Adobe Experience Cloud Blog
SEPTEMBER 21, 2017
If you’ve got a substantial email list, there’s no sense in just sitting on it, and letting it stagnate. Make the most of each and every contact on that list, through your targeted email campaigns in order to see the best results. Segmenting and automating your email marketing is essential if you want to attain new customers and maintain existing ones.
Marketing Insider Group
SEPTEMBER 18, 2017
What’s the most powerful element of your marketing strategy? High quality content, UX, SEO, live video, unforgettable events? Nope. It’s not personalization. It isn’t social marketing lead generation. Not even the use of next gen AI and machine learning hold a candle to the voice of your existing customers. McKinsey puts word of mouth behind […].
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Traackr
SEPTEMBER 19, 2017
Discover the story behind the Guide to Influencer Marketing and why it's evolved from a collection of use cases into a roadmap for customer-centric marketers.
Duct Tape Marketing
SEPTEMBER 21, 2017
6 Tips for Converting One-Time Customers into Recurring Ones written by Guest Post read more at Duct Tape Marketing. “The purpose of a business is to create a customer.”. Peter Drucker, Austrian-American management consultant, educator, and author. We live in a world where businesses strive hard to outdo each other and win customers. Enduring business success is what most firms seek but very few achieve.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Adobe Experience Cloud Blog
SEPTEMBER 22, 2017
As marketers, we know the challenge of ensuring sales reps follow and use best practices processes, sales playbooks , and marketing content we painstakingly created. Without the right technology, sales leaders and marketing teams may face a range of alignment issues, such as lack of visibility into which outbound messages, cadence, and tactics work or don’t work.
Marketing Insider Group
SEPTEMBER 20, 2017
It’s not a marketing secret or even a trend. Video marketing has become a sizable slice of the digital marketing pie. B2B, B2C, enterprise level, start-up, mom and pop shop – video does not discriminate. It works for everyone. When more than half of internet users watch videos online – every day – visual media naturally becomes […]. The post 6 Reasons Your Marketing Video Isn’t Going Viral appeared first on Marketing Insider Group.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Duct Tape Marketing
SEPTEMBER 20, 2017
Tackling the Sales Aspect of Being an Entrepreneur written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jim Brown. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jim Brown, founder and host of SalesTuners. He and I discuss sales training and techniques. Brown has spent the last 10 years helping lead two companies from $1M to more than $10M and one from $1M in funding to $0.
Adobe Experience Cloud Blog
SEPTEMBER 20, 2017
Job searching is never easy. Many people would even say that it’s harder than working. While you’ll likely be on the hunt many times in your career, it doesn’t have to be so laborious. In this blog, I’ll show you five mistakes I made during my job search and what you can learn from my mistakes to improve your own search. 1. Don’t Treat the Job Search Like a Chore.
Marketing Insider Group
SEPTEMBER 19, 2017
You can’t buy your customers. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. They may gain some brand favor while the free sample is being used or the discounted subscription pricing is in effect. Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […].
Zumvu
SEPTEMBER 21, 2017
Today, when search engine rankings have become utmost important for businesses, they also need to have a better clarity about the performance of their websites, satisfaction of their customers, and digital marketing presence of their competitors.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Duct Tape Marketing
SEPTEMBER 19, 2017
Why You May Be Missing the Boat When It Comes to Local SEO written by John Jantsch read more at Duct Tape Marketing. If you own or work for a local business within your community, you simply can’t ignore local SEO if you want your business to stay competitive. People need to be able to find you in local search results, and businesses near the top of the search engine results pages don’t show up there by accident.
Adobe Experience Cloud Blog
SEPTEMBER 19, 2017
The Marketing Nation Roadshows are back! In just a few short weeks, we’re hitting the road, and we’re bringing the Marketing Nation with us! If you haven’t registered yet, I can assure you this year’s roadshow is not to be missed! So, if you’re in Boston , Chicago , or London —or if you’re traveling to any of these cities—you’ll need to add the Marketing Nation Roadshow to your calendar.
Marketing Insider Group
SEPTEMBER 20, 2017
Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and […]. The post How Ecommerce Brands Should Approach Content Marketing in 2018 appeared first on Marketing Insider Group.
Rock Content
SEPTEMBER 21, 2017
We can just write and produce stories. “Give me some space to be creative here.”. And while that may work for some projects, it doesn’t work that well in a high-performance job environment, especially when a project has lots of stakeholders (i.e. more than two). So, systems can help on many fronts. “A few years ago when I got my first job, I was overwhelmed by not knowing where we were at over the course of a project.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Duct Tape Marketing
SEPTEMBER 16, 2017
Weekend Favs September 16 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Adobe Experience Cloud Blog
SEPTEMBER 18, 2017
No matter what industry you’re in, any marketer would agree that getting your site ranking as high as possible on Google should be a priority, and for good reason: research proves that the first page of Google receives 95% of web traffic while subsequent pages only receive 5% or less of total traffic. One of the most common ways to boost your site’s rankings is through high-quality backlinks , and a recent study of one million Google search results revealed that “the number of domains linking to
Marketing Insider Group
SEPTEMBER 22, 2017
For the 141st episode of The Marketing Book Podcast, I interviewed Philip Kotler, “The Father of Modern Marketing,” about his autobiography, My Adventures in Marketing. For over 50 years, Philip Kotler has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book “Marketing Management” is the most widely used textbook in marketing […].
Rock Content
SEPTEMBER 18, 2017
Brands waste too much time and effort chasing the next, shiny marketing strategy or buzzword, thinking it’s a silver bullet. Leading with “intent” lets brands put their audience first, and leaves the tactical marketing implementation as a detail, not a key focus. There are a lot of buzzwords in marketing—inbound, outbound, native and the list goes on.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Duct Tape Marketing
SEPTEMBER 20, 2017
Transcript of Tackling the Sales Aspect of Being an Entrepreneur written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Selling is a fact of life. Every business, every entrepreneur sells. It doesn’t matter if you have that in your title. If you’re a business owner, if you’re the founder of a company, there’s a really good chance you’re the top sales person, you’re the VP of sales.
Marketing Insider Group
SEPTEMBER 19, 2017
Investing in social media is something every business owner is told to do and something that every marketing department has to focus on – that’s a given. But the results can vary, and tracking and monitoring tangible success can be difficult. Return on investment in social media marketing has long been a tricky topic and […]. The post Make an Impact: Intelligent Social Media Marketing appeared first on Marketing Insider Group.
Marketing Insider Group
SEPTEMBER 21, 2017
We hear it all the time: We live and work in the “Information Age.” And most of the time, this is something to celebrate! We have more access, more ways to self-express, more choice, more technology, and more opportunities. It’s great! But… The Information Age has a dark side: Advice Overload. It’s just so easy […]. The post Enough of the Guru Worship: Why We Should Demote Our Favorite Experts appeared first on Marketing Insider Group.
Marketing Insider Group
SEPTEMBER 18, 2017
Contracts are essential for large companies. It is a part of the normal business protocol. Even if employees do not understand how essential contracts are, they are usually aware of the existence of contracts. In those businesses, there is likely a certain protocol in place for how to handle contracts. There is also likely a […]. The post 3 Reasons Why Medium-Sized Businesses Need Contract Management appeared first on Marketing Insider Group.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Duct Tape Marketing
SEPTEMBER 21, 2017
Enhance Your Life With a Side Hustle written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Chris Guillebeau. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Guillebeau. He is an author, blogger, and speaker and is known for books such as The Art of Non-Conformity and The $100 Startup.
Duct Tape Marketing
SEPTEMBER 21, 2017
Transcript of Enhance Your Life With a Side Hustle written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: You know, in my podcast, I generally talk to entrepreneurs, but today I want to address those of you that are in a company, that are working in a job, and the need for a side hustle — not only the monetary aspect of a side hustle, but the confidence and the ability to really give you something maybe over and above what you’re getting
Duct Tape Marketing
SEPTEMBER 22, 2017
Marketing Materials – The First Rung on the Sales Ladder written by Guest Post read more at Duct Tape Marketing. There can be a lot of motives when it comes to marketing. Some campaigns are created to increase brand awareness. Some are created to generate leads. And some are created to generate direct sales. Despite the original motive of the marketing campaign, in the long run, there is only one end game — more conversions.
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