Adobe Experience Cloud Blog

AUGUST 11, 2016

Author: Mike Madden Unfortunately, we’ve all been there. Each and every one of us have made cringeworthy mistakes in our lives—some of which haunt us to this very day. I still remember the day I asked my crush to prom without checking beforehand if she had a boyfriend. As you can imagine, it didn’t go well (but at least I got to keep the flowers). But whether you split your pants or forget your pants altogether, the mistakes that we make in our personal lives often aren’t as public as email mark

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Email Marketing Thought Leadership Marketing Marketers 118

Sprout Social

AUGUST 10, 2016

Instagram is an insanely popular mobile destination, so it’s not unusual for it to pop up in online and offline conversations. But lately you’ve probably noticed a lot more chatter around one specific area: its algorithm. Earlier this Spring, Instagram announced its plans to reorder its feed using a new algorithm that bases delivery on relevance. A more personalized experience is beneficial, but not everyone is happy about it.

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Marketing Insider Group

AUGUST 11, 2016

To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche. Beautifully-crafted landing pages focus on giving potential clients the down low on your product quickly. If you can marry this with visually […]. The post 10 Examples of Awesome Landing Pages that Convert appeared first on Marketing Insider Group.

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Product Marketing Marketers Content Marketing 110

Rock Content

AUGUST 10, 2016

Introducing ScribbleLive Spark. We’re excited to announce the launch of a new blog series called ScribbleLive Spark. This is a product focused series that will outline some of the best ways to use our products to their full capacity. For both existing and new customers, this series will provide a glimpse into how ScribbleLive can help you do content marketing more effectively.

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? If not, you’re missing out on a huge audience base. Marketing #FOMO, anyone? Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them.

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Social Media Marketing Thought Leadership PR User-Generated 94

Sprout Social

AUGUST 9, 2016

If you send a Tweet and nobody’s around to read it, does it make an impact? When you first start your Twitter account, you’re forced to look at a big goose egg under your follower count. Your first step is typically to start asking employees, friends and current customers to follow your new account. Beyond that many businesses are puzzled about how to get more followers on Twitter.

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Duct Tape Marketing

AUGUST 11, 2016

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business? written by Guest Post read more at Duct Tape Marketing. photo credit Shutterstock. Marketing has become a very data-driven discipline. Marketers spend a lot of time and energy looking at the metrics that illuminate the costs of finding new customers and keeping current customers.

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Adobe Experience Cloud Blog

AUGUST 12, 2016

Author: Ellen Gomes I don’t know about you, but I’m officially obsessed with the Olympics. It’s powerful to watch the world’s top athletes come together—despite differences in global politics, race, or religion—to compete in an athletic arena. These athletes demonstrate a lifetime of practice in a defining window of two or three minutes. And while their functional knowledge of their sport is critical, much of what makes them truly successful is a deeper foundation of skills.

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Thought Leadership Energy Marketing Marketers 91

Sprout Social

AUGUST 8, 2016

If Facebook Messenger isn’t high on your list of marketing assets, it may be time to reconsider that decision, and here’s why: its adoption rate. One billion people have adopted Facebook Messenger as their primary communication channel. That’s not how many people downloaded the app; it’s the number of people who regularly use Messenger to talk to friends, family members and now even businesses.

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Marketing Insider Group

AUGUST 9, 2016

What does it take to climb the ranks of high-profile B2B marketing experts? Opinions vary, but most marketers agree on one important element, and it has nothing to do with education or qualifications. B2B marketing experts earn their titles as influencers by sharing valuable insight with others within the industry. So what exactly gives their […].

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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Duct Tape Marketing

AUGUST 12, 2016

“You can’t get any closer to your customers!” Proximity Marketing system within hours written by Guest Post read more at Duct Tape Marketing. Marketing is not about you selling your product but about you satisfying the needs of your customer. This can be done in various ways but with proximity marketing, you have the advantage of providing your customer with what he wants in the right context.

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Adobe Experience Cloud Blog

AUGUST 9, 2016

Author: Stacey Thornberry Acronyms are abound in this digital age–from BRB to SMH to LOL (which my dad uses from his generation for “little old lady”)–we are constantly thrown terms we may or may not know. Myself? I often turn to Urban Dictionary ( a website where you proceed at your own risk ) to keep up with the hip kids. (I just made myself sound 80 years old–I promise I’m only 31!).

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Sprout Social

AUGUST 12, 2016

As social media professionals, we should consider allocating our time and expertise to causes that we’re passionate about. Social is a unique place for charitable organizations to gain exposure and support from a wide network. This week at #SproutChat , Sprout All Star David Pride joined us to discuss how he has allocated his knowledge on social media to several causes including Hope for the Arctic and The Sloth Institute of Costa Rica.

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Marketing Insider Group

AUGUST 8, 2016

With the rise of data-driven marketing, many are left wondering if there is any value left in being a creative marketing leader. Today’s marketers will need to tap into the most creative parts of their brain, and listen to their team’s best ideas. By marrying data with creativity, marketing executives can lead their teams to […]. The post 11 Qualities Creative CMOs Must Have In 2016 And Beyond appeared first on Marketing Insider Group.

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Marketing Marketers Content Marketing 75

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketers

Duct Tape Marketing

AUGUST 10, 2016

The Virtues of Team Leadership written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Howard Behar. Leadership is perhaps one of the most unnatural traits of a natural entrepreneur. In fact, I think that people problems sink more organizations that product problems. Innovators are doers and rarely take the time to develop, nurture and teach their people, but those who do see the benefits in culture, teamwork, and productivity.

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Communications Promotion Product Marketing 52

Adobe Experience Cloud Blog

AUGUST 8, 2016

Author: Margot Mazur Lead generation is a huge part of a well rounded B2B marketing strategy. But in today’s marketing oversaturated world, your buyers respond by safeguarding their information. Prospects won’t give you their email addresses unless they trust that your company will give them valuable information—not spam. Videos can help you build trust with your audience by introducing them to the people behind your brand and giving them a glimpse of the value behind the gate.

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Thought Leadership Marketing Automation Platform Product Marketing Strategy 91

Sprout Social

AUGUST 10, 2016

Here at Sprout, we believe that part of a meaningful career is knowing the impact your work has on the big picture. As an engineering manager and Head of Infrastructure, Blake Smith often works on projects that customers will never actually see—but his squad’s work helps our engineering team work faster and smarter to build the always-evolving Sprout platform.

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Marketing Insider Group

AUGUST 12, 2016

Three years ago my stepson received his MBA along with a terrific job offer and moved to Washington DC. It wasn’t long after the move that he recognized a huge void in his life – there was no place for him to grab healthy, prepared meals. Working extremely long hours, he had no time to […]. The post Lessons Learned From a Startup appeared first on Marketing Insider Group.

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Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketers

Zumvu

AUGUST 12, 2016

WhatsApp Web allows you to access the same account from both mobile and computer devices which are fully synced and accessible from both the devices.

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Contently B2C

AUGUST 11, 2016

For tech luminary Elon Musk, there’s little doubt that we are living a simulated reality. In fact, at this year’s Code Conference, he said there’s about a “ one in a billion ” chance of us not living in a simulation. He’s not alone in thinking so. Elizabeth Spiers, a veteran of the publishing world and the founding editor of Gawker, announced a new venture on July 1 that will work inside—and report on—this increasingly muddled boundary between the real and the

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Branding Law Fashion Entertainment 52

Duct Tape Marketing

AUGUST 6, 2016

Weekend Favs August Six written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from online source or one that I took out there on the road.

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Marketing Insider Group

AUGUST 10, 2016

Content personalization has been talked about a lot lately. With so much content being created every day, content personalization is one of the most effective ways today to help brands stand out from the crowded marketplace and fight for consumers’ attention, by addressing the pain points, challenges and problems they are facing. The best marketers are delivering […].

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Branding Marketing Marketers Content Marketing 72

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Zumvu

AUGUST 11, 2016

Hashtags have become a very important tool for brands to increase the reach of their content on social media.

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Contently B2C

AUGUST 9, 2016

Lululemon has come a long way from its humble beginnings in 1998 as a part-time yoga studio in Vancouver. Today, Chip Wilson’s yoga and fitness apparel company racks up over two billion dollars in annual revenue, largely because it’s come to embody a lifestyle. It’s the stuff of active soccer moms, meditation devotees, and women who only consume organic food and raw juices.

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Duct Tape Marketing

AUGUST 9, 2016

What I Read On My Summer Vacation written by John Jantsch read more at Duct Tape Marketing. I read a lot. I interview authors for my weekly podcast so over the last decade or so I’ve probably read some portion of over 1,000 books. Just as every High School Language or Literature teacher, I believe that reading is the key to better writing. As an entrepreneur I believe it’s is the key to better ideas, better presenting, better selling, better leadership, and perhaps even most innovati

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Marketing Insider Group

AUGUST 8, 2016

If you’re a marketer with a pulse, you’ve heard of Account Based Marketing. It seems like it’s everywhere – starring in standing-room-only sessions at industry conferences; dominating stacked panels at networking events; filling up email inboxes across the marketing world. It’s the new hotness, and it’s easy to see why: ABM promises better results, closer […].

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers

Zumvu

AUGUST 7, 2016

While using Facebook for the purpose of achieving business goals, one cannot ignore the countless benefits of Facebook apps.

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Contently B2C

AUGUST 8, 2016

In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. With Gisele Bündchen on the cover, the 262-page glossy stood out immediately. And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time. While the sophisticated magazine could have easily been mistaken for Elle, Harper’s Bazaar, or a premium edition of Vogue, it instead belong to Net-a-Porter, the online luxury retailer.

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Marketing Insider Group

AUGUST 8, 2016

At one time, podcasts had a very small, specialized audience made up of those who were ambitious enough to find and download them to their devices. However, in recent years podcasts have grown in popularity, due in part to the phenomenal success of Serial. Device owners also find it easier to search and play podcasts, […]. The post Is a Podcast the Right Choice for Your Content Marketing Strategy?

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Marketing Insider Group

AUGUST 11, 2016

According to Adobe, over 50% of marketers worldwide have named video as their best performing asset in terms of ROI. But video doesn’t have to simply be a static asset – new technologies that allow for interactive video are turning videos from single play-through experiences into engaging content pieces. Whether it’s adding a choose-your-own-adventure style […].

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Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding