Hubspot Marketing

JANUARY 3, 2024

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers' funny bone, you’re able to engage with them and help them remember your brand. Incorporating humor can work for almost any business or any product. Businesses with highly specialized or expensive products can take advantage by appealing to all audiences.

Advertising 129

Advertising Advertisers Food Gen Z 129

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. And for consumers with money to spend, there are new ways to shop through social commerce. How will these opportunities shake out in the upcoming year?

Entertainment 138

Entertainment Advertising Advertisers User-Generated 138

Orbit Media Studios

JANUARY 3, 2024

By Andy Crestodina Once upon a time… SEO was mostly about just using a keyphrase a certain number of times. Not too many times or you look spammy. Not too few or you don’t look relevant. I did SEO back then. It was very weird and search results were bad. Those were dark days online. Today… Search engines are much better and SEO has evolved. Through research and experimentation, SEOs learned that it isn’t just about using the target keyphrase.

SEO 130

SEO Copywriting CMO Analytics 130

Aspiration Marketing

JANUARY 3, 2024

In a dynamic marketing world, where customer engagement is paramount, understanding your audience is the key to success. One of the most powerful tools at your disposal in reaching our marketing goals is the creation of buyer personas—semi-fictional representations of your ideal customers.

Marketing 212

Marketing Marketers Customer Inbound Marketing 212

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 With that said, have you ever wondered how to write a compelling press release? Have you considered best practices when it comes to pitching your news to journalists to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each of each piece of news you pitch!

PR

Search Engine Land

JANUARY 4, 2024

Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on January 4, 2024. If you have been affected, you will will receive a notification when you open Chrome on either desktop or Android devices. Why we care.

Advertising 139

Advertising Advertisers SEO Digital Marketing 139

Martech

JANUARY 3, 2024

Transforming your marketing department from a traditional model to an agile one is not an easy journey. Still, it can be accomplished if you avoid the common pitfalls that cause transformations to come to a sudden halt. Successful agile marketing transformations happen when: Change is incremental rather than all at once. Employees have a voice in how change is happening.

Transform 102

Transform Marketing Marketers Communications 102

Hubspot Marketing

JANUARY 4, 2024

In the eight years of my marketing career, I've always believed that good marketing ultimately boils down to how well you know your buyers. For me, creating buyer personas has been key to truly understanding the person on the other side of the screen. These fictional profiles have helped me understand what makes my buyers tick, what keeps them up at night, and what they need to succeed.

Analytics 118

Analytics Copywriting Communications Market Research 118

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. This isn’t just a blip on the radar. It’s a wake-up call for content marketers and publishers everywhere. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

Content Marketing 94

Content Marketing Marketing Marketers User-Generated 94

Search Engine Land

JANUARY 2, 2024

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking about moving your ad spend away from platforms like X in 2024, LinkedIn could be a solid alternative to consider. Marketers are seeing good returns, but keep in mind it comes with a higher cost, so be sure to check your budget before making the switch.

Price 124

Price Advertising Advertisers Digital Marketing 124

Aspiration Marketing

JANUARY 4, 2024

HubSpot has demonstrated a highly successful CRM with world-class features, integrations, and capabilities, all available within different price ranges. As each pricing tier comes with different capabilities, how do you choose the one that aligns with your budget but gives you the tools you need to succeed? Whether you're a small startup or a large enterprise, we'll guide you through the options, ensuring you maximize your investment in HubSpot.

Price 229

Price CRM 229

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Marketing

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. With a multitude of candidates vying for the same positions, having a resume that not only showcases your experience but also highlights your unique qualifications is key. This is where professional certification comes into play, serving as a significant differentiator that can set you apart from the competition.

Transform 182

Transform Marketing Marketers Management 182

Calvyn Lee Blog

JANUARY 5, 2024

Creating a topical map for cybersecurity industries’ website is an excellent strategy to establish authority and enhance visibility in search engine results. A well-structured topical map helps users easily navigate your content and ensures search engines understand the relevance and hierarchy of your information. Here’s a step-by-step guide: 1.

Law 130

Law SEO Analytics Education 130

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Staying ahead of the curve is crucial to success. Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Aspiration Marketing

JANUARY 1, 2024

Expand your online reach and connect with a global audience by creating a multilingual website. Learn how HubSpot can help you effectively translate your content and optimize it for SEO.

SEO 187

SEO Branding Marketing Strategy Content Marketing 187

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Search Engine Land

JANUARY 5, 2024

The AI-generated answers in Google’s Search Generative Experience (SGE) do not match any links from the top 10 Google organic search results 93.8% of the time. That’s according to a new Authoritas analysis, which focused primarily on commercial keywords. Why we care. Google SGE is expected to reduce organic traffic significantly to websites for many keywords because searchers will be able to get the answer directly in Google’s AI-generated answer.

Finance 142

Finance Fashion Food Health 142

Calvyn Lee Blog

JANUARY 5, 2024

Creating a topical map for cybersecurity industries website is an excellent strategy to establish authority and enhance visibility in search engine results. A well-structured topical map helps users easily navigate your content and ensures search engines understand the relevance and hierarchy of your information. Here’s a step-by-step guide: 1.

Law 130

Law SEO Analytics Education 130

Hubspot Marketing

JANUARY 3, 2024

In 2023, the Oxford English Dictionary again updated its lexicon, adding 80 new weird words and phrases. From technological jargon like “Bitcoin” and “Deepfake” to colloquial gems such as “Bestie” and “Binge-Watching,” the OED continues to capture the ever-evolving tapestry of the English language. The words newly added not only reflect technological advances but also capture the cultural zeitgeist.

Millennials 130

Millennials Fashion Communications Product 130

Aspiration Marketing

JANUARY 2, 2024

Consistency is key in the world of effective sales and marketing. Whether you're nurturing leads, closing deals, or providing customer support, having a standardized approach ensures that your team is operating at peak efficiency. That's where HubSpot Playbooks come in.

Customer 150

Customer Marketing Marketers 150

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

JANUARY 4, 2024

Internal linking has often been a powerful tool for SEO, helping serve as a bridge to connect various webpages. One main goal has typically been to boost visibility in search engines. However, the importance of internal linking extends beyond SEO; it’s pivotal in creating a navigable, user-friendly website, especially for people with disabilities. Internal linking is one area that SEO has influence in terms of where and how it appears on a website.

SEO 131

SEO Copywriting Communications Promotion 131

Calvyn Lee Blog

JANUARY 4, 2024

Creating a topical map for gaming industries, gambling, and casino website is a strategic approach to establish authority in this niche. A well-structured topical map not only enhances user experience but also improves search engine visibility, leading to increased organic traffic. Below is a step-by-step guide to help you create an effective topical map: Step 1: Define Your Core Topics Identify the main themes or categories within your niche.

User-Generated 130

User-Generated Law SEO Management 130

Buffer Marketing

JANUARY 4, 2024

Picture this: you spend hours working on a piece of content only to direct your sizeable social media audience to it and get a fraction of your typical engagement. That’s not an unusual challenge, especially as platforms focus on keeping you engaged within the container of whatever app you’re on. It’s why every social media app has text, photo, and video formats with varying levels of focus.

Transform 127

Transform Finance Copywriting Shoppers 127

Martech

JANUARY 4, 2024

Website speed is often seen as the main factor impacting customer conversions. However, speed is just one element that contributes to broader digital friction. Here’s why taking a more holistic view of digital experience is key and how to balance best practices with your business’s unique circumstances. Factor fixation Recently, my boss, Ken Goldshvartz, was on The Frictionless Experience podcast to discuss putting website speed into a broader context.

SEO 126

SEO Customer Product Marketing 126

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Hubspot Marketing

JANUARY 4, 2024

Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo through an article or asset you've created? I can tell you, from personal experience, that few things give you as strong of a motivation boost as this. After all, it's proof that you must be doing something "right." That said, it takes a lot of time to work out where to find your target audience.

eBook 118

eBook Customer Journey User-Generated Marketing 118

Customers.ai

JANUARY 2, 2024

For most of us, heading into a new year means taking a look back. While somewhat counterintuitive, looking back often allows us to move forward. So, as we kick off a new year, I thought I’d take a look back and share with you the origins of Customers.ai. I’ll tell you how we got here, who we are, and of course, where we are going. How Customers.ai Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approxim

Transform 118

Transform Outbound Marketing CRM B2C 118

Buffer Marketing

JANUARY 2, 2024

After a record-breaking launch and a quick drop-off in regular users, Threads is on the up once more. The Instagram- (read: Meta-) owned platform rocketed to 100 million sign-ups within days of its launch in June 2023. However, Threads’ barebones features failed to hold users’ interest, and within weeks, active users, time spent, and sessions were down by 75 percent.

Transform 120

Transform Analytics Product Social Media Marketing 120

Search Engine Land

JANUARY 3, 2024

Google Analytics 4 (GA4) offers enhanced Google Ads integrations and features that surpass those available in its predecessor, Universal Analytics. To make the most of these new and updated capabilities, Google Ads expert Charles Farina discussed the latest improvements in conversion tracking, audience analysis, and reporting at SMX Advanced. Read on to discover how integrating GA4 and Google Ad s could boost your paid search results.

Analytics 116

Analytics Place Advertising Advertisers 116

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Hubspot Marketing

JANUARY 5, 2024

Content writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. So, what is the actual definition of content writing? Content writing is creating and editing written content for the internet.

Health 114

Health Entertainment SEO eBook 114

Martech

JANUARY 4, 2024

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. It’s so important and also constantly changing. New channels, new platforms, new customer expectations, how do you keep on top of them all? Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce.

eCommerce 110

eCommerce Transform Retail Shoppers 110

Backlinko

JANUARY 4, 2024

In this article, you’ll find search engine optimization trends of 2024. And let’s be clear about something: This is NOT your average “SEO in 2024” guide. We’ll cover the most important SEO trends, but also share our own opinions on them, and advise how to adapt. So if you’re looking to optimize your website in 2024, you’ll love this article. SEO: A Year in Review As we look back on 2023 there have been some important updates that will shape SEO strategies in 2024 and beyond.

SEO 109

SEO User-Generated Gen Z Place 109

Search Engine Land

JANUARY 4, 2024

The Google Ads gambling and games policy United States country-specifics has been updated. From January 4, the platform will accept and run ads for sports betting from state-approved entities in Delaware. Why we care. Eligible advertisers who want to run sports betting ads in Delaware will need to apply for accreditation. Certification. To obtain certification, follow these steps if you meet Google’s policy and country-specific requirements: Privately-licensed operators: If you are based in one

Advertising 115

Advertising Advertisers Search Marketers Customer 115

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail