Aspiration Marketing

JULY 6, 2023

When every business is fighting for a spot on the first page of Google, content marketing has proven to be a must-have weapon in our SEO arsenal. But what exactly is content marketing, and why is it so important? Content marketing isn't just about creating random blog posts or social media updates. It's about creating valuable, relevant, and engaging content to attract, retain, and convert potential customers into loyal ones.

Content Marketing 212

Content Marketing SEO Marketing Marketers 212

Trade Press Services Newsletter

JULY 6, 2023

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. If it’s been a few years since you’ve updated your resume, or if you are lucky enough not to have needed one lately, you may not be aware of how much they’ve changed. Today’s resumes are more than a laundry list of past jobs and responsibilities.

Whitepaper 130

Whitepaper Branding Thought Leadership Transform 130

Content Marketing Institute

JULY 6, 2023

Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders.

Content Marketing 121

Content Marketing Marketing Marketers 121

Buffer Marketing

JULY 6, 2023

LinkedIn’s algorithm has always been a bit of a mystery – until now. The algorithm recently underwent some key changes, and the team (through Dan Roth, editor-in-chief, and Alice Xiong, a product management director) sat down with Entrepreneur to explain them. In this article, we’ll highlight the key points from the team’s interview about the LinkedIn algorithm and share practical tips for applying this knowledge to your content.

Place 112

Place Management Social Media Marketing Product 112

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Journal

JULY 6, 2023

Whether you need fresh marketing angles, captivating headlines, or engaging social media posts, ChatGPT is there to inspire, support, and refine your ideas. The post How To Use ChatGPT To Be More Productive & Creative appeared first on Search Engine Journal.

Product 112

Product Marketing Marketers 112

Martech

JULY 6, 2023

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed. Of those who said they were familiar with ChatGPT: 12% agree the information produced by ChatGPT is accurate 81% are concerned about possible security and safety risks 63

User-Generated 109

User-Generated PR Analytics Email Marketing 109

Martech

JULY 6, 2023

Amazon will run its yearly summer Prime Day promotions July 11 and 12. Amazon Prime members will have access to deals, while Amazon’s competitors will court bargain-hunters online and in-store. As a result, it’s a great snapshot of ecommerce trends. Why we care. As this year’s Prime Day proves, digital retail is never exclusively online. Top retailers are using a combination of digital and in-store deals to cover the multichannel ways shoppers look for deals.

eCommerce 102

eCommerce Shoppers Retail Price 102

Rock Content

JULY 6, 2023

It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO). So in this article I will cover this topic bringing data and insights from the State of Marketing Report 2023. Published by HubSpot, Litmus, Rock Content, and Wistia, the report aims to help marketers prioritize their strategies and outperform their goals.

Marketing Plan 98

Marketing Plan SEO Gen Z User-Generated 98

Martech

JULY 6, 2023

Does it sometimes feel like you and your team are running in circles with your marketing? You’re doing great work but not seeing the results you expected? It’s almost always the result of one fundamental piece that’s missing. Last year, I found myself stuck in the middle of a corn maze. I was lost, confused and disoriented. It was nearly impossible to find my way out and it took countless wrong turns and endless frustration.

Transform 100

Transform Energy Customer Place 100

Search Engine Land

JULY 6, 2023

Google is exploring alternatives or supplemental ways of controlling crawling and indexing beyond the 30 year standard of the robots.txt protocol. “We believe it’s time for the web and AI communities to explore additional machine-readable means for web publisher choice and control for emerging AI and research use cases,” Google wrote. Engaging with the community.

SEO 98

SEO 98

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

AWeber

JULY 6, 2023

Are you looking for a game-changing strategy to captivate your email subscribers and boost your marketing efforts? Look no further than video email marketing! Incorporating a video in your emails has the power to mesmerize and engage your subscribers in ways that traditional text-based emails simply can't match. As humans, we are naturally drawn to visuals, and videos provide a visually compelling and immersive experience that can leave a lasting impression.

Email Marketing 96

Email Marketing Education Marketing Marketers 96

Search Engine Land

JULY 6, 2023

Marketers have been growing increasingly concerned about advertising on Twitter. So much so, T witter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. But where are marketers going if Twitter is no longer their go-to option for advertising?

Affiliate Marketing 97

Affiliate Marketing Advertising Advertisers Marketing 97

Kuno Creative

JULY 6, 2023

A great website is like a finely tuned sports car. It’s sleek and appealing, built for speed and performance. Smooth navigation and dynamic experience leave a lasting impression, attracting attention and captivating users.

Marketing Strategy 85

Marketing Strategy Content Marketing Marketing Marketers 85

Search Engine Land

JULY 6, 2023

Keyword research is the compass that guides SEO strategies. Excel has been an indispensable tool for marketers, aiding in organizing, analyzing, and presenting keyword data. Enter artificial intelligence (AI). By blending traditional Excel formulas with AI insights, digital marketers can unlock an even more potent combination for superior SEO performance.

User-Generated 96

User-Generated SEO Transform Digital Marketing 96

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Social Media Examiner

JULY 6, 2023

Need more clients and customers? Looking for a framework you can model to fit your own business? In this article, you’ll discover a strategy to generate demand for your products and services. What Is Demand Generation? Demand generation is a holistic approach to marketing. Some might even say that it's the foundation of how all […] The post Demand Generation Strategy: How to Get Buyers to Line Up to Work With You appeared first on Social Media Examiner.

Product 82

Product Customer Social Media Marketing Marketing 82

Search Engine Land

JULY 6, 2023

Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. While the new platform certainly has its fair share of haters , some advertisers seem to absolutely adore it and have been showering the tool with praise. If you’re scratching your head wondering how on Earth they could have reached this conclusion, below, we’ve put together some of the feedback we received from these unicorns.

Analytics 94

Analytics Advertising Advertisers Digital Marketing 94

Sachs Marketing Group

JULY 6, 2023

Threads is a new app, built by the Instagram team, for sharing text updates and joining public conversations. In light of Twitter’s unveiling of widely unpopular changes and Instagram’s 2.35 billion active users, Threads is positioned to skyrocket in popularity and attract massive adoption as a Twitter alternative. What is Threads? Image courtesy of Instagram Threads is a highly-anticipated social media app built by the Instagram team to rival Twitter as a place to share text-based updates.

Social Media Marketing 81

Social Media Marketing Promotion Energy Communications 81

CMO Network

JULY 6, 2023

The impact of Apple’s new spatial computing device on fashion, luxury, and retail shouldn’t be underestimated. Are we ready for this new shift?

Fashion 90

Fashion Transform Retail CMO 90

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Traackr

JULY 6, 2023

Want to improve your influencer marketing ROI? Here is an influencer program budget template you can use.

Influencer Marketing 100

Influencer Marketing Marketing Marketers 100

CMO Network

JULY 6, 2023

If you test this theory at home, turning the average container of dairy alternative milk around, you might encounter more than the few simple, familiar, pronounceable.

CMO 61

CMO 61

SmartBrief - Marketing

JULY 6, 2023

A recent Marketing Dive story reported that marketing budgets account for 9.1% of total company revenue in 2023 — a percentage that fell slightly from 9.5% in 2022. At the same time – per a recent news release by Gartner – 75% of CMOs face increased pressure to “do more with less” to achieve profitable growth in 2023. That same survey found that 86% of marketers stated the need for significant changes in the marketing function to achieve sustainable results.

Marketing 52

Marketing Marketers Target Market Communications 52

ConsumerTalk

JULY 6, 2023

How can we build our brand? This is the perennial question in business, and the answers are complex. Whatever you are selling, incentivized purchases can help consumer thoughts turn towards your brand. Incentive programs use buyer psychology to encourage customers to make decisions that build your business.

Transform 52

Transform Branding Customer Promotion 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

GrowPowerful

JULY 6, 2023

Ignite Your Success by Keeping Your B2B SaaS Marketing Firing on All Cylinders Keep the fuel flowing The ongoing acceleration of digital transformation coupled with Artificial Intelligence has created a hyper-competitive landscape for B2B SaaS companies. As a CEO in this space, maintaining a robust marketing program is no longer optional - it's the engine that powers your success.

Transform 52

Transform Marketing Marketers Education 52

Use Insider

JULY 6, 2023

During a recent panel discussion at Uplift Ramadan, Omar Abdillah, Head of Data at Kompas Gramedia, shed light on how the team effectively uses Insider’s data and technology solutions to elevate its customer journeys. Real-time data tracking and AI-powered segmentation Abdillah explained how Kompas Gramedia understood the importance of tracking user behavior across multiple channels but needed a platform to help leverage this.

Customer 52

Customer Customer Journey Marketing Marketers 52

Six & Flow

JULY 6, 2023

In today's fast-paced world, customers crave personalised experiences that cater to their unique needs. As businesses shift their focus towards delivering a customer-centric approach, conversational marketing has emerged as a powerful player in the game. In this article, we explore the impact of conversational marketing on your sales funnel with a focus on chatbots and AI.

Conversational Marketing 52

Conversational Marketing Marketing Marketers Customer 52

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. In this guide, we’ll share ten ways to make your B2C marketing stand out in 2023 and beyond, including: Understanding your audience Repositioning your PPC campaigns Nailing your brand positioning Promoting social responsibility and good

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Six & Flow

JULY 6, 2023

Are you curious about how to determine the speed at which your revenue is growing? Revenue velocity is a metric that measures how much money your company is bringing in over a particular period of time and is often calculated using Revenue Intelligence tools. It's an essential tool for assessing the health and growth potential of your business. But how do you calculate it?

Health 52

Health 52

Duct Tape Marketing

JULY 6, 2023

The 4 Commitments To Grow Your Reach Online written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Becky Robinson In this episode of the Duct Tape Marketing Podcast , I interview Becky Robinson. She is the Founder and CEO of Weaving Influence. This full-service marketing agency specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders.

Thought Leadership 58

Thought Leadership Energy Place Copywriting 58

Hootsuite

JULY 6, 2023

Facebook has 2.93 billion monthly active users. So if you’re feeling the pressure to create great Facebook content, we get it — that’s a lot of people to entertain with your posts. And that means mastering the art of a great Facebook caption. A great Facebook caption will add context or showcase your brand’s point of view. It might include a call to action; it might inspire a reader to laugh.

User-Generated 81

User-Generated Entertainment Social Media Marketing Millennials 81

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges.

Analytics 132

Analytics CMO Transform PR 132

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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