Hubspot Marketing
JANUARY 31, 2017
Thank goodness for live chat. If you’re anything like me, you look back at the days of corded phones and 1-800 numbers with anything but fondness. But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recent order, sometimes it’s tempting to ask, am I really talking to a human?
Adobe Experience Cloud Blog
JANUARY 30, 2017
Author: Andrea Lehr Most brands avoid controversy like the plague, in large part because on the surface it does seem ill-advised. Who would want to associate their name with something Merriam-Webster defines as an “argument that involves many people who strongly disagree about something?”. However, there are some who choose to stir the pot because they know something others might not fully understand yet.
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Sprout Social
JANUARY 31, 2017
For those in charge of their company, brand or organization’s Instagram account, important decisions are made daily. One of the toughest tasks is delivering a full schedule of Instagram content to promote and share. And for the majority of these folks, it’s insanely easy to fall into creative block for new post ideas. Coming up with Instagram post ideas is a challenge, but also something that just needs a little creative thinking.
Marketing Insider Group
JANUARY 16, 2017
We all lie to ourselves in one way or another. And this is equally true in Digital Marketing. Fortunately, we are facing the truth that consumers don’t want our banners or need our ads. We know those aren’t helping anyone. We are also facing the truth that marketing has value. And executives expect to see us deliver […]. The post 9 Digital Marketing Lies You Should Stop Believing appeared first on Marketing Insider Group.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Rock Content
JANUARY 11, 2017
Breaking down the silos that separate content marketers from other functions within an organization has been an ongoing theme on our blog recently. We’ve discussed content’s relationship with product marketing , demand generation , as well as sales and customer success. Next up? SEO. The dynamic between content marketing and SEO is interesting. There has been overlap in responsibility and function between the two roles within the last few years as a result of Google’s growing emphasis on content
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
JANUARY 30, 2017
Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I knew, as an angsty 15-year-old, what I know after conducting the research for this article. If only I could respond to my parents with the brilliant retort, "You know, the idea of productivity actually dates back to before the 1800s.
Adobe Experience Cloud Blog
JANUARY 17, 2017
Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.
Sprout Social
JANUARY 30, 2017
Let’s not fool one another–Snapchat is a young game both figuratively and literally. According to Mashable, roughly 77% of college students use Snapchat every day. Additionally, only 29% of its users are over the age of 25–meaning even your youngest marketer in the office might be a bit behind. Knowing how to use Snapchat effectively has been at the forefront of many companies’ needs.
Marketing Insider Group
JANUARY 9, 2017
Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled. So I’m giving up on counting them (You can count them below.) But if you are you looking for the best content marketing examples you’ve come to the right […].
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Rock Content
JANUARY 25, 2017
Content marketing and social media go hand-in-hand, and sometimes the two disciplines seem interchangeable. For many smaller marketing teams, content and social media marketing are owned and operated by the same person/function, while larger marketing teams separate the two functions entirely. Whether social media is owned by a content team or a specialized social unit, the relationship between the two marketing functions breaks down most simply like this: Content fuels social media with, well,
Duct Tape Marketing
JANUARY 20, 2017
5 Local SEO Mistakes to Avoid in 2017 written by Guest Post read more at Duct Tape Marketing. As you begin to gear up for a successful 2017 for your business, one very important thing you need to address is your local SEO. Here are a few key local SEO facts you should know: The Google 2-pack (which is Google’s organic listing of two local businesses) appears at the top of 93 percent of all searches with local intent. 60 percent of American adults search for local product and service information.
Hubspot Marketing
JANUARY 17, 2017
When it comes to building a memorable brand, it's all about consistency. When you're shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security.
Adobe Experience Cloud Blog
JANUARY 5, 2017
Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. With 75% of B2B buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a key part of their decision-making process according to IDC , social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Sprout Social
JANUARY 23, 2017
Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. But when used correctly, hashtags can be one of the most effective ways to track your social media marketing campaigns, brand influence and a lot more.
Marketing Insider Group
JANUARY 3, 2017
If you are looking for the The Best Marketing Conferences of 2017, you’ve come to the right place. 2016 was jam-packed with great marketing events. Now, as we look ahead to 2017, many of us are starting to think about which events we want to attend to connect with our fellow marketers, and to learn the […]. The post The Ultimate Guide to The Best Marketing Conferences of 2017 appeared first on Marketing Insider Group.
Rock Content
JANUARY 4, 2017
Content marketing can’t happen in a silo – well, effective content marketing can’t happen in a silo. Previously, we’ve highlighted why a content team should be tight with product marketing and demand generation – now, we’re tackling how overall organizational silos can negatively impact content marketing. It’s not in an organization’s best interest for a content team to work independently from other marketing functions, sales and customer success – all three use content in their daily jobs and c
Duct Tape Marketing
JANUARY 3, 2017
Why Your Website Needs a Storyteller Instead of a Designer written by John Jantsch read more at Duct Tape Marketing. Your website is the hub of your online presence – period. (Well, maybe that’s not exactly true from you right now, but it must be!). As such, it has to do some heavy lifting and that heavy lifting must extend far beyond the interactive brochure still built today by many business owners.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Hubspot Marketing
JANUARY 13, 2017
It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered.
Adobe Experience Cloud Blog
JANUARY 6, 2017
Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay u
Sprout Social
JANUARY 11, 2017
With more than 200 million posts tagged #food and 23 million with #drinks, food and beverage photos are easily some of the most popular types of content on Instagram. It’s very likely that your customers are posting with or without your interaction. When 88% of people are influenced by reviews and online comments, having an intentional digital strategy is important to your restaurant or bar.
Marketing Insider Group
JANUARY 10, 2017
You’re a high-level thinker. A problem solver. And a communicator worth an audience’s attention. So, you understand why bold ideas matter in content strategy. Without the vision to think bigger and better, companies usually get lost in content shock. “People used to vote with their wallets, and now they vote with their time. If you […]. The post 5 Bold Ideas for Content Strategists in 2017 appeared first on Marketing Insider Group.
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Contently B2C
JANUARY 9, 2017
When the Content Marketing Institute releases its annual Benchmark report, I beeline for one stat: How many people had a documented content strategy? Every year, the shockingly low number of marketers who have a documented content strategy has been the most troubling stat in the robust report. I always expect to see a dramatic rise, but it usually lingers around 33 percent.
Duct Tape Marketing
JANUARY 5, 2017
6 Tactics for Turning Your Website into a Lead Generating Machine written by Guest Post read more at Duct Tape Marketing. Photo Credit: Shutterstock. Anybody can create a website, but not everybody can create a conversion machine. Your website should be a mechanism in your business that allows you to convert prospective visitors into interested leads who will later become customers and advocates for the products and services that you sell.
Hubspot Marketing
JANUARY 4, 2017
To hit revenue and growth goals, your company needs customers. To get customers in an inbound world, your marketing team is responsible for generating leads and funneling them over to your sales team. The question is. how many leads? When your boss asks you what your lead goal is, don't just pull an answer out of thin air. Your projections need to be based on math and rooted in your company's larger goals.
Adobe Experience Cloud Blog
JANUARY 25, 2017
Author: Ellen Gomes Social media is one of the most powerful ways to reach and engage with your buyers today. Because it’s almost universally used—by consumers and brands—it’s one of the most effective (and perhaps cost-effective) channels to connect with your audience. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune in to for information.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Sprout Social
JANUARY 10, 2017
Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. You need to figure out how to promote your YouTube channel if you want to be successful.
Marketing Insider Group
JANUARY 4, 2017
Coming up with an idea is the easy part. But it’s only one small piece of the pie. The biggest challenge is often taking that brilliant concept and turning it into content. You’ve been there. I know you have, because we all have. You get a brilliant, game-changing idea for a piece of content that will shoot you (and your company) into content-marketing superstardom.
Zumvu
JANUARY 21, 2017
Even though there are some similarities, each of them differs with the kind of business you run, the budget you have, your goals and whom you are targeting.
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