Dreamgrow
MAY 3, 2022
Last Updated on May 31, 2022 by Karl I’ll never forget my first $1,000 profit. Read more The post The 5 Best Affiliate Marketing Courses (From a 7-Figure Marketer) appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Chief Martec
MAY 3, 2022
It’s #MartechDay! I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). Here are the key things you want to know: The number of solutions is now 9,932 — up 24% from 2020 Here is a slide version of the image you can use in decks and content Here is a high-res PDF you can use for printing and zooming in Here is an accompanying State of Martech
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Search Engine Roundtable
MAY 3, 2022
Historically Google has said they won't be offering any SEO certification like they do for Google Ads, Google Analytics, and a whole slew of certification they offer. But that seems to have changed when Google announced the new Google Career Certificate scholarships for U.S. businesses.
Martech
MAY 3, 2022
Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. More established platforms have also become more pay-to-play.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
AWeber
MAY 3, 2022
Want to make your brand more visible to your target audience - so you can attract and convert more customers? Who doesn't! But to get there, you may need to revaluate the ecommerce marketing strategies available to you. The industry is constantly evolving which means you need dynamic ecommerce marketing ideas to ensure that you always achieve the best ROI (return on investment) on your ecommerce marketing campaigns.
Content Marketing Institute
MAY 3, 2022
An influencer marketing strategy isn’t easy. You have to find relevant and credible influencers and measure the influencers’ impact. And you must keep it going day after day. Here are 13-plus expert-recommended tools to help you do that.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
MAY 3, 2022
2022 Martech Landscape. There’s a good reason you feel overwhelmed by the marketing technology out there. Actually, there are 9,932 reasons. That’s the number of martech solutions currently available, up from 8000 two years ago, according to the 2022 Marketing Technology Landscape , Two years after publishing his last marketing technology landscape graphic, HubSpot’s VP platform ecosystem Scott Brinker has partnered with Frans Riemersma of Martech Tribe to create a new edition.
Sprout Social
MAY 3, 2022
The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. However, due to strict community guidelines from several social media platforms, and government regulations around the promotion of marijuana products, many brands are having a hard time building their communities.
Search Engine Roundtable
MAY 3, 2022
Google Ads has rolled out the new create ad interface to all advertisers, the search company confirmed. This is a very subtle change in terms of the interface, there are no real new features - but the look is slightly different.
Hootsuite
MAY 3, 2022
AI-powered content creation: You’ve definitely heard about it, but should you use it? Here’s the thing. Whether you’re a one-person shop or you have a full marketing team, keeping up with your brand’s content creation needs is always a challenge. From social content to emails to blog posts to sales pages, digital marketing just requires So. Many. Words.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Land
MAY 3, 2022
Find Twitter too toxic? Now you can limit who sees your tweets to 150 users of your choosing. The post Twitter Circle: Limit who can view your tweets appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Martech
MAY 3, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, here’s some perspective on branding. Everything a business does is marketing.
Kuno Creative
MAY 3, 2022
Are you having trouble coming up with videos to create for your business? Has your boss put you in charge of a video marketing campaign, but you’re not sure where to start? There are many different styles of videos for your company to produce, from a video to show off the features of your latest product offering, to an animated explainer video that gives a brief overview of how a service works — and so many more.
Martech
MAY 3, 2022
Precision marketing provider Integrate has announces new capabilities for Precision Social and Cross-Channel Insights within its Demand Acceleration Platform. The announcement came at the Forrester B2B Summit in Austin, Texas. What Precision Social does. Precision Social includes capabilities for: Account targeting, using customer intent to prioritize accounts for social targeting on LinkedIn.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Journal
MAY 3, 2022
In this edition of Ask An SEO, a reader asks why their rankings rose, then dropped after paying a link building company to build links. The post We Paid Over $5000 For Link Building – What Happened? appeared first on Search Engine Journal.
Buffer Marketing
MAY 3, 2022
Most entrepreneurs and small business owners are familiar with other people not understanding what the heck you do and why. Your friends ask, “You can make money doing that ?” Your parents pester, “Why don’t you just get a ‘real’ job?” Well, I’ve experienced this threefold because I run three small businesses: boutique accounting firm Gratiam Consulting , content creation company The Empowered CPA , and blow dry bar GLAMbar.
Search Engine Land
MAY 3, 2022
A handful of new additions this month will be warmly welcomed by Microsoft advertisers. The post Microsoft Advertising is rolling out Auto-generated remarketing lists and more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Hubspot Marketing
MAY 3, 2022
If you think Pinterest is just a place to find recipes and fine-tune wedding planning details, think again. With over 431 million users coming to Pinterest every month to look for inspiration, Pinterest is an effective platform for building your audience and getting your product in front of potential customers who are ready to buy. According to a HubSpot Blogs survey of 310 marketing professionals, 39% of marketers said Pinterest generated a high return on investment.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Scoop.it!
MAY 3, 2022
Every week, the Doritos Instagram account shares images created by Doritos fans under the hashtag #fanfriday. These images (which range from make-up looks to chip-themed art projects) gain hundreds of thousands of views and hearts. Doritos’ #fanfriday is an excellent example of content curation — the practice of collating, editing, and sharing content produced by others.
Quikly
MAY 3, 2022
Three minutes. That’s how quickly the average cell phone user checks a text message after receiving it — and it’s the same sense of urgency you want your SMS subscribers to have.
Martech
MAY 3, 2022
Customer data platforms (CDPs) centralize data from customer touchpoints. In B2B buying decision-making is often spread out over many individuals within an organization, marketers can use CDPs used to guide purchasers through the sales funnel. “A CDP joins disparate systems and improves operational efficiency, providing a centralized location to collect, clean and control customer data,” said Cecilie Burleson, manager at consultancy EY, at The MarTech Conference.
Quikly
MAY 3, 2022
Scarcity marketing is not uncommon, mostly because of its ability to immediately motivate consumers. But for it to work in a way that serves your customers, you need to focus on using it in ways that are relevant to each individual it's reaching.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Land
MAY 3, 2022
The reporting issue was between April 25th 2:32 PM PT and April 26th 12:24 PM PT. The post Google Ads reporting issues with APIs and Ads Scripts appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Search Engine Journal
MAY 3, 2022
Improve thousands of ecommerce product pages with a Product Information Management system and convert more customers with less effort. Here's how. The post Product Detail Page SEO: How Product Information Management (PIM) Helps appeared first on Search Engine Journal.
Search Engine Land
MAY 3, 2022
Learn the benefits of RSAs, how the transition from ETAs impacts you search strategy and how to write effective RSAs The post Google Responsive Search Ads: What you need to know appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Search Engine Roundtable
MAY 3, 2022
Google is testing infinite or continuous scroll on the desktop search results again. As a reminder, Google launched continuous scroll for mobile search last October. Google has also tested infinite scroll on desktop search for many many many years.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Journal
MAY 3, 2022
Google patent for showing content from around the world but modifying the search results based on generic ratings. The post Google Patent for Modifying Results Based on Generic Ratings appeared first on Search Engine Journal.
Search Engine Roundtable
MAY 3, 2022
Fabrice Canel posted an SEO best practices post for sites that use subscription-based and paywall content. While Google has something called flexible sampling, previously a first click free program - Microsoft Bing does not.
Search Engine Journal
MAY 3, 2022
The digital marketer's guide to Google Data Studio CASE statements, including syntax and examples for better visualizations to power Google Ads campaigns. The post How To Unlock Better Google Data Studio Segments Using “CASE” appeared first on Search Engine Journal.
Econsultancy
MAY 3, 2022
Consumer concerns about the climate crisis show no sign of abating. Indeed, since 2018, Britons have increasingly listed the environment as a top-three issue facing the country. This peaked at 40% of the UK population during 2021’s COP-26 summit (a 400% rise on early 2018) according to YouGov. It’s no wonder that so many brands champion ethical or green products and services in their marketing.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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