Hubspot Marketing
DECEMBER 18, 2018
When an interviewer asks you, "What is your greatest weakness?", you don't want to respond, "I tend to work too hard," or "I am too much of a perfectionist.". Undoubtedly, these answers will come across as both insincere, and lacking true self-awareness. Alternatively, you don't want to respond with weaknesses that will prevent you from succeeding in the role.
Adobe Experience Cloud Blog
DECEMBER 21, 2018
2018 brought value over volume and evidence of fearless marketing all around the world. It brought marketers a seat at the revenue table. Now, the real question is: what are we going to do with it all? New beginnings, and therefore a new year, are always exciting to me. There’s a new calendar to fill with meetings, personal goals to crush, and ambitions to chase after.
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Sprout Social
DECEMBER 20, 2018
If a strong visual strategy is key to your business, it’s likely that you’ve spent countless hours – or dollars – designing perfect image after perfect image. It’s no secret that creating high-quality content is time-consuming and costly, which means that the pressure is constantly on to maximize engagement, optimize distribution and deliver ROI with each image you share.
Marketing Insider Group
DECEMBER 18, 2018
Content marketing may be a relatively simple strategy. That doesn’t mean it’s easy. As with any type of marketing, to get the most out of it you need to plan strategically. You also need to continuously analyze your campaign’s effectiveness so you can improve and work towards your business goals. If you simply dive in and […]. The post The 7 Biggest Mistakes You’re Making in Content Marketing appeared first on Marketing Insider Group.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Hubspot Marketing
DECEMBER 21, 2018
Think about a time when you were on the train, walking to work, sitting in the airport, or simply laying on the couch, and you had to complete an online form of some kind (an order form, shipping form, survey, etc.) on your smartphone or tablet. Did you have a positive or negative experience? Did the mobile form you completed function properly? Was it easy to read and submit on your mobile screen?
Adobe Experience Cloud Blog
DECEMBER 19, 2018
It’s that time of year when sales, marketing, and business pundits share predictions for what’s to come in 2019. You can hardly open a website, newspaper, or social media site without reading someone’s forecast. Everyone has their own opinion for what the year ahead holds. These opinions vary widely, many times contradicting one another. This leaves sales leaders scratching their heads trying to figure out where the opportunities are for their organization and what they need to prepare for going
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
DECEMBER 17, 2018
There are hundreds of national, international and world hashtag holidays. Before #NationalMargaritaDay or #NationalPuppyDay—or even social media—nonprofits and global agencies worked to educate and increase understanding of some of the world’s and nation’s most pressing issues with awareness days and months. From as early as the 1900’s, organizations began creating holidays such as International Women’s Day or World Health Day to build support for and connect
Hubspot Marketing
DECEMBER 21, 2018
We all know the frustrating feeling -- maybe you've finally finished the script for your next marketing video, or you've collected all the images you need for your next campaign. But when you go to press "Send" you're told, "Sorry. File too large.". Unfortunately, our email accounts can't carry as much storage as you might think. Gmail, for instance, can only hold files up to 25 MB.
Adobe Experience Cloud Blog
DECEMBER 18, 2018
What Are Microsurveys? Generating marketing qualified leads is one of the highest priorities for innovative marketing professionals. However, over 50% of marketers admit struggling with lead generation. If this sounds familiar, then you probably also know that the key to generate well-qualified leads and move them through the funnel faster is to get to know them better and use the data to drive smarter marketing campaigns.
Marketing Insider Group
DECEMBER 17, 2018
The way people use the Internet to find information online is changing. We’re no longer sitting at our desks typing at a keyboard. Instead, we’re on the move and using our phone to keep us informed while we’re on the go. We use our phones to search while we’re waiting in line at the post […]. The post A Guide to SEO for Voice Search appeared first on Marketing Insider Group.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
DECEMBER 16, 2018
There are more than 330 million monthly active users on Twitter. If that number isn’t significant enough to make your marketing team’s mouths water – how about the fact that 51% of Twitter users earn more than $50,000 per year ? That’s some real purchasing power. Twitter is great at driving more qualified traffic to your blog, product page or website.
Hubspot Marketing
DECEMBER 20, 2018
Over one-third of Americans between the ages of 25-54 listen to podcasts every month. Podcasts provide a source of convenient and intimate entertainment that's only continuing to grow in popularity. While today’s most popular podcasts may vary significantly in terms of their content and hosts (among other things), they all share at least one thing in common — they each have their own website where fans can check out their latest episodes and seasons, info about live shows, biographies about the
Adobe Experience Cloud Blog
DECEMBER 20, 2018
Some businesses reportedly get 18 to 20% of their annual sales between Thanksgiving and the cut-off date for Christmas delivery, so there is pressure and monetary incentive to make sure those few weeks run as smoothly as possible. Owners must keep up with demand while managing depleted budgets, employees’ holiday vacation time, and the ever-increasing costs to keep up with it all.
Content Marketing Institute
DECEMBER 17, 2018
? ? ? “We’ve missed the mark! We apologize.”. That’s what you don’t want to have to say because your company inadvertently offended a diverse group of your target audience in your new campaign. But, don’t those sentences sound familiar? How often have you recently heard about a marketing campaign gone wrong? Dolce & Gabbana , Pepsi , Dove , and Nivea have all been heavily scrutinized for recent missteps with their marketing campaigns.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Sprout Social
DECEMBER 18, 2018
The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. LinkedIn, for example, is expanding it’s share with broader access in its audience network and the unique opportunity to target specifically around the workplace.
Marketing Insider Group
DECEMBER 18, 2018
No one will ever say “we don’t focus on the customer.” Here’s why (even empathetic) marketers fail at customer empathy and how to fix it. Let me explain: Dr. Johannes Huttula did a research with 480 experienced marketing managers. They asked marketers to step into their customer’s shoes and predict what they would reply in […]. The post Why Marketers Are Bad At Empathy And What To Do About It appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
DECEMBER 17, 2018
Marketers around the globe have issues aligning with their sales teams to create a true partnership. But there are ways to ease the burden and create a working partnership that creates a better customer experience. At our recent Marketing Nation Engage event, marketing leaders gathered to learn. One of the most significant opportunities we found was in creating a sales and marketing partnership to better facilitate alignment.
Content Marketing Institute
DECEMBER 20, 2018
Some of the best gifts are those you don’t realize you need, but once opened, you immediately see how useful they can be. Unsolicited advice doesn’t always fall into that welcome-gift category. But Andrew Davis’ Unsolicited Advice column in Chief Content Officer typically does. He gives an unsuspecting company the benefit of his keen insight into how marketers veer off course and suggests how to get back on track.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Sprout Social
DECEMBER 19, 2018
Sprout Social , a leading provider of social media marketing, analytics and advocacy solutions for business, today announced $40.5 million in new funding from Goldman Sachs, New Enterprise Associates and led by Future Fund. This latest round of investment brings its total capital raised to $103.5 million and underscores Sprout’s momentum and foothold within the social media software space.
Marketing Insider Group
DECEMBER 19, 2018
Personalization has been an important factor in online marketing success for quite some time. With the development of CRM software in the 1990s came the ability to use customer data – such as name – in marketing messages, and send communications based on previous interactions and preferences. While this method of marketing using customer information […].
Duct Tape Marketing
DECEMBER 19, 2018
The Top Four Marketing Trends for 2019 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on 2019 Marketing Trends. ‘Tis the season for end of year lists and content that’s looking to trends in the New Year. Rather than run through all of the ins and outs of what I see coming up on the marketing horizon, I’ve decided to focus on what I see as the four most important marketing trends for 2019.
Content Marketing Institute
DECEMBER 21, 2018
If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. I speak from review experience, as I’ve been sharing the plusses and minuses of content marketing books since 2012. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Rock Content
DECEMBER 20, 2018
For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. You can use each stage – awareness, consideration, conversion, loyalty, and advocacy – to think through the kinds of content best suited to the needs of that particular mile marker in the buyers’ journey.
Marketing Insider Group
DECEMBER 20, 2018
Here’s a conundrum that businesses face when they dive into content marketing. Who should be the face person? Whose voice or voices should be the ones engaging with the audience? There are some hidden challenges in these questions. We’re going to tease out one possible solution in this article. Why Use A Single Voice Using […]. The post Dealing With Multiple Voices in Your Content Marketing Team appeared first on Marketing Insider Group.
Duct Tape Marketing
DECEMBER 18, 2018
How to Use CRM for Audience Segmentation written by John Jantsch read more at Duct Tape Marketing. All customers today are looking for a highly personalized experience. They expect businesses—from the big guys like Amazon all the way down to their local coffee shop—to understand their wants and needs, and to treat them like an individual. When you’re running a successful business with hundreds or thousands of customers, though, it is impossible to make your audience feel special if everyone is g
Content Marketing Institute
DECEMBER 19, 2018
A legal team stars in a music video. A cruise line writes romance stories. A fast-food chain creates an investigative podcast into a forgotten food. A mattress company appreciates the value of print. This year, B2B and B2C brands elevated their creativity to inspiring levels. Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Litmus
DECEMBER 21, 2018
The Gmail Promotions tab has gotten a major update , providing email marketers with brand new, more visual opportunities to make their emails stand out. In addition to standard inbox text (like a subject line), marketers can now include additional information like promotion codes, a featured image, and deal expiration dates—all visible to your subscribers before they open your email.
Marketing Insider Group
DECEMBER 17, 2018
With 2019 just around the corner, every marketer is looking to forecast trends and opportunities to stay creative and ahead of competitors. PAN Communications sought out the full spectrum of predictions from our clients and top influencers in the industry. Marketers are catching on to technology’s role within marketing – but this comes with a […].
Duct Tape Marketing
DECEMBER 15, 2018
Weekend Favs December 15 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Zumvu
DECEMBER 21, 2018
You have a creative mind and fishing for opportunities to showcase your work? Well, build your portfolio online through websites that has some phenomenal features.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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