofit organizations connect with their audiences spanning a variety of preferred platforms, with some donors preferring email, others scrolling through social media, and some enjoying the face-to-face contact of in-person events.
Set Up
APRIL 8, 2025
Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. With agentic AI systems driving automation, fintech innovations setting new standards, and post-pandemic digital acceleration cementing permanent shifts in behavior, the financial marketing landscape is evolving at a rapid speed.
verse.ai
APRIL 8, 2025
Your Guide to Creating an Omnichannel Customer Experience for Home Services Customers expect more than just great servicethey expect it to be fast, seamless, and consistent across every touchpoint. In fact, 80% of customers value their experience with a company as much as its products or services. Whether youre running a home services or home building company, a mortgage business, or a real estate team, the way you communicate with customers has become just as important as the service you provid
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
SocialPilot
APRIL 8, 2025
The idea must have crossed the head of every single person on Twitter – how to verify my Twitter account? There is something about that blue tick. Isnt it? The very thought of standing out as a celebrity on Twitter among 611 million monthly active users worldwide is nearly unearthly. So, how to get that coveted symbol of approval? It’s simple really.
Traackr
APRIL 8, 2025
Discover how leading brands are transforming fragmented creator marketing into a scalable, performance-driven system.
Hubspot Marketing
APRIL 8, 2025
While billionaires hoard water rights and investors play Monopoly with farmland, one 20-something founder is trying something completely different: creating water from thin air. Meet Augustus Doricko, the CEO of Rainmaker a Southern California startup using drone-based cloud seeding to artificially increase rainfall over drought-stricken farmland. If it sounds like science fiction, thats because it kind of is.
Buffer Marketing
APRIL 8, 2025
Remember good old chronological news feeds? Back in the early days of Facebook, circa 2006 or so, posts were shown pretty much in order of recency when you opened up the social media platform. Well, things look a bit different nearly twenty years later. What started as a place for sharing updates and photos with friends and family — putting the ‘social’ in social media — has grown into a full-fledged content platform.
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
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