Tue.Aug 20, 2024

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Generic to Genius: Crafting AI Prompts for Optimal Results

Social Media Examiner

Wondering why your AI results are missing the mark? Looking for a simple framework to maximize your AI prompting results? In this article, you'll learn how to craft precise AI prompts to save time, deliver value, and boost profitability. The Perfect Prompting Framework Artificial intelligence (AI) has become an essential tool for marketers and content […] The post Generic to Genius: Crafting AI Prompts for Optimal Results appeared first on Social Media Examiner.

Marketers 145
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How wisdom makes AI more effective in marketing

Martech

Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie out of the bottle when we developed nuclear weapons. AI is somewhat similar — it’s part way out of the bottle.” This underscores the potential risks and benefits that AI presents to society.

Marketers 130
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AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger

Hubspot Marketing

The first thing I do every weekday morning is tell my Amazon Alexa to turn off my alarm. In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it. This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. According to HubSpot’s State of AI, 62% of business leaders say their company has already invested in AI and automation tools for their employees to leverage.

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How to choose a data enrichment solution

Martech

The focus of most B2B companies is developing products and services customers need. Selling them requires detailed customer information. It falls on marketing to get that data, usually via event registrations, website forms and the like. Sometimes that isn’t enough, which is why data enrichment providers exist. The types of data they can provide include job titles, department, location, seniority, email addresses, phone numbers, companies to target, financial statements, sales figures, customer

Law 106
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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This Formula Can Create Irresistible Marketing

Hubspot Marketing

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. You’re about to learn an invaluable copywriting concept, something you can use to captivate your market’s attention, not to mention differentiate almost any product. Indeed, this will help you position whatever you’re selling in a unique, compelling way.

More Trending

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9th Edition of The New Rules of Marketing & PR Publishes Today

David Meerman Scott

It’s the new, new! The 9th edition of my international bestseller The New Rules of Marketing & PR is available today in print and ebook editions the USA and Canada and will soon be available in other countries! First published in 2007, in the same month as the iPhone 1 was released, New Rules has been completely updated with new stories and strategies to reach buyers directly.

PR 119
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Improve your website’s accessibility in just three months by Edna Chavira

Martech

Ensuring your website and digital content are accessible is an often-overlooked brand strategy. However, a perfect web-accessibility implementation doesn’t need to be perfect from the start. Join us for an insightful webinar, “ Achieve Near-Perfect Accessibility ,” and discover how to balance ideal web accessibility standards with practical implementation.

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How to Get More Links and Improve Your Domain Ratings

Aspiration Marketing

Struggling to climb the SEO ladder? Are you stuck with a low Domain Rating holding you back? You're not alone. But what if you could unlock the secrets to attracting high-quality links and skyrocketing your website's authority? We'll look into proven strategies for crafting link-worthy content, building valuable relationships, and watching your domain rating soar.

SEO 264
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How to Respond to Negative Reviews on Facebook [With Examples]?

SocialPilot

Positive reviews on Facebook help in building trust in your business and attract potential customers. In fact, 84% of consumers trust online reviews as much as a recommendation from a friend. Hence, encouraging your satisfied customers to leave reviews is important. Reviews on social media help businesses and attract potential consumers. That’s why encouraging satisfied customers to leave positive reviews is so important.

Transform 108
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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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How to get faster SEO results

Search Engine Land

Many SEO professionals have been asked by managers or clients, “ How long does SEO take ?” Usually, the answer is “Somewhere between 4-12 months.” In some cases, it can take as long as 24 months to see a significant return on investment. This article discusses ways to get SEO results faster through what the late and great Hamlet Batista called “agile SEO.

SEO 91
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How to Stay Motivated During Lengthy Sales Cycles

The LeadG2 Blog

Navigating the intricate maze of a lengthy sales cycle can often feel like a daunting task. The pressure to keep leads engaged and the constant battle against time can wear down even the most seasoned sales professionals. However, the right tools and strategies can make this journey not only manageable but also rewarding. A robust lead nurturing funnel and a CRM that offers automated sales triggers can be the keys to keeping sales reps motivated and efficient throughout the process.

CRM 111
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Prioritizing SEO strategies: Where to focus your efforts

Search Engine Land

The first half of 2024 in SEO land was never boring. Between algorithm leaks , a big core update , AI Overviews ( the debut , the blowback and the pullback ) and antitrust litigation hovering in the background, the headlines have created a whole lot of noise over the last few months. Forget the noise, though. What are the most important initiatives to tackle for the rest of the year?

SEO 100
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#MarketersBreakfast - Unlock Your Team’s Potential Recap

Set Up

At Set up , we are actively analyzing internal teams and external partners to help marketers achieve their goals. We’ve found that whenever there are weak links between Brands and Agencies or within departments, the source is often poor communication. Our recent blog “ Talk the Talk: Mastering Workplace Communication + Collaboration ,” goes into more detail about how poor communication skills can lead to faster burnout and ultimately failed Client relationships and worse cultures.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Stuck in the Chaos? How to Untangle Your Go-To-Market Operations to Hit Your Revenue Targets

MarketingOps

It goes without saying — markets are evolving at breakneck speed. This isn’t the time for the faint of heart. Revenue leaders are facing an uphill battle: Attempting to balance the need to maintain momentum and drive growth at a time when everything feels unpredictable and uncontrolled. And here’s the rub — our obsession with scaling fast often leads us directly into operational chaos.

Transform 130
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What To Do When the Optimal Strategy Isn’t Optimal

Content Marketing Institute

There’s nothing better than an ambitious content or marketing strategy to inspire teams to aim high — except for the realistic version you can actually implement. Try this process to bring your so-called optimal plans back to earth.

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5 Do’s and Don’ts for Mortgage Marketing with Mortgage Rates Dropping

verse.ai

How to Maximize Outcomes Today and in Six Months In great news for house-shoppers, house owners, and mortgage companies, average 30-year mortgage rates just dropped to their lowest level in over a year. As of early August, 30-year mortgage rates stood at 6.125%. This “means better pricing to consumers, incentivizing them to take advantage of approximately half a percentage point in rate improvement in the market” – Rick Roque, executive vice president of retail, Sierra Pacific Mortgage Source:

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Marketing Analytics Mistake #1: Efficiency Without Effectiveness!

Avinash Kaushik

“ Let’s all focus on a single metric, a True North for the entire company! ” This is an understandable sentiment from Extremely Senior Leaders (ESLs). There are so many data pukes (sorry, “dashboards”) running around the organization, employees face such difficulty in being able to be smarter. Or, worse, Teams/Agencies can cherry-pick and show “impact.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Peach Makeup: Trending in Beauty Influencer Marketing

Traackr

Learn about the beauty influencer marketing trend, peach makeup, and what creators and brands are driving it forward on social media.

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Content Proofreading: Speed It Up and Get It Right

Marketing Insider Group

Your audience will often form its first impressions of your company through the written content you produce, so ensuring your work is error-free before releasing it to the masses is critical. Content proofreading, the meticulous process of reviewing and correcting written material, is crucial in presenting polished and professional communication. Proofreading is incredibly important for content creators because they’re trying to reach as many of the world’s 5.44 billion active internet users as

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How to Craft the Perfect LinkedIn Profile in 2024: 21 Easy Steps

Hubspot Marketing

Let me just say this — my LinkedIn profile has provided me with some excellent results. LinkedIn has helped me secure a job, get four-figure freelance gigs, connect with marketing pros, and appear on podcasts. This platform works for me because my profile is well-crafted, and people who land on it see it oozes professional credibility (if I do say so myself).

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Google Search ranking bug is now resolved

Search Engine Land

Google has fixed the ongoing search ranking bug that kicked off around the same time as the release of the August 2024 core update. Google wrote , “We fixed the issue with ranking. There will be no more updates.” Here is the timeline of this issue: Google initially wrote, “There’s an ongoing issue with ranking in Google Search that’s affecting a large number of search results.

SEO 96
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Leave No Road Untaken: A Twofold Path to Search Success

Internet Marketing Ninjas

It’s been a pretty turbulent year for Google, with serious concerns about the quality of search results being raised at least as far back as last fall’s Helpful Content Update. Documents from Google’s antitrust trial further raised eyebrows, showing Google executives applying pressure to increase ad revenues and share prices by increasing search queries (translation: making it harder for users to find what they’re looking for).

SEO 97
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Google’s Top stories looks broken: Are news publishers to blame?

Search Engine Land

News publishers have been working harder than ever to squeeze search traffic out of Google. Just when editors start to feel confident that they’ve perfected a winning SEO formula, the game changes. From supposedly “helpful” algorithm updates to site reputation policies enforced by manual actions to the lurking threat of AI Overviews , the pressure is constant.

SEO 88
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Improve your website’s accessibility in just three months by Edna Chavira

Search Engine Land

Ensuring your website and digital content are accessible is an often-overlooked brand strategy. However, a perfect web-accessibility implementation doesn’t need to be perfect from the start. Join us for “ Achieve Near-Perfect Accessibili ty ,” and discover how to balance ideal web accessibility standards with practical implementation.