Mon.Mar 27, 2023

article thumbnail

3 Ways Marketers are Already Navigating Potential Recession [Data]

Hubspot Marketing

While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it's already here. Since marketers are usually the first to see budget cuts in an economic downturn, it’s no surprise they’re already being hit hard. As one marketer in our sums it up: “The company is losing money, having to raise pricing, and the budget for marketing is smaller.

Price 145
article thumbnail

ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?

Businesses Grow

I received early access to Bard, Google’s answer to ChatGPT, so I obviously wanted to make a quick comparison of ChatGPT versus Bard on several common marketing tasks: Compose a simple essay Recognize industry trends that could influence a marketing strategy Summarize the main ideas in a lengthy piece of content Identify impacts on the field of marketing Take a complex table of data and create a useful summary Create a specific marketing plan Summarize survey responses Provide five unique

Gen Z 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The ultimate guide to running a successful social media campaign

Sprout Social

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. From start to finish, it’s imperative to stay focused on your brand’s goals and your audience’s needs. And the campaign doesn’t end when your team hits “publish.” Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

article thumbnail

Best Time to Post on Social Media in 2023 [ALL NETWORKS]

Hootsuite

When, exactly, is the best time to post on social media? It’s a question social media marketers have been asking since the dawn of time — well, since the dawn of Facebook, at least — but we’re here to help. The Hootsuite team analyzed thousands of social media posts on TikTok, Facebook, Instagram, Twitter, and LinkedIn to see if certain days and times universally get more engagement than others.

Finance 141
article thumbnail

How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

article thumbnail

Product Page Content for B2B: How Little Is Too Little?

Neil Patel

Short is not always sweet when it comes to product pages. That’s what my team discovered by analyzing some of the top-performing B2B product pages out there. What’s so important about product pages? Product pages drive direct sales. If you focus on effectively building product page content, you could see a big payoff in conversions and traffic. The quality of your product page content, visuals, and navigation can make or break your store.

Product 136

More Trending

article thumbnail

What are the top skills you need for digital marketing?

Martech

Hiring talent with analytics experience is emerging as a critical priority this year. By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry.

article thumbnail

Google Enhances Discovery Ads: Boosting Engagement & Conversions via @sejournal, @MattGSouthern

Search Engine Journal

New features in Google's Discovery ads enable brands to captivate consumers with tailored experiences and more accurate data analysis. The post Google Enhances Discovery Ads: Boosting Engagement & Conversions appeared first on Search Engine Journal.

Branding 126
article thumbnail

3 Effective B2B Client Retention Tactics That Will Stand The Test of Time

Marketing Insider Group

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. They keep your operations flowing and are the reason you create value-centered products or services. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele.

article thumbnail

How to Share a Reel to Your Story (Instagram and Facebook)

Hootsuite

So you made a great Instagram Reel. Now what? To get the most eyeballs on it, you need to promote it 24/7. Eat, sleep, Reel-peat. Luckily, it’s super easy to share Reels to your Instagram and Facebook Stories. Learn a few different ways below, including how to batch and schedule your Stories in advance. (Yup, even for sharing Reels!) Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers.

article thumbnail

AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

article thumbnail

SAP moves to a composable commerce offering

Martech

Global software giant SAP has announced a new Commerce Cloud composable offering, providing merchants new levels of flexibility and a range of choices between the complete Commerce Cloud package and specific applications and services. SAP is also announcing new headless composable storefronts for verticals including financial services, travel, telecommunications and the public sector in addition to its existing offerings for retail, consumer products, distribution and manufacturing.

article thumbnail

Free YouTube Banner Templates for 2023 [+ 8 Best Practices]

Hootsuite

Your YouTube banner is a billboard for your brand at the top of your YouTube channel page. It’s the first thing people see when they visit your channel, and, as such, it’s great real estate for promoting your brand. It needs to be attractive and engaging enough to capture your audience’s attention. But what makes an eye-catching banner image? Keep reading to learn more about how to craft the perfect custom banner.

article thumbnail

HubSpot’s February 2023 releases: The manager’s guide

Martech

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to quarterly roadmaps. Here’s a list of the latest HubSpot updates relevant to managers: Marketing Campaign custom properties (beta) List releases: Create a random sample, clone and restore static lis

CRM 111
article thumbnail

New Open Source ChatGPT Clone – Called Dolly via @sejournal, @martinibuster

Search Engine Journal

Open Source AI movement achieves another milestone with the release of a ChatGPT clone that anyone can use The post New Open Source ChatGPT Clone – Called Dolly appeared first on Search Engine Journal.

SEO 104
article thumbnail

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

article thumbnail

Web Push is finally coming to iOS and iPad: Here’s what this means for marketers

Use Insider

Web Push notifications are a powerful tool for engaging with users and driving traffic to a website or app. With the ability to send push notifications on iOS and iPadOS, marketers can now reach a wider audience and engage with users on these popular platforms. For marketers specifically, Web Push notifications allow brands to personalize messaging and target specific segments of their audience, leading to higher engagement rates and conversions.

article thumbnail

Google Updates Search Console With New Merchant Reports via @sejournal, @martinibuster

Search Engine Journal

Google Search Console adds clicks and impressions reports for product snippets and merchant listings The post Google Updates Search Console With New Merchant Reports appeared first on Search Engine Journal.

Product 101
article thumbnail

Master WordPress SEO: Easy Steps for Beginners

Rock Content

Now that you’ve built a solid WordPress website, you need to know how to drive traffic to it. While there are tons of digital marketing strategies to help you maximize the number of visitors, one of the most reliable options is search engine optimization ( SEO ). Fortunately, WordPress SEO techniques are easy to master as long as you understand the fundamentals.

SEO 95
article thumbnail

Link Building In 2023: 14 Ways To Create Your Own Backlink Opportunities via @sejournal, @Brian_W_Gareth

Search Engine Journal

Get the 2023 best link building guide that can help you identify link building opportunities and turn them into powerful backlinks. The post Link Building In 2023: 14 Ways To Create Your Own Backlink Opportunities appeared first on Search Engine Journal.

SEO 98
article thumbnail

B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

article thumbnail

Google Ads Editor version 2.3 is out with 12 new features

Search Engine Land

Google has just released its Ads Editor version 2.3, advertisers can take advantage of several new features and updates. Let’s see what’s new. New Features: File support for image assets: Advertisers can now conveniently import and export image assets as files in addition to using URLs. Card view for image assets: Image assets can now be viewed as cards in addition to the table view.

article thumbnail

Analyzing The February 2023 Product Review Update via @sejournal, @MordyOberstein

Search Engine Journal

With the rollout of Google's February 2023 Product Review Update, product review sites are kicking it up a notch. Discover more in this in-depth analysis. The post Analyzing The February 2023 Product Review Update appeared first on Search Engine Journal.

Product 98
article thumbnail

How to write title tags for SEO with ChatGPT

Search Engine Land

ChatGPT can be helpful for many SEO-related functions, including but not limited to local SEO , keyword research and SEO-focused content creation. Title tags are another area the platform can help you with. Even if Google doesn’t always use them , title tags are still a critical on-page SEO element. Even Google’s John Mueller acknowledged that ChatGPT could be helpful for creating page titles.

SEO 91
article thumbnail

Google Ads Policy Update: Changes To Government Docs & Services via @sejournal, @MattGSouthern

Search Engine Journal

Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments. The post Google Ads Policy Update: Changes To Government Docs & Services appeared first on Search Engine Journal.

article thumbnail

A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

article thumbnail

Google Ads testing verification badges

Search Engine Land

Google is experimenting with displaying blue badge icons and labels on certain search ads for advertisers who have been verified by Google Ads. The blue label features a blue circle with ridges and a checkmark inside it. This is part of Google’s ongoing advertiser verification program, and it appears that the company is now testing the use of small blue checkmarks for verified advertisers.

article thumbnail

Why AI is Not Taking Over Content Marketing

Marketing Insider Group

AI and content marketing — if you’ve logged into Twitter in the past year, you know it’s all the digital marketing world can talk about. Every day, thread after thread is tweeted to tell us why ChatGPT is the future of content and how it’s going to replace the human writer altogether. So I did what I normally do when it seems like the world has gone a little crazy.

article thumbnail

Manual CPC campaigns on the Microsoft Audience Network will be transitioning to Enhanced CPC

Search Engine Land

Manual bidding will be discontinued for new campaigns on the Microsoft Audience Network beginning April 24th. From this date, all current image and feed campaigns employing a manual cost per click (CPC) bid strategy will be transitioned to Enhanced CPC (eCPC). This shift is expected to be finalized by April 28th. Timeline for the transition. The shift from manual bidding to eCPC starts on April 24th.

77
article thumbnail

7 Ways to Leverage Awards to Build Thought Leadership

Influence & Co

Winning awards is an accomplishment for your business and a valuable tool to improve and build meaningful awareness for your brand. Sometimes it isn’t even winning that can have the most impact; many are so well-respected that nominations or finalists are just as noticeable.

article thumbnail

Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

article thumbnail

Google Search Console breaks out Merchant listings and Product snippets appearances

Search Engine Land

Google has broken out the merchant listings and product snippet reporting into two unique appearances that you can filter on within the performance reports in Google Search Console. Google also broke these out in the Merchant listings and product snippet reports, that it launched last September. What is new. Google said, “we are adding the ability to measure the impact of Merchant listing by splitting the Product results search appearance into two: Merchant listings and Product snippets.&#

Product 74
article thumbnail

Adobe Jumps Into The Generative AI Race With Firefly Creative Support

CMO Network

Last week at Adobe Summit, the company announced its first generative AI service, Adobe Firefly. Analyzing Adobe's offering and the overall generative AI landscape. What should Adobe customers expect and when can they gain access to the new services.

article thumbnail

Sales Outreach Tools: Top 25 for 2023

Customers.ai

Are you exhausted from the daily grind of managing and expanding your sales efforts? Sales outreach tools are your solution. They can simplify and improve your sales process. That means you can focus on the most important aspect of sales – closing more deals. But with so many sales outreach tools available, it can be challenging to identify which tools are actually, you know, good.

CRM 71