Hubspot Marketing

FEBRUARY 1, 2017

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Sure, you could say that you're great at X, or that you're way ahead of the competition when it comes to Y. But at the end of the day, what you really need to win new business is cold, hard proof.

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Adobe Experience Cloud Blog

JANUARY 30, 2017

Author: Andrea Lehr Most brands avoid controversy like the plague, in large part because on the surface it does seem ill-advised. Who would want to associate their name with something Merriam-Webster defines as an “argument that involves many people who strongly disagree about something?”. However, there are some who choose to stir the pot because they know something others might not fully understand yet.

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Real Estate Branding Thought Leadership Place 134

Sprout Social

FEBRUARY 1, 2017

Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video. In this quick-scroll world of social media, the visual face of your brand is often times the first thing your audience sees and possibly the one thing they remember.

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Marketing Insider Group

FEBRUARY 1, 2017

This is a guest post from Jomer B. Gregorio from CJG Digital Marketing The SEO landscape has shifted and developed continuously within the course of 2016. From artificial intelligence to Google Penguin’s much-awaited final update, technology is doing more and more to change how SEO functions and operates. Just last year, Google had multiple updates for […].

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Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Hubspot Marketing

JANUARY 31, 2017

Thank goodness for live chat. If you’re anything like me, you look back at the days of corded phones and 1-800 numbers with anything but fondness. But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recent order, sometimes it’s tempting to ask, am I really talking to a human?

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Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business. But how do you ensure your strategy is headed in the right direction?

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Marketing Insider Group

JANUARY 31, 2017

Successful B2B marketing is a delicate balance of new channels, changing preferences, advancing technology and intense pressure to drive results. To master the art of B2B marketing and help businesses reach their target customer, it’s important to first understand the businesses’ point-of-view. The recently released, 2017 B2B Marketing Mix Report, surveyed 100 marketing professionals working […].

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Hubspot Marketing

JANUARY 30, 2017

Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I knew, as an angsty 15-year-old, what I know after conducting the research for this article. If only I could respond to my parents with the brilliant retort, "You know, the idea of productivity actually dates back to before the 1800s.

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Adobe Experience Cloud Blog

FEBRUARY 1, 2017

Author: Randy Frisch They say the toughest position on a football field is the quarterback. You’ve got hundreds of plays to learn and optimize. You need to learn how to play in the scorching sun (think Miami) and adjust to the bitter cold a week later (think Green Bay). You get hit with a blow when you least expect it and need to dash to an opening that presents itself.

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Thought Leadership Marketers User-Generated Marketing 131

Sprout Social

JANUARY 30, 2017

Let’s not fool one another–Snapchat is a young game both figuratively and literally. According to Mashable, roughly 77% of college students use Snapchat every day. Additionally, only 29% of its users are over the age of 25–meaning even your youngest marketer in the office might be a bit behind. Knowing how to use Snapchat effectively has been at the forefront of many companies’ needs.

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Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Marketing Insider Group

JANUARY 30, 2017

If content marketing is the hero of the modern marketing story, then banner ads are most certainly the villain. This and the title of this post have become one of my favorite content marketing quotes because they demonstrate one of the biggest challenges with marketing today: Marketing that doesn’t deliver real results. But clicks aren’t the […].

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Content Marketing Marketers Marketing 108

Rock Content

FEBRUARY 1, 2017

Sometimes the hardest part of a content marketer’s job is coming up with new and fresh content ideas. It can feel like you’ve written all there is to write about a given topic or industry. When you’ve fallen into that dark place, try these four creativity kick-starters. 1. Monkey See, Monkey Do… But Better. All content marketers and creators have a handful of brands or publications that they aspire to be on par with – in terms of content quality, authority, design, experimentat

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Adobe Experience Cloud Blog

FEBRUARY 3, 2017

Author: Patrick Groover Today, marketing revolves heavily around influencing the consideration stage. In this information age where self-education and research define most of the criteria used to make a final purchase, ensuring that your brand’s differentiated value reaches your audience at the optimal time is critical. Your ability to be top-of-mind throughout the buyer’s journey can be the difference between making or losing a sale.

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Thought Leadership Direct Mail Marketers Marketing 120

Sprout Social

FEBRUARY 3, 2017

The Q2 2016 Sprout Social Index found that 34.5% of consumers identify social media as their top choice for customer care. Proving that consumers are sending inquiries to brands on social–but how long are they willing to wait for a response? Our survey revealed that people are willing to wait an average of four hours max. Once time is up, 30% admitted to seeking out a competitor.

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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Marketing Insider Group

FEBRUARY 2, 2017

As 2016 comes to an end, it’s important as business owners that we spend time reflecting on the lessons we learned over the past 12 months, and thinking about what we can do next year to connect with more people, sell more products, and scale our businesses. If you’re like most retailers, one particular area you should be focusing on is how to better reach and sell to the millennial… The post 15 Actionable Tips for Selling to Millennials: An Ecommerce Guide appeared first on Se

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Millennials eCommerce Retail Product 107

Duct Tape Marketing

JANUARY 31, 2017

The Secret to Business Growth written by John Jantsch read more at Duct Tape Marketing. There are countless books, websites, and even podcasts dedicated to the topic of business growth. (Or its second cousin twice removed – growth hacking). Most of this teaching focuses on things such as the building blocks necessary to scale a business, the proven tactics required to employ robust lead generation funnels, or the people management skills vital for creating a winning culture.

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Customer Management Marketers Marketing 72

Adobe Experience Cloud Blog

JANUARY 31, 2017

Author: Adrienne Whitten I love data. As a marketer today, you can’t really function without it, and as far as I’m concerned, the more you have, the better. . When I started at Marketo last fall, I was excited to see how data-driven this company is. We are awash in reports, analytics, spreadsheets, charts, and graphs…which is great! So, I was particularly happy when I learned that we were fielding a benchmark survey to gather insights on how our customers from different company size

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Thought Leadership Transform CMO Marketers 109

Sprout Social

JANUARY 29, 2017

It’s hard to believe that we’re days away from February 2017! We hope that you’re progressing toward your goals quickly by taking the time to read, learn and connect with industry colleagues. #SproutChat is the perfect place to gain new insight and keep your social strategies moving forward. Just jump on Twitter every Wednesday from 2-3 p.m.

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Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Marketing Insider Group

JANUARY 30, 2017

The use of public relations, or PR, has been around for more than 100 years. But the profession really developed and flourished during the second half of the 20th century. From the era of Don Draper until just before the publication of The Cluetrain Manifesto, companies had, for the most part, two ways of communicating […]. The post Should We Stop calling it PR?

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Duct Tape Marketing

FEBRUARY 1, 2017

Speaking, Storytelling, and Making Sense of the World written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Tamsen Webster. Storytelling is how humans as a species rose to the top of the food chain. Our ability to make up stories and get large groups of people behind ideas – real or imagined – is what it means to be human.

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Food Marketers Marketing 71

Marketing Insider Group

JANUARY 30, 2017

In ecommerce, loyal customers are valuable not just for their ability and willingness to provide you with good praise and support—but also for their ability to significantly impact sales. Attracting and converting new customers is an essential part of growing your ecommerce business, but if you really want to boost sales in 2017, you need to put more focus on getting active and one-time customers to visit your store again.… The post How to Turn Your Customers Into Repeat Buyers: An A

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Customer eCommerce Marketers Marketing 100

Marketing Insider Group

FEBRUARY 1, 2017

This year already is chock-full of some great marketing events, as noted in this comprehensive guide of the best marketing conferences scheduled for 2017. Your business may have its own event planned for this year, and if so you’re probably engrossed in all the planning and logistics that come with putting on such a massive […]. The post 20 Steps To Take After Your Next Marketing Event appeared first on Marketing Insider Group.

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Logistics Marketers Marketing Marketing Strategy 99

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Marketing Insider Group

JANUARY 28, 2017

It has never been easier to be average. When we start to do anything new, it can be a struggle. We don’t have all the answers we need. But today, with just a little bit of effort, we can find them and ascend quickly to “average” status. Want to learn how to drive more leads? In seconds, 188 million pages are there waiting to tell you.

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Marketers Marketing Content Marketing 97

Marketing Insider Group

FEBRUARY 3, 2017

For the 108th episode of The Marketing Book Podcast, I interviewed Tim Sanders, author of “Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges” by Tim Sanders.” Tim Sanders is the former Yahoo! Chief solutions officer and the author of four books, including the New York Times bestseller “Love Is The Killer App.” […].

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Marketers Marketing 80

Marketing Insider Group

JANUARY 31, 2017

It has become customary for candidates to follow up with a letter of thanks after an interview, no matter what the job. In fact, it’s really more of an expectation than an option for most positions, and most experienced interviewers will consider it a critical oversight should you over look it. Beyond just a professional […]. The post How To Use Your Marketing Expertise to Write the Perfect Job Interview Follow-Up appeared first on Marketing Insider Group.

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Marketers Marketing Marketing Strategy 80

Duct Tape Marketing

FEBRUARY 3, 2017

To Outsource or to Not Outsource – Now That is a Question written by Guest Post read more at Duct Tape Marketing. Content marketing has experienced a clear and sharp increase in popularity over the last few years and who can be surprised when content marketing costs roughly 62% less than traditional marketing and generates almost three times more leads?

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Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Duct Tape Marketing

FEBRUARY 2, 2017

Take Complete Charge of Your Content written by Guest Post read more at Duct Tape Marketing. In 2016, content was in supreme power expected to be delivered in the form of compelling, personalized and interactive stuff that can be rated well and ranked high in all search engines. Overall, the strategy of content marketing saw a significant shift in 2016 compared to a year ago.

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Transform User-Generated Entertainment Communications 60

Duct Tape Marketing

JANUARY 28, 2017

Weekend Favs January 28 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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