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It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered.
Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. PPC campaigns for B2B and other considered purchases typically have longer sales cycles, so marketers may not be able to prove ROI right away.
With more than 200 million posts tagged #food and 23 million with #drinks, food and beverage photos are easily some of the most popular types of content on Instagram. It’s very likely that your customers are posting with or without your interaction. When 88% of people are influenced by reviews and online comments, having an intentional digital strategy is important to your restaurant or bar.
Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled. So I’m giving up on counting them (You can count them below.) But if you are you looking for the best content marketing examples you’ve come to the right […].
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Breaking down the silos that separate content marketers from other functions within an organization has been an ongoing theme on our blog recently. We’ve discussed content’s relationship with product marketing , demand generation , as well as sales and customer success. Next up? SEO. The dynamic between content marketing and SEO is interesting. There has been overlap in responsibility and function between the two roles within the last few years as a result of Google’s growing emphasis on content
Author: Audra Sorman If you build it, they will come…right? When it comes to surveys, not necessarily. Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts and learn more about them, surveys being one of them. But creating your survey is just the start—perhaps the biggest hurdle to overcome is actually getting your potential and existing customers to take it.
Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. You need to figure out how to promote your YouTube channel if you want to be successful.
Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. You need to figure out how to promote your YouTube channel if you want to be successful.
You’re a high-level thinker. A problem solver. And a communicator worth an audience’s attention. So, you understand why bold ideas matter in content strategy. Without the vision to think bigger and better, companies usually get lost in content shock. “People used to vote with their wallets, and now they vote with their time. If you […]. The post 5 Bold Ideas for Content Strategists in 2017 appeared first on Marketing Insider Group.
5 Ways to Monetize Your Content in the Age of Facebook and Google Dominance written by Guest Post read more at Duct Tape Marketing. Smart marketers know they need to build a presence on the information giants, Facebook and Google, to remain relevant in today’s digital age. Facebook and Google currently dominate online advertising, search, and traffic.
Author: Chandar Pattabhiram Marketers are the first to feel the pressure of emerging technology. It comes from all sides; from competitors, as new tools come to market, are adopted, and become essential for effective strategies; and from customers, as individuals and businesses show preferences for new channels and methods of communication. As the number of channels grows, the potential touchpoints through which marketers can engage customers and understand their behaviors is rapidly expanding.
Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing these communities takes knowledge and a fair share of hunches. Managing multiple accounts makes it hard to know the best times to publish on social media.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
My wife probably doesn’t like—check that—I know she doesn’t like it, but I’m on my smartphone a lot at home. I’m checking on sports scores or scanning my social feeds, but I’m doing one thing more than anything else. I’m always checking my email. The Radicati Group estimates the number of email users worldwide is […].
The Awesome Power of Daily Rituals written by John Jantsch read more at Duct Tape Marketing. Habits are a powerful force of human nature – for good or for bad. Much like animals in the wild, our habits cause us to behave in instinctive ways, often overriding the knowledge that we should act otherwise. A lot is asked of you as an entrepreneur, and it’s amazing how easy it is to get knocked off course.
Author: Mike Tomita Let’s face it, even the savviest marketing teams sometimes don’t have the bandwidth to take on digital marketing , which is a strategy in itself. Digital marketing agencies help businesses by creating comprehensive online strategies and optimizing their digital presence through paid search, display advertising, SEO, content creation , and social media.
There’s a mural on the wall in the main area of Sprout Social ‘s new office space with the words “Always Be Growing” painted on a Sprout-green background. There’s no simpler way to sum up the priority we place on growth—for every member of Team Sprout, for our products and for our company as a whole. Brian Cordonnier, a Platform Engineering Manager on Sprout’s Publishing Squad, embodies this commitment both in his work at Sprout and his hobbies outside of the
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
You would think that, with all the advances in technology, insights and automation, Marketing has leapt forward with an increased understanding of how initiatives correlate to business performance. We’ve made developments in digital to improve targeting, to scale relevant audiences and to develop customized communications based on enhanced insights.
Weekend Favs January 7 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Author: Cassidy Milder Every growing organization has important thresholds to cross. For startups, the thresholds could include the day you incorporate, the day you get your first investment, or the day you start making a profit. But growing companies can hold themselves back when they grow beyond the tools that they use. That’s when it’s time to evaluate a new platform.
For businesses big and small, a CRM is an essential tool for a sales team to keep track of the conversations they’re having with prospective and current customers. Social media isn’t any different. Social media managers in particular need to keep track of who they are interacting with across multiple social channels. Maintaining a social media CRM is vital for ensuring customer retention and quantifying social ROI.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Friends, Marketers, Countrymen lend me your ears. We move into the another year witnessing our mechanical cousins picking up some impressive skills. From drones delivering mails to an Artificial Intelligence (AI) tool predicting the winner of US presidential elections. From Augmented and Virtual Reality Apps gaining ground too. Technological innovations never imagined are now gaining […].
When the Content Marketing Institute releases its annual Benchmark report, I beeline for one stat: How many people had a documented content strategy? Every year, the shockingly low number of marketers who have a documented content strategy has been the most troubling stat in the robust report. I always expect to see a dramatic rise, but it usually lingers around 33 percent.
Why You Need a Side Hustle written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Chris Guillebeau. Everyone today is talking about starting a business, but the fact is not everyone is suited to start, run and grow a business – not everyone is or needs to be a true entrepreneur. But, everyone today needs a side hustle.
Everyone likes to try and predict what’s next. Whether it’s the next best television show to binge watch or the next big social media marketing best practice, it’s fun to take a stab at predicting what the future holds. At #SproutChat , we had more than 65 social media marketers join us to talk about what they believe 2017 has in store for the industry.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research.
Today’s marketing leaders are stuck in a Catch-22. Create CMO-driven revenue growth. And figure out how to do it in a way that we modern consumers don’t hate. What was once the role of the Chief Marketing Officer has been completely cast aside. We have gone from “brand ambassadors” asking agencies to create hard-to-measure ad campaigns, […].
There’s a great irony among the marketing profession. Most marketers are quite good at what they do—whether it be promoting a product, building a brand, or selling a service. But when it comes to marketing themselves, many fall short of putting together a compelling message that convinces employers of their talent and experience. One place […].
Have you ever thought about what it takes to build a strong digital presence in multiple countries? Following SEO best practices and getting your website to rank highly in your home country can be hard enough, but branching out to other countries is a completely different ballgame. In this blog post, I’m going to describe […]. The post How To Choose an International Expansion Strategy appeared first on Captora Blog.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
For the 105th episode of The Marketing Book Podcast, I interviewed Dr. Carmen Simon, author of “Impossible to Ignore: Creating Memorable Content to Influence Decisions.” Audiences forget up to 90% of what you communicate. So, how can your audience decide to act on your message if they only remember a tenth of it? How do […]. The post Weekend Reading: “Impossible To Ignore” by Carmen Simon appeared first on Marketing Insider Group.
In Part 2 of our “We want to know what it takes to trust your intuition and succeed so what does that mean about using data, should we start with it or with something else?” Series (final name TBD), we explore the other side of the same coin that we examined two weeks ago in Part 1. Perhaps you should start. Read More. The post Does Creativity Start with Data?
The Marriage of Content & Images for Local SEO written by Guest Post read more at Duct Tape Marketing. When we think of search engine optimization (SEO) and search engine marketing (SEM), we usually focus on online traffic. However, at the Google Performance Summit this past May, the search engine giant shared several important statistics in terms of local search: Nearly a third of mobile searches are related to location.
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