CopyBlogger
OCTOBER 27, 2022
You’ve heard the email marketing strategy principle a thousand times: The money’s in the list. If you’re serious about your. Continue Reading. The post The Betty Crocker Secret to an Email Marketing Strategy People Enjoy appeared first on Copyblogger.
Litmus
OCTOBER 14, 2022
What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email. It’s about understanding what pain point or obstacle subscribers are trying to overcome.
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Zumvu
OCTOBER 12, 2022
Do you feel overwhelmed with creating a marketing plan outline? Or maybe you just don't know where to begin with your mission statement?
Practical eCommerce - Marketing
OCTOBER 10, 2022
Here is a list of tools for editorial flow, multimedia content, social media distribution, and more. The post 20 WordPress Plugins for Content Marketing appeared first on Practical Ecommerce.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Adams & Knight Marketing
OCTOBER 18, 2022
Excerpt from ProOnTheGo.com. Click here for the complete article. We asked our PR and growth experts to give entrepreneurs examples of positive PR campaigns amid scary world news. Check out their tips on how to spread enthusiasm with PR activities in times of a negative outlook on world events. Tell Me Something Good. Michelle Bonner, Director of Public Relations at Adams & Knight.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
OCTOBER 31, 2022
There’s nothing we marketers love more than first party data, right? Instagram is one of the best places to get feedback directly from your customers. But then you have to deal with the 400 DMs crowding your inbox after you ask for it…. Enter: Instagram question stickers. The questions sticker for Stories collects and organizes responses, and allows you to turn real feedback into valuable public content.
Hubspot Marketing
OCTOBER 31, 2022
In 2022, 51% of B2C marketers plan to increase their marketing budget. The question is where is that budget going? Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on.
Search Engine Roundtable
OCTOBER 14, 2022
Google has replaced the Google Webmaster Guidelines with the Google Search Essentials. The name change is Google's ongoing efforts to remove the term "webmaster" so that these tools and documentation do not narrow the focus to just "webmasters," but expands it to publishers, site owners, developers, creators, and so on.
Sprout Social
OCTOBER 11, 2022
In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. This year, Sprout Social expects to reach 10 million impressions from our Employee Advocacy platform alone.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Unbounce
OCTOBER 13, 2022
Operating a small business is nothin’ small. It’s not just the huge risk you take starting a business—it’s also the blood, sweat, and tears that go into keeping things running smoothly and attracting more of your target customers. And with things like the looming economic downturn , the Great Resignation, and post-pandemic pressures , it’s no wonder that small businesses have been feeling the heat.
Aspiration Marketing
OCTOBER 13, 2022
Contrary to what seems to be a commonly held belief, content marketing is not a one-and-done operation. Just as content marketing is itself a long game, you have to be in it for the long haul to see the kinds of amazing results you’ve read about. But then, we hope most of you already know this part.
Hootsuite
OCTOBER 20, 2022
With 2.82 billion daily active users , Facebook has a large and varied audience. Not everyone fits your customer persona, and that’s why you need to use Facebook Custom Audiences. Because it’s really sad when a good ad is viewed by the wrong audience! Never again. Instead, create laser-targeted ads to reach the Facebook users who are most likely to be interested in your business.
Hubspot Marketing
OCTOBER 30, 2022
If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. That also means consumer attitudes and preferences are changing just as quickly. And, it's up to brands to keep up.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Search Engine Roundtable
OCTOBER 13, 2022
It has been a while since I reported on an unconfirmed Google search ranking algorithm update but it seems over the past 24 hours or so, we are seeing one. It probably started yesterday and is now continuing throughout today. There is some SEO chatter and the tools are now starting to light up.
Sprout Social
OCTOBER 13, 2022
“Make it go viral.” An assignment so notorious it’s become a cliché. Social marketers know creating viral posts isn’t their most important goal. In fact, it might distract them from reaching their target audience and taking care of their team’s mental health. social media managers. what's the most ridiculous job goal / objective / target a boss has given you?
Content Marketing Institute
OCTOBER 4, 2022
Imposter syndrome affects as many as eight in 10 people. Given that, your content marketing team most likely feels its impact. Here’s how to recognize it, overcome it, and mitigate its impact on your organization.
Aspiration Marketing
OCTOBER 1, 2022
Many of the posts we have on LinkedIn are about what YOU can do to take advantage of LinkedIn as a platform. The truth is that given the size and reach of Linkedin, taking full advantage of its platform is something that isn't achievable by any single person (or even a group of people). Sometimes you'll need more than just manpower to get the job done.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Hootsuite
OCTOBER 11, 2022
If people were talking about your brand on social networks, you’d want to know about it, right? Well, guess what: It’s happening. Whether you’ve noticed or not, if you have any kind of social presence at all, your brand is likely receiving social mentions. Keep reading to find out why social mentions are so important, how to track them, and how to best respond to people talking about your brand.
Hubspot Marketing
OCTOBER 27, 2022
Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on.
Search Engine Roundtable
OCTOBER 4, 2022
Google's John Mueller said it again, he said on Twitter "anything that talks about "link juice" should be ignored." Instead, he said you should "go and make awesome websites with content that's useful and inspirational to real people.
Sprout Social
OCTOBER 6, 2022
If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” at least once. Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. But they also know that there’s no one formula to attracting viral success.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Orbit Media Studios
OCTOBER 17, 2022
It’s really not a mystery. Every page ranks (or doesn’t) for specific reasons. Most of the time, the reasons behind the lack of rankings are pretty straightforward. They’re easy to understand if you shift your thinking a bit. Think of it this way: Google is software and your page is the data file. The searcher runs the software by entering a query. The software instantly compares all the files on the public web, yours included, and ranks them.
Aspiration Marketing
OCTOBER 11, 2022
If you’re a small business owner or if you work for a startup or if you simply haven’t been living under a rock for the past few years, you’ve likely heard the buzz words “inbound marketing”. It’s hard to believe that inbound marketing is a relatively new marketing strategy because its popularity has grown exponentially since it was introduced. Almost everyone implements inbound marketing as part of their marketing strategy.
Content Marketing Institute
OCTOBER 27, 2022
Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey.
Hubspot Marketing
OCTOBER 20, 2022
Rebranding a business can be a smart and necessary step to growing a long-lasting business. However, when it comes to your brand or business blog, renaming your blog doesn't have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand's life-cycle. Outgrowing a brand, or at least a brand name, is common.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Roundtable
OCTOBER 4, 2022
With all these different Google search ranking algorithm updates over the past several weeks, it has been a very busy time for SEOs. While most sites probably don't see huge swings. Glenn Gabe documented a site that didn't just see one big ranking change but several!
Martech
OCTOBER 18, 2022
Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Image: DPAA. Over the last two years, iconic shoe brand Adidas has been establishing a metaverse presence by collaborating with tech partners and creators and also rolling out their own NFT. Leading the effort is Erika Wykes-Sneyd, who spoke about the brand’s journey at the recent DPAA Global Summit.
Search Engine Journal
OCTOBER 14, 2022
WordPress 6.1, scheduled for Novemember 2022, is packed with performance improvements some of which are said to be massive. This is what to expect. The post WordPress 6.1 Is Jam-Packed With Performance Upgrades appeared first on Search Engine Journal.
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