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Customer experience (CX) is all about how your customers perceive their interactions with your brand. A positive CX can turn casual browsers into loyal customers, while a negative one can send them straight to your competitors. Now, enter social media — your secret weapon. It’s more than just likes and shares. With billions of users worldwide, it’s an invaluable channel for real-time interaction, customer care , feedback and engagement.
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Global digital ad spending will “only” increase at 8.4% in 2023, according to a GroupM report out today. This is its smallest increase since the 2009 financial crisis, but this year it is limited by success, not economic problems. “Digital pureplay ad revenue will account for 68.8% of the total [ad revenue growth] in 2023 and will reach 74.4% of total ad revenue by 2028,” the report says.
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Is your Instagram inbox exploding with 1,000 messages asking the exact same question every day? Are you struggling to reply to every comment, story mention and reaction, so your engagement rate is sinking each time you post? Are you thinking of hiring a personal assistant to answer your messages, but you’re afraid they just won’t sound like you , and then you factor in their hourly rate…?
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