Adobe Experience Cloud Blog
SEPTEMBER 16, 2016
Author: Joe Paone One of the first interviews I had in college was with a local money manager who was looking for a new recruit to make calls and drive business. He was specifically looking for a PhD… someone who was poor, hungry, and driven of course. I was sold by the fact that you had “unlimited upside potential.” For a soon-to-be college grad, that sounded great.
Sprout Social
SEPTEMBER 14, 2016
With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Even though so many brands have a strong presence on Facebook, several more are trying to get started off on the right foot. To be successful on the social network, it all starts with your Facebook Business page. Whether you’re looking or just created a Facebook Business page, there are important steps to follow before to ensure you have an active and engaged a
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Marketing Insider Group
SEPTEMBER 14, 2016
What does content marketing have to do with law firms? Just like in any other industries, leading law firms are using content marketing to build their brand, attract new clients and grow their revenue. According to the 2015 State of Digital & Content Marketing for Law Firms Survey, Am Law 200 firms were creating only […]. The post How Law Firms Can Get Started With Content Marketing appeared first on Marketing Insider Group.
Rock Content
SEPTEMBER 14, 2016
You can find a ton of stats about the rise of live video. They’re all impressive. We spend hours upon hours thumbing through Snapchat Stories every week, and Facebook Live is great at distracting hard-working, focused employees during business hours. I personally spent more time than I’m willing to admit watching BuzzFeed find out how many elastic bands can be wrapped around a watermelon before it explodes (I wasn’t the only one hypnotized by the fruit hijinks – at its peak, 800,000 people were
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Adobe Experience Cloud Blog
SEPTEMBER 15, 2016
Author: Elaine Ip Live streaming is all the buzz lately. While it’s certainly not a new concept (think televised sports games or Saturday Night Live), many social media platforms now have capabilities that allow anyone and everyone to share live videos with their audience—be it friends, families, colleagues, or prospects and customers. Captivate Your Buyers.
Sprout Social
SEPTEMBER 13, 2016
Facebook has become an integral part of the marketing process. More than 1.71 billion people visit it on a monthly basis , making it the third most visited website globally. Every business has at least contemplated establishing a Facebook presence. For some, the social network might not be the right fit, but for millions of others, it’s a must. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Duct Tape Marketing
SEPTEMBER 15, 2016
My Latest Book – SEO for Growth written by John Jantsch read more at Duct Tape Marketing. Today I am thrilled to announce the release of my fifth book! Yep, kind of stealthy with this one, but I believe it’s an extremely important and timely topic. The title of the book is SEO for Growth – The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs.
Adobe Experience Cloud Blog
SEPTEMBER 14, 2016
Author: Alexandra Nation and Liz Courter Oseguera While it’s true that now is the time for women in tech , talking about it isn’t enough. Here at Marketo, we’ve chosen to use our optimism about women in tech to drive action. Most importantly, we’re inviting everyone to take a seat at the table (men included), inspired by this quote from UN Women Goodwill Ambassador Emma Watson’s HeForShe speech at the United Nations Headquarters: “How can we affect change in the world when only
Sprout Social
SEPTEMBER 12, 2016
Having shareable content is one of the main pillars to a successful social media marketing strategy , but on Instagram it’s not so simple. Knowing how to Regram Instagram content is essential to sharing branded, co-marketed and user-generated content. Just like other social media platforms, Instagram has real benefits to its sharing capabilities. Before we get into that, it’s important to know why a Regram is different than a share or Retweet.
Marketing Insider Group
SEPTEMBER 12, 2016
So you’ve just gotten the green light from the leadership team to launch a content marketing program. Congrats! But there’s a problem: they want you to do this within the next month or so. If you’re sitting at your desk panicking and scratching your head, and wondering how you could possibly deliver a strategy in […]. The post How To Launch A Successful Content Marketing Plan In 6 Weeks appeared first on Marketing Insider Group.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Duct Tape Marketing
SEPTEMBER 14, 2016
SEO for Growth written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Doug Burdett, John Jantsch & Phil Singleton. In my book SEO has risen beyond the tactic level to the strategic level – in fact, that’s precisely why I teamed up with SEO pro Phil Singleton to write a new book on the topic called SEO for Growth – The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs.
Adobe Experience Cloud Blog
SEPTEMBER 13, 2016
Author: Mike Telem There’s no question that B2B marketers are quickly realizing the potential of account-based marketing (ABM). In fact, 97% of marketers achieved a higher return on investment (ROI) with ABM than with any other marketing initiative, according to Alterra. If that’s not proof enough, consider the fact that a number of marketing technology companies have updated their current offerings or created new ones to meet the growing demand for ABM.
Sprout Social
SEPTEMBER 15, 2016
What’s it like to spend the summer as an intern on Sprout Social’s engineering team? It’s a lot like working here full-time: fun, meaningful and collaborative. From day one, engineering interns at Sprout are part of the team. Our internship program is designed to help college students, typically computer science majors, gain experience working in the tech industry, deploying code and exploring where they want their careers to go.
Marketing Insider Group
SEPTEMBER 14, 2016
By Kristel Joy Nisda, Digital Marketing Philippines Myths, myths, myths everywhere. Sure enough, every industry shares their own legends that somehow people are still inclined to cling on. But in digital marketing? It really sounds ridiculous since the word “digital” and “myth” seems to be a weird juxtaposition with each other. But worry not, because we are […].
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Duct Tape Marketing
SEPTEMBER 13, 2016
The Secret to Success Lies in Your Grip written by John Jantsch read more at Duct Tape Marketing. Anyone who has attended or viewed a major league baseball game has likely witnessed one of the scariest moments a baseball player can experience – the inevitable time in which he loses grip of the bat he is swinging and it flies off, hopefully, safely landing on the turf somewhere.
Adobe Experience Cloud Blog
SEPTEMBER 12, 2016
Author: Bhumika Dadbhawala Omni-channel. Most of us are familiar with the word by now–it’s the new standard for marketing and it allows you to gain a holistic view of your buyers. A properly implemented omni-channel marketing strategy leads to better targeting, stronger results throughout the customer lifecycle, more value for your buyers, and higher ROI for your business.
Sprout Social
SEPTEMBER 15, 2016
According to our latest Sprout Social data report , nearly 35% of individuals prefer social media as their channel-of-choice for customer service, surpassing both phone and email. This preference is further enforced by the staggering rise in the number of social messages to a business that require a response or need to resolve an issue. And yet, the average response time on social for most brands is still well above what individuals consider to be a reasonable wait time.
Marketing Insider Group
SEPTEMBER 13, 2016
For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don’t know which half.” While John Wanamaker was specifically referring to advertising all those years ago, we know this challenge applies to all the marketing channels we use in in today’s digital, social, and mobile-connected […].
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Duct Tape Marketing
SEPTEMBER 15, 2016
6 Case Studies That Show How and Why to Focus on Building Consumer Trust written by Guest Post read more at Duct Tape Marketing. photo credit Unsplash. If you’re tired of trying to crank out endless marketing initiatives and manage the high costs of advertising in hopes of generating returns, you’re not alone. Marketers everywhere are struggling to keep up engagement with their audience.
Zumvu
SEPTEMBER 16, 2016
Customer feedback is important because it is the best way to measure customer satisfaction and create better experience for them.
Sprout Social
SEPTEMBER 16, 2016
Marketing a niche product or targeting a very specific demographic can be daunting. At some point in their career, almost every marketer has had to communicate a message to a focused subset. It’s not always easy to identify a niche audience and engage with them on social. But the sooner you figure out where these folks are hanging out, the more successful you’ll be in the long run.
Marketing Insider Group
SEPTEMBER 16, 2016
The PDF (Portable Document Format) was created by Adobe Systems in the early 90s as a way for companies and individuals to efficiently and reliably exchange electronic documents. Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case […].
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Contently B2C
SEPTEMBER 15, 2016
By the late ’90s, not everything was awesome at LEGO. After a string of product launches that deviated from its core product, LEGO was stretched thin. In 1998, it lost money for the first time. The iconic toy company struggled to compete for the attention of children enraptured by video games. With the consumer internet coming into full swing, the brand seemed destined to become a nostalgic remnant of times past.
Duct Tape Marketing
SEPTEMBER 10, 2016
Weekend Favs September 10 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Sprout Social
SEPTEMBER 15, 2016
O segredo do sucesso nas redes sociais é entender realmente seu público. Se você não sabe com quem está falando, fica difícil criar uma estratégia sólida de alcance social. Um bom início é usar o plano de marketing da sua empresa, que lhe dará um conceito mais claro sobre quem é seu público. A partir daí, você analisará mais detalhadamente e coletará o máximo de dados possível sobre o seu público.
Marketing Insider Group
SEPTEMBER 13, 2016
In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley and XOJet are getting LinkedIn wrong as they are simply focused on brand awareness, reach and filling the funnel. I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are […]. The post How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1 appeared first on Marketing Insider Group.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Contently B2C
SEPTEMBER 14, 2016
Eighteen months ago, Barclays UK decided it was time for a change. In the past, the company took an average of six weeks to ideate, produce, and release a piece of content. It was a torturously slow process, especially in a digital arena that values speed. Today, it has cut its creative process down to a mere 72 hours. It was, no pun intended, an amazing turnaround.
Duct Tape Marketing
SEPTEMBER 16, 2016
Blogging Your Way To a More Powerful Brand written by Guest Post read more at Duct Tape Marketing. photo credit Pixabay. The best thing about a blog is that just having one is a step towards creating a more powerful, recognizable brand.Many businesses use content marketing through blogging a major part of their strategy, so you are already ahead of the game.
Sprout Social
SEPTEMBER 15, 2016
La clave para lograr el éxito en redes sociales es entender verdaderamente a tu público. Si no sabes con quién estás hablando, es difícil poder crear una estrategia sólida de alcance en redes sociales. Una buena manera de comenzar es con el plan de marketing para tu empresa que te debe ofrecer una idea más clara de quién es tu público. Desde allí querrás profundizar y recolectar todos los datos que sean posibles sobre tu audiencia.
Marketing Insider Group
SEPTEMBER 12, 2016
Creating viral content is very difficult because there are so many variables that can determine the success of a viral campaign. And many of the things that factor into this success are beyond your control. Often, what makes sense on paper just doesn’t work in real life, and it can be impossible to determine why. […]. The post Viral Content Reverse Engineering Strategy appeared first on Marketing Insider Group.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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