Marketing Insider Group

JULY 9, 2024

As the world embraces the return to in-person events and conferences, B2B companies have a prime opportunity to leverage these gatherings for increasing brand awareness and business growth. Effective event marketing can be the difference between a memorable brand experience and a missed opportunity. We’ve curated this concise yet comprehensive guide to ensure your B2B event marketing efforts are successful, drawing from process-proven resources and expert insights.

Event Marketing 75

Event Marketing Logistics Whitepaper Marketing 75

Social Media Examiner

JULY 9, 2024

Want to improve the quality and consistency of AI’s written output? Wonder how prompts, context, and templates can help? In this article, we explore AI prompting techniques for getting quality written results. Why It’s Important to Balance AI Assistance With Human Creativity and Expertise There are currently two extreme views on artificial intelligence (AI) in […] The post AI Prompting for Writing: How to Get High-Quality Output appeared first on Social Media Examiner.

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Aspiration Marketing

JULY 9, 2024

Podcasts are everywhere! True crime, self-help, even underwater basket weaving (seriously). But with so much content, how can your podcast stand out? This blog tackles the challenge of niche selection, helping you craft a podcast that resonates with listeners and propels your brand forward.

B2C 264

B2C Branding Content Marketing Marketers 264

AWeber

JULY 9, 2024

You sit down at your desk fired up and ready to create a killer landing page. No doubt, this page is the thing that will make your email list sprout faster than flowers in May. You stare at a blank canvas, willing the words flow through your keyboard. But all you see is a blank screen. You know a landing page can be a powerful marketing tool, but getting started from scratch can feel daunting.

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Transform eBook Shipping User-Generated 93

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

Duct Tape Marketing

JULY 9, 2024

Gain Freedom From the Fear of the Future: How to Thrive in an Uncertain World written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Dr. Frederik Pferdt, the first Chief Innovation Evangelist at Google and a renowned expert on innovation and creativity.

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Transform New Technology Management Customer 87

Aspiration Marketing

JULY 9, 2024

Podcasts are everywhere! True crime, self-help, even underwater basket weaving (seriously). But with so much content, how can your podcast stand out? This blog tackles the challenge of niche selection, helping you craft a podcast that resonates with listeners and propels your brand forward.

B2C 130

B2C Branding Content Marketing Marketers 130

Buffer Marketing

JULY 9, 2024

If you’ve ever been stumped for ideas on what to post on TikTok, you’re not alone. Our own audience at Buffer often tells us that ideas are a major barrier to content creation for them. Well, it looks like TikTok heard our cries and created a tool to address this specific issue: Creator Search Insights. This tool is a game changer and is extremely valuable for both creators and brands looking to grow on the platform.

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Fashion Food Analytics SEO 106

Kuno Creative

JULY 9, 2024

Want to ensure your healthcare content reaches the right people as they're searching? Follow these 6 steps to creating an SEO keyword strategy.

SEO 100

SEO Marketers Marketing 100

Zumvu

JULY 9, 2024

Even at the beginning of the COVID-19 pandemic, questions were raised about how to cope with the effect of chaos and uncertainty when it comes to the transition of work to a remote format.

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Six & Flow

JULY 9, 2024

We recently came across an article by Gartner about data quality and how poor data quality - which is often a result of data silos, can cost organisations about $12.9 million!

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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Martech

JULY 9, 2024

First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations, continued loss of data signals and the impending deprecation of third-party cookies. The shift toward data directly collected from consumers makes sense. However, while first-party data holds immense value, it isn’t a silver bullet.

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Law Marketing Marketers Analytics 116

Marketing Insider Group

JULY 9, 2024

Marketing your business is necessary to drive growth, and using new methods should be part of this process. For B2B companies, effective branding can be the key to unlocking new opportunities and forging solid partnerships with other organizations. But what exactly are B2B brand campaigns? In short, these campaigns are strategic efforts that aim to promote a business’s identity, values, and offerings to other companies.

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Branding Whitepaper B2C Finance 115

Search Engine Land

JULY 9, 2024

Google Ads made broad match the default setting when creating new Search campaigns, a departure from its previous default of having broad match turned off. Why it matters. This change could significantly impact campaign performance and budget spend if advertisers aren’t vigilant. Key details: Broad match is now enabled by default for new Search campaigns Could lead to increased costs if proper negative keywords aren’t in place Between the lines.

Advertising 113

Advertising Advertisers Place Management 113

Martech

JULY 9, 2024

Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon. Why we care. AI-powered ad creation tools are becoming increasingly sophisticated, allowing advertisers to scale their creative efforts more efficiently. More specifically, the ability to easily create assets for multiple formats (video, display, CTV) allows for more cohesive cross-platform campaigns.

Advertising 109

Advertising Advertisers Product Branding 109

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Search Engine Land

JULY 9, 2024

Google may have pressed pause on their phasing out of third-party cookies , but the rest of us don’t have to. While this latest pushback means some businesses may put off their search for a solution, I will instead outline practical steps you can take today to test both alternative targeting and measurement options to successfully navigate the future landscape.

Analytics 90

Analytics User-Generated Place Search Marketers 90

Martech

JULY 9, 2024

What leads to the successful adoption of AI in marketing? Many organizations will sweat over deciding which large language model to use and which AI-enabled marketing apps and agents are the best for their needs. However, successful adoptions of AI in marketing are much more likely to depend on something other than which technology a company selects.

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Transform Education Fashion Marketing 104

Search Engine Land

JULY 9, 2024

There’s a new search strategy in town! Generative engine optimization (GEO), the younger sibling of search engine optimization ( SEO ), has arrived at the station. There’s a good chance you’re already familiar – if you head to Google and ask it a question, you’ll likely see an AI-generated blurb at the top of your search results. If you own a business and have spent time and resources vying for that top search position with SEO, this shift might be frustrating.

SEO 86

SEO User-Generated Education Digital Marketing 86

David Meerman Scott

JULY 9, 2024

Fascinating research via Hopelab and the Center for Digital Thriving at Harvard Graduate School of Education examining how young people perceive and interact with generative AI technologies show very slow adoption of this transformational technology. I think our educational system is to blame for not bringing AI into the classroom.

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Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Search Engine Land

JULY 9, 2024

Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon. Why we care. AI-powered ad creation tools are becoming increasingly sophisticated, allowing advertisers to scale their creative efforts more efficiently. More specifically, the ability to easily create assets for multiple formats (video, display, CTV) allows for more cohesive cross-platform campaigns.

Advertising 79

Advertising Advertisers Product Branding 79

Spiralytics

JULY 9, 2024

In this digital age, where every click counts, and every impression matters, LinkedIn stands out as the platform for professionals and businesses to connect, engage, and grow. LinkedIn isn’t just another social media platform; it’s a dynamic ecosystem with plenty of opportunities for marketers to showcase their brands and attract top talent.

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User-Generated Finance Transform Advertising 52

Search Engine Land

JULY 9, 2024

Google indefinitely paused its planned Healthcare and medicines policy update that would have allowed certified advertisers to discuss opioid painkillers without promoting or selling them. Why we care. This reversal affects advertisers in healthcare, public policy and addiction treatment sectors who were preparing for new advertising possibilities. Key details: The original update was set for June.

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Health Advertising Advertisers Promotion 74

The Marketing Operations Leader

JULY 9, 2024

In this edition: How to Invest in Marketing Operations What Everyone Really Thinks About Multi-Touch Attribution How Marketing Ops Drives Productivity For Paid Subscribers: The 7 Habits of Highly Effective Marketing Operations Professionals Thao Ngo and I are hosting another Marketing Ops Breakout Event! This one is about how marketing ops leaders in tech are succeeding despite less resources and less budget.

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Product Health Marketing Marketers 130

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

illumin

JULY 9, 2024

As digital out-of-home (DOOH) continues to grow and measurement capabilities become more robust, there’s never been a better time for advertisers to incorporate the medium into their omnichannel strategy. Leveraging DOOH-specific and omnichannel demand-side platforms (DSPs), marketers now have powerful tools at their disposal to seamlessly integrate OOH into their media mix, creating high-impact, cross-channel campaigns that resonate with consumers.

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