Aspiration Marketing
FEBRUARY 26, 2024
If you want to keep consumers engaged, you must leverage and take advantage of the content your employees create and share on behalf of your brand, known as employee-generated content (EGC).
Search Engine Land
FEBRUARY 26, 2024
Generative AI tools like ChatGPT can create content, but it doesn’t always sound natural. The content can come across as dull or robotic without the right guidance. Fortunately, there are techniques you can use to make AI-written text more human-like, engaging and fun to read. This article will explore ways to get more life-like, conversational content from AI.
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SmartBrief - Marketing
FEBRUARY 26, 2024
Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents.
Search Engine Land
FEBRUARY 26, 2024
Videos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos to be deemed a potent tool for your online strategy, there’s a crucial condition – they must be easily discoverable and suitable for indexing. This article tackles: Why technical SEO matters for video content. Self-hosting or embedding videos.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Buffer Marketing
FEBRUARY 26, 2024
Timing can make or break many things: heating leftover pizza in the microwave, delivering a punchline for a joke, booking Era’s Tour concert tickets — and it’s no less important when it comes to the best time to post on Twitter. The social media platform now known as X is evolving, but the factors you should consider if you’re looking to grow your following have largely stayed the same.
Search Engine Land
FEBRUARY 26, 2024
A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. The report covers a wide digital landscape and includes the results of their client survey, as well as insights and strategies for addressing the pain points and goals marketers face this year.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
FEBRUARY 26, 2024
Microsoft reportedly tried to sell Bing to Apple in 2018 – but failed. The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. Justice Department. Google argues that the failed sale highlights that Bing lost out because it is an inferior search engine, not because Google has made the search market unfair for its competitors, per CNN.
Martech
FEBRUARY 26, 2024
Google accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made the comments in an unsealed post-trial brief submitted to a DC federal judge as part of its ongoing legal battle with the U.S. Department of Justice, which has accused it of unlawfully monopolizing the search market. Within the legal documents, Google argued that its position as the world’s leading search engine results from its “unceasing hard work” and contended that if i
Digital Marketer
FEBRUARY 26, 2024
In an era where consumers are bombarded with endless choices and digital noise, standing out as a brand is more challenging than ever. Enter experience marketing – a strategy that transcends traditional advertising by focusing on creating immersive, memorable interactions. This innovative approach leverages the elements of surprise, delight, and reciprocity to forge strong emotional connections with customers, making the sale of your core product feel effortless.
Martech
FEBRUARY 26, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Rock Content
FEBRUARY 26, 2024
Have you ever wondered why those humble Stanley cups, initially designed for practical use, have become the hottest trend in recent years? Additionally, in this insightful journey through the Stanley phenomenon, we dive deep into the reasons behind their skyrocketing popularity. From marketing strategies that hit the bullseye to the psychology of consumer behavior, discover why Stanley cups have become more than just containers – they’re a symbol of lifestyle, aspiration, and social status
Martech
FEBRUARY 26, 2024
Justin Sharaf, founder of marketing services and consulting company GIR Consulting, has put together a fantastic panel for the upcoming MarTech Conference. Together with Michelle Martinez (partner/co-founder, Seicho Syndicate), Carol Mendenhall (senior director, marketing operations, Thomson Reuters) and Paul Wilson (chief strategist, GTM Systems Inc.), he’ll be discussing how MOps should prepare their stacks and teams for customer experienced-based AI.
SocialPilot
FEBRUARY 26, 2024
With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. LinkedIn expert Neil Patel once said, “ LinkedIn is no longer an online resume. It’s your digital reputation. ” It is the go-to platform for building meaningful connections, sharing valuable insights, and positioning yourself as a thought leader in the industry.
AWeber
FEBRUARY 26, 2024
If you’ve ever had a blog before, you probably know what a hassle it can be to decide which blogging platform to choose. Each boasts a long list of tools and features that can start to sound alike after you’ve browsed five or six of them. If you’re looking to start your first blog, choosing the right blogging platform can be even more difficult. Especially when (and we all know this happens) everyone you know has a different, and often passionate, opinion on which one is best.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Practical eCommerce - Marketing
FEBRUARY 26, 2024
The best email offers are meaningless if receipients never see them. Here's how to ensure messages reach inboxes. The post Email Delivery, Explained appeared first on Practical Ecommerce.
Sachs Marketing Group
FEBRUARY 26, 2024
Growing your social media following requires creativity, consistency, and engagement. Focus on crafting compelling content tailored to your audience’s interests, post regularly to keep your community engaged, use hashtags strategically to reach wider audiences, and interact with your followers to build a loyal community. Remember, authenticity and interaction are your best tools for growth.
SocialPilot
FEBRUARY 26, 2024
“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Most people who are not well versed in Artificial Intelligence see it as a potential threat to human jobs, but this statement from Fei-Fei Li does not advocate for the replacement.
Orbit Media Studios
FEBRUARY 26, 2024
By Andy Crestodina An effective website has to do a lot of things right. Think about your ideal visitor. Something happens in their life that sends them looking for help. This is the moment of truth. They need what you do. They open a browser. Here’s what happens next… They search. Do you appear in search results? They click on your website. Does it load quickly?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Heidi Cohen
FEBRUARY 26, 2024
Are you a book author who wants to get published? Then get the inside case studies and marketing tips you need to get into print and become a book author. The post Book Authors Want To Get Published? 3 Experts Spill What You Need To Know appeared first on Heidi Cohen.
Businesses Grow
FEBRUARY 26, 2024
Too short for a blog post, too important to ignore, here are some short takes from the world of marketing and beyond. Money drives social isolation Recently I posted about how an unintended consequence of the massive amount of personalized content choices has sent young people into sociological siloes. They consume content in isolation and have fewer shared experiences than their parents.
Sprout Social
FEBRUARY 26, 2024
Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.
Lynton Web
FEBRUARY 26, 2024
Considering redesigning your website? Whether you're considering a slight website refresh or a complete overhaul, this blog will equip you with the insights, inspiration, and strategies necessary to successfully navigate the complexities of website redesign. How to First Approach a Website Redesign Redesigning a website is a strategic endeavor that requires thoughtful planning and execution.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
DirectMail2.0
FEBRUARY 26, 2024
Morgan DiGiorgio , Senior Vice President of Sales and Marketing at DirectMail2.0 , joins Deborah Corn to discuss their recent MarketEdge event, and how their platform drives revenue and harnesses the marketing opportunities. Morgan also offers some practical examples of DirectMail2.0’s easy-to-use dashboard setup, superior digital integration, enhanced tracking and analytics, and more.
Martech
FEBRUARY 26, 2024
One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants to review marketing’s technology expenses, top to bottom. In the meeting, you’re asked to work with IT and identify the tools you can cut to save the company millions. Are you ready for that meeting?
Marketing Insider Group
FEBRUARY 26, 2024
In a world where content is king, the challenge isn’t just creating content —it’s making it work for you. This is where content atomization comes into play, a strategy that not only streamlines your efforts, but also amplifies your voice. Imagine taking a single piece of content and expanding its reach exponentially, transforming it into multiple, targeted pieces that resonate across different platforms and audiences.
Martech
FEBRUARY 26, 2024
Over the past few months, I have been plagued by a disappointing customer experience with an administrative agency. Some of my friction points included: The overall experience (some positive and not-so-positive moments) was dependent upon the customer service representative I was paired with at the time. I had to submit the same paperwork multiple times.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
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