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Want to raise the bar on your social media marketing? Wondering how leading industry professionals deliver exceptional results? In this article, six marketing experts share the social media marketing tactics they’re using to execute successful marketing campaigns. #1: Be a Strategic Marketer on Facebook, Not a Creator Newsflash: being a creator is only sustainable as […] The post 6 Advanced Social Media Marketing Tips appeared first on Social Media Examiner.
The future of marketing is undoubtedly intertwined with AI. The question now becomes: how will you fold it into your work? The HubSpot Blog surveyed 1,300+ professionals to see how they use AI in their day-to-day work and where they see the biggest benefits of this technology. We hope these insights will help you find the best areas to supercharge your marketing with AI.
Linda Yaccarino today became Twitter CEO – and she’s got some hard work ahead of her. That’s because Twitter’s advertising revenue has declined 59% year on year, according to an internal presentation acquired by The New York Times. Despite Elon Musk’s recent optimism about Twitter’s advertising progress, stating that “almost all advertisers have returned” and predicting profitability for the platform, the situation remains uncertain.
While E-A-T is crucial, expertise, authoritativeness, and trust do not guarantee captivating or relatable content. To captivate and relate to readers, content creators must infuse their content with their personal experiences to create exceptional and memorable pieces. Why AI-generated content in copy/paste format cannot deliver this experience anytime soon.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Apple’s Vision Pro. Image: Apple. This week Apple announced the Vision Pro headset, available early next year. Here’s what we know so far about the device and what this means for marketers experimenting with AR and VR engagement. “Spatial computing” and AR. The use cases demoed at Apple’s Worldwide Developers Conference (WWDC) show augmented reality (AR) experiences where users interface with a digital layer on top of their real-world environment.
What if you could do twice the work in half the time? It’s not always the best-case scenario. Case in point: artificial intelligence. AI is starting to get so spooky-good, 38% of employees expect their job will be automated by the end of this year. But that doesn’t mean AI has to be something to fear. In many cases, AI simply means letting technology handle some of your workload.
Social media has become an indispensable tool for businesses in today’s digital age. You need it to connect with your target audience, boost your brand’s visibility, and drive sales. But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. If you’re one of them, we’ve got you covered.
Social media has become an indispensable tool for businesses in today’s digital age. You need it to connect with your target audience, boost your brand’s visibility, and drive sales. But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. If you’re one of them, we’ve got you covered.
In today’s economy, companies are focusing on doing more with less. However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. Marketers and martech professionals have the option to buy one product or a full platform suite. Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once.
Biosocial identity offers a fresh lens to understanding the complexities of consumer behavior that shifts the needle to KickGlass Marketing for good and growth.
Set yourself up for success in the new AI-powered Search world. Google’s new Search Generative Experience (SGE) brings the biggest change ever to SEO, and backlinks remain critical. In a world where everyone can create the same content, brands need to increase their web footprint. But building credible links that get clicks is tough without a partner. dofollow.io builds relevant, authoritative and organic links throughout the web - with many public case studies to prove it!
When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. It's not solely the product that motivates people to come back to a brand, but rather the way they experience it. This is where experiential marketing comes in. While a surprising number of people haven't heard of the concept, it's kind of a big deal — 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
We all dread dealing with customer service. From long hold times to unanswered emails, it can create an unpleasant experience. Traditionally, customers call a toll-free support number or send an email to the help desk. Now there’s a third option: social media. More customers are turning to social media for their customer service, which creates a goldmine of valuable insights into their activities.
There’s more to life than likes. For example, there’s engagement rate. Knowing your Instagram engagement rate—and developing a social media strategy to maintain or improve your engagement rate—is an essential part of finding success on the platform. Especially if you’re using Instagram for business : engaged followers are much more likely to become customers than followers who simply scroll by your content.
Gone are the days when traditional SEO tactics, like keyword stuffing and link building, ruled the digital space. Now, it’s all about mastering the art of capturing attention on social media platforms, where cat videos and viral challenges can make or break your online presence. But that’s not all. Did you know that AI is taking over the internet?
Chrome extensions provide a quick and easy way to execute boring and repetitive tasks. Extensions can be a huge time saver in SEO. But many still don’t focus on building them. One reason is that some marketers are unable to code complex tools, so they use whatever tool is available. That said, you don’t always need to invest your time learning difficult skills or spending money on an expensive developer to build a new complex tool.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
A customer doesn’t just mindlessly purchase a product or service. They go through an entire journey, from discovering your brand, to purchasing your product or service, to sometimes recommending it to someone else. To make sense of your customer’s journey, you’ll need to leverage customer journey analytics. Every business, startup or enterprise — in any industry — needs to understand how customers interact with their brand.
At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business.
An exceptional webinar landing page can make all the difference in generating leads and filling up those virtual seats. A well-crafted landing page can be the difference between a packed room and an awkward one-on-one conversation. So, what makes a landing page effective? It's all about the right balance of design, messaging, and an irresistible offer.
Does it matter to content marketers if a writer uses ChatGPT, Google’s Bard, or other AI content creation tools? And if it does, what tools can help you in that assessment process? We tested four of them.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations. Marketing teams are doing more with less, and they have fuller plates than ever. Companies are implementing AI tools in every element of business operations, and scrambling to make sure internal teams are taking advantage of AI to grow faster, work efficiently, and stay ahead of the competition.
Wondering which types of posts your fans and followers like best? Looking for a reliable way to experiment with new organic content on Facebook? In this article, you’ll learn how to A/B test organic Facebook content using native Meta tools so you can create better content that helps you achieve your marketing goals. How Marketers […] The post How to A/B Test Your Way to Successful Organic Facebook Content appeared first on Social Media Examiner.
Are you tired of staring at your website's analytics, hoping for a miracle that will turn your data into dollars? Well, fret no more! In the ever-competitive digital landscape, Search Engine Optimization (SEO) is key to unlocking the treasure trove of organic traffic and revenue growth. With these tips, you can transform your website into a revenue-generating machine!
If you’re a marketer, you’re all too familiar with the, uh… less exciting parts of the job. Filling out a templated campaign brief. (What are the KPIs, dangit?) Scrollin’ endlessly through cheesy stock images. Drafting alternative email subject lines and ad copy. Not exactly Mad Men , is it? So: What if you could just… not? Not write that landing page.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
AI has undoubtedly upended the way professionals across the organization work. And content creation is no exception. Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape.
New research indicates that almost every leader expects company culture's importance to increase this year. Yet, they may not have the necessary thinking or strategy to improve theirs.
Want to create a social good initiative in Web3? Curious how to use a DAO within an NFT project? In this article, you’ll discover business lessons from the OnChainMonkey project. Why Use NFTs to Fund Ongoing Community Initiatives Two features of NFTs make them especially suited to organizations that center on community. First, NFTs live […] The post DAOs in NFT Projects: The OnChainMonkey Story appeared first on Social Media Examiner.
Receiving a donation for your nonprofit is the absolute best. It’s amazing, delightful, a perfect experience, 10/10, would recommend. But asking for that money? An awkward, terrible, tedious grind. Uggghhh. We just want to save the children nowwww. Luckily, we live in an age where asking for donations is the easiest it’s ever been. As long as your nonprofit organization has a social media account , you’ve got a platform to help spread the word and mobilize support for your cause — no door-knocki
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. If you’ve spent time on TikTok in the past year, you’ve likely heard the name Alix Earle. In 2022, Earle rose to TikTok stardom by posting “get ready with me” videos and chronicling her experiences as a student at the University of Miami.
Ocean Spray created the Cranberry Club to attract subscribers. But would the holiday berry deliver year-round? Find that answer and other content marketing takeaways from one club member who happens to be a content marketer.
It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. It’s amazing to think about the fact that Netflix users watch 203.8 million hours of streamed content each day. Meanwhile, the typical TikTok user spends 95 minutes daily scrolling through a feed of algorithmically suggested videos they didn’t choose to view.
I n writing this introduction, roughly 40 different Blue-related jokes ran through the writer’s mind. Overwhelmed by choice, she decided to spare her audience (that’s you) from her subpar dad humor and simply introduce the piece on Twitter Blue. Hello, fellow tweeters, creators, and marketers! It pleases me to introduce a guide to Twitter Blue. We’ll cover the features and benefits of a Twitter Blue subscription, how it works, and how much it costs.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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