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by Jason Miller Often confused with Tina Fey and always as entertaining, Ann Handley is the chief content officer at MarketingProfs and the co-author of the book that started a content revolution: Content Rules. I bumped into Ann the night before this interview at the Rick Springfield concert last Wednesday night during Content Marketing World, and she was kind enough to chat with me about content marketing , how she spends her time socially, and Rick Springfield.
Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies. Some of the sessions were very specific to content approaches, such as Joe Chernov and Todd Wheatland ‘s sessions on slideshare and the opportunity with video content.
Talk about mobile and tablet usage dominates computer hardware conversations and the implications are one of the hottest topics in marketing right now as well. photo credit: waferbaby via photopin cc. Website visitors are now consuming content from our sites in a dizzying array of devices, formats and orientations. There was a time when browser compatibility was a designer’s primary concern.
by Dayna Rothman Dreamforce is sadly coming to a close. What an energizing and inspiring week surrounded by the best of the cloud and beyond. Friday’s keynote with Tony Robbins has been highly anticipated, and conference goers have looked forward to his motivational insights all week. Attendees pile into the huge room in Moscone and get psyched for an energetic and engaging session.
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
by Maria Pergolino Dreamforce is packed with big names. We know the keynotes (of course) – Sir Richard Branson, Tony Robbins, and Gen. Colin Powell. And who can forget the Red Hot Chili Peppers? But, you may not realize there are lots of big name Marketers at the event. What makes them big name? They are book authors, analysts, top bloggers, world-renowened speakers, and more.
by Kieran Flanagan Content marketing is nothing new , but its role in a successful online marketing strategy has continued to increase over the past number of years. With Google’s recent updates ( Panda & Penguin ) making great content a critical part of any brand’s SEO strategy – the rush to build #winning content marketing campaigns has never been greater.
by Dayna Rothman Social marketing takes effort, especially if you want to work towards creating an integrated campaign strategy. Therefore, you will want to take resource allocation into account when creating your plan. But how many people do you need to hire and more importantly, WHO do you need to hire? How many resources you will need to dedicate to social marketing will depend on the following: Budget for new headcount or intern availability.
by Dayna Rothman Social marketing takes effort, especially if you want to work towards creating an integrated campaign strategy. Therefore, you will want to take resource allocation into account when creating your plan. But how many people do you need to hire and more importantly, WHO do you need to hire? How many resources you will need to dedicate to social marketing will depend on the following: Budget for new headcount or intern availability.
by Maria Pergolino You knew it was coming. Here is my big annual list of Dreamforce parties. First, there are a bunch of other lists for Dreamforce Parties and thought I would share these too. Here are some I’ve seen: Dreamsimplicity’s Dreamforce Party List. Appirio Party App. Dreamforce 12 Party Helper. Insideview Party Map. CrashCloud. Note: My list below should be more comprehensive than any of these lists (though these list creators should be smart and grab everything I have listed so we sho
by Dayna Rothman Social is a strategy that should be present in every aspect of your B2B marketing. In the past companies viewed social as merely posting on sites such as Facebook and Twitter. Now, it is evident that social needs to be part of your entire marketing strategy. You need to learn to leverage social media—for building relationships, listening to the market, promoting content, and influencing buyers even before they’re identified as potential leads.
by Jason Miller It’s finally here! Dreamforce kicks off this week with thousands of B2B marketing professionals descending upon San Francisco for the cloud marketing event of the year. The infographic below is a fun look at the many personas of a Dreamforce attendee—from the corner office to the IT department—and the specific attributes they likely share.
by Jen Howard The countdown continues. Dreamforce officially kicks off one week from today and like the thousands of B2B marketers planning to attend, I’m getting ready by selecting my favorite sessions to join. This year, there are over 750 expert-led sessions to choose from and if you are like me, you might be having trouble navigating through all the best practices, how-to’s, expert panels and case studies.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
by Rick Siegfried Some of you may remember a little post I did last year entitled Sights of Dreamforce 2011. Well, I decided to return this year with Sights of Dreamforce 2012. Please share, print, tattoo on your body, or however you like to spread visual content… Sights of Dreamforce 2012 from Marketo. Sights of Dreamforce 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
by Dayna Rothman In 5 short years Copyblogger has evolved from a simple blog to a media company with over 90,000 customers. A pretty amazing feat. Brian Clark, is the Founder of Copyblogger and CEO of Copyblogger Media and is the creative brains and brawn behind this content marketing behemoth. At Marketo, we love content too, so we wanted to give thanks to Brian Clark by counting down our top 5 Copyblogger posts!
by Jason Miller Dreamforce 2012 is fast approaching and this year’s stellar lineup of keynotes and panels looks incredible. As you dig in and start to plan for the cloud marketing event of the year, we have put together some tips for #DF12. We asked a number of Salesforce MVP’s and Dreamforce veterans for their top tips for making the most of this year’s event.
by Dayna Rothman They say that content is king…the Yin to social media’s Yang. In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. Content feeds the beast! You need content to fuel your social marketing , email marketing, lead nurturing, and scoring.Your content needs to be thought provoking, inspiring, and it needs to have the right ingredients to incite an emot
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
by Dayna Rothman I am pleased to introduce our guest blogger, Tiffani Frey. Tiffani Frey is a serial entrepreneur and marketing strategist with over 20 years in the trenches. When not chin deep in creating content for websites, blogs and email campaigns, and managing over 75 annual trade shows, she can be found hosting webinars, directing video shoots and composing music.
by Kelly Waffle I just finished watching the movie “Moneyball” starring Brad Pitt for the umpteenth time. During the movie I realized that this movie should appeal to marketers as much as baseball fans. It’s all about metrics and performance. The story is about the 2002 Oakland Athletics from Major League Baseball and how they try to put together a player roster to compete at the same level as larger market teams such as the New York Yankees.
by Dayna Rothman Every year I look forward to Dreamforce. Months of planning all culminating into one crazy awesome event connecting us tech geeks to one another from across the globe. Pretty cool. And of course San Francisco is the best place for such a meeting of the minds. This year, Dreamforce boosts an incredible 90,000 registered attendees and the city is bustling with excitement.
by Dayna Rothman What a whirlwind Dreamforce has been! Both the days and nights have been jam-packed with learning, networking, and having fun. Last night was the legendary Salesforce Gala which featured Red Hot Chili Peppers. What an amazing concert and a HUGE a crowd. Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Last year, I was honored to be included by Cheryl Burgess (@ ckburgess ) and Tom Pick (@ TomPick ) on their 2011 # Nifty50 awards , which identified 50 men and 50 women as positive examples of active engagement in social media, specifically on Twitter. This year, they’ve narrowed the criteria to focus on marketing and business leaders who are working in the technology industry, at companies of any size.
by Dayna Rothman We had a great webinar last week on 10 Tips to Get on the Inc 500: How Two Companies Did It with Jon Miller, VP of Marketing Content and Strategy and Co-Founder at Marketo, and Joe Pulizzi, Founder of the Content Marketing Institute. Our audience asked some great questions, but unfortunately we ran out of time. So, we wanted to do a follow-up blog post and share our answers with all of our readers.
by Jason Miller Dreamforce is right around the corner and many B2B marketing professionals are gearing up for three days of networking at its finest. In order to make the most of your networking opportunities, it’s a good idea to take full advantage of the latest technology. It wouldn’t be Dreamforce without networking, nor would it be 2012 without apps.
Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. With the right content and the mindset that you can deliver valuable content to your prospects, email can be an effective tool to move your prospects from the awareness, to the consideration, and finally the purchase phase of the buying cycle. Here is another straight-to-the-point post from my colleague, Rob Krekstein on how to use email to drive real business results… Do not simply send o
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
by Maria Pergolino There are lots of guides to Dreamforce. And I mean lots of them. To start, salesforce.com does a great job compiling lists of sessions for different tracks, industries, and other themes. These are a great way to get started, especially when picking your agenda. Other guides I’ve seen include: Insider’s Guide to Dreamforce. Data.com’s 4 Perfect Days for Marketers.
by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. The study surveys marketing professionals and demand generation executives at Avaya, CA Technologies, CSC, Datacore, Dell, Fairchild Semiconductor, HP, Juniper Networks,MathWorks, NetApp, PerkinElmer, Rackspace, Red Hat, Taleo, and VMware, to help provide best practices to help marketing professionals examine and refine their lead management prac
by Jason Miller Dreamforce is less than two weeks away and thousands of B2B marketers are preparing to converge in San Francisco for the cloud computing industry event of the year. Last year, we published an infographic showing a brief history of Dreamforce and because it was so well received, we decided to update it for 2012. The infographic below contains key historical information on Dreamforce, the hottest B2B marketing people to watch (or, rather, follow) on Twitter, and a few helpful tips
by Dayna Rothman It has been a packed day here at Moscone. So much excitement! People doing work on the bean bag chairs throughout the conference, listening to the bands on the makeshift green that Salesforce has created on Howard St, and hustling to get to the many sessions. Marketo is on our second session of the day. In addition to The Social Enterprise being one of the prominent messages throughout the conference, there is also a lot of discussion around The Marketing Cloud and what that me
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Today’s guest post is from Oli Gardner. This is a two part post, the second part will be published tomorrow – Enjoy! You’re do loads of awesome marketing: ads, promos, contests yada yada yada. And you send all that hard earned traffic to your homepage where people lose the information scent from your ad, get confused and leave. You need a landing page.
There’s a well-worn line of thought in entrepreneurial circles that suggests that if do what you love, the money will come. photo credit: o4orange via photo pin cc. This one phrase has probably done more to hold business owners back from discovering their greatness than anything else I can imagine. Not only is untrue it’s terribly limiting and painfully shortsighted.
It’s pretty easy to get caught with your face buried in a computer screen and forget that the world out there is a pretty amazing place. Plus, that’s really where opportunity exists. photo credit: Ti.mo via photo pin cc. Sure, taking care of customers, writing sales letters and growing your business is your job, but in order to truly evolve your business, sometimes you have to work on evolving your environment.
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Barry Moltz – Enjoy! This is a world of talkers. Business people are constantly chatting on their cell phones, email, blogs, texting or using whatever social media tools they can find. They are telling people who they are, what they do and what they think about a situation.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
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