Sat.Mar 31, 2018 - Fri.Apr 06, 2018

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11 Free Resume Templates You Can Customize in Microsoft Word

Hubspot Marketing

No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font can actually weaken a job application. But just because resumes have gotten more creative doesn’t mean you need special design software to make your application stand out. On the contrary, writing your resume in good old Microsoft Word is still the perfect way to develop your personal brand, while also communicating your experience and career goals.

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Does Your Product Help Your Customers Get Promoted?

Adobe Experience Cloud Blog

At Influitive’s Advocamp summit, countless professionals regaled the crowd with tales of how software enhanced their careers, touched their lives, and even earned them promotions. They drove home a valuable point that often gets lost in all the talk about generating demand and marketing to accounts: If your product helps your customers get promoted, it will spread like wildfire.

Promotion 134
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How to Create Unified Content That Works in Diverse Global Markets [Examples]

Content Marketing Institute

If you work as a marketer in a global company, this conundrum is all too familiar. On the one hand, your content must be unified: Everywhere in the world, the messaging must be consistent, and people must recognize the brand. On the other hand, rigid consistency across cultures can backfire or undercut your business goals. When it comes to global content, one size does not fit all.

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Why B2B Video Marketing Strategies Are Evolving in 2018

Marketing Insider Group

B2B video marketing is getting an upgrade in 2018. This is not just because of the latest high-tech video trends – like projection mapping, 360 degree videos and virtual reality-based videos – which provide marketing professionals today with an unprecedented number of visual mediums to work with. It is also because the landscape of creating, publishing and […].

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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5 SMART Goal Examples That'll Make You a Better Marketer

Hubspot Marketing

When I was 14, my dream was to play college baseball. But I had one small problem: I only weighed 100 pounds. And even though I still had four years to bulk up and improve my skills, I knew I had a long way to go. Fortunately, my coach always knew how to keep my drive alive. After a grueling practice or workout, he would harp on how the long-term is just a series of short-terms.

Marketing 145
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5 Reasons to Attend Marketing Nation Summit

Adobe Experience Cloud Blog

I am a Marketing Nation Summit veteran—this year will be my 5 th Summit—and maybe I say this every year, but it’s FOR REAL this year—2018 is going to be the best Summit yet! The marketing team at Marketo has put together a lineup of sessions, entertainment, and keynotes that are totally going to give you FOMO (fear of missing out) if you don’t join us.

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Why Written Content Is More Important Than Ever In 2018

Marketing Insider Group

The rise of video has dominated the content marketing industry for the last couple of years. But there’s increasing evidence that many people still prefer written content. Here we take a look at the many reasons why written content should be an essential part of your content marketing mix in 2018 and beyond. Some people […]. The post Why Written Content Is More Important Than Ever In 2018 appeared first on Marketing Insider Group.

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How to Create an SEO Strategy for 2018 [Template Included]

Hubspot Marketing

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it's important. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong.

SEO 145
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How Virtual Reality Can Help Your Business

Adobe Experience Cloud Blog

Only a decade ago, using technologies like augmented reality (AR) and virtual reality (VR) was incredibly expensive and the market was virtually nonexistent. Now, virtual reality is an exciting technology for developers and consumers alike. The VR and AR markets have enormous growth potential. According to Statista, the market for VR software and hardware will grow to $40 billion.

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An Alternative Approach to Developing Content Marketing Personas

Content Marketing Institute

Audiences are not just buyers. Let me explain. As we’ve outlined, one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts. If we are ever to truly succeed with a content marketing strategy, we must provide for the capability to drive multiple lines of value for the business.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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26 Inexpensive Customer Delight Ideas Worth Trying to Fuel Business Growth

Marketing Insider Group

A base of one-time buyers is a recipe for a sinking business. Your company can only live off of short-term customers for so long — to thrive, it needs lifelong buyers who deliver consistent sales. Winning customers’ loyalty takes persistence, though. It’s more than covering the basics — fulfilling orders, offering customer support, delivering on-time. […].

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Facebook Cover Photo Do's and Don'ts [+Cover Photo Templates]

Hubspot Marketing

Facebook Cover Photo Size. Optimize your cover photo for the right dimensions: 851 pixels wide and 315 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit -- making it look blurry. When people arrive at your Facebook Page, where do you think they first look?

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B2B Tech Marketers Make the Shift From Funnels to Lifecycles

Adobe Experience Cloud Blog

For SaaS and subscription companies, winning a customer is only the first step of the journey to customer lifetime value (LTV). This is why it’s imperative for B2B tech marketers to shift their focus from buying journey funnels to full-on customer lifecycle management. However, customer acquisition is where most marketing strategies stop. The traditional funnel is focused on net-new customer acquisition as the means to drive growth.

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Dataviz: A Critical Skill for Modern Marketers

Content Marketing Institute

A decade ago a friend bought me a copy of Edward Tufte’s iconic book Beautiful Evidence. The professor emeritus of political science, statistics, and computer science at Yale University has spent his career teaching others how to turn information and data into elegantly crafted drawings and graphics – and even more, doing so in a way that illuminates in interesting and unexpected ways.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Many Agencies Do Content Marketing – But Do They Really?

Marketing Insider Group

I subscribe to a tech and entrepreneur listserv to stay connected to our community. A few weeks back a fellow marketer responded to a question and the name of the agency in her email signature caught my eye, so I visited her site find out exactly what they do. It appeared their focus is on […]. The post Many Agencies Do Content Marketing – But Do They Really?

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[VIDEO] Why Influencer Marketing Should be Long-term, Win-Win and Measurable | Traackr

Traackr

Expert Scott Guthrie explains why he thinks it is critical to make influencer marketing long-term, win-win and measurable.

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Google Knowledge Graph: the What, Why, and How

Adobe Experience Cloud Blog

As the years roll by, it’s getting more and more difficult to cut through the noise and make it to the top of Google’s search results page. It all started with AdWords ads , occupying the sweetest spot of the search results page. These days, it’s not only ads taking the best real estate. Google now aims to instantly respond to your inquiry with their Knowledge Graph.

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How to Attract Customers and Keep Them Forever

Duct Tape Marketing

How to Attract Customers and Keep Them Forever written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Joey Coleman. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joey Coleman. He is Chief Experience Composer at Design Symphony. He and I discuss his new book, Never Lose a Customer Again , which discusses the 8 phases your customer has the potential to travel through as part of their customer journey and the 6 tools you c

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Why Building Community Matters (and How to Get Started)

Marketing Insider Group

Your products don’t sell themselves. As an ecommerce owner, it’s up to you to develop and launch marketing strategies that help your target audience better understand what problem you’re addressing, what solutions you’re offering, and why it should matter to them. The problem is, the proven digital marketing strategies that you and other ecommerce business […].

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From Content Shock to Content Opportunity

Rock Content

Marketers are officially on notice. The crowded content marketplace, rapid shifts in consumer behavior and increasingly demanding audiences pose a new and complex set of challenges for marketing leaders and their teams. Instead of focusing on a supposed “content shock” we might also consider this a moment of “content opportunity”: high-quality content coupled with an effective distribution and amplification strategy will continue to help marketers and businesses reach, grow and nurture their aud

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Metrics That Matter For Web Personalization

Adobe Experience Cloud Blog

You know you should be personalizing your website , but where should you start? What should you test? Who should you target? These are all questions that marketers face as soon as they have access to a web personalization tool. They move from can’t to can, and then suddenly find themselves having to think of questions to ask that they have never been able to ask before.

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How to Create A Mobile Website That Gets Found By Google

Duct Tape Marketing

How to Create A Mobile Website That Gets Found By Google written by John Jantsch read more at Duct Tape Marketing. Here’s the thing, as a society, we’re constantly on the go and Google has adapted to this sort of lifestyle. Because of this, in order for your website to succeed to it’s fullest capacity today, it needs to work well on mobile devices.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Weekend Reading: “Selling Boldly” by Alex Goldfayn

Marketing Insider Group

For the 169th episode of The Marketing Book Podcast, I interviewed Alex Goldfayn, author of Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales. The author argues persuasively that fear is the single greatest killer of sales. And the financial cost of fear is colossal. The book […].

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5 Steps to Strategically Reboot Your Brand’s Content Marketing

Content Marketing Institute

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Here’s the formula to strategically evolve your brand communication: 1.

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The 17 Best Advertisements of All Time

Hubspot Marketing

I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one "best" advertisement of all time -- which is why there are 17 in this post instead. Why are these campaigns some of the best ads of all time?

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Weekend Favs March 31

Duct Tape Marketing

Weekend Favs March 31 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Transcript of How to Attract Customers and Keep Them Forever

Duct Tape Marketing

Transcript of How to Attract Customers and Keep Them Forever written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Hello and welcome to another episode of The Duct Tape Marketing Podcast. This is John Jantsch, and my guest today is Joey Coleman. He is the chief experience composer at Design Symphony and also the author of a book we are going to talk about today, Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days.