Lynton Web

MARCH 9, 2023

Once you’ve created your buyer persona interviews and compiled your findings, you’ve made a huge step toward effectively targeting your ideal customers. But you’re not done yet. The next phase is to use the information throughout your inbound marketing plan and strategy. Start with three to five of the personas you want to target first, keeping in mind that each may interact with your website, products, and services a bit differently.

Inbound Marketing 115

Inbound Marketing eBook Entertainment Marketing 115

Buffer Marketing

MARCH 6, 2023

An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. With this feature, you can share content in collaboration with another account. This means your content, whether it be photos or a Reel, will be shared from both accounts rather than just your own.

Food 133

Food Branding Promotion Product 133

Content Marketing Institute

MARCH 9, 2023

You’re in a new content battleground. But it doesn’t have to be humans vs. machines. It can be humans AND machines to make your content better and please both Google search and the people in your target audience.

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Hubspot Marketing

MARCH 9, 2023

In today's world, brands have to generate their own buzz. Consumers aren't waiting for the daily newspaper anymore to get their news. Instead, they're scanning headlines on Twitter, Facebook, and other social media platforms. One way to control the narrative surrounding your brand is through press releases. Whether it's sharing a new product release or changes in your organizational structure, a regular cadence of meaningful news can help a company stand out and build mindshare with journalists

PR 139

PR Transform User-Generated Promotion 139

Advertisement

Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

yorCMO

MARCH 7, 2023

In this comprehensive evaluation guide, we’ll take a close look at the role of a fractional CMO, what they can offer your business, and how to find the right fit for your business. The post Is A Fractional CMO The Right Fit For Your Business? appeared first on yorCMO.

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CMO 97

Digital Marketer

MARCH 6, 2023

Email is almost 40 times better at acquiring new customers than Facebook and Twitter. But only if you send the right emails, to the right people, at the right time. There are countless ways to write copy that converts, but only one way to do it consistently: by using a framework. The Power of a Copywriting Framework Before we introduce you to one of our favorite frameworks, let’s unpack why you should use a framework to begin with.

Copywriting 98

Copywriting Finance Price Fashion 98

Jeff Bullas

MARCH 7, 2023

Humans working with an AI image generator now co-create more than 20 million images every day. The platforms that provide the tech to do this include Midjourney, Stable Diffusion, Artbreeder, and DALL-E. Why does that matter for marketing? Marketing is both an art and a science. A compelling image with a call to action turns attention into clicks and leads for entrepreneurs.

Digital Marketing 189

Digital Marketing Transform User-Generated Advertising 189

Chief Martec

MARCH 4, 2023

We’re busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com ) that will be released on #MartechDay, May 2. Spoiler alert: if you were betting this would be the year the martech supernova collapses into a black hole… well, you might think of hedging that bet. The number of weekly martech-related product launches on Product Hunt and new funding announcements on TechCrunch continues unabated.

Transform 100

Transform Law Marketing Marketers 100

Aspiration Marketing

MARCH 7, 2023

Conversion campaigns are a set of marketing efforts aimed at converting website visitors. While conversions can be many things (subscribers, downloads, and more), we'll look at conversions into paying customers as an essential part of many digital marketing strategies, aiming to increase revenue, grow their customer base, and achieve their overarching business goals.

Digital Marketing 218

Digital Marketing Marketing Strategy Customer Marketing 218

Businesses Grow

MARCH 6, 2023

I received a message from a reader in the U.K. wondering if social media marketing still matters. She had read my book The Tao of Twitter (which is really about social media strategy) and wondered if the book’s main ideas were still relevant in a world where it is so difficult to earn attention and connect with customers. The short answer is, yes — it still matters, but probably in a way that is much different than you think.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Entertainment 144

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

PR

Jeff Bullas

MARCH 6, 2023

What is artificial intelligence? Well, there are different types of artificial intelligence. The big one that is making news today is called “ Generative AI ”. The technology behind ChatGPT (an AI that generates text) and its sibling, Dalle-E2 (an AI that generates images), has caused a firestorm. In just two months, ChatGPT has gained 100 million users.

Transform 240

Transform Manufacturing User-Generated Customer loyalty 240

Hootsuite

MARCH 8, 2023

Free Instagram caption generator Instagram Caption Generator Pick a style from the dropdown list, describe your post, and let AI write your caption for you. Tone Select a style None -- Tone -- Casual Cheeky Cheerful Confident Direct Dry Educational Firm Flowery Formal Frank Friendly Fun Grumpy Helpful Inspirational Irreverent Matter-of-fact Mysterious Playful Respectful Sophisticated Succinct Unhinged Witty -- Voice -- 18th-century poet ASMRtist Bestie Boomer Cyborg Emo teenager Fitness influenc

User-Generated 138

User-Generated Millennials Copywriting Social Media Marketing 138

Aspiration Marketing

MARCH 9, 2023

Choosing the right email tool is crucial for a successful marketing strategy. With the suitable method, you can significantly impact the effectiveness and efficiency of your email campaigns. If you’re unsure where to start, the HubSpot CMS offers a variety of email and marketing tools to make the process easier. Two of its most helpful tools are marketing emails and sequences.

Marketing 214

Marketing Marketers Marketing Strategy Email Marketing 214

Search Engine Journal

MARCH 10, 2023

Glean insights into how your YouTube video performed directly using YouTube Analytics using this detailed step-by-step guide. The post YouTube Analytics: How To Find & Analyze Data appeared first on Search Engine Journal.

Analytics 134

Analytics SEO 134

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Marketing

Jeff Bullas

MARCH 5, 2023

The world of social media influencers is more exciting than ever before! Especially on Instagram, where there are countless opportunities for aspiring influencers to grow their followers and earn a living. Did you know that in 2021, over 47% of Instagram influencers had between 5,000 to 20,000 followers, while more than 28% had between 20,000 to 100,000 followers?

Price 213

Price Promotion Social Media Marketing Customer 213

Buffer Marketing

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn. It’s difficult to get a remote job when there are many people, and it’s even harder when you’re outside the West.

Branding 132

Branding Real Estate Thought Leadership Place 132

Aspiration Marketing

MARCH 8, 2023

Do you want more traffic, more leads, and more sales? You can optimize your website performance regularly to facilitate search engine optimization (SEO) or a website redesign. An improved website design will increase your marketing performance, get you more traffic, higher conversion, and, ultimately, a better return on your efforts. Many of these factors are covered in the Core Web Vitals report.

SEO 205

SEO Marketing Marketers 205

Search Engine Roundtable

MARCH 8, 2023

The Google February 2023 product reviews update finished rolling out yesterday afternoon on March 7, 2023. It took 14 days to rollout this expanded language version of the product reviews update that kicked off on February 21, 2023.

Product 126

Product 126

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Jeff Bullas

MARCH 5, 2023

During the gold rush the new rich were the sellers of shovels. The industrial tools to unearth the riches. The “new gold rush” refers to the trend of venture capital backing startups and SaaS (Software as a Service) companies that provide platforms to service the 21st Century capital contagion. They’re investing in AI content tools that help entrepreneurs to scale, manage and control their businesses.

Energy 196

Energy Content Marketing SEO Communications 196

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. You need to be able to convey your message clearly and consistently across a variety of stakeholders. It can be difficult to correlate corporate communication efforts to business impact.

Communications 122

Communications PR Key Performance Indicator Thought Leadership 122

Aspiration Marketing

MARCH 10, 2023

We've all heard and used the adage "client is king." No matter what sort of business you're running, you likely understand the sentiment behind that phrase. What the client wants and needs drives the majority of the work you do. So, do you know your client? You probably wouldn't hesitate to say "yes." But think about it again. Do you know your client?

Inbound Marketing 130

Inbound Marketing Marketing Strategy Content Marketing Marketing 130

Search Engine Journal

MARCH 8, 2023

Here are 5 paid media tactics that help you focus on getting the right traffic, not the most traffic. The post Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media appeared first on Search Engine Journal.

Advertising 122

Advertising Advertisers 122

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customer

Jeff Bullas

MARCH 7, 2023

According to reports, in 2022, 64% of small businesses have their own website. It seems like every business is chasing better rankings, higher traffic, and more impressive conversions. If you want your business to shape up, you need to get smart with SEO. And while on-page enhancements and technical SEO strategies are powerful in their own right, they’re not enough.

SEO 171

SEO User-Generated PR Branding 171

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why yo

Content Marketing 121

Content Marketing Education Key Performance Indicator Marketing 121

Aspiration Marketing

MARCH 5, 2023

There's nothing worse than a page that just refuses to cooperate and loads way too slowly. Since user experience is king for website building, page speed optimization is a critical issue to focus on. You can't have a good website without good load times - slow load times negatively affect the user experience and ultimately harm your website's effectiveness.

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Search Engine Journal

MARCH 10, 2023

Catch up on this week’s top news stories in search marketing, social media, AI tools, and WordPress security. The post SEJ Sum-Up: Weekly News Recap for Search, Social, And AI appeared first on Search Engine Journal.

Search Marketers 120

Search Marketers Marketing Marketers SEO 120

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Roundtable

MARCH 8, 2023

Google Ads announced that Performance Max for travel goals will be available globally over the next few weeks. Performance Max for travel goals helps hotels create ads in multiple formats and in one campaign reach more travelers across Google properties.

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Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when our employer is the data source. If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research.

Place 115

Place Content Marketing Non-Profit Whitepaper 115

Aspiration Marketing

MARCH 4, 2023

Yes? No? Maybe? Let us help you figure out what makes for good content, and then let's dive into some of the characteristics that make for a great content marketer.

Content Marketing 130

Content Marketing Inbound Marketing Marketing Marketers 130

Search Engine Land

MARCH 10, 2023

Meta has announced that it will temporarily halt bonus payouts for creators on its video-sharing platform, Reels. The decision is due to the company’s effort to invest more in building features and tools that will improve the overall experience for Reels users. What’s happening. The pause on bonus payouts will affect Reels creators who have received payments for reaching specific milestones or for producing content that resonates with audiences.

User-Generated 112

User-Generated Advertising Advertisers Promotion 112

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing