Adobe Experience Cloud Blog
FEBRUARY 7, 2020
Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? While it can be a challenge to stay ahead of the trends, shifts, and latest developments in marketing at any given moment, we’ve never shied away from a challenge. .
The CMO Survey
FEBRUARY 26, 2020
Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. companies, 98% of whom hold the position of VP-level or higher. #1 – Growth Strategies. Spending on existing markets and offerings continues to dominate growth spending (at 54% of investment), while diversification (spending on new markets and new offerings) continues to be lowest at 10.4%.
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Hootsuite
FEBRUARY 24, 2020
Can I Use This Photo on Social Media? Understanding Image Copyright. It’s well known that images click on social media. And they’re also what we click on. In general, posts with visuals get more views, likes, and shares than posts that don’t. But sourcing images for social media isn’t always straightforward. The legalese found in image copyright policies can be intimidating.
Neil Patel
FEBRUARY 25, 2020
There are a lot of tools out there and a ton of SEO reports. But when you use them, what happens? You get lost, right? Don’t worry, that’s normal (sadly). And maybe one day I will be able to fix that. But for now, the next best thing I can do is teach you how to grow your SEO traffic using Ubersuggest. This way, you know exactly what to do, even if you have never done any SEO.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Sprout Social
FEBRUARY 5, 2020
Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon. Without any reach, your content will exist without purpose or visibility on Facebook.
Hubspot Marketing
FEBRUARY 12, 2020
Love, flowers, chocolate, bla bla bla. Where are the marketing results?! Okay, probably not what your Valentine's date cares about. But if you're a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. But how? Well, these companies have figured out some creative ways to leverage the warm and fuzzies (or unadulterated rage and crushing loneliness. whatever) that Valentine's Day instills in people.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
The CMO Survey
FEBRUARY 21, 2020
Duke University, Fuqua School of Business MBA students Katie Hall and Torren McCarthy as well as Holly Larson contributed to this post. The age of artificial intelligence (AI) in marketing is upon us. The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior.
Hootsuite
FEBRUARY 18, 2020
Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company. More importantly, these leads will help you keep in touch with potential customers—whether it’s to make a special offer or share news.
Neil Patel
FEBRUARY 4, 2020
If you want to get traffic from Google, how would you go about it? Chances are you are either going to leverage SEO or pay for some ads. But what if there was another way to get traffic from Google? A way that didn’t take as long as SEO and didn’t cost money like paid ads. And no, I’m not talking about Google News… there is actually an easier way. It’s so effective that it drove 18,800 visitors to my site in the last 3 months.
Search Engine Journal
FEBRUARY 17, 2020
Discover five of the most useful approaches to enrich and diversify your digital marketing strategy. The post 5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing via @LWilson1980 appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Content Marketing Institute
FEBRUARY 25, 2020
Can we finally take it easy on keywords? Not really. Analyzing keywords offers ideas for content that’s relevant to searchers and shows gaps your content could fill. Here are seven free SEO tools to help. Continue reading → The post 7 Free Keyword Research Tools for Content Marketers appeared first on Content Marketing Institute.
Adobe Experience Cloud Blog
FEBRUARY 10, 2020
Startup founders know marketing matters. They also know that there’s a product to be built and investments to be won. Outsourcing marketing is one of the ways to maximize the success of a new venture. Especially as the marketing landscape grows, founders with technical and sales backgrounds simply don’t have time to study marketing’s many niches. No wonder the latest CMO Survey , conducted by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association, showed planned market
Sprout Social
FEBRUARY 18, 2020
It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. On top of that, it certainly gets time consuming to switch between so many separate apps to make sure you’re on top of it all.
Hootsuite
FEBRUARY 12, 2020
Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Every month, businesses exchange more than 20 billion messages with people on Messenger. Messaging is now a preferred way to talk to a business when it comes to customer service. Some 64% of people across age groups say they’d rather message a business than call or email.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Neil Patel
FEBRUARY 11, 2020
Just like any marketer, we all fear what we can’t control. And sadly, for years, a lot of our future is being determined by algorithms. From social sites to search engines… they all have algorithms. Heck, you even have to deal with them with things like email. When you send marketing emails, you can bet that there is a good chance that they will end up in the “Promotions tab.” Now sometimes these algorithms do adjust in your favor, but we all know that’s rare in the long run.
Search Engine Journal
FEBRUARY 17, 2020
Here's how to master the right content marketing skills to achieve results and ROI. The post 10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them) via @JuliaEMcCoy appeared first on Search Engine Journal.
Content Marketing Institute
FEBRUARY 3, 2020
Not sure if you are distributing your content on the right social channels or in the right way to drive action? Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading → The post How to Create a Strategic Social Media Plan [Template] appeared first on Content Marketing Institute.
Adobe Experience Cloud Blog
FEBRUARY 24, 2020
I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft. I was fortunate to have a manager who saw my potential and was willing to invest in training me. Since then my career has followed a marketing path; even when I’ve managed multi-disciplinary teams, marketing has been a major part.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Hubspot Marketing
FEBRUARY 25, 2020
As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments. Well, I'm here to let you know that you don't have to worry because email marketing is still going strong. In fact, 40 percent of B2B marketers say email newsletters are most critical to their content marketing success , and 73% of millennials prefer communications from businesses to come via email.
Hootsuite
FEBRUARY 4, 2020
Understanding Instagram demographics is key to understanding your users. And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. But that’s a little easier said than done. After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population).
Sprout Social
FEBRUARY 17, 2020
A huge part of social media advertising is making sure you’re targeting the right audience. Each social media platform has their own targeting capabilities, and it’s important to know the best ways to target your people on each. While you might know a lot about creating great Pinterest ads , are you showing them to the right people? Understanding how Pinterest ad targeting works is key to creating great ads that generate the most buzz, awareness, traffic and conversions for your buck
Search Engine Journal
FEBRUARY 20, 2020
Here's a process for creating content, applying it to different platforms and formats, and mapping it to your funnel. The post How to Repurpose 1 Blog Post into 80+ Pieces of Content via @johnelincoln appeared first on Search Engine Journal.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Content Marketing Institute
FEBRUARY 19, 2020
Are you too busy to check your web analytics? CMWorld presenter Andy Crestodina reviews the analytics because he’s busy. Learn what he says your users are telling you about site navigation, conversions, social icons, and videos. Continue reading → The post Stop Wasting Time: Review Your Website Analytics appeared first on Content Marketing Institute.
Adobe Experience Cloud Blog
FEBRUARY 10, 2020
Shape your most productive workday one simple trick, these three hacks, in six easy steps. We all want to be more productive. Get more done in less time. Meet goals. The quicker and easier, the better. Give us the one simple tip, trick, hack, or habit and we’ll be on our way. We also know that boosting productivity during the workday is easier said than done.
Bannerflow
FEBRUARY 19, 2020
In-house marketing trends are developing all the time. In 2020 they are changing the way brands operate and causing marketing teams to evolve. Knowing the facts is essential in order to make in-housing a success. All the stats feature in this article are taken from Bannerflow and Digiday’s State of In-housing 2020 report. Featuring the thoughts and insight of 200+ senior European marketers it is by far the most thorough analysis of the in-house marketing trend. .
Marketing Insider Group
FEBRUARY 19, 2020
We’ve all seen them. Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. Which works out just fine. Until the celebrity spokesmodel slips up and gets caught driving down the wrong side of the street while they’re on a bender. Or the video ad producer goes tone-deaf and accidentally makes an offensive ad.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Sprout Social
FEBRUARY 20, 2020
Social listening is on the rise. As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy
Search Engine Journal
FEBRUARY 12, 2020
Use these tips and tricks to create high-value, high-converting content that gets your website noticed online. The post 10 Tips for Mastering Your SEO Content in 2020 via @seocopychick appeared first on Search Engine Journal.
Content Marketing Institute
FEBRUARY 6, 2020
Here’s the truth. Brand awareness – everybody’s favorite content marketing goal – isn’t going to cut it. If content marketing is to be an integral component of your company, you better set goals that speak to the business. Continue reading → The post 4 Content Marketing Goals That Really Matter to the Business appeared first on Content Marketing Institute.
Adobe Experience Cloud Blog
FEBRUARY 18, 2020
Spotify continues to heighten consumer expectations of personalization from brands. Last year, the music-streaming giant announced that some of its previously human-curated public playlists will be tailored to the tastes of individual users. That means no two distinct users will have the exact same playlists appearing in the Spotify dashboard. The company made the announcement after extensively testing the popularity of playlists curated by its editorial team and collecting data on user listenin
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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