Mon.Mar 27, 2023

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3 Ways Marketers are Already Navigating Potential Recession [Data]

Hubspot Marketing

While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it's already here. Since marketers are usually the first to see budget cuts in an economic downturn, it’s no surprise they’re already being hit hard. As one marketer in our sums it up: “The company is losing money, having to raise pricing, and the budget for marketing is smaller.

Price 139
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ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?

Businesses Grow

I received early access to Bard, Google’s answer to ChatGPT, so I obviously wanted to make a quick comparison of ChatGPT versus Bard on several common marketing tasks: Compose a simple essay Recognize industry trends that could influence a marketing strategy Summarize the main ideas in a lengthy piece of content Identify impacts on the field of marketing Take a complex table of data and create a useful summary Create a specific marketing plan Summarize survey responses Provide five unique

Gen Z 145
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Google Enhances Discovery Ads: Boosting Engagement & Conversions via @sejournal, @MattGSouthern

Search Engine Journal

New features in Google's Discovery ads enable brands to captivate consumers with tailored experiences and more accurate data analysis. The post Google Enhances Discovery Ads: Boosting Engagement & Conversions appeared first on Search Engine Journal.

Branding 128
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Is AI the Future of Video Creation? We Asked Wistia's Head of Production

Hubspot Marketing

Video has become a cornerstone of modern marketing, landing front-and-center in many marketing strategies. Yet, despite being an ROI powerhouse and top lead generator , video is a hard medium to pull off. To state the obvious, video creation isn't quick. On average, it takes marketers two weeks to create a video from start to finish. But what if there was a way to streamline the process — to quickly come up with ideas and execute them in a fraction of the time?

Product 127
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential!

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New Open Source ChatGPT Clone – Called Dolly via @sejournal, @martinibuster

Search Engine Journal

Open Source AI movement achieves another milestone with the release of a ChatGPT clone that anyone can use The post New Open Source ChatGPT Clone – Called Dolly appeared first on Search Engine Journal.

SEO 120
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SAP moves to a composable commerce offering

Martech

Global software giant SAP has announced a new Commerce Cloud composable offering, providing merchants new levels of flexibility and a range of choices between the complete Commerce Cloud package and specific applications and services. SAP is also announcing new headless composable storefronts for verticals including financial services, travel, telecommunications and the public sector in addition to its existing offerings for retail, consumer products, distribution and manufacturing.

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Google Updates Search Console With New Merchant Reports via @sejournal, @martinibuster

Search Engine Journal

Google Search Console adds clicks and impressions reports for product snippets and merchant listings The post Google Updates Search Console With New Merchant Reports appeared first on Search Engine Journal.

Product 99
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Google Ads Editor version 2.3 is out with 12 new features

Search Engine Land

Google has just released its Ads Editor version 2.3, advertisers can take advantage of several new features and updates. Let’s see what’s new. New Features: File support for image assets: Advertisers can now conveniently import and export image assets as files in addition to using URLs. Card view for image assets: Image assets can now be viewed as cards in addition to the table view.

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How to Determine Your Ideal Instagram Posting Frequency

Social Media Examiner

Wondering how often to post on Instagram? Concerned you’re publishing too little or too much content? In this article, you’ll discover how to reveal how many Instagram posts a day will generate the engagement and reach you want to see. Why Marketers Should Optimize Instagram Post Frequency As a social media manager, you need to […] The post How to Determine Your Ideal Instagram Posting Frequency appeared first on Social Media Examiner.

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Web Push is finally coming to iOS and iPad: Here’s what this means for marketers

Use Insider

Web Push notifications are a powerful tool for engaging with users and driving traffic to a website or app. With the ability to send push notifications on iOS and iPadOS, marketers can now reach a wider audience and engage with users on these popular platforms. For marketers specifically, Web Push notifications allow brands to personalize messaging and target specific segments of their audience, leading to higher engagement rates and conversions.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Sales Outreach Tools: Top 25 for 2023

Customers.ai

Are you exhausted from the daily grind of managing and expanding your sales efforts? Sales outreach tools are your solution. They can simplify and improve your sales process. That means you can focus on the most important aspect of sales – closing more deals. But with so many sales outreach tools available, it can be challenging to identify which tools are actually, you know, good.

CRM 96
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How to write title tags for SEO with ChatGPT

Search Engine Land

ChatGPT can be helpful for many SEO-related functions, including but not limited to local SEO , keyword research and SEO-focused content creation. Title tags are another area the platform can help you with. Even if Google doesn’t always use them , title tags are still a critical on-page SEO element. Even Google’s John Mueller acknowledged that ChatGPT could be helpful for creating page titles.

SEO 95
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Free YouTube Banner Templates for 2023 [+ 8 Best Practices]

Hootsuite

Your YouTube banner is a billboard for your brand at the top of your YouTube channel page. It’s the first thing people see when they visit your channel, and, as such, it’s great real estate for promoting your brand. It needs to be attractive and engaging enough to capture your audience’s attention. But what makes an eye-catching banner image? Keep reading to learn more about how to craft the perfect custom banner.

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Google Ads testing verification badges

Search Engine Land

Google is experimenting with displaying blue badge icons and labels on certain search ads for advertisers who have been verified by Google Ads. The blue label features a blue circle with ridges and a checkmark inside it. This is part of Google’s ongoing advertiser verification program, and it appears that the company is now testing the use of small blue checkmarks for verified advertisers.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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HubSpot’s February 2023 releases: The manager’s guide

Martech

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to quarterly roadmaps. Here’s a list of the latest HubSpot updates relevant to managers: Marketing Campaign custom properties (beta) List releases: Create a random sample, clone and restore static lis

CRM 91
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3 Effective B2B Client Retention Tactics That Will Stand The Test of Time

Marketing Insider Group

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. They keep your operations flowing and are the reason you create value-centered products or services. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele.

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Link Building In 2023: 14 Ways To Create Your Own Backlink Opportunities via @sejournal, @Brian_W_Gareth

Search Engine Journal

Get the 2023 best link building guide that can help you identify link building opportunities and turn them into powerful backlinks. The post Link Building In 2023: 14 Ways To Create Your Own Backlink Opportunities appeared first on Search Engine Journal.

SEO 88
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Manual CPC campaigns on the Microsoft Audience Network will be transitioning to Enhanced CPC

Search Engine Land

Manual bidding will be discontinued for new campaigns on the Microsoft Audience Network beginning April 24th. From this date, all current image and feed campaigns employing a manual cost per click (CPC) bid strategy will be transitioned to Enhanced CPC (eCPC). This shift is expected to be finalized by April 28th. Timeline for the transition. The shift from manual bidding to eCPC starts on April 24th.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Analyzing The February 2023 Product Review Update via @sejournal, @MordyOberstein

Search Engine Journal

With the rollout of Google's February 2023 Product Review Update, product review sites are kicking it up a notch. Discover more in this in-depth analysis. The post Analyzing The February 2023 Product Review Update appeared first on Search Engine Journal.

Product 80
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Google Search Console breaks out Merchant listings and Product snippets appearances

Search Engine Land

Google has broken out the merchant listings and product snippet reporting into two unique appearances that you can filter on within the performance reports in Google Search Console. Google also broke these out in the Merchant listings and product snippet reports, that it launched last September. What is new. Google said, “we are adding the ability to measure the impact of Merchant listing by splitting the Product results search appearance into two: Merchant listings and Product snippets.&#

Product 78
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Google Ads Policy Update: Changes To Government Docs & Services via @sejournal, @MattGSouthern

Search Engine Journal

Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments. The post Google Ads Policy Update: Changes To Government Docs & Services appeared first on Search Engine Journal.

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7 Ways to Leverage Awards to Build Thought Leadership

Influence & Co

Winning awards is an accomplishment for your business and a valuable tool to improve and build meaningful awareness for your brand. Sometimes it isn’t even winning that can have the most impact; many are so well-respected that nominations or finalists are just as noticeable.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Adobe Jumps Into The Generative AI Race With Firefly Creative Support

CMO Network

Last week at Adobe Summit, the company announced its first generative AI service, Adobe Firefly. Analyzing Adobe's offering and the overall generative AI landscape. What should Adobe customers expect and when can they gain access to the new services.

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Grow your sales and clients this Easter

Vertical Response

Did you know? According to the National Retail Federation, Easter spending is expected to reach a record high this year. With so much potential for increased sales, don’t miss out on the opportunity to grow your business and client base this Easter season. Leveraging seasonal holidays can be a great way to boost service or product sales and expand your client base.

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When ‘science-based’ backfires

Ariyh

New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 16,933 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Storyblok What ROI are you getting from your content? There’s a new content management system on the block: Storyblok ( yes, cringey pun intended ).

Food 52
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The New Rules of Influencer Marketing To Maximize Creator Retention

Traackr

Low creator retention could be tanking your influencer marketing ROI. Here are some retention tactics that will better your influencer programs.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How convenience shapes e-commerce

Quikly

In the world of digitization, having an e-commerce site is only half the battle. You have to stick true to its purpose as well.

B2C 52
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What are the top skills you need for digital marketing?

Martech

Hiring talent with analytics experience is emerging as a critical priority this year. By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry.

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Best Time to Post on Social Media in 2023 [ALL NETWORKS]

Hootsuite

When, exactly, is the best time to post on social media? It’s a question social media marketers have been asking since the dawn of time — well, since the dawn of Facebook, at least — but we’re here to help. The Hootsuite team analyzed thousands of social media posts on TikTok, Facebook, Instagram, Twitter, and LinkedIn to see if certain days and times universally get more engagement than others.

Finance 125
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How much should you budget for content?

Search Engine Land

As you build a content marketing strategy for your brand, you may encounter one key area that stumps you – especially if you’re new to content. Budget. How much should you budget for content? That’s a great question with a kind of disappointing answer. It depends. Thankfully, this guide will explain all the various factors that will affect your budgeting decisions: Business size Industry Overall marketing budget Competition Goals Tools Insourcing vs. outsourcing I’ll also give

SEO 94
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.