Neil Patel
OCTOBER 27, 2021
Let me guess. You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. After all, you’re doing everything right. You’re publishing new content consistently. You spend hours researching keywords. You have a thorough content promotion strategy. Yet, crickets. What gives?
Hootsuite
OCTOBER 27, 2021
Getting verified on Facebook can be a daunting process, but you don’t have to go into it blind. These tips on how to verify a Facebook Business Page, personal Page, or profile will help you put your best foot forward when you apply for that blue verification badge. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
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Marketing Insider Group
OCTOBER 25, 2021
As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. I’ve already touched on how we can expect marketing to evolve strategically , and in this article, I’ll be looking in more detail at some of the specific trends to look out for. To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term.
Content Marketing Institute
OCTOBER 26, 2021
You can publish a steady stream of social media content that attracts an audience without creating it from scratch. How? Content curation. These five ideas will help make it even easier. Continue reading → The post 5 Easy Places To Curate Content for Social Media appeared first on Content Marketing Institute.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Neil Patel
OCTOBER 25, 2021
Without customers, you wouldn’t have much of a company. For this reason, spending time and money on sales and marketing-related tasks is never time wasted. In this post, I’m going to examine some of the top sales tools for boosting results, improving efficiency and organization and helping you generate more revenue. Let’s get started! 1. HubSpot. Are you seeking a sales platform to handle all the needs of your sales process?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
OCTOBER 27, 2021
At the core of humanity is dialogue. We’re taught communication at an early age, learning how to exchange feelings and ideas while listening to others equally. Conversations are key to relationship development—and in the B2B world, they fuel business and the exchange of crucial information. But not everyone in business development or sales can be 100% available to every existing or potential customer seeking answers, insight, and support at any given moment.
Content Marketing Institute
OCTOBER 29, 2021
A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates. Party City treats its audience to original research on a content sweet spot. And the Food52 community shows it’s better to give and to receive. Continue reading → The post Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes) appeared first on Content Marketing Institute.
Search Engine Journal
OCTOBER 23, 2021
With one billion monthly active users, TikTok is in the upper echelon of social media apps. Not sure why it's so popular? Here's some data. The post Why Is TikTok So Popular? appeared first on Search Engine Journal.
Martech
OCTOBER 26, 2021
Most marketers are well aware of the increase in privacy regulations over their data collection activities. These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. But they’re also causing marketing teams to shift away from strategies centered on third-party data. “The core of the shift is really moving from targeting consumers using third-party data to knowing consumers very well,” said Giusy Buonfantino, VP of CPG Industry Solution at Google C
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Marketing Insider Group
OCTOBER 25, 2021
Think email is an outdated way to communicate with customers? Think again! In 2021, email remains a top-three distribution channel for both B2B and B2C brands. Nearly 90% of B2B brands and 80% of B2C brands are using email as a primary distribution channel. Developing great content for email marketing is one of the most effective ways you can encourage organic sharing and increase your brand visibility.
Content Marketing Institute
OCTOBER 28, 2021
B2B buyers want to control their journey. That means the future of sales-enablement and demand gen content lies in self-service. Try these ideas from Ardath Albee and Marcus Sheridan to develop truly buyer-led content experiences. Continue reading → The post Why the Future of Demand Gen Lies in Self-Service Content Experiences appeared first on Content Marketing Institute.
Search Engine Journal
OCTOBER 29, 2021
There are SEO myths that experts have debunked over and over again. Read about 26 common ones that still persist here. The post How to Spot SEO Myths: 26 Common SEO Myths, Debunked appeared first on Search Engine Journal.
Sprout Social
OCTOBER 28, 2021
The role of social media has evolved dramatically since the days of MySpace. From connecting with friends to making new ones, and increasing brand awareness to offering rapid customer support, the utility of these platforms is as boundless as our creativity. Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Martech
OCTOBER 26, 2021
“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. Many of these digital wins don’t come easy though. In Mankowski’s experience, he sees that innovation often comes slower than expected.
Content Marketing Institute
OCTOBER 27, 2021
What happens when an audience falls in love with your content series – and then the series gets canceled? HBO and HBO Max’s senior vice president of multicultural marketing takes you behind the scenes of the content experiences that help them keep audience's engaged even when their favorite programming ends. Continue reading → The post How’d You Make That Flipping Awesome Content for HBO?
Search Engine Journal
OCTOBER 29, 2021
Vulnerabilities are technically not SEO problems until the site is hacked and then it's an SEO problem The post Vulnerabilities Are Not an SEO Issue… Until You Get Hacked appeared first on Search Engine Journal.
Sprout Social
OCTOBER 26, 2021
Recruiting has changed drastically in the past decade. Businesses must rapidly grow their workforce in an increasingly competitive landscape. In order to attract top talent, social recruiting strategies are pivotal. The job market is shifting. Not only are companies searching for new skill sets and talents, but the way that businesses find their ideal candidates has turned on its head.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Litmus
OCTOBER 27, 2021
It’s now been almost two years since COVID-19, and a lot has changed. To find out how brands have been rolling with the punches, we surveyed nearly 400 marketing professionals about what’s driving their email strategies. The result? Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success.
Content Marketing Institute
OCTOBER 25, 2021
The right content publishing process helps you guide your content down the field and over the publication line so audiences can consume it. Try these tips (honed over seven years of weekday publishing) to set up or improve yours. Continue reading → The post How To Set Up a Publishing Process That Gets Content Into the Game appeared first on Content Marketing Institute.
Search Engine Journal
OCTOBER 24, 2021
What is deep link ratio, and can it affect your organic search rankings in Google? See what the experts say. The post Deep Link Ratio: Is It A Google Ranking Factor? appeared first on Search Engine Journal.
Sprout Social
OCTOBER 25, 2021
It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. One small library on a remote Scottish island—population 22,000—consistently proves otherwise. Orkney Library & Archives has won the hearts and feeds of over 77,000 on Twitter, including celebrities and giants of the literary world.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
OCTOBER 28, 2021
“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. “That is incredibly valuable for companies that have a huge target account list, as it helps prioritize companies that are ready to buy.” Not all customers have the same level of intent when they enter your business sales funnel.
Litmus
OCTOBER 27, 2021
Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Day 1 just came to a close and we are buzzing with all the tips, tactics, and learnings. Couldn’t make it? We pulled together the top 10 takeaways from our incredible roster of marketing leaders and email marketing experts: Stories add context and context adds value. Shift your mindset before putting agile marketing into practice.
Search Engine Journal
OCTOBER 26, 2021
Getting on the Instagram Explore page takes more than simply completing a checklist. Here's how it works and how to optimize content for it. The post Instagram: How To Get On The Explore Page appeared first on Search Engine Journal.
Duct Tape Marketing
OCTOBER 28, 2021
How Small Business Owners And Entrepreneurs Can Succeed written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Barry McCarthy. In this episode of the Duct Tape Marketing Podcast , I interview Barry C. McCarthy. Barry was named President and CEO of Deluxe Corporation in November 2018 and is a member of its board of directors.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
OCTOBER 28, 2021
Most consumers are planning to spend the same on holiday gifts as last year while only 15% plan to spend more. Based on a survey of 6,000 consumers from the U.S., U.K., France, Germany, Australia, and Canada, Bazaarvoice finds more consumers shopping online than pre-pandemic, but consumer behavior otherwise returning to normal. The UGC-for-e-commerce platform does report that shopping is happening earlier, perhaps signifying consumer concern about timely deliveries. 38% say they plan to shop ear
Litmus
OCTOBER 25, 2021
Calling all email marketers. Did you create an amazing email campaign you’re proud of in 2021? (Of course you did.). Well, it’s time to show off all that hard work! Here at Litmus, we understand all the effort that goes into strategizing, designing, and developing email campaigns that drive results. That’s why we want to recognize YOU and your team for your incredible efforts.
Search Engine Journal
OCTOBER 26, 2021
Learn how to turn a combination of Google, company, and competition data into actionable insights for optimizing your Smart Shopping campaigns. The post Optimize Smart Shopping Campaigns: 4 Examples of Data-Driven Insights appeared first on Search Engine Journal.
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