Sat.Mar 04, 2023 - Fri.Mar 10, 2023

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Putting Your Buyer Persona Interviews to Work In Your Marketing Activities

Lynton Web

Once you’ve created your buyer persona interviews and compiled your findings, you’ve made a huge step toward effectively targeting your ideal customers. But you’re not done yet. The next phase is to use the information throughout your inbound marketing plan and strategy. Start with three to five of the personas you want to target first, keeping in mind that each may interact with your website, products, and services a bit differently.

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How to use Instagram Collab Posts in your Social Media Strategy

Buffer Marketing

An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. With this feature, you can share content in collaboration with another account. This means your content, whether it be photos or a Reel, will be shared from both accounts rather than just your own.

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How To Combine Machine and Human Input for More Effective Content in 2023

Content Marketing Institute

You’re in a new content battleground. But it doesn’t have to be humans vs. machines. It can be humans AND machines to make your content better and please both Google search and the people in your target audience.

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How to Write a Press Release [Free Press Release Template + Examples]

Hubspot Marketing

In today's world, brands have to generate their own buzz. Consumers aren't waiting for the daily newspaper anymore to get their news. Instead, they're scanning headlines on Twitter, Facebook, and other social media platforms. One way to control the narrative surrounding your brand is through press releases. Whether it's sharing a new product release or changes in your organizational structure, a regular cadence of meaningful news can help a company stand out and build mindshare with journalists

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Is A Fractional CMO The Right Fit For Your Business?

yorCMO

In this comprehensive evaluation guide, we’ll take a close look at the role of a fractional CMO, what they can offer your business, and how to find the right fit for your business. The post Is A Fractional CMO The Right Fit For Your Business? appeared first on yorCMO.

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The L.O.V.E. 4-Step Email Copywriting Framework: Connections, Trust & Conversion

Digital Marketer

Email is almost 40 times better at acquiring new customers than Facebook and Twitter. But only if you send the right emails, to the right people, at the right time. There are countless ways to write copy that converts, but only one way to do it consistently: by using a framework. The Power of a Copywriting Framework Before we introduce you to one of our favorite frameworks, let’s unpack why you should use a framework to begin with.

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The Ultimate List of AI Image Generator Tools – Create Powerful Visuals for Your Next Digital Marketing Campaign

Jeff Bullas

Humans working with an AI image generator now co-create more than 20 million images every day. The platforms that provide the tech to do this include Midjourney, Stable Diffusion, Artbreeder, and DALL-E. Why does that matter for marketing? Marketing is both an art and a science. A compelling image with a call to action turns attention into clicks and leads for entrepreneurs.

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The future of martech apps is happening in SMB and the mid-market. Here’s why.

Chief Martec

We’re busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com ) that will be released on #MartechDay, May 2. Spoiler alert: if you were betting this would be the year the martech supernova collapses into a black hole… well, you might think of hedging that bet. The number of weekly martech-related product launches on Product Hunt and new funding announcements on TechCrunch continues unabated.

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How to Implement a HubSpot Conversion Campaign

Aspiration Marketing

Conversion campaigns are a set of marketing efforts aimed at converting website visitors. While conversions can be many things (subscribers, downloads, and more), we'll look at conversions into paying customers as an essential part of many digital marketing strategies, aiming to increase revenue, grow their customer base, and achieve their overarching business goals.

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Does social media marketing still matter? Not like you think.

Businesses Grow

I received a message from a reader in the U.K. wondering if social media marketing still matters. She had read my book The Tao of Twitter (which is really about social media strategy) and wondered if the book’s main ideas were still relevant in a world where it is so difficult to earn attention and connect with customers. The short answer is, yes — it still matters, but probably in a way that is much different than you think.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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What is Artificial Intelligence? And Why Should You Care?

Jeff Bullas

What is artificial intelligence? Well, there are different types of artificial intelligence. The big one that is making news today is called “ Generative AI ”. The technology behind ChatGPT (an AI that generates text) and its sibling, Dalle-E2 (an AI that generates images), has caused a firestorm. In just two months, ChatGPT has gained 100 million users.

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YouTube Analytics: How To Find & Analyze Data via @sejournal, @BennyJamminS

Search Engine Journal

Glean insights into how your YouTube video performed directly using YouTube Analytics using this detailed step-by-step guide. The post YouTube Analytics: How To Find & Analyze Data appeared first on Search Engine Journal.

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HubSpot Marketing Email vs. Sequence: What Should I Use?

Aspiration Marketing

Choosing the right email tool is crucial for a successful marketing strategy. With the suitable method, you can significantly impact the effectiveness and efficiency of your email campaigns. If you’re unsure where to start, the HubSpot CMS offers a variety of email and marketing tools to make the process easier. Two of its most helpful tools are marketing emails and sequences.

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Fast Instagram Caption Generator for Growth (Free Tool)

Hootsuite

Free Instagram caption generator Instagram Caption Generator Pick a style from the dropdown list, describe your post, and let AI write your caption for you. Tone Select a style None -- Tone -- Casual Cheeky Cheerful Confident Direct Dry Educational Firm Flowery Formal Frank Friendly Fun Grumpy Helpful Inspirational Irreverent Matter-of-fact Mysterious Playful Respectful Sophisticated Succinct Unhinged Witty -- Voice -- 18th-century poet ASMRtist Bestie Boomer Cyborg Emo teenager Fitness influenc

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Buy Instagram Views: Best Sites to Buy Instagram Views in 2023

Jeff Bullas

The world of social media influencers is more exciting than ever before! Especially on Instagram, where there are countless opportunities for aspiring influencers to grow their followers and earn a living. Did you know that in 2021, over 47% of Instagram influencers had between 5,000 to 20,000 followers, while more than 28% had between 20,000 to 100,000 followers?

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Google February 2023 Product Reviews Update Done Rolling Out

Search Engine Roundtable

The Google February 2023 product reviews update finished rolling out yesterday afternoon on March 7, 2023. It took 14 days to rollout this expanded language version of the product reviews update that kicked off on February 21, 2023.

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What is the Core Web Vitals report and how does it Impact SEO

Aspiration Marketing

Do you want more traffic, more leads, and more sales? You can optimize your website performance regularly to facilitate search engine optimization (SEO) or a website redesign. An improved website design will increase your marketing performance, get you more traffic, higher conversion, and, ultimately, a better return on your efforts. Many of these factors are covered in the Core Web Vitals report.

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17 Events and Conferences for Black Entrepreneurs in 2023

Hubspot Marketing

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Get Ahead of the Competition with 7 Game-Changing AI Content Tools

Jeff Bullas

During the gold rush the new rich were the sellers of shovels. The industrial tools to unearth the riches. The “new gold rush” refers to the trend of venture capital backing startups and SaaS (Software as a Service) companies that provide platforms to service the 21st Century capital contagion. They’re investing in AI content tools that help entrepreneurs to scale, manage and control their businesses.

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Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media via @sejournal, @lorenbaker

Search Engine Journal

Here are 5 paid media tactics that help you focus on getting the right traffic, not the most traffic. The post Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media appeared first on Search Engine Journal.

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Why Buyer Personas Matter: 4 Compelling Reasons [Video]

Aspiration Marketing

We've all heard and used the adage "client is king." No matter what sort of business you're running, you likely understand the sentiment behind that phrase. What the client wants and needs drives the majority of the work you do. So, do you know your client? You probably wouldn't hesitate to say "yes." But think about it again. Do you know your client?

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The 1-2-3 Guide to Creating Video Content Marketing

Marketing Insider Group

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why yo

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Free Guest Posting vs. Paid Guest Posting: Finding That Sweet Spot

Jeff Bullas

According to reports, in 2022, 64% of small businesses have their own website. It seems like every business is chasing better rankings, higher traffic, and more impressive conversions. If you want your business to shape up, you need to get smart with SEO. And while on-page enhancements and technical SEO strategies are powerful in their own right, they’re not enough.

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SEJ Sum-Up: Weekly News Recap for Search, Social, And AI via @sejournal, @kristileilani

Search Engine Journal

Catch up on this week’s top news stories in search marketing, social media, AI tools, and WordPress security. The post SEJ Sum-Up: Weekly News Recap for Search, Social, And AI appeared first on Search Engine Journal.

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5 Tips to Optimize Page Speed

Aspiration Marketing

There's nothing worse than a page that just refuses to cooperate and loads way too slowly. Since user experience is king for website building, page speed optimization is a critical issue to focus on. You can't have a good website without good load times - slow load times negatively affect the user experience and ultimately harm your website's effectiveness.

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Google Ads Performance Max For Travel Goals Available Globally Soon

Search Engine Roundtable

Google Ads announced that Performance Max for travel goals will be available globally over the next few weeks. Performance Max for travel goals helps hotels create ads in multiple formats and in one campaign reach more travelers across Google properties.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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3 Steps to Use LinkedIn to Make Connections and Grow Your Personal Brand

Buffer Marketing

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn. It’s difficult to get a remote job when there are many people, and it’s even harder when you’re outside the West.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when our employer is the data source. If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research.

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Maximize Your Website's Potential: The Importance of a Content Audit

Aspiration Marketing

If you were to ask any number of companies about their content strategy, most of them would tell you about new content creation. Maybe they'd mention monitoring the performance of their content for insights about what their editorial calendar for future months should include. The best online marketers know better. They understand the importance of looking at past content to adjust pieces to improve results in the future.

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Google Local Service Ads Gains More Service Types

Search Engine Roundtable

Google announced yesterday that Google Local Service Ads now supports 70 service types across five new categories. The categories include education, people care, pet care, wellness and health care.

Health 119
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission