Aspiration Marketing
SEPTEMBER 1, 2022
Growth-driven design, also known as GDD, can help streamline the process of launching a brand new website or even finalizing a redesign without the hassle. If user experience is a top priority for you when it comes to the development of your website, application, or piece of software, understanding how growth-driven design improves UX can help you to find a solution that is just right for your next project.
Search Engine Roundtable
SEPTEMBER 2, 2022
Google has updated its meta descriptions help documentation to provide five examples of how to improve your meta descriptions. This was added yesterday, plus Google did some formatting updates to the page.
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Hubspot Marketing
SEPTEMBER 2, 2022
Back in July, Mark Zuckerberg announced a change to Facebook's news feed — it's been split in two! Facebook now has a Home tab and a Feeds tab. The Home tab includes content recommended to users based on their actions on the app. The Feeds tab shows content from people, pages, and groups the user is following. Zuckerburg said the goal is to make it easier for Facebook users to see their favorite content and make new discoveries.
Practical eCommerce - Marketing
AUGUST 28, 2022
Contributor Barbara Carneiro recently hosted a professional, 2-day metaverse conference. Here are her experiences. The post My First Metaverse Conference appeared first on Practical Ecommerce.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Aspiration Marketing
AUGUST 30, 2022
“Inbound” and “lead generating” may not be two phrases that you often think of together. Well, it may be time you did. Inbound marketing is a long game, that’s true. However, that doesn’t mean it can’t also work for you in the near term as well, like bringing in quality leads. There are, in fact, many ways inbound marketing tactics can help increase lead generation, for today’s article we’re going to focus on three primary aspects of your inbound strategy that have a particular impact on lead ge
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
AUGUST 30, 2022
If you're reading this, you've likely found a topic you could talk about for hours — and now you're ready to launch a podcast. The good news: Spotify is becoming a go-to destination for podcasts. In 2021, Spotify listeners spent 78% more time listening to podcasts than the year before. Even better news: it's relatively easy to start a podcast on Spotify — no fancy equipment or advanced skills required.
Content Marketing Institute
AUGUST 30, 2022
When an economic downturn looms, forward-thinking marketers take steps to adjust their search optimization strategy. Here’s the why and how.
Search Engine Roundtable
AUGUST 29, 2022
Google is testing a new label in the search results to tell searchers what is a quick read or a page that takes less than five minutes to read. I love this, Google is showing a searcher that they can scan through a piece of content quickly.
Sprout Social
SEPTEMBER 2, 2022
Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. Keeping up with the shifting digital tides is crucial. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. As social media has become more advanced and more important, so too has the demand on marketing and social media team.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Hubspot Marketing
SEPTEMBER 2, 2022
Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing? Is there still value in marketing via billboards, print ads, and broadcast commercials? In a post-pandemic world, whenever that may be, there's a chance offline marketing could make a comeback.
Content Marketing Institute
SEPTEMBER 2, 2022
Stop trying to figure out how to produce more content. Instead, figure out how to produce more holes-in-one. Robert Rose explains how to win the content marketing game by taking fewer swings.
Search Engine Roundtable
AUGUST 30, 2022
Molly Youngblood posted some screenshots on Twitter showing how Google is pushing her to check out Google Search Console Insights with a little banner that reads "New: Get insights about your site content." When she clicks on her account icon, it brings up a "Search Console Insights" button with a "new" label next to it.
Sprout Social
SEPTEMBER 1, 2022
YouTube is the second most popular website in the world. More than half of consumers expect to spend more time on the video-sharing platform this year. Despite its meteoric rise in popularity, YouTube’s influence has slipped under many marketers’ radar. While 51% of consumers are turning their attention to YouTube in 2022, only 35% of marketers are investing in the platform.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Hubspot Marketing
AUGUST 30, 2022
If you're looking for some great finance podcasts to listen to in 2022, you've come to the right place. In this article, we will share with you a list of the best finance podcasts available. Whether you're just getting started in your financial journey or you're looking for some new tips and tricks, these podcasts will help you out. Best for Learning About The Economy: Planet Money.
Buffer Marketing
AUGUST 31, 2022
I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!). I found that "can-do" attitude inspiring and contagious, and it's amazing when things click that way.
Search Engine Roundtable
AUGUST 30, 2022
Google is asking some Google Local Guides to leave sub-reviews about a single business listing. So Google might ask the local guide about the restrooms in the restaurant or the if the place is dog friendly.
Sprout Social
AUGUST 29, 2022
We are officially in the era of the social media content creator. What was once a hobby is now a bonafide career path. Brands of all sizes and industries want in on the creator economy, creating new functions within social media teams. Hiring for a role you’ve never filled before can be tricky, especially when it’s a role that’s still emerging within its discipline.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Hubspot Marketing
AUGUST 29, 2022
Are you finally giving TikTok a shot? If you’re new to the app, there are a few mistakes you’ll want to avoid at all costs. While some can apply to any social media platform, most are specific to TikTok and its audience. 1. You’re not joining trends. When I think of TikTok, trending sounds and challenges immediately come to mind. That’s what the platform’s known for, after all.
Buffer Marketing
SEPTEMBER 1, 2022
Four installments into Social Proof, and we’ve landed a powerhouse interviewee. Shaan Puri is a multi-hyphenate entrepreneur, investor, and creator with platforms that reach millions of people every day. From his two newsletters, one personal and the other called The Milk Road talking about crypto, to his audience of over 300,000 people on Twitter , to his popular My First Million podcast , Shaan’s creative output is fascinating.
CopyBlogger
AUGUST 30, 2022
“Something more” could be Copyblogger’s unofficial content editing motto. That’s what Copyblogger founder Brian Clark was getting at years ago. Continue Reading. The post Content Editing: The Art of Revising From Basic to Brilliant appeared first on Copyblogger.
Search Engine Journal
SEPTEMBER 1, 2022
A weekly technical SEO checkup that provides a high-level overview of search presence health can be achieved in as little as 20 minutes. The post Technical SEO: The 20 Minute Workweek Checklist appeared first on Search Engine Journal.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
AUGUST 29, 2022
If you've watched the news recently, it seems that the possibility of a recession has captured everyone’s attention. Americans have already seen signs like the inflation of rent, gas prices, groceries, and other necessities that pre-existing wages can’t meet. But, still, some experts say that we could still avert a recession – and if we don't – a recession might not last as long as 2008's.
Search Engine Roundtable
AUGUST 30, 2022
Chris Silver Smith noticed how Google has updated its Google Maps contributed content policy and removed a line that prohibited review-gating. The line that was removed was "don't discourage or prohibit negative reviews or selectively solicit positive reviews from customers.
Influence & Co
AUGUST 31, 2022
You’ve worked so hard on that piece of content. You did your homework. You crafted language that fits your brand values. You perfected it and published it.
Chief Martec
AUGUST 29, 2022
In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Buffer Marketing
AUGUST 29, 2022
Buffer, the product, has come a long way since I joined the company in 2015. In the past twelve months alone we’ve added integrations with TikTok , Canva , and Google. Buffer is so much more than a social media scheduling tool! In this post, I’m going to cover all the ways you can use Buffer to grow your audience on social media and beyond in 2022; every feature, every integration, and all the hidden gems.
Zumvu
SEPTEMBER 2, 2022
Are you wondering which ecommerce advertising tips will take your business to the next level? Read on to learn 5 tactics for a winning advertising strategy.
Search Engine Roundtable
AUGUST 30, 2022
Here is a recap of what happened in the search forums today.
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