Social Media Examiner

JUNE 20, 2023

Want to make sure your ads don’t appear next to problematic content? Curious how to minimize your risk when running social ads? In this article, you’ll learn how to use native brand safety tools from top social platforms. When Brand Safety Matters for Advertisers Maintaining brand safety on social media should always be a priority […] The post Protecting Your Brand Reputation on Social Media appeared first on Social Media Examiner.

Branding 125

Branding Advertising Advertisers Analytics 125

Aspiration Marketing

JUNE 20, 2023

In the vast online universe, a powerful Content Management System (CMS) can be your guiding star. Enter the HubSpot CMS Hub—a game-changing system designed to solve your digital woes and maximize online success. It's the launchpad for creating, managing, and optimizing captivating websites that propel your brand to new galaxies of success. Here's everything you need to know about the HubSpot CMS Hub.

Management 242

Management Branding Content Marketing Marketers 242

Content Marketing Institute

JUNE 20, 2023

Plan your content to match customer intent with this no-tech, three-step process. You'll end up with content that helps both your prospects and your sales team.

Customer 136

Customer 136

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. Because consumers are overwhelmed with product choices. This applies to B2B and B2C brands alike. A distinct brand identity determines whether you stand out from the crowd. Not to mention cementing what makes your company unique. Consider that branding impacts just about every corner of your business.

Branding 129

Branding B2C Thought Leadership Promotion 129

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Orbit Media Studios

JUNE 20, 2023

With an effective content strategy, you can use content for marketing, sales, customer support, and internal alignment. Sure, you could create 143 Google sheets and pivot tables and content calendars — but that isn’t a content strategy — it’s content strategy documentation. A content strategy doesn’t have to be complicated. But you do need to define it.

Whitepaper 119

Whitepaper Content Marketing Management Education 119

AWeber

JUNE 20, 2023

Somewhere out there, someone is logging onto YouTube. They’re clicking on a video that looks perfect for them. And when they do, YouTube’s algorithm delivers a perfectly-placed ad, generating a tiny bit of revenue for the uploader. In fact, it’s not happening just once. It’s happening to the tune of 2 billion active users on YouTube every month. All the while, someone’s YouTube channel earns them money while they sleep.

Real Estate 111

Real Estate User-Generated Finance Transform 111

Search Engine Land

JUNE 20, 2023

Google Ads continues to be one of the most important platforms for businesses of all sizes and scales. But with constant updates, increasing automation and the loss of many “traditional” control levers, finding the right balance between investment and returns can be incredibly difficult. At SMX Advanced , Sam Tomlinson , executive vice president at marketing communications agency Warschawski, explained that marketers need to figure out how to work alongside AI and help them do better R

B2C 99

B2C CRM Advertising Advertisers 99

Martech

JUNE 20, 2023

“Composable CDP is not a thing. Composable architecture is,” my colleague Craig Howard previously penned in an internal missive. He explained that customer data platforms (CDPs) gained traction when organizations could not implement their own cloud-native customer data store and could purchase a commercial, off-the-shelf solution — a “packaged” CDP — that could help them realize the benefits of cloud technologies by managing their customer data.

Law 105

Law Management Analytics Customer 105

Rock Content

JUNE 20, 2023

Google is launching new Artificial Intelligence features to improve the experience of online shopping , making them more realistic and inclusive for the consumer. The idea of this new tool is to help users find clothes across a range of skin tones and body types, and also to refine their search until they find exactly what they want. Google Shopping users in the United States already have access to this feature to carry out tests on the platform.

Shoppers 98

Shoppers Law User-Generated Digital Marketing 98

Martech

JUNE 20, 2023

Marketing work management tools help team members collaborate more effectively, eliminate silos inside the organization and improve the efficiency of work. Here are three best practices that enable teams to get the most out of their marketing work management tool. Use customized dashboards for teams, individuals and stakeholders “Dashboards will really help in using the tool and also to get everybody constantly using the tool,” said Brianna Miller, director of marketing and demand generation at

Management 98

Management Marketing Marketers Analytics 98

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

CMO Network

JUNE 20, 2023

MLS announced what could probably be considered its most significant news since its foundation: the arrival of Lionel Messi, one of the best players of all time.

CMO 94

CMO 94

Litmus

JUNE 20, 2023

Welcome to Litmus Live Behind the Scenes, where each month leading up to the conference we’ll dig in to some of the work we’re doing to prepare for Litmus Live , and shine some light on how we make the conference happen. In this blog post, you’ll discover how we went about creating our Litmus Live 2023 agenda and selecting our (if I may say so myself) magnificent speaker lineup.

Logistics 92

Logistics Place Marketing Marketers 92

Search Engine Land

JUNE 20, 2023

Marketers may soon be able to run ads on video-streaming services specifically targeting LinkedIn users. A new ad product is about to be trialed by the social networking platform, which is owned by Microsoft, that will be aimed as reaching its 930 million subscribers when they watch movies and TV shows. Why we care: Marketers could potentially increase their ROI and subsequently boost revenue as it is an opportunity to reach their target audience more efficiently.

User-Generated 91

User-Generated Price Advertising Advertisers 91

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. He is co-leader of the McKinsey Digital Practice, a senior partner based in New York, and a member of McKinsey’s Shareholders Council, the firm’s board of directors.

Transform 87

Transform Finance Energy Customer 87

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Search Engine Land

JUNE 20, 2023

AI is sure to have fundamental ripple effects in SEO , but I’m predicting that the importance of establishing authority won’t be diminished. Your content will now be battling with even more competition: AI results in the SERP and AI-produced content from other publishers. Delivering signals of authority and value will be more vital than ever. As long as organizations and individuals are still publishing content, backlinks will be an important part of that authority.

Affiliate Marketing 89

Affiliate Marketing User-Generated SEO Search Marketers 89

Litmus

JUNE 20, 2023

Welcome to Litmus Live Behind the Scenes, where each month leading up to the conference we’ll dig in to some of the work we’re doing to prepare for Litmus Live , and shine some light on how we make the conference happen. In this blog post, you’ll discover how we went about creating our Litmus Live 2023 agenda and selecting our (if I may say so myself) magnificent speaker lineup.

Logistics 83

Logistics Place Marketing Marketers 83

Search Engine Land

JUNE 20, 2023

Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for publishers. Gannett, the publisher of USA Today, is suing the search engine for using “deceptive commercial practices” and breaching U.S. antitrust and consumer protection laws. Why we care: This is the latest in a string of lawsuits in which Google has been accused of violating antitrust laws.

Law 86

Law Advertising Advertisers Management 86

Set Up

JUNE 20, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Ana Villegas , the Chief Marketing Officer and EVP for Affinipay , to discuss the importance of investing in your career and prioritizing Diversity and Inclusion, the magic of Disney, and more.

CMO 52

CMO Thought Leadership Fashion Energy 52

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Search Engine Land

JUNE 20, 2023

Have you tried to use generative AI in your digital marketing but found that it behaves more like “ spicy autocomplete ” than actual intelligence? Try using disconfirming questions. Here’s how. The power of disconfirming questions Disconfirming questions challenge what you already believe or think is true. Instead of asking questions that agree with your ideas, disconfirming questions encourage you to question and explore different possibilities.

User-Generated 89

User-Generated Digital Marketing Communications Price 89

Marketing Insider Group

JUNE 20, 2023

Gone are the days when Google reigned supreme, because social media search is on the rise. More and more users are asking TikTok and Instagram to answer their questions. Are social media’s conversational, personalized responses leaving Google’s SERPs in the dust? TikTok alone has ended Google’s 15-year streak as the world’s most popular search engine.

Gen Z 105

Gen Z SEO User-Generated Shipping 105