Hubspot Marketing

JANUARY 3, 2024

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers' funny bone, you’re able to engage with them and help them remember your brand. Incorporating humor can work for almost any business or any product. Businesses with highly specialized or expensive products can take advantage by appealing to all audiences.

Advertising 96

Advertising Advertisers Food Gen Z 96

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. And for consumers with money to spend, there are new ways to shop through social commerce. How will these opportunities shake out in the upcoming year?

Entertainment 139

Entertainment Advertising Advertisers User-Generated 139

Orbit Media Studios

JANUARY 3, 2024

By Andy Crestodina Once upon a time… SEO was mostly about just using a keyphrase a certain number of times. Not too many times or you look spammy. Not too few or you don’t look relevant. I did SEO back then. It was very weird and search results were bad. Those were dark days online. Today… Search engines are much better and SEO has evolved. Through research and experimentation, SEOs learned that it isn’t just about using the target keyphrase.

SEO 129

SEO Copywriting CMO Analytics 129

Aspiration Marketing

JANUARY 3, 2024

In a dynamic marketing world, where customer engagement is paramount, understanding your audience is the key to success. One of the most powerful tools at your disposal in reaching our marketing goals is the creation of buyer personas—semi-fictional representations of your ideal customers.

Marketing 227

Marketing Marketers Customer Inbound Marketing 227

Advertisement

Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Search Engine Land

JANUARY 4, 2024

Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on January 4, 2024. If you have been affected, you will will receive a notification when you open Chrome on either desktop or Android devices. Why we care.

SEO 141

SEO Advertising Advertisers Digital Marketing 141

Martech

JANUARY 3, 2024

Transforming your marketing department from a traditional model to an agile one is not an easy journey. Still, it can be accomplished if you avoid the common pitfalls that cause transformations to come to a sudden halt. Successful agile marketing transformations happen when: Change is incremental rather than all at once. Employees have a voice in how change is happening.

Transform 105

Transform Marketing Marketers Communications 105

Hubspot Marketing

JANUARY 4, 2024

In the eight years of my marketing career, I've always believed that good marketing ultimately boils down to how well you know your buyers. For me, creating buyer personas has been key to truly understanding the person on the other side of the screen. These fictional profiles have helped me understand what makes my buyers tick, what keeps them up at night, and what they need to succeed.

Analytics 88

Analytics Copywriting Communications Market Research 88

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. This isn’t just a blip on the radar. It’s a wake-up call for content marketers and publishers everywhere. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

Content Marketing 105

Content Marketing Marketing Marketers User-Generated 105

Search Engine Land

JANUARY 2, 2024

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking about moving your ad spend away from platforms like X in 2024, LinkedIn could be a solid alternative to consider. Marketers are seeing good returns, but keep in mind it comes with a higher cost, so be sure to check your budget before making the switch.

Price 128

Price Advertising Advertisers Digital Marketing 128

Aspiration Marketing

JANUARY 4, 2024

HubSpot has demonstrated a highly successful CRM with world-class features, integrations, and capabilities, all available within different price ranges. As each pricing tier comes with different capabilities, how do you choose the one that aligns with your budget but gives you the tools you need to succeed? Whether you're a small startup or a large enterprise, we'll guide you through the options, ensuring you maximize your investment in HubSpot.

Price 247

Price CRM 247

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

PR

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. With a multitude of candidates vying for the same positions, having a resume that not only showcases your experience but also highlights your unique qualifications is key. This is where professional certification comes into play, serving as a significant differentiator that can set you apart from the competition.

Transform 182

Transform Marketing Marketers Management 182

Calvyn Lee Blog

JANUARY 5, 2024

Creating a topical map for cybersecurity industries’ website is an excellent strategy to establish authority and enhance visibility in search engine results. A well-structured topical map helps users easily navigate your content and ensures search engines understand the relevance and hierarchy of your information. Here’s a step-by-step guide: 1.

Law 130

Law SEO Analytics Education 130

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Staying ahead of the curve is crucial to success. Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Aspiration Marketing

JANUARY 1, 2024

Expand your online reach and connect with a global audience by creating a multilingual website. Learn how HubSpot can help you effectively translate your content and optimize it for SEO.

SEO 203

SEO Branding Marketing Strategy Content Marketing 203

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Marketing

Search Engine Land

JANUARY 5, 2024

The AI-generated answers in Google’s Search Generative Experience (SGE) do not match any links from the top 10 Google organic search results 93.8% of the time. That’s according to a new Authoritas analysis, which focused primarily on commercial keywords. Why we care. Google SGE is expected to reduce organic traffic significantly to websites for many keywords because searchers will be able to get the answer directly in Google’s AI-generated answer.

Finance 144

Finance Fashion Food Health 144

Calvyn Lee Blog

JANUARY 5, 2024

Creating a topical map for cybersecurity industries website is an excellent strategy to establish authority and enhance visibility in search engine results. A well-structured topical map helps users easily navigate your content and ensures search engines understand the relevance and hierarchy of your information. Here’s a step-by-step guide: 1.

Law 130

Law SEO Analytics Education 130

Martech

JANUARY 4, 2024

Website speed is often seen as the main factor impacting customer conversions. However, speed is just one element that contributes to broader digital friction. Here’s why taking a more holistic view of digital experience is key and how to balance best practices with your business’s unique circumstances. Factor fixation Recently, my boss, Ken Goldshvartz, was on The Frictionless Experience podcast to discuss putting website speed into a broader context.

SEO 130

SEO Customer Product Marketing 130

Aspiration Marketing

JANUARY 2, 2024

Consistency is key in the world of effective sales and marketing. Whether you're nurturing leads, closing deals, or providing customer support, having a standardized approach ensures that your team is operating at peak efficiency. That's where HubSpot Playbooks come in.

Customer 163

Customer Marketing Marketers 163

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Search Engine Land

JANUARY 4, 2024

Internal linking has often been a powerful tool for SEO, helping serve as a bridge to connect various webpages. One main goal has typically been to boost visibility in search engines. However, the importance of internal linking extends beyond SEO; it’s pivotal in creating a navigable, user-friendly website, especially for people with disabilities. Internal linking is one area that SEO has influence in terms of where and how it appears on a website.

SEO 134

SEO Copywriting Communications Promotion 134

Calvyn Lee Blog

JANUARY 4, 2024

Creating a topical map for gaming industries, gambling, and casino website is a strategic approach to establish authority in this niche. A well-structured topical map not only enhances user experience but also improves search engine visibility, leading to increased organic traffic. Below is a step-by-step guide to help you create an effective topical map: Step 1: Define Your Core Topics Identify the main themes or categories within your niche.

User-Generated 130

User-Generated Law SEO Management 130

Buffer Marketing

JANUARY 3, 2024

My business started off as a small, experimental project nearly a decade ago. I had a lot of free time between graduating from college a semester early and starting my full-time job, where I'd eventually pursue a career in design and marketing in the tech world. I was known for constantly doodling on Adobe Illustrator in class, and one of my friends suggested I try and sell some of my designs on Etsy.

Manufacturing 123

Manufacturing Key Performance Indicator Retail Shipping 123

The CMO Survey

JANUARY 3, 2024

In today’s fast-paced and competitive landscape, it’s important for SMEs to have a strong online presence; one that also positions them towards the top of the page in search engine results. The post How Digital Marketing has Evolved Into a Major Business Weapon appeared first on The CMO Survey.

Digital Marketing 100

Digital Marketing CMO Marketing Marketers 100

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customer

Search Engine Land

JANUARY 4, 2024

The Google Ads gambling and games policy United States country-specifics has been updated. From January 4, the platform will accept and run ads for sports betting from state-approved entities in Delaware. Why we care. Eligible advertisers who want to run sports betting ads in Delaware will need to apply for accreditation. Certification. To obtain certification, follow these steps if you meet Google’s policy and country-specific requirements: Privately-licensed operators: If you are based in one

Advertising 118

Advertising Advertisers Search Marketers Customer 118

Martech

JANUARY 5, 2024

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. Its potential is unlimited. This is both exciting and concerning. It forces us to think about the potential in terms of actual processes right across the marketing function.

Management 114

Management Transform User-Generated Brand Management 114

Customers.ai

JANUARY 2, 2024

For most of us, heading into a new year means taking a look back. While somewhat counterintuitive, looking back often allows us to move forward. So, as we kick off a new year, I thought I’d take a look back and share with you the origins of Customers.ai. I’ll tell you how we got here, who we are, and of course, where we are going. How Customers.ai Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approxim

Transform 118

Transform Outbound Marketing CRM B2C 118

Social Media Examiner

JANUARY 4, 2024

Wondering how to adjust your Facebook and Instagram campaigns for the changes coming from Meta? Looking for advice to adjust your audience targeting, placements, and creative? In this article, we’ll explore how to prepare for the changing world of Meta ads. What’s Changed With Meta Ads Manager? The world of digital advertising moves fast, and […] The post How to Prepare for a Changing Meta Ads Landscape appeared first on Social Media Examiner.

Advertising 109

Advertising Advertisers Management Social Media Marketing 109

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

JANUARY 2, 2024

As search marketers brace themselves for SEO’s next chapter, it’s easy to get caught off guard by disruptions from generative AI advancements like Google’s SGE. Get ready to step into the future of SEO by joining experts from Conductor as they dive into the ever-evolving landscape of SEO in the age of AI. Learn more by registering and attending “The State of SEO for 2024: Are you AI-Ready?

SEO 112

SEO Search Marketers Whitepaper Marketing 112

Martech

JANUARY 2, 2024

Last week, The New York Times announced a lawsuit against OpenAI and Microsoft alleging large-scale copyright infringement. They are accused of using millions of articles, without permission, to train ChatGPT to provide information to readers. The complaint accuses OpenAI and Microsoft of taking a “free-ride on the Times’s massive investment in its journalism” to create content that readers unwittingly use as a substitute for the Times’ original articles.

Transform 110

Transform Product Marketing Marketers 110

Hootsuite

JANUARY 2, 2024

Wanna build your LinkedIn network fast? Don’t wanna spend hours crafting connection request messages only to be left “pending” forever? Not to fear: all you actually need to do is comment on other people’s posts. But what kind of comments are best? Where do you leave them? What should you say? How long do they need to be? Turns out, maybe not as long as you think… As the world’s most popular business-focused social platform with over 950 million people , LinkedIn is the best place to build your

Social Media Marketing 111

Social Media Marketing Analytics Management Promotion 111

Ariyh

JANUARY 1, 2024

New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 24,793 marketers who use science, not flawed opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Want a faster, more effective way to run your website? Try Storyblok - the next generation headless CMS: Edit your website as you browse it Launch new landing or product pages in minutes Create content once, publish across all your channels 170,000+ marketers and developers u

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing