Content Marketing Institute
NOVEMBER 16, 2023
Dig into this surprising and award-winning content smorgasbord. It’s got gin, Ryan Reynolds, vegan mayo, Oscar the Grouch, and more to delight and inspire your content taste buds.
Social Media Examiner
NOVEMBER 16, 2023
Want to use your content on multiple social platforms? Looking for a system to batch the creation, prep, and scheduling of your marketing content? In this article, we’ll explore a strategy for social content repurposing. Why is Repurposing Content so Important for Marketers? While some marketers might be hesitant to repurpose content across multiple platforms […] The post Social Content Repurposing: An Easy System for Creating Great Content appeared first on Social Media Examiner.
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Search Engine Land
NOVEMBER 16, 2023
Google has updated its search quality raters guidelines for the first time in 2023 with a number of updates including simplifying the needs met scale, adding some more modern examples and some other minor changes. The last update to this document was 11 months ago on December 15, 2022 , which was a much larger update to the document. What changed. Here is a list of the documented changes: Simplified Needs Met scale definitions and added guidance for specific types of Needs Met ratings; refreshed
Buffer Marketing
NOVEMBER 16, 2023
X, formerly known as Twitter, has gone through a lot of changes since its ownership changed hands in November 2022. One of the most notable ones is its paid tier, which has seen name and design changes and many (many) additions to its list of features. So much has happened with this paid tier known as X Premium (RIP Twitter Blue) that it can be overwhelming for users considering it to go through and understand if it’s right for them.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Hubspot Marketing
NOVEMBER 16, 2023
Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets , or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. What are these four Ds? Starting in July, consumers are deliberate , thoughtfully planning their holiday purchases and wishlists. From October to November, they’re deal-seeking , hunting for deals and prioritizing quality and value.
Martech
NOVEMBER 16, 2023
Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The expansion of its virtual try-on technology. Why we care. These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers toward making purchases.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
NOVEMBER 16, 2023
ChatGPT is great for a lot of things, but it won’t win you the search engine wars. The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. While ChatGPT (and genAI in general) soared, Bing’s numbers remained unchanged.
Litmus
NOVEMBER 16, 2023
When we think about creativity in email, we often consider imagery as the go-to solution for eye-catching designs. There’s another way to get creative—typography. Learn how you can make an impact, too, as this guide explores: What email typography is What’s a typeface? Which typefaces you can use in email The benefits of email typography How to add font styles to your email Email typography best practices Real-life examples of great email typography What is typography in email?
Martech
NOVEMBER 16, 2023
We’ve all had our share of first rodeos — perhaps it’s your first-ever marketing project or your debut project at a new organization. An important thing to keep in mind is that learning is a continuous process that helps us grow, and there’s no shame in that. There are tactics we can employ to make first rodeos more productive. For instance, one easy tactic is compiling a list of questions in advance for future projects — most likely unknown at this point.
Orbit Media Studios
NOVEMBER 16, 2023
By Olesia Filipenko Google wants to “provide a searcher with the most useful and relevant information.” The question: How does it understand that info’s usefulness and relevance? The algorithm is complex, with dozens of factors to consider. One signal among those many is dwell time. It makes sense: The longer users stay on your page before going back to the SEPR, the more obvious it is for Google that your information is relevant and, thus, worth ranking higher.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
NOVEMBER 16, 2023
At Acquia’s Engage Boston conference this week, the company unveiled a new and possibly unique brand positioning. It’s making web accessibility for people with disabilities the focus of its marketing and a larger part of its technology. As the conference opened, the company announced it had purchased Monsido , a tech platform that automates finding and fixing website features that aren’t in compliance with international Web Content Accessibility Guidelines (WCAG).
Search Engine Land
NOVEMBER 16, 2023
Google CEO Sundar Pichai has confirmed that the company pays Apple 36% of its Safari search revenue. The search engine shares this revenue, which is reportedly worth $18 billion, in exchange for default status on all of Apple’s devices. Pichai made the admission while being cross-examined at the Epic Games antitrust trial, after a Google witness at the federal antirust trial let the statistic slip.
Martech
NOVEMBER 16, 2023
Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. If you thought CTV was good before, it’s about to get so much better.
Search Engine Land
NOVEMBER 16, 2023
Apple reportedly asked Amazon to stop competitor ads from appearing on its product pages. In response, the retail giant allegedly agreed to only serve ads and recommendations at the very bottom of Apple product pages – a gesture it doesn’t provide to rival brands like Samsung and Microsoft. This preferential treatment has supposedly enhanced Apple’s product pages, creating a more streamlined user experience, which has caused frustration amongst the company’s rivals, according t
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Kuno Creative
NOVEMBER 16, 2023
If a website redesign is on your mind, you’ve probably got a list of strategic objectives mapped out. But a trend we’ve noticed is these objectives aren’t always aligned with a website redesign; they’re actually building a case for a brand refresh. Considering the overlap between branding and website design , we understand why it’s hard to know which side of the fence you might be on.
Search Engine Land
NOVEMBER 16, 2023
Like any marketing and advertising channel, SEO should be budgeted for. However, creating an SEO budget isn’t as simple as allocating a set monthly amount. To properly invest in organic search, you need a strategic plan backed by a comprehensive budgeting process. Without clearly defined goals, assessing website needs, and mapping resource requirements, you risk wasting time and money.
SMA Marketing
NOVEMBER 16, 2023
SMA Marketing has a long history of helping small businesses attract customers through effective search engine optimization. SEO is the foundation of our marketing strategy, enabling us to create a holistic approach to attracting potential customers to our clients’ websites. With over ten years of experience in small business SEO and through many search engine algorithm updates, we’ve learned what works and what doesn’t.
Search Engine Land
NOVEMBER 16, 2023
To succeed in Google search, SEO professionals must stay updated on Google’s algorithm changes and be adaptable to evolving search trends that influence website rankings and online visibility. Enter Bard, Google’s conversational AI chatbot. Among Bard’s many potential uses, the tool can be a powerful ally for SEOs looking to dissect and understand Google’s algorithm updates and identify actionable recommendations for impacted sites.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Duct Tape Marketing
NOVEMBER 16, 2023
Fortifying Profits: Strategies to Shield Your Business from Embezzlement written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Todd Rammler, president and founder of Michigan CFO Associates. A firm offering outsourced Chief Financial Officer services to small-business owners.
Search Engine Land
NOVEMBER 16, 2023
Google is introducing new generative AI capabilities for advertisers to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The expansion of its virtual try-on technology. Why we care. These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers towards making purchases.
Set Up
NOVEMBER 16, 2023
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Jaclyn Ruelle , the VP Head of Brand at Papa Johns, to talk about the impact that a positive attitude can have on an organization, lessons she learned from an impactful campaign, and more.
Search Engine Land
NOVEMBER 16, 2023
SEO agencies place a high value on client satisfaction and trust. This is why comprehensive reporting can make a huge difference. It not only demonstrates the value of your services but also serves as a critical communication channel between your agency and your clients. SEO reports are integral to agency work, report creation being one of the primary challenges associated with it.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Set Up
NOVEMBER 16, 2023
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Jaclyn Ruelle , the VP Head of Brand at Papa Johns, to talk about the impact that a positive attitude can have on an organization, lessons she learned from an impactful campaign, and more.
Search Engine Land
NOVEMBER 16, 2023
Nobody likes to be on the receiving end of a good “I told you so,” but at least a couple of times on this fine domain, I’ve warned against reliance on display and programmatic. And if you weren’t convinced earlier, the kerfuffles surrounding TrueView and the programmatic ads directing users to AI-generated properties should at least add a healthy dose of skepticism to your POV on programmatic.
Zumvu
NOVEMBER 16, 2023
Unlock the secrets of social media success. Know how marketers are crushing it on social media and how you can, too, with these advanced social media tips.
Search Engine Land
NOVEMBER 16, 2023
Google has filed a lawsuit in the northern district of California against two men who allegedly used the DMCA takedown request mechanism to try to remove competitor URLs from the search results. The lawsuit writes that the “defendants have weaponized copyright law’s notice-and-takedown process and used it not for its intended purpose of expeditiously removing infringing content, but instead to have the legitimate content of their competitors removed based on false allegations.” The l
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Zumvu
NOVEMBER 16, 2023
Welcome to the dynamic world of Magento, where the art of eCommerce thrives and business aspirations take flight! As an ardent advocate for online ventures.
Search Engine Land
NOVEMBER 16, 2023
Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. If you thought CTV was good before, it’s about to get so much better.
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