The CMO Survey

JANUARY 2, 2025

The post 8 Mega-Trends That Matter For Marketing In 2025 appeared first on The CMO Survey.

CMO 133

CMO Marketers Marketing 133

Aspiration Marketing

DECEMBER 30, 2024

As we all know, times have drastically changed with the introduction of the digital era. The capability of content writing is indeed a huge factor in establishing and customizing user interactions. Now, consumers prefer important links and solutions of high expertise instead of the old generic outreach, and this is where content marketing enters as a great strategic tool.

Content Marketing 290

Content Marketing Customer Marketers Marketing 290

yorCMO

DECEMBER 30, 2024

Build a loyal brand community with a fractional CMO. Gain insights, boost customer engagement, and drive growth with expert guidance. The post Can Your Brand Thrive Without a Tribe? appeared first on yorCMO.

Branding 115

Branding CMO Customer 115

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. And yet, for all the excitement, theres a significant gap between these bold visions and the day-to-day realities of most companies.

Transform 124

Transform User-Generated Fashion Marketers 124

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

The Marketing Operations Leader

JANUARY 2, 2025

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Imagine gaining 5 hours back each week. UTM.io makes tracking UTMs simple and efficient, so you can spend less time on admin tasks and more time optimizing campaigns.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketers 130

Aspiration Marketing

JANUARY 2, 2025

Google's search algorithm is constantly evolving, and it can be tough to keep up with the latest ranking factors. One of the most important factors in today's content creation and SEO is EEAT: Experience, Expertise, Authoritativeness, and Trustworthiness. In this blog post, we'll focus on authoritativeness, what it means for your website, and how you can demonstrate it to Google to boost your search rankings.

SEO 264

SEO Content Marketing Marketing Marketers 264

Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how it changes guardrails and governance and what to do about it. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations.

Branding 134

Branding Copywriting Law Marketing Ethics 134

Hubspot Marketing

DECEMBER 30, 2024

I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake. But when it comes to work-related processes, it's one of my favorite things. Why? Because it helps me analyze what is and isn't working. I can then use these actionable insights to create or improve upon any content strategy. Honestly, I love content monitoring so much that I want you to love it, too.

eCommerce 117

eCommerce SEO User-Generated Key Performance Indicator 117

Backlinko

DECEMBER 28, 2024

Google reviews play a huge role in a brands success. Especially positive reviews. That means its a good idea to think about how to get more Google reviews for your business. To illustrate why, lets go over some of the advantages. Benefits of Getting Google Reviews By collecting Google reviews, you can: Learn what customers think about you: This includes what they like and dislike about your business, so that you know whats working and what to improve on Increase visibility: Having more good Goog

User-Generated 113

User-Generated Energy SEO Place 113

SocialPilot

JANUARY 2, 2025

If you are among the 93% of consumers, you probably check the reviews before investing in a product or going to a restaurant. Online reviews are the new word of mouth that affects the purchase decisions of your target market consumers. Among many online review platforms, Google Reviews is a standout, attracting 73% of all online reviews. Google Reviews appear right alongside your business listing on Google, persuading potential customers even before they visit your website.

Management 111

Management Customer Journey SEO Customer 111

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Martech

JANUARY 2, 2025

Over the last year, the RMN space saw new in-store standards and solid growth. This is likely to continue. Here are a few ways we expect to see this dynamic space continue to mature. Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot.

Retail 119

Retail Transform Advertisers Advertising 119

Sprout Social

DECEMBER 31, 2024

It isnt uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. But what separates a perfect brand pitch from a bad one? How can you identify which influencers to partner with based on their outreach?

Branding 101

Branding Influencer Marketing Promotion Marketing Strategy 101

Lynton Web

JANUARY 2, 2025

We see it a lot. Your marketing department hands off leads that aren't ready for your sales team, and it causes tension within your company. You sometimes feel like you're wasting your sales team's time by passing off leads that aren't ready to buy. But at the same time, how do you actually know which of your prospects are genuinely ready to discuss with a sales representative and which are still in the beginning stages of the buyer's journey ?

Transform 98

Transform Whitepaper CRM Price 98

Hubspot Marketing

DECEMBER 30, 2024

Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a marketer, generating numerous ideas for campaigns, collateral, and messaging is essential yet managing them can be challenging without proper documentation. Without a clear, organized visual for others to follow, communicating said ideas becomes even more difficult.

Transform 108

Transform Communications Place Management 108

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Martech

JANUARY 2, 2025

Marketing teams make changes all the time. But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort to communicate and deliver change is necessary. In a presentation at the Fall MarTech Conference , Melissa Reeve discussed the “middle-out” strategy, a way to drive successful change in marketing.

Management 120

Management Transform Finance Communications 120

Businesses Grow

DECEMBER 30, 2024

One of the most significant periods of my life was the three years I studied under the world’s greatest business consultant, Peter Drucker. Dr. Drucker is known as the father of modern management, but he also contributed to the creation of marketing as a professional discipline, wrote extensively about entrepreneurship and innovation, and is generally regarded as the greatest business philosopher of all-time.

Email Marketing 112

Email Marketing Customer Management Marketers 112

Customers.ai

DECEMBER 31, 2024

Did you know that 98% of your website visitors leave without doing anything? No purchases, no sign-ups, just a blip in your traffic data. These anonymous visitors are potential customers, leads, and revenue streams just slipping away under the radar. And the kicker? Most marketers are so focused on the visible 2% that they ignore the massive untapped opportunity sitting right under their noses!

Key Performance Indicator 96

Key Performance Indicator Transform Outbound Marketing Marketers 96

Backlinko

DECEMBER 29, 2024

Want to know why some plumbing businesses dominate Google’s first page while others struggle to get noticed? It’s not luck. These plumbing companies all focus on the same core SEO strategies. Take Deer Valley Plumbing Contractors, for instance. They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords.

SEO 98

SEO Customer Real Estate User-Generated 98

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Martech

JANUARY 3, 2025

Understanding the real costs of events and how to manage them effectively is the difference between a successful conference and a budget nightmare. When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. But veteran event professionals know success lies in the details and building flexibility into your budget from the start. “Put your whole wish list in there from the beginning,” said Kristene Hentz, an event planner at One

Logistics 120

Logistics Food Entertainment Finance 120

Hootsuite

JANUARY 3, 2025

Organic reach has been in decline for some time now, but social media holidays can help brands get a bit of a boost. When coupled with the right hashtag, these holidays provide businesses with a good opportunity to reach a like-minded crowd. Where do social media holidays come from? Some days are the byproducts of marketing campaigns. Some were declared by official organizations such as the United Nations.

Food 116

Food Health Law Non-Profit 116

Customers.ai

JANUARY 3, 2025

Youve got traffic. Youve got products. But do you really know what your customers are thinking as they move from maybe to add to cart? For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. And its a must! Why? Because people arent just hopping on your site and making a purchase. 81% of shoppers research online before making a purchase.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Lynton Web

DECEMBER 29, 2024

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. You might eventually reach your destination but waste valuable time and resources. The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate.

Customer Journey 97

Customer Journey Customer Transform CRM 97

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Martech

JANUARY 2, 2025

There continues to be a lot of buzz around marketing performance optimization and testing. Justifiably so. Technology is helpful with this, of course, but its non-technical expertise that really makes a difference. I do a lot of performance testing with my clients, and I always follow scientific method. Heres a primer on scientific method, along with a deep dive into one of its core elements: hypotheses.

Performance Marketing 112

Performance Marketing Promotion Product Branding 112

SocialPilot

DECEMBER 29, 2024

In today’s digital age, online reviews are no longer a nice-to-have; they’re a must-have for your business. Positive reviews can boost your brand’s credibility, attract new customers, and improve your search engine rankings. On the other hand, negative reviews can damage your brand’s reputation, deter potential customers, and even lead to lost revenue.

Management 89

Management User-Generated Price SEO 89

SmartBrief - Marketing

DECEMBER 30, 2024

While the NFL season isn’t over and it’s still a few weeks before it’s determined who will play in the 2025 Super Bowl on Feb. 9, adland already has its matchups. Fox Sports reported in November that it had sold out of its Big Game ad inventory. A 30-second spot is reportedly going for more than $7 million. And since marketers are all about promotion, many have already announced that they will advertise in the 2025 Super Bowl.

Advertisers 111

Advertisers Advertising Promotion Branding 111

Sprout Social

DECEMBER 30, 2024

YouTube is the king of long-form video content, but YouTube Shorts is quickly entering the spotlight. With 70 billion views a day and counting, Shorts are becoming a go-to choice for creators and brands to connect with their audiences through short-form video. Interested in creating more YouTube Shorts but not sure where to start? Dont worry. Weve got you covered.

Branding 86

Branding Transform Finance User-Generated 86

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Mavely has a network of more than 120,000 creators who the company says drove more than $1 billion in gross merchandising volume for more than 1,400 major brands, including Nike, Anthropologie, Lululemon, Macy’s, Old Navy and Adidas.

Influencer Marketing 120

Influencer Marketing Marketers Marketing Analytics 120

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. On average, it brings in $42 for every $1 spent. But lets be realsending generic blasts to your entire list doesnt cut it. Thats where trigger-based email marketing comes in. Think of it as the perfect mix of timing, relevance, and automation. These emails arent random as theyre based on your customers actions (or inactions).

Email Marketing 79

Email Marketing eCommerce Shoppers Marketers 79

Social Media Examiner

DECEMBER 31, 2024

Want to create AI art that doesn't look AI-generated? Want to learn the secret codes that transform Midjourney art into professional-looking designs? Learn how to use Midjourney to rapidly generate and iterate on design concepts, saving time and boosting productivity. Understanding Midjourney's Unique Capabilities Marshall Atkinson brings a unique perspective to using AI to create […] The post Midjourney for Business: How to Quickly Create Professional AI Art appeared first on Social Media

Transform 119

Transform Product 119

Marketing Insider Group

DECEMBER 30, 2024

It should come as no surprise that you need a strong online presence to grow your business. Search engine optimization (SEO) and social media are part of this puzzle because you can use them to connect with your audience. SEO enhances your website’s visibility on search engines, making it easier for your audience to find you. A viable social media strategy builds engagement and brand awareness across platforms like Facebook, Instagram, and LinkedIn, creating connections with potential cust

SEO 67

SEO User-Generated Analytics CRM 67

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing