December, 2013

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Must-Attend Marketing Events of 2014

Adobe Experience Cloud Blog

'Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand. Whether you’re hosting, attending, or sponsoring an event, your company’s focus, perspective, and personality will be on display.

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33 Stats On The Future of Content Marketing

Marketing Insider Group

'The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. We are now looking to understand the future of content marketing. Along the way, I’ve been collecting facts, stats and insights on the future of content marketing that support the need for change.

Insiders

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3 Simple Tips to Increase Your Following on Pinterest

Duct Tape Marketing

'3 Simple Tips to Increase Your Following on Pinterest written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Brian Jensen – Enjoy! photo credit: seo.com. In January 2012, it was announced by comScore that Pinterest was the fastest website ever to reach 10 million unique visitors.

B2C
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Small team? Think Big! 5 Strategies for Small Businesses

Adobe Experience Cloud Blog

'Author: Veronica Holmes Let’s say you’re a marketing manager, overseeing a small team of over-worked marketers. You’re putting in long hours to make the best of what you have, but you have few resources, a huge deliverables workload, and ambitious growth targets. You also have huge competitors out there who have more people, more money, and whose marketing seems to be everywhere.

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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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You Know You’re an Email Marketer When…

Adobe Experience Cloud Blog

'Author: Jessica Langensand 1. You take unsubscribes personally: 2. You get extremely excited over a good click-through rate : 3. You feel superior if a competitor sends out an email with a typo in it: 4. But when you do…. 5. You enjoy watching your co-workers debate which subject line is better: 6. You feel a sense of satisfaction when you get conclusive results from an A/B test: 7.

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How to Send Perfectly Timed “Abandoned Cart” Emails

Adobe Experience Cloud Blog

'Author: Fab Capodicasa The holiday season is a “make it or break it” time of year for many retailers, which is why I’m baffled when online retailers don’t have an abandoned cart program. If customers add items to their virtual shopping carts, but never make a purchase, why not follow up? Shopping cart abandonment affects both the seller and the buyer.

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Marketers: Supercharge the Sales Team with Big Data and Social Selling

Adobe Experience Cloud Blog

'Author: Glen Gow Because buyers are self-educating early in the sales process, the traditional relationship between buyer and sales rep has been turned completely on its head. Today’s buyer knows what products and services are out there, and what people are using to solve their problems. With all of this information at his or her fingertips, buyers have done their research and made their decisions long before a sales rep even enters the picture.

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Don’t Be a Data Creep: Use Data to Add Value

Adobe Experience Cloud Blog

'Author: Dennis Bronnikov Consumers reveal tons of information about themselves on the internet – their gender, geographic location, contact information…the list goes on. They also (mostly inadvertently) share behavioral data, which marketers then leverage to better target their campaigns. To justify collecting this kind of data, and to avoid being creepy, make sure your data collection adds value for your customers.

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Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom

Adobe Experience Cloud Blog

'Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. If you’ve begun your Christmas shopping or were brave enough to battle the crowds of Black Friday, you may have noticed little tags with a red “P” in certain stores — specifically at Nordstrom. In June, Nordstrom announced that they’ll be arranging their displays based on Pinterest activity on their products.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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How to Multiply Your Webinar ROI: Repurpose Your Webinar Content

Adobe Experience Cloud Blog

'Author: Beth Toeniskoetter Webinars can be a major investment, in terms of both time and money. But they can also be a powerful part of your content marketing strategy. After you’ve planned your webinar, most marketers will send out invitations to a targeted list, use a registration form to gather some data about prospects, and then use the attendance data (like duration of stay) as a measure of engagement.

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Bad Data In, Bad Data Out: 5 Steps to a Squeaky Clean Database

Adobe Experience Cloud Blog

'Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. You can’t keep all bad data from entering your database, but once it’s in, you need to clean it out. Here are 5 ways to keep your database clean and in compliance. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable.

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Whoops! How to Write the Perfect “Oopsie” Email

Adobe Experience Cloud Blog

'Author: DJ Waldow Let me ask you three questions: Have you been in email marketing for more than a year? Do you write and send your own emails? Are you human? If you answered yes to all of the above questions, it’s quite likely you’ve sent an “oopsie” email to your list. Whether you were moving too fast, multi-tasking, didn’t have a sound QA process in place – whatever – you’ve probably sent an email that included an error.

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The 3 Questions Every Email Marketer Should Answer: Holiday Edition

Adobe Experience Cloud Blog

'Author: Raymond Coppinger I have something to tell you – I don’t like shopping. In fact, the thought of a shopping expedition fills me with dread. So when the holiday season swings around, I become a walking cliché – the guy who sets out at the last minute, and pays way too much for things that nobody would ever want. I tell you this because we’ve entered that window of holidays and festivals across the world that are critical to many marketers.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Clever, or Just Confusing? Why We Take (Healthy) Risks in Our Email Marketing

Adobe Experience Cloud Blog

'Author: Rick Siegfried Say “Ian Bocks” 10 times fast. If you’re a marketer who utilizes email as part of their marketing strategy, you probably ended up saying “Inbox.”. But let’s say you read the name “Ian Bocks” on a subject line in your inbox, on an email from Marketo Webinars. It would probably look something like this: [ Delivery Confirmation ] Ian Bocks, Your Email Has Been Delivered.

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Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape

Adobe Experience Cloud Blog

'Author: Rajiv Kapoor The world of enterprise software is moving to the cloud. This move enables an ease of integration across other cloud vendors, and – by my prediction – will lead to a profound change. In the pre-cloud days, any integration across cloud vendors was a huge pain – customers had to build custom integrations any time a new vendor was brought on.

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[Storybook] Oh, the Content You’ll Create and Haiku Contest

Adobe Experience Cloud Blog

'Author: Dayna Rothman As you embark on your content expedition, your business may undergo a huge transition! The journey might be long and filled with many bumps, But don’t be deterred by those stumps and those thumps and those slumps. Before you know it, your content will be epic — think electric, energetic and even poetic! Check out our new storybook, Oh, the Content You’ll Create !

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Proposal Videos: Get Your Audience to Say “I Do”

Adobe Experience Cloud Blog

'Author: Phillip Chen Despite being an immature, cynical 23 year old, I can’t help but be touched by one of the latest YouTube crazes: wedding proposal videos. These videos go incredibly viral. Although I don’t expect marketers to start getting on one knee for all prospective customers (that would be weirdly awesome but simultaneously creepy), I do think marketers have something to learn from these videos.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Cats on a Plane: Heart-Warming Holiday Campaigns

Adobe Experience Cloud Blog

'Author: Rick Siegfried First off, Happy Holidays! This is definitely my favorite time of year. I love the snow (I’m originally from the Chicago area ), the music, the family, the food…and the creatively heartfelt marketing campaigns! This year, I’ve come across two particularly innovative, holiday-themed campaigns. Christmas + Cats = AWESOME SAUCE.

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Pop Quiz: 2013 Tech World History

Adobe Experience Cloud Blog

'Author: Maggie Jones It’s pop quiz time! 2013 was a huge year in the tech world. Content marketers learned to love Google’s algorithms and Gmail tabs , the word “wearable” became a noun, startups were bought, and startups were sold. Were you a faithful follower of every update and innovation, or were you too busy playing with your iPhone 5c?

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The 25 Best Slideshare Presentations Of 2013

Marketing Insider Group

'You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network!

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The Best Marketing Conferences In 2014

Marketing Insider Group

'Which marketing conferences are you attending this year? I think it’s really important to get out of the office once or twice a year and learn from other marketers. You can get a sense for the hottest trends, new ideas, a fresh perspective and of course you can make great connections with your peers that can pay dividends in so many ways. One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Top Marketing Predictions For 2014

Marketing Insider Group

'Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. I also talked about the connection between personal branding, content marketing and social selling in a truly social business.

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10 Top Insights On B2B Marketing From 2013

Marketing Insider Group

'Standard annual round-up post here. Top 10 posts of the year. Plus one bonus post. I published another 100 blog posts this year and picked the winners, even from articles published more than a year ago. I think this reflects what you all thought was the most informative, interesting or maybe even a little entertaining. I hope you enjoy this retrospective and thanks to all my readers and social supporters for all your help. 10 Top Insights On B2B Marketing From 2013.

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How a “Soft Launch” Can Help You Launch Marketing Automation

Adobe Experience Cloud Blog

'Author: Rajiv Kapoor It was the end of November, and I was helping a large, global client transition from their old marketing automation platform to Marketo. This involved transferring more than a hundred forms from the old to the new system. Three days before we were due to launch the new platform, an unexpected issue arose with the forms – a big issue, which needed to be addressed before we could move forward.

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The Best Way to Sell a Service Is.

Duct Tape Marketing

'The Best Way to Sell a Service Is. written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: jonny goldstein via photopin cc. I’ve been selling a service for many, many years and I can tell you that selling something people can’t touch and feel has its challenges. No amount of explaining, documenting and outlining can replicate the conditions of actually experiencing the service in action.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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How I Made Twitter Infinitely More Useful

Duct Tape Marketing

'How I Made Twitter Infinitely More Useful written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Twitter is a great tool. I’ve been using it since March of 2006 and it’s certainly here to stay as a communications tool for the foreseeable future. photo credit: Joffley via photopin cc. When Twitter hit the big time some years ago there was no manual for how to use it or even any best practices as we were all just experimenting with what was a new f

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How to Honor Your Most Important Relationships

Duct Tape Marketing

'How to Honor Your Most Important Relationships written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing One of the things that technology has surely enabled is the ability to build a truly global network. photo credit: weeviraporn via photopin cc. People we call thought leaders and influencers can quite easily build a community following that numbers in the hundreds of thousands.

CRM
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Business Books You Won’t Find in the Business Section

Duct Tape Marketing

'Business Books You Won’t Find in the Business Section written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I love to read all kinds of book. These days I read a ton of business as a bit of an occupational hazzard, but I love to find those non business books that contains tons of unique ideas that I can apply to business. photo credit: Stuck in Customs via photopin cc I wrote this month’s column for OPEN Forum and shared ten such books that have