Sat.Apr 11, 2020 - Fri.Apr 17, 2020

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Facebook Messenger Etiquette for Brands: 10 Things NOT to Do

Hootsuite

If you’re not using Facebook Messenger to engage customers and prospects, you’re missing out. Two-thirds of consumers prefer to use messaging apps to connect with brands. . Given that Facebook had nearly 2.5 billion active monthly users in Q4 2019, Facebook Messenger is the place to be if you want to distinguish and grow your business. . Consider these numbers: In 2017, there were 70 million businesses with a Facebook presence.

Branding 145
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What to do with your 2020 social strategy now

Sprout Social

2020 kicked off a new decade with an entirely new way of life and set of rules for everyone. As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan.

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35 Top Digital Marketing Blogs That Accept Guest Posts via @alextachalova

Search Engine Journal

Here are 35 digital marketing blogs that accept guest posts, and tips on how to pitch your story to them. The post 35 Top Digital Marketing Blogs That Accept Guest Posts via @alextachalova appeared first on Search Engine Journal.

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Do Headings Really Impact Rankings?

Neil Patel

They say in SEO you need to use headings. Those can be H1, H2, or even H3 tags. But do they really impact your rankings? Sure, a lot of CMS systems put headings on each of your web pages by default. They do this with the title of the page (or blog post) and sometimes to sections within a page. But again, the real question is, do they help with rankings?

PR 145
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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. Your brand can do a lot more. This post breaks down the basics of effectively using hashtags on social media and why you should use them.

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The 20 Best B2B Landing Page Examples of 2020

Unbounce

We want to support you as much as we can during this uncertain time. Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business. B2B products and services can be difficult to fully capture on a landing page—we know from experience.

CRM 145

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Content Marketing Can Do More Than Survive in the New World

Content Marketing Institute

Following the tenets of content marketing can be more than a survival technique in 2020 and beyond. In fact, content marketing is poised to be the shining star of a brand’s marketing mix in this new world. Let me explain. Continue reading → The post Content Marketing Can Do More Than Survive in the New World appeared first on Content Marketing Institute.

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Social Media Collaboration: Tips and Tools for Effective Team Work

Hootsuite

Are you part of a remote social media management team? Are you new to working from home? Or are you looking for ways to help your team work more efficiently? We’ve got you covered. In this post, we’ll offer our best tips and tools for social media collaboration. The goal? To increase your social media team’s productivity through efficient team work.

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What Is Content Marketing & Why It Matters via @JuliaEMcCoy

Search Engine Journal

Discover what content marketing is and why creating great content is worth the effort for brands and businesses. The post What Is Content Marketing & Why It Matters via @JuliaEMcCoy appeared first on Search Engine Journal.

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Struggling with Digital Stories? Follow These Storytelling Tips For Your Blog

Marketing Insider Group

With the massive shift of marketing budgets to digital marketing, many brands are struggling with how to connect with today’s buyers demanding more authentic content, storytelling is becoming increasingly important. But many brands struggle with storytelling. Follow these storytelling tips for your blog: Focus on your customers. Make them the hero of your stories.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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The No-Fail Formula for Creating Awesome Webinar Content

Content Marketing Institute

Not enough B2B or B2C companies excel in webinar creation. But if even novice marketers follow this list of the tips and explore these tools, they can create highly effective webinar content that will attract and retain audiences. Continue reading → The post The No-Fail Formula for Creating Awesome Webinar Content appeared first on Content Marketing Institute.

B2C 145
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How to Advertise on Instagram: A 5-Step Guide to Using Instagram Ads

Hootsuite

With a potential audience of more than 928 million people, Instagram ads are a key tool for any social media marketer. With access to parent company Facebook’s extensive targeting options and tools, Instagram advertising is an effective strategy that’s easy to implement. In this post, we’ll walk you through everything you need to know about how to advertise on Instagram, including an option to create your first ad with just a couple of taps.

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8 Social Media Platforms That Weren't Founded in the U.S.

Hubspot Marketing

In 2018, North America discovered a viral new app called TikTok. Within just a year and a half of its launch, it reportedly grew to over 800 million active users. As tech journalists and bloggers dug into the origin of the odd video app, some were surprised to discover that TikTok, which took America by storm, was actually inspired by an app created by the same company in China.

Gen Z 145
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The Affordable Guide to Content Marketing for Startups (KPIs Included)

Marketing Insider Group

Building a successful startup is more than just creating a viable business plan. It’s also essential that your marketing strategy is crafted to drive awareness and exposure of your brand to the right audience. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in the startup phase is to get the word out.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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How to Build a Personal Brand After a Job Loss

Content Marketing Institute

After he was laid off in 2008, Dennis Shiao took a content marketing approach to create and grow his personal brand. He became a publisher of information and, 12 years later, he’s still doing it successfully. Continue reading → The post How to Build a Personal Brand After a Job Loss appeared first on Content Marketing Institute.

Branding 145
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The Complete Guide to Social Media Video Specs in 2020

Hootsuite

Struggling to keep on top of all the changes to social media video specs? Video is increasingly crucial to a successful social media marketing strategy. According to a recent survey , nearly half of all digital ad dollars are spent on video. . But as platforms release new video ad formats and update old ones, it can be hard to keep up. Tailoring your video to each platform’s specifications and making sure that your content is looking its best can be a real challenge.

Transform 145
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How to Pivot Your Content Plan in a Rush

Hubspot Marketing

Imagine this: as a content marketer, things are going pretty well for you — you're confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before. And then something happened. Maybe it's a sudden trend or global event that diverts your audience's attention.

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15 government communications leaders getting crisis response right during COVID-19

Sprout Social

Almost overnight, public information officers and digital media directors in government agencies across the country had to switch gears into what’s looking like a long-haul crisis response. As offices were abandoned and children sent home from schools, it quickly became clear that the COVID-19 response was going to be anything but typical. Now, as these government communications leaders settle into their home offices (and perhaps become more familiar than they’d like with the pitfalls of videoco

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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How to Define a Workflow That Keeps Content Production On Track

Content Marketing Institute

Is your content often delivered late? Do you have trouble getting it signed off? Does it typically get stuck in limbo? If you’re nodding your head, your content team probably hasn’t defined its workflow. Here’s how to do it. Continue reading → The post How to Define a Workflow That Keeps Content Production On Track appeared first on Content Marketing Institute.

Product 143
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What is Champion Leadership? Lego’s Story of Reinventing a Brand with Empathy

Marketing Insider Group

LEGO is a brand known throughout the world. It’s been a staple of childhoods for decades—one of the most popular toys for boys and girls. LEGO inspires creativity and innovation. But in the late 1990s, LEGO was facing the probability of bankruptcy. They needed to turn things around before they became simply a memory. In writing Mean People Suck , I was struck by the story of LEGO, as depicted by John Davis in his Guardian article, “ How LEGO Clicked: The Super Brand that Reinvented Itself.

Branding 138
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12 Essential Media Planning Tools

Hubspot Marketing

Your customers are consuming messages in more ways than ever before -- online, in publications, on TV, the radio, and on their phones.to name a few. Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention -- and the right messages to promote on them -- are engaging in media planning , which has become a requirement for organizations hoping to reach their audiences across multiple channels.

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How to Succeed in Google Discover via @abbynhamilton

Search Engine Journal

While it's mostly news, sites from all industries can leverage Google Discover. Learn actionable takeaways from this research. The post How to Succeed in Google Discover via @abbynhamilton appeared first on Search Engine Journal.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Do You Really Care How Your Audiences Are Doing? [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose asks how you’re doing (really) and talks to an author who explains how content helps brands keep calm and carry on. He talks operational models and more with the content marketing person of the week. Continue reading → The post Do You Really Care How Your Audiences Are Doing? [The Weekly Wrap] appeared first on Content Marketing Institute.

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5 Tips for Increasing Customer Retention with Email Marketing

Litmus

It’s harder than ever to win over new customers, so now is the perfect time to focus on keeping the ones you already have. Email marketers, let’s make customer retention your number one priority. Even during less challenging times, it can cost up to 16x more to acquire a new customer than retain a current one. Retention consists of many moving pieces, channels, and metrics, but overall it boils down to one main goal: increasing engagement and deepening your customers’ connection to your brand.

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Guide to Influencer Marketing During COVID-19 I Traackr

Traackr

We’re sharing our advice on how to adjust your Q2 influencer marketing strategy to fit into the realm of our “new normal.

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Why Content Marketers Need a Systems Mindset via @thatbberg

Search Engine Journal

Looking to seriously grow your content marketing? Then you need to take a systems mindset now. Here's how. The post Why Content Marketers Need a Systems Mindset via @thatbberg appeared first on Search Engine Journal.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Weekend Favs April 11

Duct Tape Marketing

Weekend Favs April 11 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Product 101
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Comment on An SEO’s Guide to Time Management and Analysis by Alpha T

Diggity Marketing

Wow thanks Matt! This article is insane! I have some question after reading this. – Do you use any to do list app/ software to list your daily todo things? – Base on your template, maybe the task is just in category model & not specific task. Example in PBN task, there’re a lot of mini-task should be done as: find domain auction, content plan for building pbn…bla bla… Do you do something or write down sub-task in each big task category in anything else like to d

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How to increase performance via personalisation in display advertising

Bannerflow

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges. For example, knowing how to use different types of personalisation effectively, such as dynamic creative optimisation (or DCO for short) can be perplexing when getting started

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Trending in Email Design: Organic Shapes

Litmus

Each year, we see new design trends shaping digital marketing, from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. Most email designs are driven by symmetry and geometry. But we’re seeing more and more email designers break up their email designs with shapes inspired by nature—and the results are stunning.

Retail 97
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.