Content Marketing Institute
DECEMBER 5, 2022
Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023.
Practical eCommerce
DECEMBER 26, 2022
This year's list of memorable marketing campaigns includes iconic products, menu hacks, leveraged partnerships, and more. The post 12 Outstanding Marketing Campaigns from 2022 appeared first on Practical Ecommerce. Social Media
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CopyBlogger
DECEMBER 8, 2022
Does content marketing mastery mean you’re the best all around? The best copywriter, the best graphic designer, the best blogger? Continue Reading. The post 5 Keys to Content Marketing Mastery in 2023 appeared first on Copyblogger. Content Marketing Entrepreneurship Featured
Power Digital Marketing
DECEMBER 13, 2022
Now more than ever, consumers rely on social proof to guide their purchasing decisions. The average person wants to know that other average people have used and enjoyed a product or service. That’s why 92% of consumers turn to online reviews before clicking “check out.”
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
In this webinar, you will learn how a digital buying experience can maintain the feel of an in-person buying experience, how to leverage first-party data for better brand experiences, and how to achieve seamless marketing-to-sales handoffs at scale.
Buffer Marketing
DECEMBER 14, 2022
Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z.
Jeff Bullas
DECEMBER 7, 2022
We now find ourselves in the digital age of music, which means consuming it is easier than ever. It’s possible to access all types of music at a moment’s notice, both old and new – literally whatever music you want to access is at your fingertips.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
DECEMBER 7, 2022
Google has officially confirmed the launch of the second release of the Google helpful content update/system. It started lightly on December 5th but became noticeable, according to Google, on December 6th, which is why Google did not announce it until the 6th.
Businesses Grow
DECEMBER 8, 2022
The ChatGPT struggle. I am a person who explores the edges. I experiment with every new technology so I can be a better consultant, teacher, and author. I recently plugged into something that gave me the same feeling as the electric moment I connected to the internet for the first time.
The CMO Survey
DECEMBER 21, 2022
In this webinar, Christine Moorman, Founder of The CMO Survey and the T. Austin Finch Sr.
Dreamgrow
DECEMBER 6, 2022
Welcome to my ACCURATE and UPDATED AMZScout review! I’m going to cover all the essential. Read more. The post AMZScout Review 2022 (Can It Build a Six-Figure Store?) appeared first on Dreamgrow. Ecommerce
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.
Jeff Bullas
DECEMBER 6, 2022
Wouldn’t you like more traffic coming to your website from diverse channels? Using social media to generate traffic seems like a logical choice here: Social media platforms are diverse and can expand your audience by sending clicks. And yet, social media traffic is not easy to achieve.
Aspiration Marketing
DECEMBER 20, 2022
Does your organization have a game plan to engage with customers using that time-honored tool, social media? Maybe you've already dipped your toes into the waters of social media, and if so, that's a good start.
Search Engine Roundtable
DECEMBER 15, 2022
Google began rolling out a revised link spam update on December 14, 2022 named the December 2022 link spam update.
Businesses Grow
DECEMBER 12, 2022
Uses of ChatGPT image courtesy Frank Prendergast. Our RISE community has been on fire, exploring the breathtaking possibilities of ChatGPT. The uses of ChatGPT are simply endless and intoxicating. It’s still early days.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.
Learn Hub | G2
DECEMBER 12, 2022
A system doesn't have to be engineered toward excellence. Guest Post Productivity
Content Marketing Institute
DECEMBER 22, 2022
Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023.
Jeff Bullas
DECEMBER 20, 2022
Productivity and efficiency are easily among the most used keywords among business leaders and organizations. No matter which industry they operate in, organizations are obsessed with improving productivity or efficiency to become more successful. However, the question remains.
Aspiration Marketing
DECEMBER 6, 2022
Growth marketing is a critical part of business today. Understanding the best trends allows companies to capitalize on their value by building loyalty with new customers while strengthening their brand presence with those familiar with your goods and services.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
In this webinar, financial services marketing professionals will teach you how to refocus your marketing efforts on a digital-first client experience by humanizing visits to your website, boosting the effectiveness of your client-facing teams.
Search Engine Roundtable
DECEMBER 30, 2022
Google Search can now tell you if your query is using proper grammar. Google will show you a green checkmark under the title "Grammar Check" when you get the grammar right
Practical eCommerce
DECEMBER 6, 2022
This installment of our monthly content series offers ideas for improving a blog, publishing an editorial newsletter, starting a podcast, launching videos, and teaching a class. The post 5 Content Marketing Ideas for January 2023 appeared first on Practical Ecommerce. Content Marketing
Buffer Marketing
DECEMBER 8, 2022
Personal branding has become an increasingly important aspect of successful career growth. It’s a big part of why we created Social Proof , our series tackling the topic.
Content Marketing Institute
DECEMBER 8, 2022
You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too.
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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.
Jeff Bullas
DECEMBER 13, 2022
Generating leads is the lifeblood of any company. Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. All SaaS companies understand this.
Aspiration Marketing
DECEMBER 13, 2022
When you first launched your business, you may have focused more on the nuts and bolts of tasks such as team member onboarding, production, distribution, and other essential elements that keep the business going.
Search Engine Roundtable
DECEMBER 14, 2022
Google's John Mueller repeated it, the time spent on a page by your users is not a factor Google uses for ranking. Time spent on the page is not a Google ranking factor, he said, "It doesn't," meaning Google doesn't care about time spent on the page for ranking purposes
Practical eCommerce
DECEMBER 13, 2022
Based on popularity in 2022 and trends in the past few years, we can anticipate Google Ads' focus in 2023. Here are four themes to expect. The post What to Expect from Google Ads in 2023 appeared first on Practical Ecommerce. Google Ads
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
David Meerman Scott
DECEMBER 15, 2022
Fifty years ago this week, the historic Apollo 17 mission sent humans to the moon for the last time (so far). It’s super cool that also this week, the Orion spacecraft of the Artemis I mission successfully returned to Earth after traveling to the Moon.
Content Marketing Institute
DECEMBER 13, 2022
B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means.
Jeff Bullas
DECEMBER 2, 2022
In 2008 there were only 5 million people on Twitter and 50 million people on Facebook, but today there are nearly 4.6 billion social media users. Why it matters. Social media made a promise to the world. That promise was access to a worldwide audience of billions.
Aspiration Marketing
DECEMBER 22, 2022
Generating leads is the lifeblood of your business. Whether you've been an established company for some time or are a startup looking to dramatically improve your customer base, devoting sufficient time and effort to lead generation should be a top priority for you and your team.
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Onboarding is more than simply sending out a welcome packet and adding the new member to your association’s email list — it’s a strategic process. Get the step- by-step onboarding schedule now.
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