Thu.Aug 10, 2023

article thumbnail

AI for Content Marketing: Can It Replace the Human Touch?

Kuno Creative

There has been a tremendous amount of chatter, discussion and lively debate regarding the use of artificial intelligence to multiply the output of work for marketing agencies and brands alike. Supporters tout its ability to enhance productivity and generate new content seemingly in the blink of an eye. Those opposed to its use worry about its accuracy and the ethical implications of replacing human thought and work with a machine.

article thumbnail

10 Urgency Marketing Tactics

Quikly

Picture this: You’re sitting at home shopping online. You're trying to buy something for yourself — maybe technology, apparel or even food. You find a 50% off discount. However, this discount is only available for the next 22 hours, and near the purchase button it tells you that ordering it within three hours will allow you to get free shipping. This is an example of urgency marketing , or crafting marketing promotions in a way that drives immediate consumer response.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a Webinar Series That Keeps Your Audience Coming Back

Aspiration Marketing

Webinars have become a powerful tool for engaging and educating your target audience. But how do you create a webinar series that stands out? Keeping your audience captivated can take more effort than you think, especially when building a webinar series instead of a stand-alone webinar. But not to worry, we're here to help you captivate, educate, and conquer the webinar world with these tips and tricks.

Education 246
article thumbnail

How to optimize your blog’s posting schedule to gain traction

Martech

The importance of a well-structured blog posting schedule cannot be underestimated. When done right, it can enhance audience engagement and maximize the impact of your content. Find out how to optimize your posting schedule with the following case studies and best practices. Key takeaways: Optimizing your blog posting schedule can boost SEO and audience engagement When determining blog posting frequency, analyze audience behavior, preferences and peak traffic times.

article thumbnail

How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

article thumbnail

What You Need to Know About Instagram Broadcast Channels (And How to Create Them)

Buffer Marketing

If you’ve seen several messages saying, “@username invites you to join their Broadcast Channel,” you’re me over the past few months since Meta announced the feature in February 2023. What was once a trickle is now a flood as Instagram opened its Broadcast Channels feature to (almost) every user in June 2023. So what’s this feature?

More Trending

article thumbnail

Bad Infographics: A Guide to Avoiding Common Mistakes

Rock Content

The infographic format is known for quite a few things, many of which are not positive. Ridiculously tall and skinny infographics exceed the attention span of viewers. Infographics created by clueless or inexperienced designers often have visualizations that don’t make sense. Many of them are designed purely as link bait with no meaningful content.

article thumbnail

CMOs say the end of third-party cookies is both a major challenge and a good thing

Martech

The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey. Some 72% of CMOs say it will be difficult to handle the impending “cookiepocalypse,” according to Relay42’s report “Rethinking Digital Marketing in a Post-Cookie Era.” However, 61% also say it will wind up being a good thing for business.

Retail 98
article thumbnail

5 Key Elements Of An Effective Web Design

Scoop.it!

Website design is constantly evolving alongside consumer and market trends, but there are some key elements and design pillars that will always stand the test of time. From proper branding to SEO optimization , all the way to navigation and customer centricity, there are many things you need to keep in mind if you want to build a winning website experience.

article thumbnail

Tim Parkin: Spotlight on the expert

Martech

In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Tim Parkin is a marketing consultant and advisor. He brings a fresh perspective to marketing from his days in technology and game development. Drawing on this experience, he has coached marketing executives at global organizations and contributed a wide range of pieces for MarTech touching on video, in-game advertising, customer journeys, attribution and many othe

article thumbnail

AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

article thumbnail

How To Strengthen Your ‘Change Muscle’ for Your Content Team’s Success

Content Marketing Institute

You face a perfect storm of urgent change initiatives. Yet, your team may have change fatigue or lack the capacity to get them done. By proactively planning, you can help overcome those challenges and experience change success.

98
article thumbnail

How to Build an Internal Facebook Ads Team to Scale Any Business

Social Media Examiner

Want to improve your social media ads performance? Wondering how to build the right team so you can maximize your results? In this article, you’ll discover how to build a team to scale your Facebook and Instagram ads management. How Facebook Advertising and Instagram Advertising Help You Scale a Business First off, let's talk about […] The post How to Build an Internal Facebook Ads Team to Scale Any Business appeared first on Social Media Examiner.

article thumbnail

The best Labor Day email examples to inspire your next great campaign

AWeber

Labor Day is just around the corner. Even though people won’t be in the office, they’ll still be in their inbox: People check their email on holidays just as frequently as any other Monday. So what better way to increase your sales than with a Labor Day email. To help you get those creative juices flowing we’ve compiled some of our favorite Labor Day email and subject line examples to give inspiration for creating your own campaigns this holiday.

article thumbnail

From Production Line to Prime Time: 7 Marketing Tips for Manufacturers

yorCMO

Discover the power of strategic marketing tailored for the manufacturing sector. Dive into 7 transformative tips to elevate your business from the factory floor to the industry forefront. The post From Production Line to Prime Time: 7 Marketing Tips for Manufacturers appeared first on yorCMO.

article thumbnail

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

article thumbnail

Good As Hell? Lizzo's Brand Needs Authenticity That C.A.R.E.S.

CMO Network

Lizzo's image was a beacon of empowerment and positivity that enhanced the social well-being of fans worldwide. Recent allegations question the authenticity of the brand.

article thumbnail

How to use SEO and CX for better organic performance

Search Engine Land

A brand’s online success relies on interconnected variables. Two critical facets of this interdependent digital ecosystem are search engine optimization ( SEO ) and customer experience (CX). When SEO and CX work together, they: Pave the way for businesses to reach the right people. Convert visitors into customers. Retain customers in the long run.

SEO 88
article thumbnail

Salesforce Sees Its AI Prospects Grow With Einstein Studio And BYOM

CMO Network

In the ping pong match of generative AI announcements, it’s once again Salesforce’s turn to make a stir, this time with its Einstein Studio and Bring Your Own Model.

CMO 70
article thumbnail

3 creative-driven tips to optimize your PPC performance

Search Engine Land

Historically, PPC marketers are accustomed to spending hours behind a spreadsheet crunching numbers, analyzing bid models, finding statistical significance for test results, and carefully plotting the next move. PPC has been very logical, data-driven and more science than art. But the industry is shifting, and creative is arguably one of the best levers PPC managers have to optimize performance.

Price 87
article thumbnail

B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

article thumbnail

B2B Financial Direct Mail: Best Practices and Examples

Whos Mailing What

Financial services marketing to B2B prospects can be a daunting task. Check out some of the best practices and direct mail examples.

article thumbnail

Google tests scan-to-call QR codes and extra images on sponsored ads

Search Engine Land

Google Ads appears to be testing a new QR codes ad extensions. Scanning the QR code lets consumers instantly call a number provided by a business or brand. The feature, which was first spotted by SEO analyst Khushal Bherwani, has been appearing on a new expandable call box found at the bottom of ads. Inside the box, the brand’s telephone number is also displayed, making accessing a company’s contact details simpler.

SEO 87
article thumbnail

B2B Financial Direct Mail: Best Practices and Examples

Whos Mailing What

Financial services marketing to B2B prospects can be a daunting task. Check out some of the best practices and direct mail examples.

article thumbnail

New York Times: Don’t use our content to train AI systems

Search Engine Land

Although Google wants all online content available for AI training , the New York Times clearly wants to opt out. The Times has made numerous changes to its terms of service – all aimed at preventing AI companies from using the media organization’s content to train their systems. Why we care. Many large language models are trained using website content (see: Search the 15.7 million websites in Google’s C4 dataset ).

Place 85
article thumbnail

A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

article thumbnail

What You Need to Know About Instagram Broadcast Channels (And How to Create Them)

Buffer Marketing

If you’ve seen several messages saying, “@username invites you to join their Broadcast Channel,” you’re me over the past few months since Meta announced the feature in February 2023. What was once a trickle is now a flood as Instagram opened its Broadcast Channels feature to (almost) every user in June 2023. So what’s this feature?

article thumbnail

Google Ads API version 14.1 rolls out

Search Engine Land

Google Ads API version 14.1 is now available – two months after version 14 was released. The minor update includes additional search term data, new recommendation types and account management assistance. Why we care. The updated version of Google Ads offers a range of new tools and features to help you better monitor the performance of campaigns, so that you can make data led decision to improve optimization efficiency.

article thumbnail

Build-A-Bear Workshop And adidas Execs Talk Emotional Connections And Consumer Loyalty

CMO Network

Loyalty rewards programs have been a popular strategy to incentivize repeat and larger purchases and help foster a sense of brand preference.

article thumbnail

YouTube launching New and Returning Viewers by Format report

Search Engine Land

YouTube is launching a new analytics report to show your new and returning viewers by format type. What it looks like. You will find it on the Content > All tab in YouTube analytics. You’ll initially see data based on the past 28 days by Shorts , Videos and Live. You can click on See More to dig deeper in to your channel’s viewer data. Why we care.

article thumbnail

Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

article thumbnail

Wealth and Ownership Amid A Shifting Global Financial Order

Duct Tape Marketing

Wealth and Ownership Amid A Shifting Global Financial Order written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Carol Roth In this episode of the Duct Tape Marketing Podcast , I interview Carol Roth. She is a “recovering” investment banker; entrepreneur; speaker; economic, business, and financial commentator; content developer; and a New York Times bestselling author.

PR 65
article thumbnail

Lyft starts serving ads on its app

Search Engine Land

Lyft will start serving ads to customers on its app for the first time this week. Adverts will appear while consumers wait for their taxi, when they are matched with a driver, and for the duration of the journey. The company is also planning to roll out video ads on the app later this year in addition to exploring other ad products such as in-car screens.

article thumbnail

Digital PR vs. manual link building: Adapting to the modern search landscape

Search Engine Land

“Links are the currency of the web.” We’ve been told this for years, and to be fair, it was true. But not any longer. In this article, I’ll explain why manual link building is now less powerful and practical than digital PR. Relationships: The new currency of the web In recent years, Google has moved toward being a semantic search engine.

PR 89