Thu.Feb 13, 2025

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What is YouTube Studio, and How Does it Help My Channel?

Aspiration Marketing

With over 2.6 billion monthly active users, the potential reach YouTube offers is staggering. However, harnessing this power isn't without its challenges. Managing a YouTube channel involves much more than simply uploading videos. It requires meticulous attention to detail, strategic planning, and constant optimization to ensure your content reaches the right eyes and drives meaningful engagement.

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The top 50 genAI use cases in marketing

Martech

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. The use cases analyzed were carefully selected from our Martech Supergraphic, which tracks trends in marketing technology.

Transform 139
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Viral Short-Form Video Formats for 2025

Social Media Examiner

Tired of your content getting lost in social media noise? Wondering how top creators consistently produce videos that get noticed? In this article, you'll learn a proven methodology for dissecting successful content formats and adapting them to your own niche. Why Video Storytelling Matters for Marketers With 5 billion people on social media platforms today, […] The post Viral Short-Form Video Formats for 2025 appeared first on Social Media Examiner.

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The 14 best HubSpot updates from January 2025

Martech

HubSpot unveiled a whopping 111 updates last month, and weve identified the 14 most impactful changes to optimize your teams performance and strategy. HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. From upgrading ticketing systems and marketing automation, to improving your ability to analyze campaign impact and comply with data privacy regulations, these updates will give you better team

CRM 104
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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LinkedIn is my #1 Source of New Clients as a Consultant — Here's My Exact Process

Buffer Marketing

As a consultant, having a flow of high-quality clients is a must for steady, sustainable business growth (and making the rent every month). Thankfully, LinkedIn can make this a whole lot easier. While many lead generation channels need constant investment in ads or sales (things that solo consultants often don’t have the budget for), LinkedIn offers a way to bring new clients to you.

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Why most martech RFPs fail and how to get vendor selection right

Martech

Most brands replace their martech tools within five years, according to the most recent MarTech Replacement Survey. chasing better features, integration and ROI. But selecting the right platform isnt just about finding the best software its about building a partnership that lasts. The traditional request for proposal (RFP) process, while necessary, is often flawed, leading to lengthy evaluations, rushed decisions and regret at renewal time.

CRM 72
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Social Media Reviews – A Comprehensive Guide (2025)

SocialPilot

Imagine this: Youre scrolling through different brands, contemplating a purchase. Two brands catch your eyeone with hundreds of glowing social media reviews and another with none. Which would you trust? Undoubtedly, the first one and 93% of consumers said the same thing: that social reviews influence their purchasing decisions. In 2025, social media reviews will influence your business more than ever before.

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Post Performance Report: Brands building a presence on unexpected platforms

Sprout Social

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too.

Gen Z 68
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Boost Media Sales with a High-Impact Website

The LeadG2 Blog

In today's digital landscape, a high-impact website is crucial for media organizations aiming to boost sales and generate high-quality leads. Discover how to optimize your site to convert prospects into loyal customers. The Role of a Powerful Website in Media Sales Strategy In the competitive world of media marketing , having a robust online presence is no longer optional; it's essential.

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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Why Are Google Reviews Important for Local Businesses? Challenges & Solutions

SocialPilot

Did you know that the number of people researching for businesses using Google Reviews has gone up from 63% in 2020 to a whopping 81% in 2024? Thats quite a significant increase, and it clearly signals the importance of Google reviews for businesses. While positive Google reviews can help businesses build social proof, bad reviews can quite literally make them non-existent.

Food 64
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Why Storytelling is the Most Powerful Business Skill (and How to Master It)

Duct Tape Marketing

Why Storytelling is the Most Powerful Business Skill (and How to Master It) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Mike Ganino In this episode of the Duct Tape Marketing Podcast, I interviewed Mike Ganino, a keynote speaker, storytelling expert, and the author of Make a Scene. Mike has helped shape viral TEDx talks, launch bestselling books, and coach leaders at Disney, Netflix, and Adobe to become dynamic, magnetic performers.

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Email Marketing Best Practices for Higher Ed

SMA Marketing

Like it transformed personal communication 25 years ago, email has revolutionized how colleges and universities connect with students. Although some people now neglect their inboxes, overwhelmed by the clutter, email is still one of the most essential communication tools, particularly in higher education. Successful email marketing is highly personalized, data-driven, and optimized for engagement.

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Should You Throw Out Your Editorial Calendar in Favor of This Marketing Strategy? [Video]

Content Marketing Institute

Ever stopped to ask why your brand uses an editorial calendar? Marketing maverick Ryan Brock thinks its about time you do and offers up an alternative that can deliver content ROI more quickly.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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1 Best Push Notification Software amp;amp; Tools in 2025

Zumvu

In 2025 push notifications have become a cornerstone of modern digital marketing in helping businesses engage their audiences with timely and personalized messages.

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Want better AI content? Your marketing team needs RAG

Welcome Software

Six revisions deep into an AI-generated blog post and it still sounds like a robot wrote it. You know the kind: "Leveraging synergistic solutions." "Empowering dynamic innovation." "Revolutionizing paradigm shifts." The problem isn't just about generating more content, it's about generating on-brand content. Marketing teams are stuck between two frustrating options: AI that can produce content at scale but gets the details wrong Manual processes that are accurate but painfully slow Enter retriev

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Introducing AI Recommendations: Your Personal Prospecting Assistant

Lusha

Prospecting as you know it is a thing of the past. And thats a good thing because up until now, anyone in B2B sales or marketing has been up against some pretty major obstacles. Finding the right leads takes forevermanual searches, endless filtering, and sifting through incomplete or outdated data make the whole process frustratingly slow. And lets be honest, way too much time is wasted chasing the wrong prospects before realizing they were never a fit in the first place.