Martech
JULY 1, 2025
You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team. But even in this cross-functional world, many teams struggle with internal silos — departments or individuals operating in isolation, hindering efficiency, consistency and results.
Sprout Social
JULY 1, 2025
Side parts. Skinny jeans. The Valencia filter. We could only be talking about one generation: Millennials. Once dismissed as unforgivably cringe, Millennials are making a pop culture comeback. After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. But in recent months, they’ve regained cultural cache and are finally getting the flowers they deserve for pioneering social media culture.
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The CMO Survey
JULY 1, 2025
About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Diary of a CMO: How Much Does Marketing Contribute to My Company’s Profits? Share Post Share Email Media Sources 1851 Franchise ABC News Acceleration Economy Ad Age AdExchanger AdNews Advertising Age Advertising Specialty Institute AdWeek AdWorld AiThority Alight Analytics AList All Africa American Marketing Association Analytics Insi
Marketing Insider Group
JULY 1, 2025
To be honest, it is hard to imagine having a business in the XXI century and not using Google Ads to drive more traffic and increase sales. This platform has already become a default for many companies to integrate with, and not because it does not have analogues. Created by the world’s tech giant, Google Ads has proven itself to be a convenient and effective tool for boosting and improving ad results.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Welcome Software
JULY 1, 2025
🚨 Incoming reality check: Keeping your brand consistent goes way further than just sticking to the same color palette or repeating a tagline over and over (and over) again. Instead? It's about creating a unified experience that builds trust, recognition, and credibility across every single touchpoint your audience encounters. The result = a whole lot less confusion, much more effective campaigns, stronger customer relationships, and long-term growth.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
JULY 2, 2025
A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. It wasn't magic. Just algorithms working with behavioral data. But data collection is no longer something we can do in the background. With rising privacy concerns, businesses must now lean on zero-party data. And what better channel to invest in privacy-first communication than email?
Martech
JULY 2, 2025
AI Max now appears as a distinct search match type in reporting dashboards, giving marketers a new layer of visibility into performance data that previously lived in a black box. How to find it. Users with AI Max-enabled campaigns can now segment their Keywords tab by “Search terms match type” to view performance specifically attributed to AI Max. That data includes critical metrics like ROAS, CPA, CPC, and revenue.
Marketing Insider Group
JULY 3, 2025
In the ever-changing world of SEO, it’s easy to get caught up in the latest trends and techniques. Social media algorithms, new search engine updates, and keyword optimization strategies often steal the spotlight. However, one content format has remained consistently powerful for SEO: long-form content. But why does long-form content still matter in a time when quick, bite-sized information seems to dominate the internet?
Backlinko
JULY 1, 2025
Most SEO reports go unread. Or, worse — they get skimmed, misunderstood, and ignored. But knowing how to create an SEO report that demands attention can change everything. It’s not just a performance recap. It’s a strategic tool that helps you build trust with decision-makers. Win bigger budgets. And keep your SEO efforts on track. In this article, you’ll learn how to: Create SEO reports that people actually read (and act on) Tie SEO performance to business goals Highlight wins and uncover growt
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Hubspot Marketing
JUNE 30, 2025
Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording, structure, even emojis — everything counts. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Not surprisingly, 52% of job seekers say the overall quality of a job description is an influencing factor when they decide to apply for a job.
Martech
JULY 2, 2025
Too many marketing teams get trapped in endless feature comparisons when choosing core technology. They scrutinize capabilities lists, technical specifications and product demos without asking a more fundamental question: What will this help us accomplish? Feature obsession leads to buyer’s remorse. Marketing teams invest in technically impressive platforms that fail to deliver practical value.
Search Engine Roundtable
JUNE 30, 2025
Google is reportedly rolling out a new way to conduct broad match keywords experiments and A/B testing. Google wrote this "new approach is aimed at delivering faster results and reducing some of the common experimentation errors, by diverting traffic and budget within the existing campaign (instead of creating a campaign copy for the experiment treatment arm).
Backlinko
JULY 1, 2025
Your small business doesn’t need a huge budget to get noticed. In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels. It comes from authentic content that connects with your audience. Take Edeles Candles, for example. This handmade candle brand has nearly 90K TikTok followers and 500K likes. How did a small business get this kind of exposure?
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Hubspot Marketing
JUNE 30, 2025
If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some of the most effective marketing I’ve ever done — from the early days of my career to my time at Drift — came from moments when there was no budget at all. When you don’t have big dollars to hide behind, you’re forced to get creative, move fast, and figure out what actually gets attention.
Martech
JULY 3, 2025
Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, marketing often defies this logic. Some efforts multiply the effects of others. And in some cases, combined initiatives create outcomes that are greater than the sum – or even the product – of their parts.
Sprout Social
JULY 3, 2025
Social media is a storefront, and fashion influencers could be your next front-window display. But with new creators popping up daily, finding the right ones takes more strategy than instinct. 40% of Australians said they’d bought something online after seeing it on social media. Among younger Aussies, that number jumps to 70% when influencers are involved.
Duct Tape Marketing
JULY 1, 2025
Bold Moves for Future-Ready Marketing: What to Stop Doing Immediately written by John Jantsch read more at Duct Tape Marketing TL;DR The future of marketing belongs to those who have the courage to stop outdated practices. Cut excessive and generic content, ignore vanity metrics, prioritize authenticity, build trust, let go of comfort zones, use technology wisely, adapt for AI, and focus on community over funnels.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
SocialPilot
JULY 3, 2025
Still struggling to turn LinkedIn visibility into real business opportunities? You’re posting consistently, showing up with value, and even getting a few likes, but the engagement just isn’t translating into leads. The truth is, LinkedIn isn’t just about broadcasting content – it’s about starting conversations, building trust, and staying top-of-mind with the right people.
Martech
JULY 1, 2025
Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. In a sea of special offers and near-identical services, something happier, zanier and unexpected makes your brand stand out. Creating a memorable, enjoyable brand interaction doesn’t have to be daunting. From spin-the-wheel discounts to mix-and-match product features, there’s so much you can achieve with the latest tech and a more playful approach.
Animalz blog
JULY 3, 2025
Remember when content marketing meant something other than chasing keywords? When you could try wild experiments instead of following the same SEO playbook as everyone else? That world is back. SEO isn’t dead, but its stranglehold on content strategy is finally loosening. Smart marketers are rediscovering what they’d forgotten: SEO is just one way to generate pipeline, educate the market, and build authority — there are many others.
Aspiration Marketing
JULY 1, 2025
Do you ever wonder where your website visitors disappear after browsing? Or perhaps the valuable details they provide seem to vanish into thin air? Failing to effectively capture and organize potential customer information can lead to significant missed opportunities for any growing business. Fortunately, a powerful strategy exists to directly address this challenge, forging a strong connection between your website and your business goals.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Search Engine Journal
JULY 2, 2025
Faulty conversion tracking can tank PPC campaigns. Here's how to fix the seven most common Google Ads tracking issues hurting your performance. The post Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues appeared first on Search Engine Journal.
Martech
JUNE 30, 2025
Marketing operations (MOps) professionals are the unsung heroes of the marketing world. They wear so many hats, and it feels like they get new ones daily. Whether it’s campaign management, data analysis or coordinating across departments, there’s a lot to juggle. But with the rise of AI, there’s hope. AI can take some heavy lifting off your plate, especially the time-consuming tasks that eat up your day.
Sprout Social
JULY 1, 2025
Wondering how to team up with the right TikTok influencers in Australia? You’re not alone. With nearly 9 million active Aussie users (including 38% of the population over 18), TikTok is one of the fastest-moving brand networks, but finding the right creators can be tricky. Trends shift fast, attention spans are short and what works globally doesn’t always land locally.
SocialPilot
JULY 4, 2025
There was a time when social media was just a place for B2C brands to build awareness. Post pretty pictures. Run contests. Count likes. But in 2025? It’s your storefront, sales rep, and customer service desk—all rolled into one. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
The Drum
JUNE 30, 2025
At The Drum Studio in Cannes, KitKat and Kantar unpack how AI helped build one of the most creatively effective campaigns of the year – and what every marketer can learn from it. How do you balance creative instinct with AI-powered precision? That’s the question KitKat’s global head of marketing and communications, Wael Jabi, and Kantar’s global creative and media lead, Duncan Southgate, explored in Cannes, diving into the bold, award-winning ‘Break Better’ campaign – where Queen’s I Want to Bre
Set Up
JUNE 30, 2025
In today’s fragmented media landscape, marketing leaders face more pressure than ever to justify spend, measure impact, and unify strategy across channels and teams. At Set up , we frequently consult with marketers on how to demonstrate marketing’s value to the C-Suite. Whether you’re managing campaigns for a national brand, a franchise QSR, or a B2B tech company, the challenge is the same: how do you build smarter media strategies that actually tie back to real business outcomes?
Welcome Software
JUNE 30, 2025
Not long ago, artificial intelligence in marketing was largely a vision of the future—an exciting, but experimental, promise of what might be possible. Marketers dabbled in AI tools—realistically, mostly in silos—kinda unsure of what AI could really do. Adoption was cautious. Impact was inconsistent. Integration was rare. ⏩ Okay, so now fast forward to mid-2025.
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