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While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it's already here. Since marketers are usually the first to see budget cuts in an economic downturn, it’s no surprise they’re already being hit hard. As one marketer in our sums it up: “The company is losing money, having to raise pricing, and the budget for marketing is smaller.
I received early access to Bard, Google’s answer to ChatGPT, so I obviously wanted to make a quick comparison of ChatGPT versus Bard on several common marketing tasks: Compose a simple essay Recognize industry trends that could influence a marketing strategy Summarize the main ideas in a lengthy piece of content Identify impacts on the field of marketing Take a complex table of data and create a useful summary Create a specific marketing plan Summarize survey responses Provide five unique
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When, exactly, is the best time to post on social media? It’s a question social media marketers have been asking since the dawn of time — well, since the dawn of Facebook, at least — but we’re here to help. The Hootsuite team analyzed thousands of social media posts on TikTok, Facebook, Instagram, Twitter, and LinkedIn to see if certain days and times universally get more engagement than others.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Short is not always sweet when it comes to product pages. That’s what my team discovered by analyzing some of the top-performing B2B product pages out there. What’s so important about product pages? Product pages drive direct sales. If you focus on effectively building product page content, you could see a big payoff in conversions and traffic. The quality of your product page content, visuals, and navigation can make or break your store.
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Wondering how often to post on Instagram? Concerned you’re publishing too little or too much content? In this article, you’ll discover how to reveal how many Instagram posts a day will generate the engagement and reach you want to see. Why Marketers Should Optimize Instagram Post Frequency As a social media manager, you need to […] The post How to Determine Your Ideal Instagram Posting Frequency appeared first on Social Media Examiner.
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New features in Google's Discovery ads enable brands to captivate consumers with tailored experiences and more accurate data analysis. The post Google Enhances Discovery Ads: Boosting Engagement & Conversions appeared first on Search Engine Journal.
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So you made a great Instagram Reel. Now what? To get the most eyeballs on it, you need to promote it 24/7. Eat, sleep, Reel-peat. Luckily, it’s super easy to share Reels to your Instagram and Facebook Stories. Learn a few different ways below, including how to batch and schedule your Stories in advance. (Yup, even for sharing Reels!) Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers.
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Your YouTube banner is a billboard for your brand at the top of your YouTube channel page. It’s the first thing people see when they visit your channel, and, as such, it’s great real estate for promoting your brand. It needs to be attractive and engaging enough to capture your audience’s attention. But what makes an eye-catching banner image? Keep reading to learn more about how to craft the perfect custom banner.
Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to quarterly roadmaps. Here’s a list of the latest HubSpot updates relevant to managers: Marketing Campaign custom properties (beta) List releases: Create a random sample, clone and restore static lis
Open Source AI movement achieves another milestone with the release of a ChatGPT clone that anyone can use The post New Open Source ChatGPT Clone – Called Dolly appeared first on Search Engine Journal.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
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Google Search Console adds clicks and impressions reports for product snippets and merchant listings The post Google Updates Search Console With New Merchant Reports appeared first on Search Engine Journal.
Now that you’ve built a solid WordPress website, you need to know how to drive traffic to it. While there are tons of digital marketing strategies to help you maximize the number of visitors, one of the most reliable options is search engine optimization ( SEO ). Fortunately, WordPress SEO techniques are easy to master as long as you understand the fundamentals.
Get the 2023 best link building guide that can help you identify link building opportunities and turn them into powerful backlinks. The post Link Building In 2023: 14 Ways To Create Your Own Backlink Opportunities appeared first on Search Engine Journal.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Google has just released its Ads Editor version 2.3, advertisers can take advantage of several new features and updates. Let’s see what’s new. New Features: File support for image assets: Advertisers can now conveniently import and export image assets as files in addition to using URLs. Card view for image assets: Image assets can now be viewed as cards in addition to the table view.
With the rollout of Google's February 2023 Product Review Update, product review sites are kicking it up a notch. Discover more in this in-depth analysis. The post Analyzing The February 2023 Product Review Update appeared first on Search Engine Journal.
ChatGPT can be helpful for many SEO-related functions, including but not limited to local SEO , keyword research and SEO-focused content creation. Title tags are another area the platform can help you with. Even if Google doesn’t always use them , title tags are still a critical on-page SEO element. Even Google’s John Mueller acknowledged that ChatGPT could be helpful for creating page titles.
Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments. The post Google Ads Policy Update: Changes To Government Docs & Services appeared first on Search Engine Journal.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Google is experimenting with displaying blue badge icons and labels on certain search ads for advertisers who have been verified by Google Ads. The blue label features a blue circle with ridges and a checkmark inside it. This is part of Google’s ongoing advertiser verification program, and it appears that the company is now testing the use of small blue checkmarks for verified advertisers.
AI and content marketing — if you’ve logged into Twitter in the past year, you know it’s all the digital marketing world can talk about. Every day, thread after thread is tweeted to tell us why ChatGPT is the future of content and how it’s going to replace the human writer altogether. So I did what I normally do when it seems like the world has gone a little crazy.
Manual bidding will be discontinued for new campaigns on the Microsoft Audience Network beginning April 24th. From this date, all current image and feed campaigns employing a manual cost per click (CPC) bid strategy will be transitioned to Enhanced CPC (eCPC). This shift is expected to be finalized by April 28th. Timeline for the transition. The shift from manual bidding to eCPC starts on April 24th.
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Google has broken out the merchant listings and product snippet reporting into two unique appearances that you can filter on within the performance reports in Google Search Console. Google also broke these out in the Merchant listings and product snippet reports, that it launched last September. What is new. Google said, “we are adding the ability to measure the impact of Merchant listing by splitting the Product results search appearance into two: Merchant listings and Product snippets.&#
Last week at Adobe Summit, the company announced its first generative AI service, Adobe Firefly. Analyzing Adobe's offering and the overall generative AI landscape. What should Adobe customers expect and when can they gain access to the new services.
Are you exhausted from the daily grind of managing and expanding your sales efforts? Sales outreach tools are your solution. They can simplify and improve your sales process. That means you can focus on the most important aspect of sales – closing more deals. But with so many sales outreach tools available, it can be challenging to identify which tools are actually, you know, good.
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