Sat.Aug 12, 2023 - Fri.Aug 18, 2023

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How Much Does Content Marketing Cost? A Full Breakdown

Influence & Co

Here's a breakdown of how much you might spend if you outsource a full content marketing strategy to freelancers (plus how much an agency might charge).

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How AI Marketing Makes Some Firms Dumber & Others Far Smarter: 6 Critical Factors For Competitive Advantage

CMO Network

Explains how firms are experiementing and succeeding with GenAI algorithms, foundational data overlays, prompts, KPIs and talent profiles for the best business results.

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Overwhelmed by Marketing Analytics? This Advice Will Help Create a Workable Strategy

Content Marketing Institute

Marketers can access a volume of metrics so big it confuses, frustrates, and overwhelms even the best practitioners. How do you know what to count? Think about your executive team and follow the most relevant advice from these experts.

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How to Use Dynamic Email Content to Increase Engagement

Litmus

If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. These highly tailored emails that target subscribers’ wants, likes, and needs are more likely to prompt engagement (and conversions) from subscribers—since you’re serving them something relevant to the interests they already have.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Balancing generalists and specialists: An essential strategy for marketing success

Martech

In the marketing industry, the debate between being a jack-of-all-trades or a master of one is perennial. This discussion is vital for anyone in the marketing industry, particularly those in leadership roles like CMOs. Often, in an era where people praise specialization as the key to success, many underestimate the value of being a generalist. But why is this so?

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What You Need to Know About TikTok Analytics

Buffer Marketing

Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. This kind of virality is rare, and we haven’t seen anything similar since then. @bufferapp Mid day Target runs are worth the risk #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns ♬ original sound - Buffer In an ideal world,

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What Does it Mean to Have Branding Guidelines?

Aspiration Marketing

In today's fiercely competitive market, establishing a strong and recognizable brand is crucial for businesses aiming to thrive and stand out. Branding guidelines are fundamental in achieving this goal by providing a blueprint for creating a consistent and cohesive brand identity. From defining key components to outlining the process of developing practical branding guidelines, we'll explore how these guidelines can help establish trust, enhance brand recognition, and streamline decision-making

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How Much Does a Content Marketer Make? Will AI Impact That in 2024?

Content Marketing Institute

How much do content marketers earn on average? What impact do they think generative AI will have on their jobs? Get those answers and more in this overview of the newly released Career and Salary Outlook for 2024.

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Ads on Reels: Updated Options for Marketers

Social Media Examiner

Are you using Reels to reach new customers? Are you taking advantage of the latest options? In this article, you'll discover how to use the latest placements and creative tools for Reels ads on Facebook and Instagram. Why Advertisers Should Consider Reels Placements If you aren't using Reels ads yet, consider exploring this format before […] The post Ads on Reels: Updated Options for Marketers appeared first on Social Media Examiner.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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How HubSpot's Email Team is Responding to iOS 15

Hubspot Marketing

As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate. Tracking email opens allows us to determine whether our subject lines are resonating with our audience. If we can't get them to open an email, we can't get them to click and move further along the buyer's journey. With the rollout of Apple iOS 15's new privacy protection features , our open rates are in jeopardy.

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Book More Meetings - How to Use HubSpot Sequences

Aspiration Marketing

Does this sound familiar? "I know you are busy, but I just wanted to follow up if I can meet with you on Tuesday at 2 pm?" - Is your email spam box growing with each of these messages? And yet, you are thinking, "How do I get more sales meetings on my calendar? How do I improve my Sales skills? Should I send more emails?" "Write more content for inbound" isn't always the answer.

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Email Design Best Practices: 16 Key Things to Know

Litmus

Email design is one of the most important parts of your email marketing program. Whether you’re testing a new email template or trying to boost conversions through conversion-centered design (CCD), your emails should be both beautiful and actionable. Since email design encapsulates every visual element of your email, there’s a lot to understand and test.

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Why I’m Excited For The Avinash Kaushik CMWorld 2023 Keynote

Marketing Insider Group

One of the best marketing events every year is Content Marketing World. I never miss it. And this year the speaker lineup is unmatched. Elizabeth Banks is the headliner but I’m most excited for one of the best marketing speakers I’ve ever heard, Avinash Kaushik. But What does Avinash know about content marketing. And why am I excited to see him speak?

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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HubSpot’s July 2023 releases: The manager’s guide

Martech

HubSpot’s July releases include deal-based lists, event workflow triggers, email logging improvements and more. Here are the updates relevant for managers: Deal lists (beta) Trigger workflows using events Email logging retroactively and to custom objects (beta) Working hours and custom voicemail Find notes by note content New CTAs and drag-and-drop features in marketing email Improved totals on line items and quotes Reporting for the call object Conditional stage properties for custom objects In

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Why Internal Link Building? SEO Improvements - Effective and Free.

Aspiration Marketing

Internal linking is one of the most effective and free SEO techniques to improve your website's ranking in search results. By linking to relevant pages on your website, you can help Google understand the structure of your site and the relationships between your pages. This can lead to higher rankings for your pages in search results and more traffic to your website.

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How this Creator Used Business Strategy to Grow on TikTok

Buffer Marketing

When one of Dulma Altan’s followers called her videos “TikTok B-School for Women,” she didn’t just laugh and move on; she turned it into her tagline. Now, it’s how people refer to her online. Intentional moves like that set Dulma, who is well-versed in business strategy from her work as an entrepreneur, apart from other creators.

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How to Perform SEO Competitor Analysis

Backlinko

The world of SEO (Search Engine Optimization) is a big, complicated, and competitive place. So much so, that it may feel like you may never outrank your rivals. But don’t despair: a little spying on your competitors’ SEO tactics goes a long way. An SEO competitor analysis is the process of evaluating and analyzing your competitors’ websites to uncover valuable insights into their search engine optimization strategies.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Retailers invest in GenAI and media networks

Martech

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. Meanwhile, over 80% of shoppers expect consistent engagement across departments. 59% say they have now made purchases on social media, almost four times as many as in 2021. The figures come from the latest edition of Salesforce’s Connected Shoppers Report based on a survey of 2,400 shoppers and 1,125 retail decision-makers across

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How to Create CES Surveys with HubSpot Service Hub

Aspiration Marketing

In today's competitive business landscape, customer satisfaction and loyalty are paramount to an organization's success. CES (Customer Effort Score) surveys are a powerful tool for gauging customer experience and identifying pain points in the service process. Businesses can streamline their feedback management and unlock valuable insights by integrating CES surveys into HubSpot Service Hub.

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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Marketing

We’ve shared a number of parts of Buffer’s business transparently over the years — and one piece we’ve always wanted to expand on is where your money goes when you pay for a Buffer subscription. We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update.

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ChatGPT Prompts for Content Ideas

Practical eCommerce - Marketing

Specificity and persistence are keys for generating meaningful results from ChatGPT. The post ChatGPT Prompts for Content Ideas appeared first on Practical Ecommerce.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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This week’s AI-powered marketing technology releases

Martech

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

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How Fresh Content Impacts SEO in 2023

Marketing Insider Group

Google, the world’s leading search engine, currently has over 85% of the search engine market. And, they’ve made it abundantly clear that their ranking preferences lean heavily towards websites that prioritize user experience. This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers.

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Schedule Your Facebook Reels: The Fastest Way to Grow Your Audience

Buffer Marketing

From today, you can schedule Facebook Reels within Buffer. With 2.9 billion active users , Facebook is the most popular social network of them all. We reckon publishing Reels on Facebook is the fastest way to grow your audience. Read on to see how. 👇 Why Facebook Reels? As per the first-quarter data of 2023 , Facebook boasts a whopping 200 million daily active users in North America and a staggering 2 billion globally.

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The Ins and Outs of AI (and Why It Should Matter to Marketers)

Kuno Creative

Artificial intelligence (AI) has dominated tech industry headlines for years, but earlier this year, the conversation exploded. Since the ChatGPT prototype launched in December 2022, everyone has something to say about AI. Amidst the buzz and sensationalism, it’s easy to lose sense of what AI means and its potential for marketing. Plus, it’s so complex and nuanced, it’s especially off-putting for those of us in non-technical roles.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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The success elements of marketing-driven growth, Part 3

Martech

I recently spoke to a CMO who said, “We have to be more aligned with sales and customer success. But, I also know that my team has a hand in every stage of the customer lifecycle and driving revenue.” I am fortunate enough to have many conversations with CMOs, but not every time does one bring a smile to my face; this one did. Why? Because this CMO clearly understood the mandate for him and his team — engage the customer at every stage of the journey and, in so doing, generate revenue for the or

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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Add to that, tight budgets and limited manpower.

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Google Analytics 4 (GA4): Ultimate Guide and Tutorial

Backlinko

With Universal Analytics being gradually phased out, now is the best time to get to know Google Analytics 4. Google Analytics 4 (GA4) provides you with greater data collection accuracy than Universal Analytics (UA) and allows you to track the user journey across websites and apps. GA4 also features new reports and enhanced Universal Analytics features.