Hubspot Marketing
MARCH 27, 2023
While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it's already here. Since marketers are usually the first to see budget cuts in an economic downturn, it’s no surprise they’re already being hit hard. As one marketer in our sums it up: “The company is losing money, having to raise pricing, and the budget for marketing is smaller.
Businesses Grow
MARCH 27, 2023
I received early access to Bard, Google’s answer to ChatGPT, so I obviously wanted to make a quick comparison of ChatGPT versus Bard on several common marketing tasks: Compose a simple essay Recognize industry trends that could influence a marketing strategy Summarize the main ideas in a lengthy piece of content Identify impacts on the field of marketing Take a complex table of data and create a useful summary Create a specific marketing plan Summarize survey responses Provide five unique
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Search Engine Journal
MARCH 27, 2023
New features in Google's Discovery ads enable brands to captivate consumers with tailored experiences and more accurate data analysis. The post Google Enhances Discovery Ads: Boosting Engagement & Conversions appeared first on Search Engine Journal.
Social Media Examiner
MARCH 27, 2023
Wondering how often to post on Instagram? Concerned you’re publishing too little or too much content? In this article, you’ll discover how to reveal how many Instagram posts a day will generate the engagement and reach you want to see. Why Marketers Should Optimize Instagram Post Frequency As a social media manager, you need to […] The post How to Determine Your Ideal Instagram Posting Frequency appeared first on Social Media Examiner.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Search Engine Journal
MARCH 27, 2023
Open Source AI movement achieves another milestone with the release of a ChatGPT clone that anyone can use The post New Open Source ChatGPT Clone – Called Dolly appeared first on Search Engine Journal.
Hubspot Marketing
MARCH 27, 2023
Video has become a cornerstone of modern marketing, landing front-and-center in many marketing strategies. Yet, despite being an ROI powerhouse and top lead generator , video is a hard medium to pull off. To state the obvious, video creation isn't quick. On average, it takes marketers two weeks to create a video from start to finish. But what if there was a way to streamline the process — to quickly come up with ideas and execute them in a fraction of the time?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
MARCH 27, 2023
Global software giant SAP has announced a new Commerce Cloud composable offering, providing merchants new levels of flexibility and a range of choices between the complete Commerce Cloud package and specific applications and services. SAP is also announcing new headless composable storefronts for verticals including financial services, travel, telecommunications and the public sector in addition to its existing offerings for retail, consumer products, distribution and manufacturing.
Neil Patel
MARCH 27, 2023
Short is not always sweet when it comes to product pages. That’s what my team discovered by analyzing some of the top-performing B2B product pages out there. What’s so important about product pages? Product pages drive direct sales. If you focus on effectively building product page content, you could see a big payoff in conversions and traffic. The quality of your product page content, visuals, and navigation can make or break your store.
Search Engine Land
MARCH 27, 2023
ChatGPT can be helpful for many SEO-related functions, including but not limited to local SEO , keyword research and SEO-focused content creation. Title tags are another area the platform can help you with. Even if Google doesn’t always use them , title tags are still a critical on-page SEO element. Even Google’s John Mueller acknowledged that ChatGPT could be helpful for creating page titles.
Use Insider
MARCH 27, 2023
Web Push notifications are a powerful tool for engaging with users and driving traffic to a website or app. With the ability to send push notifications on iOS and iPadOS, marketers can now reach a wider audience and engage with users on these popular platforms. For marketers specifically, Web Push notifications allow brands to personalize messaging and target specific segments of their audience, leading to higher engagement rates and conversions.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
Marketing Insider Group
MARCH 27, 2023
Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. They keep your operations flowing and are the reason you create value-centered products or services. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele.
Search Engine Land
MARCH 27, 2023
Google is experimenting with displaying blue badge icons and labels on certain search ads for advertisers who have been verified by Google Ads. The blue label features a blue circle with ridges and a checkmark inside it. This is part of Google’s ongoing advertiser verification program, and it appears that the company is now testing the use of small blue checkmarks for verified advertisers.
Martech
MARCH 27, 2023
Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to quarterly roadmaps. Here’s a list of the latest HubSpot updates relevant to managers: Marketing Campaign custom properties (beta) List releases: Create a random sample, clone and restore static lis
Search Engine Journal
MARCH 27, 2023
Google Search Console adds clicks and impressions reports for product snippets and merchant listings The post Google Updates Search Console With New Merchant Reports appeared first on Search Engine Journal.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Influence & Co
MARCH 27, 2023
Winning awards is an accomplishment for your business and a valuable tool to improve and build meaningful awareness for your brand. Sometimes it isn’t even winning that can have the most impact; many are so well-respected that nominations or finalists are just as noticeable.
Search Engine Journal
MARCH 27, 2023
Get the 2023 best link building guide that can help you identify link building opportunities and turn them into powerful backlinks. The post Link Building In 2023: 14 Ways To Create Your Own Backlink Opportunities appeared first on Search Engine Journal.
Customers.ai
MARCH 27, 2023
Are you exhausted from the daily grind of managing and expanding your sales efforts? Sales outreach tools are your solution. They can simplify and improve your sales process. That means you can focus on the most important aspect of sales – closing more deals. But with so many sales outreach tools available, it can be challenging to identify which tools are actually, you know, good.
Search Engine Journal
MARCH 27, 2023
With the rollout of Google's February 2023 Product Review Update, product review sites are kicking it up a notch. Discover more in this in-depth analysis. The post Analyzing The February 2023 Product Review Update appeared first on Search Engine Journal.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
CMO Network
MARCH 27, 2023
Last week at Adobe Summit, the company announced its first generative AI service, Adobe Firefly. Analyzing Adobe's offering and the overall generative AI landscape. What should Adobe customers expect and when can they gain access to the new services.
Search Engine Journal
MARCH 27, 2023
Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments. The post Google Ads Policy Update: Changes To Government Docs & Services appeared first on Search Engine Journal.
Search Engine Land
MARCH 27, 2023
Manual bidding will be discontinued for new campaigns on the Microsoft Audience Network beginning April 24th. From this date, all current image and feed campaigns employing a manual cost per click (CPC) bid strategy will be transitioned to Enhanced CPC (eCPC). This shift is expected to be finalized by April 28th. Timeline for the transition. The shift from manual bidding to eCPC starts on April 24th.
Vertical Response
MARCH 27, 2023
Did you know? According to the National Retail Federation, Easter spending is expected to reach a record high this year. With so much potential for increased sales, don’t miss out on the opportunity to grow your business and client base this Easter season. Leveraging seasonal holidays can be a great way to boost service or product sales and expand your client base.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Search Engine Land
MARCH 27, 2023
Google has broken out the merchant listings and product snippet reporting into two unique appearances that you can filter on within the performance reports in Google Search Console. Google also broke these out in the Merchant listings and product snippet reports, that it launched last September. What is new. Google said, “we are adding the ability to measure the impact of Merchant listing by splitting the Product results search appearance into two: Merchant listings and Product snippets.&#
Marketing Insider Group
MARCH 27, 2023
AI and content marketing — if you’ve logged into Twitter in the past year, you know it’s all the digital marketing world can talk about. Every day, thread after thread is tweeted to tell us why ChatGPT is the future of content and how it’s going to replace the human writer altogether. So I did what I normally do when it seems like the world has gone a little crazy.
Ariyh
MARCH 27, 2023
New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 16,933 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Storyblok What ROI are you getting from your content? There’s a new content management system on the block: Storyblok ( yes, cringey pun intended ).
Traackr
MARCH 27, 2023
Low creator retention could be tanking your influencer marketing ROI. Here are some retention tactics that will better your influencer programs.
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Brand marketers are facing new challenges in 2023. Advertisers are spending more but finding it challenging to reach consumers. As economic uncertainty impacts how consumers shop, brands and retailers must find ways to reach them wherever they are and direct them to the offers and content that will inspire conversion. This eBook examines how marketers can more efficiently identify and capture online shoppers.
Quikly
MARCH 27, 2023
In the world of digitization, having an e-commerce site is only half the battle. You have to stick true to its purpose as well.
Martech
MARCH 27, 2023
Hiring talent with analytics experience is emerging as a critical priority this year. By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry.
Sprout Social
MARCH 27, 2023
Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. From start to finish, it’s imperative to stay focused on your brand’s goals and your audience’s needs. And the campaign doesn’t end when your team hits “publish.” Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.
Search Engine Land
MARCH 27, 2023
As you build a content marketing strategy for your brand, you may encounter one key area that stumps you – especially if you’re new to content. Budget. How much should you budget for content? That’s a great question with a kind of disappointing answer. It depends. Thankfully, this guide will explain all the various factors that will affect your budgeting decisions: Business size Industry Overall marketing budget Competition Goals Tools Insourcing vs. outsourcing I’ll also give
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.
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