Martech

FEBRUARY 13, 2025

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. The use cases analyzed were carefully selected from our Martech Supergraphic, which tracks trends in marketing technology.

Transform 139

Transform Copywriting Marketing Marketers 139

Aspiration Marketing

FEBRUARY 13, 2025

With over 2.6 billion monthly active users, the potential reach YouTube offers is staggering. However, harnessing this power isn't without its challenges. Managing a YouTube channel involves much more than simply uploading videos. It requires meticulous attention to detail, strategic planning, and constant optimization to ensure your content reaches the right eyes and drives meaningful engagement.

Management 172

Management Social Media Marketing Content Marketing Marketers 172

Martech

FEBRUARY 13, 2025

HubSpot unveiled a whopping 111 updates last month, and weve identified the 14 most impactful changes to optimize your teams performance and strategy. HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. From upgrading ticketing systems and marketing automation, to improving your ability to analyze campaign impact and comply with data privacy regulations, these updates will give you better team

CRM 106

CRM Health Transform Management 106

Social Media Examiner

FEBRUARY 13, 2025

Tired of your content getting lost in social media noise? Wondering how top creators consistently produce videos that get noticed? In this article, you'll learn a proven methodology for dissecting successful content formats and adapting them to your own niche. Why Video Storytelling Matters for Marketers With 5 billion people on social media platforms today, […] The post Viral Short-Form Video Formats for 2025 appeared first on Social Media Examiner.

Social Media Marketing 99

Social Media Marketing Marketing Marketers 99

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Buffer Marketing

FEBRUARY 13, 2025

As a consultant, having a flow of high-quality clients is a must for steady, sustainable business growth (and making the rent every month). Thankfully, LinkedIn can make this a whole lot easier. While many lead generation channels need constant investment in ads or sales (things that solo consultants often don’t have the budget for), LinkedIn offers a way to bring new clients to you.

Transform 85

Transform Thought Leadership CMO Analytics 85

Sprout Social

FEBRUARY 13, 2025

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too.

Gen Z 77

Gen Z Branding Fashion Retail 77

Martech

FEBRUARY 13, 2025

Most brands replace their martech tools within five years, according to the most recent MarTech Replacement Survey. chasing better features, integration and ROI. But selecting the right platform isnt just about finding the best software its about building a partnership that lasts. The traditional request for proposal (RFP) process, while necessary, is often flawed, leading to lengthy evaluations, rushed decisions and regret at renewal time.

CRM 73

CRM Price Customer Journey Branding 73

SocialPilot

FEBRUARY 13, 2025

Imagine this: Youre scrolling through different brands, contemplating a purchase. Two brands catch your eyeone with hundreds of glowing social media reviews and another with none. Which would you trust? Undoubtedly, the first one and 93% of consumers said the same thing: that social reviews influence their purchasing decisions. In 2025, social media reviews will influence your business more than ever before.

User-Generated 65

User-Generated Management Food Non-Profit 65

Duct Tape Marketing

FEBRUARY 13, 2025

Why Storytelling is the Most Powerful Business Skill (and How to Master It) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Mike Ganino In this episode of the Duct Tape Marketing Podcast, I interviewed Mike Ganino, a keynote speaker, storytelling expert, and the author of Make a Scene. Mike has helped shape viral TEDx talks, launch bestselling books, and coach leaders at Disney, Netflix, and Adobe to become dynamic, magnetic performers.

Transform 71

Transform Communications Energy Finance 71

The LeadG2 Blog

FEBRUARY 13, 2025

In today's digital landscape, a high-impact website is crucial for media organizations aiming to boost sales and generate high-quality leads. Discover how to optimize your site to convert prospects into loyal customers. The Role of a Powerful Website in Media Sales Strategy In the competitive world of media marketing , having a robust online presence is no longer optional; it's essential.

Advertisers 68

Advertisers Advertising Branding Customer 68

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

SocialPilot

FEBRUARY 13, 2025

Did you know that the number of people researching for businesses using Google Reviews has gone up from 63% in 2020 to a whopping 81% in 2024? Thats quite a significant increase, and it clearly signals the importance of Google reviews for businesses. While positive Google reviews can help businesses build social proof, bad reviews can quite literally make them non-existent.

Food 65

Food User-Generated PR Management 65

SMA Marketing

FEBRUARY 13, 2025

Like it transformed personal communication 25 years ago, email has revolutionized how colleges and universities connect with students. Although some people now neglect their inboxes, overwhelmed by the clutter, email is still one of the most essential communication tools, particularly in higher education. Successful email marketing is highly personalized, data-driven, and optimized for engagement.

Email Marketing 52

Email Marketing Transform Education Communications 52

Content Marketing Institute

FEBRUARY 13, 2025

Ever stopped to ask why your brand uses an editorial calendar? Marketing maverick Ryan Brock thinks its about time you do and offers up an alternative that can deliver content ROI more quickly.

Marketing Strategy 71

Marketing Strategy Marketing Marketers Branding 71

Zumvu

FEBRUARY 13, 2025

In 2025 push notifications have become a cornerstone of modern digital marketing in helping businesses engage their audiences with timely and personalized messages.

Digital Marketing 52

Digital Marketing Marketing Marketers 52

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Welcome Software

FEBRUARY 13, 2025

Six revisions deep into an AI-generated blog post and it still sounds like a robot wrote it. You know the kind: "Leveraging synergistic solutions." "Empowering dynamic innovation." "Revolutionizing paradigm shifts." The problem isn't just about generating more content, it's about generating on-brand content. Marketing teams are stuck between two frustrating options: AI that can produce content at scale but gets the details wrong Manual processes that are accurate but painfully slow Enter retriev

User-Generated 52

User-Generated Customer Journey Fashion Marketing 52

Lusha

FEBRUARY 13, 2025

Prospecting as you know it is a thing of the past. And thats a good thing because up until now, anyone in B2B sales or marketing has been up against some pretty major obstacles. Finding the right leads takes forevermanual searches, endless filtering, and sifting through incomplete or outdated data make the whole process frustratingly slow. And lets be honest, way too much time is wasted chasing the wrong prospects before realizing they were never a fit in the first place.

Transform 52

Transform Place Customer Marketing 52