Marketing Insider Group
MAY 4, 2016
New technologies and social media in the last two decades have fundamentally changed the way consumers think, behave and engage with brands. While traditional marketing models are still applicable, marketers today are learning a whole new set of digital marketing skills and strategies to better connect with consumers. It’s no surprise then that digital marketing […].
Adobe Experience Cloud Blog
MAY 3, 2016
Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously. Lately, major networks have changed their algorithms to give their users a better experience—one with less promotional content and more relevant content that they want to see. Because of these changes, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience.
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Rock Content
MAY 3, 2016
When it comes to creating content, marketers and publishers face a number of challenges. For example, the Content Marketing Institute’s annual survey of B2C content marketers had some trouble with everything from creating engaging content to lack of budget. How do you fill your editorial calendar with quality content without sacrificing quality?
Duct Tape Marketing
MAY 6, 2016
5 Free Social Media Management Tools to Make Your Life Easier written by Guest Post read more at Duct Tape Marketing. photo credit: Social Media via photopin (license). Taking care of your social media presence is just as important as providing brilliant content for your audience. Not only do you inform them about things they might find useful, but you can also interact with them and receive valuable feedback and ideas for topics, connect with other people in your field and establish collaborati
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Marketing Insider Group
MAY 5, 2016
Today, Americans spend approximately 3.7 hours, daily, on smartphone use. Experts are changing the game, and business operators have only cracked the surface of mobile marketing. Businesses are reaching out, connecting, selling and giving new options with smartphone access, and constant tune-ups are creating a highly sustainable mobile atmosphere. Mobile marketing has come a long […].
Adobe Experience Cloud Blog
MAY 6, 2016
Author: Mike Madden You know that one friend that can sleep anywhere? On a cramped airplane, in the car, on a stool, on the floor, or even standing up? Once they knock out, it seems almost impossible to wake them up. If I had to bet, it’s likely that there are some email subscribers in your database that are out cold just like your sleepy friend. And that’s a problem, because you spent time and money getting people to subscribe.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Duct Tape Marketing
MAY 4, 2016
Is There Such a Think As Work-Life Balance? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Carrie Wilkerson. Carrie Wilkerson via Twitter. Ah, yes, balance, now there’s a goal. But as a small business owner is it even possible? No, I don’t think so, at least not in the traditional 2 + 2 = 4 kind of way. Balance for me is less about accounting for where you spend your time and more about how you spend your time and how that makes you feel.
Marketing Insider Group
MAY 5, 2016
B2B marketing is the stepchild of the creativity family. Some people consider the B2B industry boring. Every now and then, you will hear executives complaining about how they can’t be creative in their marketing strategies. And how their team struggles to gain customer attention. Well, that’s not entirely true. Yes, we all have restrictions on […].
Adobe Experience Cloud Blog
MAY 5, 2016
Author: Lillian Podlog It doesn’t matter if Bradley Cooper hasn’t used a stapler in his life; if he endorses your stapler on social media, you’ll likely see a spike in your website traffic and sales. Case in point: after Lincoln enlisted Matthew McConaughey’s star power to advertise their MKX crossover SUV, sales for the brand increased 25% a month after the first ads debuted, according to Bloomberg Technology.
Rock Content
MAY 4, 2016
If you’re looking to become a thought leader where do you start? It’s an issue a lot of marketers struggle with. Being a thought leader can help build your brand, makes PR easier, and ultimately drives people to your site to get answers. Sounds great, right? But becoming one of the most important voices in your industry is easier said than done.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Duct Tape Marketing
MAY 5, 2016
A Guide to Facebook Video Ads: Can a Small Business Benefit from Them? written by Guest Post read more at Duct Tape Marketing. photo credit: facebook. When Facebook officially promoted auto-play video ads in 2015, most users were confused by the videos playing out of nowhere. Although there was a certain dose of resistance during the beginnings, we all got used to the auto-play feature; and business owners agreed that Video Ads were a great opportunity for them to market their brand to the right
Marketing Insider Group
MAY 6, 2016
We have self-service checkout lines; robots are making cars; hardware and software are replacing clerical positions. In fact, ten million jobs will be taken over by computers and robots in the next 20 years in the UK alone, according to recent employment forecasting. And it fares better than lots of other developed nations because it […]. The post Attention Content Creators: You Have Job Security – Here’s Why appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
MAY 4, 2016
Author: Alexandra Nation When I was 13, I enjoyed nothing more than spending my Saturday afternoons wandering around the mall. But these days, I have zero time, and even less patience, for this leisurely pastime of my youth. I now do over 80% of my shopping online–mostly because it saves me time, but also because the thrill of opening packages never diminishes.
Adobe Experience Cloud Blog
MAY 2, 2016
Author: Nate Dame SEO is in a constant state of change. This year, the evolution is continuing on the path it took in 2015, with a focus on mobile and increasing attention on the way search itself is changing. A detailed and up-to-date SEO strategy is one of the cornerstones of an effective, overall marketing plan, and it is increasingly tied to content and mobile initiatives. .
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Marketing Insider Group
MAY 2, 2016
Imagine having to watch a two-hour movie with 30-second commercials popping up every 15 minutes. How would you feel? Pretty annoyed, if you ask me. But this is basically how people experience today’s ad-supported content. It’s no surprise that there are at least 200 million monthly active users of ad blockers worldwide and still growing. […]. The post Empathy Is Marketer’s Greatest Tool For Success appeared first on Marketing Insider Group.
Marketing Insider Group
MAY 3, 2016
Content Marketing is the king, you are probably tired of hearing it. But this is the truth for sure as most of the visitors of your website or blog certainly ended up there after looking for some kind of information. Meaning you will have to keep spending most of your time trying to get it […]. The post 7 Surprising Things You Have Never Thought About Content Marketing appeared first on Marketing Insider Group.
Marketing Insider Group
MAY 3, 2016
The competition is fierce out there. There are 58.6 million new blog posts each month on WordPress alone. Everybody, in other words, has clued into this content marketing thing. How do you ever get your work noticed? Is it even worth it? A look at that same page I linked to above answers that conclusively. […]. The post 5 Tips To Promote Your Company Blog appeared first on Marketing Insider Group.
Marketing Insider Group
MAY 4, 2016
Content marketing works! It works across the board, from building brand awareness and enhancing audience engagement to lead generation and sales. The only snag is; you have to know how to use it and what to measure. For content marketing to be successful, you need to have a content marketing strategy. From audience research and […]. The post Content Marketing Metrics That Count appeared first on Marketing Insider Group.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Marketing Insider Group
APRIL 30, 2016
GIFs have been the go-to format for many artists on Tumblr for years. Recently many other platforms started accepting the GIF format, including Twitter, Pinterest, Instagram, and Facebook who all allow the GIF auto-play to happen. But if you’re one of the many folks who still doesn’t understand what these weird letters mean, let’s start […]. The post How to Tastefully Use GIF Humor in Content Marketing appeared first on Marketing Insider Group.
Marketing Insider Group
MAY 4, 2016
Good News Have you ever wondered why someone else’s content seems to be getting so much attention and yours isn’t getting any attention (at least compared to theirs)? Have you ever wondered why another company’s content marketing – content marketing that isn’t any better than your company’s (in fact, yours may even be better) – is […].
Marketing Insider Group
MAY 4, 2016
When you land on a website, what makes you stay? What makes you bounce? And what makes you decide to push a CTA button? These are the questions you need to ask yourself as you evaluate your own website. You have to put yourself in the shoes of your visitor and see your site and […]. The post Engage and Convert Site Visitors – 9 Tips to Make it Happen appeared first on Marketing Insider Group.
Marketing Insider Group
MAY 5, 2016
There’s never been a better time to be a marketer. Tools abound, information flows free on the internet, and the marketing landscape has widened to include the whole wide world – making possibilities endless on many fronts. While technology has, without a doubt, leveled the playing field to give small and micro businesses the opportunity […]. The post 4 Commonly Used Technologies That Can Hinder Your Marketing Success appeared first on Marketing Insider Group.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Marketing Insider Group
MAY 3, 2016
Here’s something interesting: mobile advertising is expected to reach a downright staggering $46 billion by the year 2019. Why should you care? Because, as a business, you can certainly make waves by going against trends, but when a trend is this big – $46 billion big – you can’t afford to not hop on board. […]. The post 4 Ways You Can Use Facebook Ads to Set Fire to Your Mobile Marketing appeared first on Marketing Insider Group.
Marketing Insider Group
MAY 2, 2016
By Kristen Graminga, CMO of BluePay Though creating content that gets read is a marketing achievement all its own, you may need to incorporate additional features into your mobile content strategy to drive sales. Here are a few simple ways to create mobile content that turns readers into paying customers. 1. Define your desired behavior before […].
Marketing Insider Group
MAY 6, 2016
At one time, to reach out to businesses, sales and marketing teams identified one key contact at each organization and focused their efforts on that person. Unfortunately, all too often this meant that an additional decision maker in the organization might have completely missed out on that marketing message. Today, new technology is enabling CMOs […].
Marketing Insider Group
MAY 2, 2016
Last month an article on Chief Marketer on local marketing included the following statement: “Consumers are the center of their own worlds, and marketers—from big businesses to small—must determine what shoppers care about at a local level.” I absolutely love that, which is why I used it verbatim. It is a fantastic description re: the need […].
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Duct Tape Marketing
MAY 6, 2016
Small Businesses Must Make Data Privacy a Priority written by Guest Post read more at Duct Tape Marketing. photo credit: Creative Commons Five Data Privacy Principles from Mozilla by Ann Wuyts is licensed under CC BY 2.0. Society’s concern with data and privacy (or the lack thereof) has been brought to the forefront due to the FBI-Apple controversy.
Duct Tape Marketing
MAY 4, 2016
113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. As I’ve written in the past, I currently point to sixteen distinct growth channels and have grouped the tools and resources by channel to make it easier to navigate.
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