Adobe Experience Cloud Blog
MAY 30, 2014
'Author: Courtney McAra I’m not a big online shopper, but two months ago I took the plunge – I bought a pair of jeans online. In creating an account with this retailer, I starting receiving their daily emails, but I didn’t engage with them. Why? Like I said, I’m not much of an online shopper, and (to be totally honest) their subject lines didn’t really appeal to me.
Marketing Insider Group
MAY 19, 2014
'Oops. I forgot! On October 9, 1999 I married the love of my life. The following day we were whisked off to beautiful Hawaii for an amazing honeymoon trip we still talk about now almost 15 years ago. 2 days into our trip, I was videotaping the sunset and noticed on the date stamp on the old camcorder screen that it was October 12 th – OMG I forgot it was my birthday!
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Duct Tape Marketing
MAY 30, 2014
'7 Ways Entrepreneurs Can Use Video To Grow Their New Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest is from Joe Forte – Enjoy! Congratulations! Your business plans are in place, perhaps you have sought out and won investors, and gotten a foothold in the market with your product.
Adobe Experience Cloud Blog
MAY 28, 2014
'Author: DJ Waldow “We don’t have time for a long email, and neither do you. It’s very important that we all stay focused and get to the bottom of this Jay-Z / Solange / Beyoncé situation. We’re collecting clues, so if you have any tips please tweet them to @Eat24 with #Eat24Investigates.”. This was the opening paragraph from Eat24’s May 16 th weekly coupon email.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
MAY 27, 2014
'Author: Heidi Bullock Not very long ago, the main interactions between marketers and the IT department were around upgrading phones, storing files on a backup drive, or maybe transferring someone to the coolest new Mac from an aging PC. Otherwise, marketers only approached IT when the situation was dire. Let me give some examples from my own experience: Common scenario 1 : I need to access our wiki, intranet, Box, or some other internal site for critical document, and would happily give IT my l
Adobe Experience Cloud Blog
MAY 23, 2014
'Author: Aine Dundas I was stumped. As an occasional flyer on airline RyanAir, I’d received a marketing email with this simple headline: “We’re Changing”. It promised lower fares, a better website, allocated seating, and free baggage options. I found myself scrolling to the bottom of the email, looking for the punchline and/or the small print (and indeed, I was expecting both).
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
MAY 16, 2014
'Author: Dayna Rothman Major acquisitions are everyday occasions in today’s technology sector, and Facebook is one of the most prolific acquirers. It’s difficult to go even a week without learning that Facebook has bought yet another company — often with nine zeros in the purchase price. . If you’re marketing on social , it’s likely that Facebook is part of your marketing mix ; even if it isn’t, every social network is affected by Facebook’s actions.
Adobe Experience Cloud Blog
MAY 15, 2014
'Author: Maggie Jones If you’re considering the move to marketing automation – or a switch from your current solution – there are a lot of factors to consider. After all, the decision to adopt a marketing platform is actually about the best decision for your entire company – everyone from the sales team to the IT department will be affected by your choice.
Adobe Experience Cloud Blog
MAY 13, 2014
'Author: Shyna Zhang No one has a better seat at the intersection of ‘digital’ and ‘customers’ than marketers. That’s why CEOs today expect their CMOs to be leaders in digital business innovation and growth. But even though marketing automation is at the center of the marketer’s ability to lead digital growth, enterprise marketers are some of its slowest adopters.
Adobe Experience Cloud Blog
MAY 6, 2014
'Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and so much more. But how do you put it all together? When it comes to content, the most common question I get asked is: “How do you get started?” What are the elements of a well-run content marketing machine?
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Adobe Experience Cloud Blog
MAY 1, 2014
'Author: Brian Kardon We’ve all heard (and will continue to hear) about the increasingly prominent role of the Chief Marketing Officer, or CMO. This is clearly a win for marketers, but with increased prominence comes increased scrutiny from your Board of Directors – especially for venture-backed companies. Earlier this week, Lattice Engines, NEA, and Sequoia Capital brought together expert CMOs and marketing executives to discuss that very topic: h ow Boards of Directors are changing the way the
Adobe Experience Cloud Blog
MAY 2, 2014
'Author: Tania O''Connor I’d been a marketer for 17 years when I joined Marketo. In my previous job, as a marketing director at another company, I’d inherited Marketo’s marketing automation platform. The power, functionality, and scalability was pretty exciting stuff, I have to say, for someone used to grappling with the limitations of Email Service Providers and Google Analytics.
Adobe Experience Cloud Blog
MAY 29, 2014
'Author: Frank Passantino Every marketing automation platform uses some type of reporting. After all, how can you justify the cost of the tool if you can’t report the results of your efforts? But while every platform displays reports in different ways, and every marketer has different needs, there are some major insights that your marketing automation platform MUST be able to provide. 1.
Adobe Experience Cloud Blog
MAY 8, 2014
'Author: Maggie Jones If you’re a marketer – whether you market directly to individual consumers, or to businesses made up of individuals – you probably think a lot about why people buy. A need arises, and the potential customer decides that your product or service addresses that need. But how does he or she come to that decision? How do you convince potential buyers that your offering alone solves their unique problem ?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Adobe Experience Cloud Blog
MAY 19, 2014
'Author: Phillip Chen After months of anticipation, Marketo’s Road to Success Virtual Event has come and gone. There were two fantastic keynotes, 14 sessions (on topics ranging from social media intelligence to taking your marketing global), and over 2,800 attendees…were you one of them? If you missed the Road to Success Virtual Event, or you need a refresher course, never fear!
Marketing Insider Group
MAY 28, 2014
'One of my core beliefs of effective content marketing is to deliver content people actually want. Publish stories they actually will enjoy – to read and to share. To do this you have to follow a very small set of simple rules: Make it interesting. A great story. Relevant to your audience. An important lesson or a key trend. Make the reader the hero of the story.
Marketing Insider Group
MAY 5, 2014
'How do you gain authority on a topic without having an unlimited amount of time, money and people? It starts with defining why the topic is important, what your objectives are and who you are speaking to, as I did in my very first blogs almost exactly 4 years ago. This helps you to define your unique voice and to begin to build an audience who is interested in what you have to say.
Marketing Insider Group
MAY 21, 2014
'I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. From all that experience I have found there is one mistake so many conferences make that limits their potential more than any other: planning your event as happening in a limited space and time.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Marketing Insider Group
MAY 7, 2014
'Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. In this interview I talk about: Content and data are the future of digital marketing. Storytelling and the battle for customer attention. How Content marketers must be content curators and consumers themselves. Great content must inform, inspire or entertain.
Marketing Insider Group
MAY 13, 2014
'A recent report by The Economist Intelligence Unit called “ Visions in Marketing ” highlights the innovations in Marketing, marketing strategy and the practical applications of those marketing strategies in forward-thinking companies. The report states that “The role of marketing is changing” as companies further leverage data and customer insights to deliver content across a wider variety of consumer channels.
Duct Tape Marketing
MAY 8, 2014
'5 Steps to an Email Newsletter Your Customers Will Love (and share!) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Amanda Cook – Enjoy! . photo credit: flickr. “It’s time to write your email newsletter.”. Quick – what’s your first reaction to that statement?
Duct Tape Marketing
MAY 27, 2014
'When Does a Customer Actually Become a Customer? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. For most businesses a customer becomes a customer when they buy a product, sign a contract or agree to terms of a deal. But I wonder if that view of the journey to convert leads to sales misses the bigger reality.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Duct Tape Marketing
MAY 20, 2014
'7 Guiding Questions for Business Success written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. If I were starting a business today there are just seven questions I would want answers to. Funny thing is, even after twenty-five years in business, I still need the answers to these questions. photo credit: ajsmith227 via photopin cc Now, it’s not that I can’t find these all-important answers, it’s that they change constantly and to some degree that’s how I kno
Duct Tape Marketing
MAY 15, 2014
'Prospecting on LinkedIn: 3 Easy Steps to Finding Your Ideal Clients written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Jean Hanson – Enjoy! . By now you know that LinkedIn, the world’s largest professional network, is the best online tool for B2B prospecting and finding your ideal clients.
Duct Tape Marketing
MAY 23, 2014
'Six “Killer” Tips to Bring Your Outbound Marketing Back to Life written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It is guest post day here at Duct Tape Marketing and today’s guest is from Gal Borenstein – Enjoy! . Is outbound marketing finally dead? Conventional wisdom says yes. After all, how many of us look forward to getting spam emails from businesses we don’t know or open an envelope with an invitation to a “free” event we know is rigged to sell
Duct Tape Marketing
MAY 8, 2014
'Is Networking a Waste of Time? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing podcast with Derek Coburn. The simple answer to the question posed in the title of this post is – maybe. photo credit: dgray_xplane via photopin cc. Networking is actually one of the most powerful strategic activities you can engage in if you do it right.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Duct Tape Marketing
MAY 16, 2014
'The Best Marketing Doesn’t Feel Like Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It is guest post day here at Duct Tape Marketing and today’s guest is from Mark Penson – Enjoy! . photo credit: Survey Anyplace. The relationships we have with the brands in our lives hinge on the quality of the interactions.
Duct Tape Marketing
MAY 29, 2014
'The 7 Best Ways To Utilize Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jon Rognerud. - Enjoy! Outbound marketing is essentially any marketing that involves a business or person reaching out to customers directly.
Duct Tape Marketing
MAY 2, 2014
'4 Ways Creativity Can Help Generate Online Sales written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Ryan Ernst – Enjoy! . As digital marketing and advertising has evolved throughout the years, function has slowly gobbled up form, one clicks, like, page view and web lead at a time.
Duct Tape Marketing
MAY 28, 2014
'Are You Sending the Message You Want to Send? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing Podcast with Nick Morgan. You’ve probably come upon some variation of the Ralph Waldo Emerson quote – “Your actions speak so loudly, I can not hear what you are saying.” . photo credit: greggoconnell via photopin cc.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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