Set Up
FEBRUARY 13, 2024
The year of 2024 brought us Super Bowl LVIII and, with that, Taylor Swift x Travis Kelce with the Kansas City Chiefs vs. the San Francisco 49ers. This clash of the titans brings some of the best (and most expensive) commercials every year, and 2024 is no exception. Evan Rosenthal , Set up ’s Business Development Manager and the team’s biggest football fan, shares some of his favorite Super Bowl ads from this year.
Businesses Grow
FEBRUARY 12, 2024
One of my clients built his business entirely on influencer marketing. His revenue has grown explosively through a combination of both paid and organic relationships with powerful influencers who specialize in “un-boxing” and product reviews. “We’re in trouble,” he told me. “Influencer marketing is hitting a dead end.
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yorCMO
FEBRUARY 15, 2024
If you’re not already using AI, you’re likely lagging behind your competitors. But with new technologies comes some friction, learn how it can be applied effectively and the effects it can have on your marketing efforts. Marketers can be hesitant about using AI for a variety of reasons, The post Why is There a Lack of Understanding of AI in Marketing?
Aspiration Marketing
FEBRUARY 13, 2024
Every entrepreneur dreams of scaling their business to new heights. But how do you translate that dream and create a digital marketing plan to grow and get your marketing team and company to achieve your goals? Using a relatable example, we'll show you how to write an effective marketing plan and guide to growth marketing. The $10 Million Dream: Begin with a clear goal, like reaching a specific monthly revenue target.
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Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Martech
FEBRUARY 13, 2024
Starting in April, Google will enforce new rules for brands sending over 5,000 emails daily to Gmail addresses. The goal is to cut down on spam by enforcing specific requirements around authentication, ease of unsubscribing and relevancy of messaging. For marketers relying heavily on email campaigns and communications, this policy will require quick action to ensure deliverability doesn’t take a hit.
Aspiration Marketing
FEBRUARY 12, 2024
As our world becomes increasingly digital, businesses must create websites that attract visitors and encourage them to take action. However, with tough competition in every industry, many businesses struggle to generate interest and boost conversions within a specific timeframe. This is where a well-executed digital marketing strategy can give you an edge over your competitors.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Duct Tape Marketing
FEBRUARY 15, 2024
Mastering SEO in the Age of AI written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization. Stephan is also a bestselling author, serial entrepreneur, and host of two popular podcasts, “Get Yourself Optimized” and “Marketing Speak.
Rock Content
FEBRUARY 16, 2024
The movie industry isn’t just about entertainment and fashion. It’s also about marketing. There’s a lot that business owners can learn from directors, actors, and movie marketers. Oscar winners don’t earn prize money. What they get is even better. Studios that want an Oscar nomination can spend up to $15 million on lobbying campaigns.
Hubspot Marketing
FEBRUARY 14, 2024
AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year. I started in digital project management nine years ago, and AI project management tools were unheard of. The project management role was different than it is today.
Aspiration Marketing
FEBRUARY 14, 2024
Ever feel like your marketing efforts are hitting the wrong audience? You pour resources into attracting customers, only to find most aren't a good fit. Budgets bleed on campaigns that fall flat. Sound familiar? Enter the Ideal Customer Profile (ICP) – your secret weapon for attracting high-quality leads who convert.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Social Media Examiner
FEBRUARY 15, 2024
Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? In this article, we’ll explore how understanding the brain can help your business. What is Behavioral Economics, and Why Does it Matter to Marketers? Behavioral economics offers powerful insights into consumer decision-making processes that can help marketers reach […] The post Behavioral Economics: How Understanding the Brain Can Build Your Business appeared first on Social Medi
Search Engine Land
FEBRUARY 13, 2024
Google has a new review algorithm that the search company says it better anf faster at taking down fake reviews from local listings in Google Search and Google Maps. “In 2023, this new algorithm helped us take down 45% more fake reviews than the year before ,” Google announced. Google receives a lot of contributions to its Google Maps and local listings, this includes reviews, photos, updates to listings and more.
Hubspot Marketing
FEBRUARY 15, 2024
Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official communications I had received from the bank, and I was naturally alarmed. But a few things just didn’t add up. Instead of using my name, it addressed me as “Dear valued customer.” After that, I was supposed to verify my account details, which seemed contrary to bank security advice.
Aspiration Marketing
FEBRUARY 15, 2024
As a startup grows, sales responsibilities often fall exclusively on the founder's shoulders. This approach brings undeniable value in the early stages, building customer rapport and understanding market needs. However, relying solely on founder-led sales can become a bottleneck for long-term growth. Time constraints limit scalability, dependence on one person creates single points of failure, and inconsistent customer experiences can arise.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Social Media Examiner
FEBRUARY 13, 2024
Are you up to date on changes from YouTube? Wondering which recent YouTube updates are important to marketers and business owners? In this article, we explore YouTube changes that affect your marketing. #1: YouTube Video: 1080p Enhanced YouTube TV and Primetime Channels subscribers will have access to a new 1080p Enhanced video quality option that […] The post YouTube Updates: YouTube’s 2024 Vision for AI, YPP, Experience Features, and More appeared first on Social Media Examiner.
Hootsuite
FEBRUARY 15, 2024
Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! (And no, it’s not because they forgot their ring light at home.) This blog shares some bright ideas and social video best practices you can use to light up your feed. We’ll illuminate the world of social media video content in a flash.
Hubspot Marketing
FEBRUARY 15, 2024
I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all. Do I still put it in my shopping cart?
Sprout Social
FEBRUARY 15, 2024
Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Social Media Examiner
FEBRUARY 14, 2024
Do you find yourself spending a lot of time creating content deliverables for clients? Looking for a smarter way to repurpose and amplify content? In this article, you’ll discover how to 10x the content your clients already have for more awareness, engagement, and growth. Why Amplifying Client Content is Important for Marketers Having a content […] The post How Agencies Can 10X Client Content for More Awareness appeared first on Social Media Examiner.
Content Marketing Institute
FEBRUARY 15, 2024
Just because you have no more budget or a smaller team doesn’t mean you can’t up your content and marketing game. Follow these nine tips to strengthen your marketing success without asking for another dollar or marketing person to help.
Martech
FEBRUARY 16, 2024
The European Union’s Digital Services Act, aimed at preventing the spreading of illegal goods, services or content online, originally governed only very large online platforms reaching 10% or more of the E.U.’s population. That is now changing with all but the very smallest businesses coming under the jurisdiction of the Act. Businesses with fewer than 50 employees and less than 10 million euros in annual revenue will continue to be exempt.
Sprout Social
FEBRUARY 12, 2024
When it comes to influencer marketing , C-suite execs want more than just good engagement. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program.
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Land
FEBRUARY 15, 2024
OpenAI has been developing a web search product, partly powered by Microsoft Bing, a source told The Information. This shouldn’t be too surprising, considering: OpenAI has a web crawler, GPTBot. ChatGPT Plus users can also use Browse with Bing to search the web. Microsoft Bing is uses OpenAI’s GPT-4 , customized for search. Why we care. OpenAI has created a popular product in ChatGPT and I’ve seen much anecdotal evidence that some people use it similarly to a search engine.
Hubspot Marketing
FEBRUARY 12, 2024
Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies. And yet HubSpot Blog Research reports that 83% of marketers are still leveraging third-party cookies in some capacity.
SmartBrief - Marketing
FEBRUARY 11, 2024
Are you finding that your emails aren’t getting the response you were hoping for? It’s frustrating, but the solution might be simpler than you think: adjusting your email calls-to-action. This guide is here to help you navigate the realm of email CTAs. We’ll delve into why they’re crucial for success, explore various types of CTAs and provide practical tips to craft irresistible CTAs that compel your audience to take action.
Content Marketing Institute
FEBRUARY 14, 2024
Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Martech
FEBRUARY 15, 2024
Google has released a detailed response to claims made about Privacy Sandbox in a recent report by the IAB Tech Lab. In a brief statement to which the response was attached, Google said: “(T)he analysis contains many misunderstandings and inaccuracies, which we consider important to correct in order to provide accurate information to the ecosystem.
Hubspot Marketing
FEBRUARY 16, 2024
Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers. The healthcare industry has been through one of its busiest and most challenging periods, leaving healthcare professionals and companies burnt out. With automation and AI, healthcare businesses are streamlining processes, reducing the workload for their team, and improving patient experiences.
Sprout Social
FEBRUARY 12, 2024
Recruitment programs, college brochures and campus tours are just the beginning of appealing to prospective students. As younger generations flock to their favorite social platforms to learn more about their dream schools, using TikTok for higher education is a must. There are higher ed institutions prospering on the platform—attracting the attention of students and alumni alike.
Search Engine Land
FEBRUARY 16, 2024
Amazon’s reign as the king of ecommerce won’t end any time soon. There were over 15 billion worldwide visits to Amazon.com in 2023. The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. This year, Amazon’s core belief behind its algorithm remains straightforward. They want customers to continue buying.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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