Search Engine Land

AUGUST 9, 2023

There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. It’s something that could be improved and has caused me a bit of angst when working at a new company for the first time. Addressing this issue can improve search marketers’ job satisfaction and career growth for search marketers and drive growth in marketing teams, ultimately benefiting the company’s or clients’ success.

Education 95

Education Search Marketers SEO Marketing 95

Hubspot Marketing

AUGUST 7, 2023

When Threads was first announced, I was wary. We've seen so many new social media platforms enter the marketplace over the past year, ranging from BeReal and Clubhouse to Twitch and Lemon8. In all that chaos, it can be difficult to determine which ones have true staying power, and which ones are passing fads. And then I heard Threads has become the fastest-growing social media platform of all time, and I took notice.

Gen Z 92

Gen Z Thought Leadership User-Generated Advertising 92

Martech

AUGUST 7, 2023

It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better job of winning back customers who once spent money but have gone silent? Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work.

Shoppers 89

Shoppers Promotion Marketing Automation Platform B2C 89

Aspiration Marketing

AUGUST 8, 2023

In the fast-paced marketing world, one thing remains constant: the undeniable power of content. A well-crafted content marketing strategy can make all the difference in capturing your audience's attention and driving business growth. That's where creating killer content comes into play. From understanding your audience and crafting captivating headlines to incorporating storytelling and optimizing for search engines, we're here to explore the essential steps to take your content to new heights.

Marketing Strategy 207

Marketing Strategy Content Marketing Marketing Marketers 207

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond. The main goal of a go-to-market strategy is to ensure a successful product launch and a successful lifespan for the product.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Businesses Grow

AUGUST 9, 2023

Many of you have noticed a dramatic difference in how my blog posts are being delivered to you. In fact, some people have asked me … “where’s your blog?” Today, I will expose a flaw in my business and why a new focus on subscribers instead of web traffic resulted in the new blog delivery system you’re seeing today. This is my story (and maybe it’s your story too?).

Transform 98

Transform Shipping Manufacturing Digital Marketing 98

Social Media Examiner

AUGUST 8, 2023

Did you miss the latest Instagram changes? Wondering which new updates are important to marketers? In this article, we explore changes from Instagram that matter for marketers. This article was co-created by Natasha Pierre, Jerry Potter, and Lisa D. Jenkins. For more about Natasha, scroll to Other Notes From This Episode at the end of […] The post Instagram Updates Marketers Need to Know appeared first on Social Media Examiner.

Marketing 89

Marketing Marketers Social Media Marketing 89

Content Marketing Institute

AUGUST 9, 2023

A failed attempt to find buyer intent prompted an unexpected lesson in how to use LinkedIn profiles. They provide a wealth of details to inform helpful personas and create more effective content marketing.

Content Marketing 86

Content Marketing Marketing Marketers 86

Businesses Grow

AUGUST 7, 2023

I recently engaged in an energized LinkedIn discussion with Frank Prendergast and Jason Ranalli. We were trying to discern the “Milli Vanilli Line” when it comes to personal disclosure and AI. Never heard of it? It’s probably going to impact you soon, so let’s dive into it … How much authenticity can we lose? The debate began with Frank’s comment on my recent blog post ( Where humans thrive in the hierarchy of AI content): “If I read a blog post from som

Promotion 96

Promotion Education Branding Product 96

Aspiration Marketing

AUGUST 10, 2023

Webinars have become a powerful tool for engaging and educating your target audience. But how do you create a webinar series that stands out? Keeping your audience captivated can take more effort than you think, especially when building a webinar series instead of a stand-alone webinar. But not to worry, we're here to help you captivate, educate, and conquer the webinar world with these tips and tricks.

Education 207

Education Digital Marketing Marketing Marketers 207

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

AUGUST 9, 2023

Gizmodo published an article “exposing” CNET for deleting thousands of pages, as they put it to “game Google Search.” What CNET did. “Thousands of articles” were deleted in recent weeks (CNET declined to provide an exact number), according to Gizmodo. CNET confirmed the content culling. CNET decided which pages to “redirect, repurpose or remove (deprecate)” by looking at metrics such as: Pageviews.

SEO 98

SEO Communications Place Marketing 98

Unbounce

AUGUST 9, 2023

As marketers, we want to make sure everyone who engages with our campaigns has a positive experience. I mean, no doy , right? And with all the marketing content out there—some markedly better than others—we need to make sure anyone who arrives on one of our landing pages finds the exact info they need to accept our call to action, whether that’s downloading an ebook or signing up for a webinar.

Copywriting 98

Copywriting User-Generated eBook Customer Journey 98

Zumvu

AUGUST 8, 2023

Artificial Intelligence and automation in digital marketing are like witnessing the magic of technology and creativity. As per the data, a whopping $94 billion was invested in AI-powered marketing automation in 2021.

Digital Marketing 98

Digital Marketing Marketing Marketers 98

Aspiration Marketing

AUGUST 9, 2023

The HubSpot Service Hub is a powerful facilitator of customer service based on one of the industry-leading CRM solutions , offering a meaningful way for businesses to deliver exceptional customer service experiences. How can it help your customer service efforts?

CRM 205

CRM Customer 205

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

AUGUST 9, 2023

For nearly a decade, Google Ads scripts have been the unsung heroes for advertisers aiming to automate their accounts. Initially created to empower users with JavaScript-driven automation capabilities, these scripts can now use the Google Ads API’s “mutate” function. This means advertisers can directly integrate with the myriad capabilities in the Ads API.

Transform 98

Transform Advertising Advertisers User-Generated 98

Exposure Ninja

AUGUST 8, 2023

Marketing a service-based business is a tad different from marketing a product-based one. But don’t worry. We’ll be exploring the options available to you and how you can set yourself apart from competitors. This article is full of examples from various service-based businesses, from law firms to healthcare providers. We’ve split this guide into two sections, as potential customers are either: 1.

Law 98

Law Price Finance Marketing 98

David Meerman Scott

AUGUST 7, 2023

The question facing any innovative company forging a brand-new path where regulation doesn’t yet exist is: Are we doing the right thing? Companies with huge artificial Intelligence development efforts including Google/Alphabet, OpenAI, Facebook/Meta, Apple, and Microsoft require moral soul searching. Just because you’re compliant with existing laws doesn’t make everything you’re doing right.

Law 98

Law Branding 98

Aspiration Marketing

AUGUST 9, 2023

In our increasingly digital world, safeguarding personal and sensitive information is paramount. As technology evolves, so do the challenges associated with data privacy. From data breaches to stringent regulations, understanding these challenges is essential. Enter HubSpot Academy, a game-changing e-learning platform that empowers individuals to enhance their data privacy expertise.

130

130

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Land

AUGUST 9, 2023

Google has rolled out significant updates to its Performance Max Best Practice Guide. The refreshed document now includes information on new strategies, advising retail marketers on how they can better optimize campaigns and improve conversions. Why we care. If you don’t keep up-to-date with the latest best practice guidelines from Google, the strategies you use to optimise your campaigns may be outdated and no longer effective, which could cost you in terms of reach, conversion and ROI.

Retail 98

Retail Customer Acquisition Customer Search Marketers 98

Lynton Web

AUGUST 9, 2023

You've heard it a thousand times: content is king. And it's true — creating engaging, high-quality content is crucial to any successful marketing strategy. But who should be responsible for crafting that content? With the rise of artificial intelligence tools (AI), you might be tempted to turn to AI solutions for help. However, while AI can't outright replace a human writer, the industry is trending toward using it, so a skilled copywriter can find ways to leverage it from time to time.

Copywriting 97

Copywriting Entertainment Customer Journey Branding 97

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits. Why we care. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding

Transform 96

Transform Shoppers Shipping Retail 96

Aspiration Marketing

AUGUST 9, 2023

In today's dynamic business landscape, mastering revenue operations is crucial for sustained growth. As businesses face challenges like data fragmentation and process inefficiencies, professionals must equip themselves with the right skills. Enter HubSpot Academy – a beacon of learning that empowers individuals to enhance their revenue operations expertise.

130

130

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Land

AUGUST 11, 2023

Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? If so, there’s only one person you need to “follow” to know 90% of the interesting changes in the industry. This individual has a website; his first blog post was published on Dec. 2, 2003. The site’s Google Analytics (GA) code is tellingly short: UA-67314-1.

SEO 98

SEO Analytics PR Search Marketers 98

Hubspot Marketing

AUGUST 11, 2023

At HubSpot, we're constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. But are your CTAs effectively capturing people's attention?

eBook 94

eBook User-Generated Place Customer 94

Kevin Indig

AUGUST 7, 2023

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. Expect timeless tips and strategies, as well as new insights into the future of search. Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Aspiration Marketing

AUGUST 8, 2023

In today's digital era, a compelling website design is the cornerstone of online success. As businesses strive to engage and convert users, having proficient website design skills has become a necessity. Enter HubSpot Academy, a game-changing e-learning platform that empowers individuals to enhance their web design expertise.

Marketing 130

Marketing Marketers 130

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Land

AUGUST 7, 2023

OpenAI has published information about its new web crawler named GPTBot. You can read the documentation on GPTBot over here. What is GPTBot. GPTBot is OpenAI’s web crawler, used by OpenAI to crawl the web, consume knowledge for its AI features, such as ChatGPT, and use that to provide AI-generaterd answers to your questions. Useragent. GPTBot’s User agent token is “GPTBot” and its full user-agent string: is “Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compati

SEO 98

SEO 98

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who : NC Fusion is a nonprofit youth sports organization operating in the Greensboro–Winston-Salem–High Point (“Triad”) region of North Carolina. Its origins are in soccer, but it now runs field hockey and lacrosse programs as well.

Transform 94

Transform Health Place Personalized Marketing 94

CMO Network

AUGUST 10, 2023

Lizzo's image was a beacon of empowerment and positivity that enhanced the social well-being of fans worldwide. Recent allegations question the authenticity of the brand.

Branding 94

Branding CMO 94

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. A combination of a well-thought-out strategy, posting on TikTok at the right times and mastering TikTok SEO can be a huge help in your endeavor.

SEO 93

SEO Gen Z User-Generated Place 93

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications