Content Marketing Institute
FEBRUARY 6, 2024
You need new energy and more creative approaches. You need the team to get out of its content and marketing rut. But if the org chart doesn’t change, you’ll just keep shipping the same old content.
Marketing Insider Group
FEBRUARY 5, 2024
“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” That’s what we thought when we first encountered Google Analytics 4. As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. In this article, we’re diving into the nitty-gritty of why GA4, despite its advanced features, can feel like a thorn in the side of marketers.
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yorCMO
FEBRUARY 6, 2024
Automation can dramatically enhance marketing efficiency, personalize customer experiences, and provide valuable insights into consumer behavior. Discover some of the benefits and how to get started. The post Leveraging Technology: The Role of Automation in Marketing appeared first on yorCMO.
Calvyn Lee Blog
FEBRUARY 6, 2024
The email marketing landscape is dramatically changing in 2024. Google, Yahoo, and other major email providers have announced strict new regulations around authentication, opt-outs, and allowable spam rates. While aimed at reducing spam from unscrupulous emailers, these new rules create huge obstacles for legitimate email marketers. In this comprehensive guide, I’ll break down the new 2024 email regulations, explain how each type of email marketer will be impacted, and provide actionable t
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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.
Aspiration Marketing
FEBRUARY 5, 2024
Seasonal branding is an integral part of any marketing strategy. Here's why you need to capitalize on this trend all year round. Every business owner knows that effective marketing techniques form the foundation of success. However, some forget that effective marketing relies on innovative and unique branding.
Martech
FEBRUARY 8, 2024
Over the last 12 months, we’ve seen the sunsetting of Universal Analytics (UA) , the rise of generative AI , and major fluctuations in consumer spending owing to persistent inflation and eye-watering interest rates. Yet, amid these transformations, one thing has remained constant: our reliance on data. Data has fueled digital marketing for many years.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Social Media Examiner
FEBRUARY 8, 2024
Not getting the results you want from your organic social efforts? Looking for a social media marketing framework that converts casual followers into brand evangelists? In this article, we’ll explore an organic social marketing strategy and share actionable tips tailored for achieving standout organic performance. Why is an Organic Social Marketing Strategy so Important?
Sprout Social
FEBRUARY 7, 2024
Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply.
Martech
FEBRUARY 6, 2024
Hard to believe, maybe, but we’re hurtling towards the four-year anniversary of COVID lockdown. The specific date will vary, of course, according to your location and what you count as the beginning of lockdown, but for me, in New York City, it all started around the time the museums, libraries, restaurants and bars closed. That was around mid-March 2020.
Aspiration Marketing
FEBRUARY 8, 2024
When it comes to customer relationship management (CRM), understanding the nuanced distinction between leads and contacts is imperative for effective digital marketing engagement. As businesses strive to forge meaningful connections with their audience, comprehending these two entities is vital. That said, let's dive in.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Calvyn Lee Blog
FEBRUARY 7, 2024
Here are some key reasons why an SEO agency needs access to Google Analytics (GA): (Before start, if you would like to know What is Google Analytics? ) 1. Understand User Behavior and Content Performance: Traffic Sources: Identify where your website traffic comes from (organic search, paid ads, social media, etc.) to understand how effective different marketing channels are at driving visitors.
Search Engine Land
FEBRUARY 9, 2024
Pinterest announced a new ad partnership with Google designed to boost its ad revenue. This marks Google as the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon that was unveiled last year. Why we care. This collaboration provides an opportunity for brands running campaigns with Google Ads to not only broaden their reach but also engage with an active, high-value consumer base.
Martech
FEBRUARY 5, 2024
Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Love ‘em! They’re useful, and we use the return data in our email program, customer profiles and product development B. Hate ‘em! We don’t get much helpful info from them and readers generally ignore them. C. Meh … They don’t do much for our email program, but we send them anyway to stay in the inbox and every once in a while, we get interesting comments.
Aspiration Marketing
FEBRUARY 6, 2024
Building a successful website requires a strategic approach, not just haphazard design choices. Without a clear, data-driven strategy, your website may struggle to achieve its intended goals and engage your target audience. Like any complex project, a website needs a well-defined roadmap to navigate the competitive online landscape and reach its intended destination.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With
Calvyn Lee Blog
FEBRUARY 6, 2024
There are many reasons why an SEO agency would need access to Google Search Console (GSC), but here are just a few: (Before start, if you would like to know What is Google Search Console? ) 1. Understand Your Website’s Performance: Search Analytics: See which keywords users are searching for to find your site, how often your site appears in search results (impressions), and how often users click on those results (clicks).
Search Engine Land
FEBRUARY 8, 2024
Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Manual medium. Manual source / medium. Manual campaign name. Manual campaign ID. Manual term. Manual content. Manual source platform. Why we care. These new insights enhance your capacity to analyze user behavior and performance across channels, offering improved capabilities in reporting, explorations, segments, and audience analysis.
Martech
FEBRUARY 7, 2024
Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. AI is incredibly good at gathering and analyzing huge volumes of customer data.
Sprout Social
FEBRUARY 6, 2024
The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category! This is the eighth consecutive year Sprout has been recognized by G2.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Buffer Marketing
FEBRUARY 8, 2024
2023 was a big year for LinkedIn and its top creators. The platform cracked 1 billion users , added and removed several key features (goodbye Carousels), and became a destination for many top creators. The LinkedIn team must have come away with many lessons as they announced some key pivots within the first month of 2024, most notably making the “Creator Mode” feature the default for every user.
Search Engine Land
FEBRUARY 5, 2024
Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). The search engine needs to do more to address issues raised around its proposed Privacy Sandbox changes or else it will not be able to deprecate third-party cookies from Chrome in the second half of 2024 as planned.
Martech
FEBRUARY 8, 2024
Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? Part one: The promise The birth of marketing technology brought so much potential to the marketing department. It was the early aughts. The Internet was booming…The cloud was clouding… Adobe and Salesforce were innovating. And martech was about to turn the world on its head.
Sprout Social
FEBRUARY 5, 2024
With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Buffer Marketing
FEBRUARY 5, 2024
A significant portion of our social interactions occurs in a realm unseen and untracked: welcome to the world of Dark Social. Chances are, you’ve copied a link and shared it in your group chat a thousand and one times. Or a friend has asked for a restaurant recommendation, and you share a link with them. That’s dark social. Despite its ominous name, dark social is just a fancy way of referring to untrackable conversations in online spaces.
Search Engine Land
FEBRUARY 7, 2024
Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs. Optimizing image file names, alt text, and schema.
Martech
FEBRUARY 6, 2024
Three-quarters of U.S. consumers say they buy things as a result of SMS messages from companies, according to a new study. What’s more, 60% say they expect brands to text them at least once a week, according to Vibes’ Mobile Consumer Insights Report. On the other hand, 71% cite too many messages as the main reason they no longer want to hear from brands.
Sprout Social
FEBRUARY 8, 2024
If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. It’s like preparing for a championship game. You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. Competitor mapping is the cornerstone of competitive analysis.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Litmus
FEBRUARY 5, 2024
If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. But did you know over 14 of all emails never make it into the inbox? While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend.
Search Engine Land
FEBRUARY 8, 2024
Bard, Google’s generative AI-powered conversational tool, is no more. Well, in name only. Google today announced the renaming of Bard as Gemini. Google also announced: A paid version of Gemini, called Gemini Advanced. Gemini is a new opt-in default assistant on Android and has been added to the iOS Google App, Gemini will replace Duet AI, bringing the Gemini model to Gmail, Docs, Sheets, Slides, Meet and other Google products.
Martech
FEBRUARY 8, 2024
Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result.
Sprout Social
FEBRUARY 8, 2024
Picture this: You log on for the day to see what customer inquiries came in overnight. The majority are asking if hours will be adjusted during an upcoming bank holiday. One person, however, is frantically trying to figure out why they were overcharged by your business. Who are you prioritizing? If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
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