Neil Patel
DECEMBER 23, 2021
Technology is ever-changing and, because of that, so is marketing. The evolution of the metaverse is just one recent development in the world of technology, but one that will have a huge impact on the human experience as we know it. While digital marketing has seen many advances over the last few decades, the metaverse is one that has stumped many companies and marketers.
Content Marketing Institute
DECEMBER 20, 2021
It’s hard to keep the content on your social channels fresh. Luckily, your brand doesn’t have to create everything from scratch. Look to your customers, friends, influencers, and others who are and could produce user-generated content. Continue reading → The post 4 User-Generated Content Ideas (and Tools To Check If They Work) appeared first on Content Marketing Institute.
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Marketing Insider Group
DECEMBER 20, 2021
In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. Why? I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published. Fortunately, there’s a solution that brands can use to solve this predicament called a content audit.
Sprout Social
DECEMBER 9, 2021
Social media has become an everyday staple in consumers’ lives, with 71% using social more in 2021 than ever before. The events of the past two years were a major influence on the upsurge. With social distancing and increasing remote work, consumers relied heavily on social channels to converse, engage and transact. At Sprout, we talk a lot about how social has the power to transform businesses large and small.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Hootsuite
DECEMBER 14, 2021
Ahh, TikTok! Home to viral challenges, mega-stunts and probably the best memes on the internet. The world’s 7th biggest social media app has certainly come a long way in just 5 years. TikTok is now proudly home to over 1 billion users and harbors some of the highest-grossing social media stars on the planet. It’s no surprise that users are doing what they can to become its next big thing.
Search Engine Journal
DECEMBER 22, 2021
Google is no longer the world's most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare. The post Google Loses Top Domain Spot To TikTok appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
DECEMBER 23, 2021
The Beatles: Get Back documentary sparked CMI’s creative director to turn to the keyboard (the one with letters, not the one with 88 keys). Here are the five lessons for content creators he took away from the almost nine-hour documentary. Continue reading → The post 5 Reminders About Creativity From The Beatles: Get Back appeared first on Content Marketing Institute.
Martech
DECEMBER 2, 2021
Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges. “Our goal was to identify the current state of the relationship between sales and marketing, quantify the impact of martech — specifically ABM — and identify any gaps and opp
Sprout Social
DECEMBER 7, 2021
If there’s anything 2021 proved, it’s that a lot can happen in 12 months. Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. Now, people across organizations are realizing that the role isn’t just drafting and scheduling—it’s creating internet culture.
Hootsuite
DECEMBER 8, 2021
Most businesses have come around to the idea that social media marketing can have immense value for their brand. Unfortunately, businesses aren’t always sure what that value is. That’s where social media goals come in. If making compelling social media content is your specialty, it can be intimidating when you have to translate business speak into social marketing.
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Marketing Insider Group
DECEMBER 1, 2021
Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing.
Neil Patel
DECEMBER 10, 2021
The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. That included keyword stuffing and creating spammy backlinks on a regular basis. Admittedly, for a time, it totally worked. These days, Google’s SERP Algorithm has really cracked down on content quality – and those older SEO hacks have long crumbled to dust.
Content Marketing Institute
DECEMBER 9, 2021
We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you're up on the latest (and where to focus if you're not). Continue reading → The post 100+ Content Marketing Trends and Predictions for Success in 2022 appeared first on Content Marketing Institute.
Search Engine Journal
DECEMBER 17, 2021
Technical SEO professionals need to diagnose and provide solutions for a better, more user-centric experience. Here's what you need to know about improving CWV. The post Advanced Core Web Vitals: A Technical SEO Guide appeared first on Search Engine Journal.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Sprout Social
DECEMBER 6, 2021
Are you actively managing your YouTube community? Because views , satisfied subscribers and video shares don’t happen by accident. Food for thought: recent statistics note that YouTube is the most widely-used social media platform by far. Even if you don’t see YouTube as a traditional social network, there’s no denying the need to nurture your audience if you want long-term engagement.
Hootsuite
DECEMBER 15, 2021
Conversational AI can be a major asset to your social media presence. These days, 64% of people say they’d rather message a business than call it. If you’re active on social media and talk to customers on your social channels, that statistic applies to you too. Every month over 1 billion messages are exchanged between people and businesses on Facebook Messenger alone.
Search Engine Land
DECEMBER 9, 2021
Google will show local results on the left and a map on the right of those results. Please visit Search Engine Land for the full article.
Neil Patel
DECEMBER 2, 2021
When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. Google Analytics 4 was designed to be the latest generation of web analytics platforms—providing a base for marketers around the world to effectively analyze important customer usage metrics.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Content Marketing Institute
DECEMBER 6, 2021
Given the rapid evolution of search, content marketers cannot solely rely on historic performance data. Here are seven ways to help your content deliver better search results (and results from search) in 2022. Continue reading → The post 7 Insights To Improve Your Content Marketing SEO in 2022 appeared first on Content Marketing Institute.
Search Engine Journal
DECEMBER 22, 2021
A Python library is a collection of useful functions and code. Learn how to use different Python libraries for SEO projects and tasks here. The post 8 Python Libraries For SEO & How To Use Them appeared first on Search Engine Journal.
Sprout Social
DECEMBER 13, 2021
Duolingo’s TikTok has become a phenomenon. Just a couple months ago they were at 100,ooo followers…now they have 1.7 million. Not to mention 7 million likes and a 19% engagement rate. Best of all, TikTok is having a tangible impact on their business. Duolingo has skyrocketed to the #1 education app in the Apple App Store. Many may be tempted to call Duolingo’s success a fluke.
Hootsuite
DECEMBER 6, 2021
There are few methods more reliable in growing an Instagram following than running a contest. Instagram giveaways create interactions with your existing audience while drawing in countless new views and followers. They’re a tried and true way to drive engagement in a way that Instagram’s algorithm can’t help but notice. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Martech
DECEMBER 27, 2021
Marketers will be engaging with more customers in three-dimensional virtual spaces next year. As the virtual ecosystem evolves, it won’t be limited to a single technology or walled garden. The rush to produce 3D experiences for consumers is already underway and set to mature in the coming year. Shubham A. Mishra, CEO and Co-Founder of codeless AI infrastructure tech company Pyxis One, calls out VR and AR as the “next big things.”.
Neil Patel
DECEMBER 16, 2021
If you’re reading this, I assume you’ve heard of the Internet. Most people have. At the time of writing this, InternetLiveStats shows that over 5 billion people are using the Internet. That’s a lot of people! The user base is steadily growing. That’s why eMarketer estimated that digital ad spending will grow to $191.01 billion which is a 25.5 percent increase from last year.
Content Marketing Institute
DECEMBER 13, 2021
Overwhelmed by content requests from throughout your organization? Get in better shape by creating a content request form. Here's how to do that. Continue reading → The post 9 Questions to Help You Prioritize Content Creation [Template] appeared first on Content Marketing Institute.
Search Engine Journal
DECEMBER 15, 2021
Optimizing your content for Google News, Top Stories & Discover can drive a good deal more traffic. Here's how to make it happen. The post A Guide to Optimizing for Google News, Top Stories, and Discover appeared first on Search Engine Journal.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sprout Social
DECEMBER 15, 2021
With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy.
Hootsuite
DECEMBER 15, 2021
It’s one thing to know in your heart that you’re a social media whiz: it’s another to be able to prove it. Which is why social media analytics are so critical to any successful campaign or brand strategy. Data keeps you on track to achieve your social media goals, proving what’s working and — just as importantly — what’s not. Read on to dig into how to track social media analytics and social post analytics, and why these numbers are key to unlocking your engagement and reach.
Marketing Insider Group
DECEMBER 20, 2021
Effective digital marketing isn’t magic – it’s a science that involves tracking numbers, analyzing data, and measuring results. Defining the metrics that matter most is foundational to developing successful marketing campaigns. But digital marketers too often rely on base-level data like lead volume and website traffic. While covering these basics is essential, a more thorough analysis is necessary to gather the crucial insights that will help perfect your marketing plan.
Neil Patel
DECEMBER 8, 2021
Ever wondered how content goes viral ? You’re not alone. In fact, it’s what we’re all aiming for as content marketers. After all, what company doesn’t want to see thousands of people sharing and enjoying their content? The good news is that “viral status” is totally achievable. It’s not something you need to leave to chance, but you don’t need to be a content marketing expert to create viral content, either.
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
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