Martech
JULY 27, 2023
CabinetM has released its Q2 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Key findings. In Q2 2023, there were 128 new product announcements, an uptick from previous quarters driven partly by new AI tools. Investment in martech companies was spread across 24 categories and decreased from $13.2 billion in Q1 2023 to $3.1 billion in Q2.
Aspiration Marketing
JULY 27, 2023
Webinars have emerged as the dynamic darlings of marketing, captivating audiences and propelling businesses to new heights. But let's face it; success doesn't just fall into your lap like a conveniently timed PowerPoint slide. No, it takes meticulous planning and flawless execution to craft a webinar that truly wows. We're diving deep into the anatomy of a successful webinar, from the initial planning stages to the glorious moment the virtual curtain rises.
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Search Engine Land
JULY 27, 2023
“Broad match gives you the most relevant reach and conversions within your performance goals.” – Google Marketing Live 2023 This is how Google describes broad match in their Google Marketing Live 2023 recap. Wait, what? Broad match gives the most relevant reach? PPC marketers know it inherently can’t be the most relevant – or at least that was the conversation within our team at the time.
Content Marketing Institute
JULY 27, 2023
Accuracy mattered before AI-generated content, and it still matters today. Use this checklist to ensure the accuracy of all your content – whether it originates from a human or an algorithm.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
JULY 27, 2023
Google reviews are easy to influence and can impact your local search rankings. They also matter significantly more than you might think. Building a strong review strategy is a crucial part of your SEO efforts that you might be overlooking. Invest time and energy in acquiring new reviews and retaining existing ones to enhance your local SEO. Maintaining a competitive number of reviews is essential in your market.
Martech
JULY 27, 2023
Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JULY 27, 2023
In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Jen Bergren has been breaking down HubSpot releases for us since May 2022. As head of operations at a HubSpot RevOps and WebOps agency and a teacher at the HubSpot Academy, she’s the ideal person to explain HubSpot innovations in a language everyone can understand.
Search Engine Land
JULY 27, 2023
Elon Musk has significantly discounted ad prices on X – the social networking platform previously known as Twitter. For a limited time only, select marketers in the U.S. and UK can save up to 50% off of new bookings until July 31. The platform reportedly claims it is running these promotions to boost reach for marketers during high-traffic periods, such as the Women’s World Cup, in an email seen by the Wall Street Journal.
Martech
JULY 27, 2023
Commerce media platform Criteo has announced a partnership with U.K.-based mobile image recognition platform Phuzion Media. The partnership has the goal of connecting data from offline experiences with traditional media, such as catalogs and direct mail, with digital conversions. “The Phuzion platform is the natural downstream extension to our media inventory management solution,” said Matt Hurle, co-founder of Brandcrush, a Critero company.
Search Engine Land
JULY 27, 2023
Google will exclude gameplay imagery from its Shocking Content policy next month. The Publisher Restrictions guidelines will be updated to include the exception on August 30, the Ads Manager team has confirmed to Search Engine Land. Why we care. It’s important for marketers to ensure they are staying compliant with Google policy changes to avoid potential penalties and exclusions.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Social Media Examiner
JULY 27, 2023
Want to convert more followers on Instagram? Wondering how Stories can help you close more business? In this article, you’ll discover how to convert with Instagram Stories. What Makes Instagram Stories So Effective? Instagram has a long list of features and formats that are great for social media marketers. But Stories has some unique aspects […] The post Instagram Stories: Creation to Conversion for Marketers appeared first on Social Media Examiner.
Search Engine Land
JULY 27, 2023
Going from an SEO professional to a manager of an SEO team, you need to shift your mindset, lean into your new role, and build trust with your team. Moving from focusing on your own output to your team’s needs can help you succeed in your new role. Transitioning from an SEO professional to manager Moving from an individual contributor to a manager is a difficult transition on your career journey.
Rock Content
JULY 27, 2023
We know that Artificial Intelligence (AI) is here to stay. No matter the market you operate in, using AI can be an efficient way to make your days more productive in your routine. And it’s the same for businesses when we talk about branding tactics like interaction, usability, and website navigation. Ever wonder how some apps and websites seem to “guess” exactly what you want or need?
Search Engine Land
JULY 27, 2023
Microsoft Ads is trialling a new dashboard for advertisers called UET Insights. The new feature, which will display data collected through its Universal Event Tracking Tag, aims to help marketers better understand their campaign’s performance in terms of engagement. The dashboard. Data will be available in near real-time and won’t be sampled on the new dashboard.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Rock Content
JULY 27, 2023
Marketers from different industries usually face challenges such as brand building, creating authority, lead generation, and creating content that really engages and educates the audience. As a marketer at Rock Content, I have also faced this challenge. But, by joining forces with other teams, we developed a regular campaign that has gotten us ahead of these issues.
yorCMO
JULY 27, 2023
Learn how to maximize capacity and profitability through innovative marketing techniques. Chad Person, CMO and CPA marketing guru, explains.
Kuno Creative
JULY 27, 2023
Anyone paying attention to the headlines and the economic landscape knows that we’re in a period of serious market uncertainty and volatility. It’s great news that we’ve exited the pandemic, but we’re still living in its wake and its aftereffects: see-sawing markets, inflationary pressure, geopolitical tensions, reductions in workforces across the country.
SMA Marketing
JULY 27, 2023
In today’s rapidly evolving digital landscape, businesses are continually challenged to stay ahead of the curve. Emerging new technologies and dynamic online consumer behavior have redefined the rules of engagement, making digital marketing an indispensable pillar of success. In this age of virtual connectivity, establishing a thriving online presence and resonating with the target audience requires expertise, creativity, and adaptability – qualities that a competent digital marketin
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Sachs Marketing Group
JULY 27, 2023
Developing a blog content strategy involves defining your goals, researching competitors, creating audience personas, and mapping out blog categories. Further, you’ll need to undertake topical and keyword research, brainstorm content ideas, outline a content calendar, and then publish and market your content. This strategic approach ensures your blog aligns with your business objectives and resonates with your target audience.
Six & Flow
JULY 27, 2023
In today's fast-paced and fiercely competitive business landscape, companies are constantly seeking ways to maximize their revenue, streamline their operations, and drive sustainable growth. One role that has emerged as crucial in achieving these objectives is that of a Revenue Operations Manager. In this article, we will delve into the intricacies of this pivotal role and explore why partnering with a RevOps Agency can be a game-changer for your business.
ConsumerTalk
JULY 27, 2023
Product rebranding is a venture into the unknown. Consumers expect your company will change over time, and that your branding and product packaging will change as well. Refreshing your product is an opportunity to recommit to your customers by giving them what they need, articulating new values and reminding customers of your existing ones, and enlivening your relationship with existing customers and new markets.
CMO Network
JULY 27, 2023
Most of the time when people talk about Black Women’s Equal Pay Day, they focus it on employees, and making sure that companies work towards both gender and racial pay.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Duct Tape Marketing
JULY 27, 2023
Why Agency Owners Should Invest In Other Businesses written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ben Young In this episode of the Duct Tape Marketing Podcast , I interview Ben Young. He is the founder of Nudge, an analytics company, that was a commercialized product from his agency. Nudge helps you measure the performance of your digital properties through the lens of what people are paying attention to.
Zumvu
JULY 27, 2023
You want to know how to build a platform or app like TripAdvisor, which allows users to plan their entire trip with just one click, for booking hotels.
Hootsuite
JULY 27, 2023
Guess which platform puts the gram in donation programs ? The fun in fundraising? The… cha-cha-cha? In cha-cha-charity? You already know, but what you may not know (and why you’re here) is how to start a fundraiser on Instagram. With Instagram fundraising (where you raise money for causes involving universities, government agencies, hospitals, or non-profits through the platform), you have many tools to spread the word far and wide on your Stories, Reels, and posts.
Buffer Marketing
JULY 27, 2023
🤔 Question : I want to improve the quality of my social media content, but the most popular advice is to create high-quality content to satisfy Google and other search engines. What advice do you have for consistently generating high-quality content for social media? Or better yet, how do I improve the quality of my content? This is a question I often have to ask myself: how do I create (and improve) high-quality content?
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Sprout Social
JULY 27, 2023
Static images are as fundamental to social media as the hashtag or the like button. Static image posts revolutionized the way we share images online—from creating a culture of selfies, memes and compulsory food photography to reimagining how brands could relate to audiences. The rapid rise of short-form video content eclipsed static posts in early 2020, when TikTok and Reels took over popular culture—but now we’re wondering if static posts are making a comeback with Instagram returning to its ph
Scoop.it!
JULY 27, 2023
Are you looking for new ways to build leads and high-value customers for your healthcare brand? You’re in luck. By creating a demand generation and lead generation strategy, you can attract aligned prospects, increase your lead list, and create meaningful patient relationships. But how exactly do you create a demand gen and lead gen strategy? Simple.
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