Content Marketing Institute
FEBRUARY 6, 2024
You need new energy and more creative approaches. You need the team to get out of its content and marketing rut. But if the org chart doesn’t change, you’ll just keep shipping the same old content.
Marketing Insider Group
FEBRUARY 5, 2024
“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” That’s what we thought when we first encountered Google Analytics 4. As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. In this article, we’re diving into the nitty-gritty of why GA4, despite its advanced features, can feel like a thorn in the side of marketers.
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yorCMO
FEBRUARY 6, 2024
Automation can dramatically enhance marketing efficiency, personalize customer experiences, and provide valuable insights into consumer behavior. Discover some of the benefits and how to get started. The post Leveraging Technology: The Role of Automation in Marketing appeared first on yorCMO.
Calvyn Lee Blog
FEBRUARY 6, 2024
The email marketing landscape is dramatically changing in 2024. Google, Yahoo, and other major email providers have announced strict new regulations around authentication, opt-outs, and allowable spam rates. While aimed at reducing spam from unscrupulous emailers, these new rules create huge obstacles for legitimate email marketers. In this comprehensive guide, I’ll break down the new 2024 email regulations, explain how each type of email marketer will be impacted, and provide actionable t
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Aspiration Marketing
FEBRUARY 5, 2024
Seasonal branding is an integral part of any marketing strategy. Here's why you need to capitalize on this trend all year round. Every business owner knows that effective marketing techniques form the foundation of success. However, some forget that effective marketing relies on innovative and unique branding.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
SMA Marketing
FEBRUARY 8, 2024
Online reviews are important for many reasons, mainly because of their ability to impact your rankings in local search engines and how they affect which search results rank highest. This makes online reviews critical to your SEO strategy. We live in a world where your online reputation can either make or break your business. Employers, customers, and clients constantly check Google before making important decisions.
Social Media Examiner
FEBRUARY 8, 2024
Not getting the results you want from your organic social efforts? Looking for a social media marketing framework that converts casual followers into brand evangelists? In this article, we’ll explore an organic social marketing strategy and share actionable tips tailored for achieving standout organic performance. Why is an Organic Social Marketing Strategy so Important?
Sprout Social
FEBRUARY 7, 2024
Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply.
Martech
FEBRUARY 6, 2024
Hard to believe, maybe, but we’re hurtling towards the four-year anniversary of COVID lockdown. The specific date will vary, of course, according to your location and what you count as the beginning of lockdown, but for me, in New York City, it all started around the time the museums, libraries, restaurants and bars closed. That was around mid-March 2020.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Aspiration Marketing
FEBRUARY 8, 2024
When it comes to customer relationship management (CRM), understanding the nuanced distinction between leads and contacts is imperative for effective digital marketing engagement. As businesses strive to forge meaningful connections with their audience, comprehending these two entities is vital. That said, let's dive in.
Social Media Examiner
FEBRUARY 6, 2024
Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners? In this article, we explore TikTok changes that affect your marketing. #1: TikTok Sounds Universal Music Group (UMG), the world's most extensive music catalog, removed its recordings from the popular video app TikTok after […] The post TikTok Updates: Incentivized Video, Shoppable Posts, and More appeared first on Social Media Examiner.
Sprout Social
FEBRUARY 6, 2024
The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category! This is the eighth consecutive year Sprout has been recognized by G2.
Search Engine Land
FEBRUARY 9, 2024
Pinterest announced a new ad partnership with Google designed to boost its ad revenue. This marks Google as the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon that was unveiled last year. Why we care. This collaboration provides an opportunity for brands running campaigns with Google Ads to not only broaden their reach but also engage with an active, high-value consumer base.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Aspiration Marketing
FEBRUARY 6, 2024
Building a successful website requires a strategic approach, not just haphazard design choices. Without a clear, data-driven strategy, your website may struggle to achieve its intended goals and engage your target audience. Like any complex project, a website needs a well-defined roadmap to navigate the competitive online landscape and reach its intended destination.
Social Media Examiner
FEBRUARY 7, 2024
Want to deliver extraordinary customer care that leads to client retention? Wondering how your approach to customer experience leads to tangible outcomes like increased sales, customer retention, and referrals? In the article, you’ll discover practical ways to improve relationships with your clients. Keeping the Customer First: Insights from “The Experience Maker” Providing a remarkable customer […] The post Beyond Transactions: How to Build Lasting Client Partnerships appeared
Sprout Social
FEBRUARY 8, 2024
Picture this: You log on for the day to see what customer inquiries came in overnight. The majority are asking if hours will be adjusted during an upcoming bank holiday. One person, however, is frantically trying to figure out why they were overcharged by your business. Who are you prioritizing? If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers.
Search Engine Land
FEBRUARY 8, 2024
Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Manual medium. Manual source / medium. Manual campaign name. Manual campaign ID. Manual term. Manual content. Manual source platform. Why we care. These new insights enhance your capacity to analyze user behavior and performance across channels, offering improved capabilities in reporting, explorations, segments, and audience analysis.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Martech
FEBRUARY 5, 2024
Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Love ‘em! They’re useful, and we use the return data in our email program, customer profiles and product development B. Hate ‘em! We don’t get much helpful info from them and readers generally ignore them. C. Meh … They don’t do much for our email program, but we send them anyway to stay in the inbox and every once in a while, we get interesting comments.
Hootsuite
FEBRUARY 5, 2024
Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. And knowing what works (and what doesn’t) is the first step to growing your account and building an engaged following on the platform. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss.
Sprout Social
FEBRUARY 5, 2024
With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts.
Search Engine Land
FEBRUARY 5, 2024
Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). The search engine needs to do more to address issues raised around its proposed Privacy Sandbox changes or else it will not be able to deprecate third-party cookies from Chrome in the second half of 2024 as planned.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
FEBRUARY 7, 2024
Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. AI is incredibly good at gathering and analyzing huge volumes of customer data.
Buffer Marketing
FEBRUARY 7, 2024
A lot is changing on Twit— sorry, X these days. Along with the platform’s rebrand, there has been a whole new paid tier, removal of old verified badges, disappearing post headlines, and more. There are more significant changes on the horizon, too. X owner, Elon Musk, and the platform’s CEO, Linda Yaccarino, have big plans for the platform, including a promise to make it “a single application that encompasses everything.
Calvyn Lee Blog
FEBRUARY 7, 2024
Here are some key reasons why an SEO agency needs access to Google Analytics (GA): (Before start, if you would like to know What is Google Analytics? ) 1. Understand User Behavior and Content Performance: Traffic Sources: Identify where your website traffic comes from (organic search, paid ads, social media, etc.) to understand how effective different marketing channels are at driving visitors.
Search Engine Land
FEBRUARY 8, 2024
Bard, Google’s generative AI-powered conversational tool, is no more. Well, in name only. Google today announced the renaming of Bard as Gemini. Google also announced: A paid version of Gemini, called Gemini Advanced. Gemini is a new opt-in default assistant on Android and has been added to the iOS Google App, Gemini will replace Duet AI, bringing the Gemini model to Gmail, Docs, Sheets, Slides, Meet and other Google products.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Hubspot Marketing
FEBRUARY 5, 2024
? FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. One financial company that understands this well is Wise , an international money transfer service I use. According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM).
Buffer Marketing
FEBRUARY 8, 2024
2023 was a big year for LinkedIn and its top creators. The platform cracked 1 billion users , added and removed several key features (goodbye Carousels), and became a destination for many top creators. The LinkedIn team must have come away with many lessons as they announced some key pivots within the first month of 2024, most notably making the “Creator Mode” feature the default for every user.
Calvyn Lee Blog
FEBRUARY 6, 2024
There are many reasons why an SEO agency would need access to Google Search Console (GSC), but here are just a few: (Before start, if you would like to know What is Google Search Console? ) 1. Understand Your Website’s Performance: Search Analytics: See which keywords users are searching for to find your site, how often your site appears in search results (impressions), and how often users click on those results (clicks).
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