Duct Tape Marketing
APRIL 30, 2025
Outsmarting AI: Secrets to Human-Centered Marketing written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast, I interviewed Mark Schaefer, futurist, bestselling author, and marketing strategist, about his new book Audacious: How Humans Win in an AI Marketing World.
The LeadG2 Blog
APRIL 29, 2025
As we move further into 2025, the landscape of B2B marketing continues to evolve rapidly. Media companies must stay ahead of the curve to remain competitive.
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Welcome Software
APRIL 29, 2025
Email marketing: go with audience segments or go home. The more personalization you have per segment, the more successful your emails will be. however, the more personalization you have per email, the more work you have. Enter AI to save the day. or just a bunch of time. However, there are some marketing slip-ups that can occur when AI isn't used right.
Marketing Insider Group
APRIL 29, 2025
The power dynamic in B2B buying has officially flipped, and one thing is clear: your buyers expect moreand they’re not afraid to look elsewhere for it. Research shows that 82% of B2B buyers now expect the same level of speed, ease, and personalization they receive as consumers.[1] Welcome to the new age of B2B buying, where the buyernot the sellerholds the power.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Hubspot Marketing
APRIL 29, 2025
I love the Back to the Future series, especially Part II where we see the future. Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. A decade later, and Im still waiting to glide down the sidewalk on my hoverboard. The pattern of excitement, overpromising, and then reality isnt relegated to the movies. Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company.
Aspiration Marketing
MAY 1, 2025
Want to boost your conversion rates? It starts with your CTAs. They're the bridge between someone reading your content and taking the next step. But, a lot of businesses struggle with this, missing opportunities because their CTAs aren't quite rightwhether it's the wrong wording, wrong placement, or wrong CTA altogether. Let's explore how to strategically align your CTAs with your content and goals, ensuring every interaction maximizes your potential for conversion.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
MAY 1, 2025
Many companies that think they have a marketing problem really have a clarity problem. They either: Don’t understand what makes their product matter. Or communicate it in a way that gets ignored. A value proposition isn’t a tagline or a headline. It’s a powerful reason. It’s your company’s case for why someone should become a customer, and it needs to stand up under pressure.
Hubspot Marketing
APRIL 30, 2025
I know the impact of ignoring buyers journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. The client and I were thrilled. The graph on Google Search Console was trending strongly up. The problem? I couldnt quantify a single sale from two million visitors. I had no idea how to generate a keyword strategy for buyers.
Aspiration Marketing
APRIL 28, 2025
Drowning in the scroll? Posting regularly but no popping? Let's fix your content engagement game on social media. Social media is overflowing with the same type of content these days. With competition being fierce, brands and influencers should work specifically for the audience to grab and hold their attention. You post content frequently just to end up with peanuts of likes, shares, and comments.
Buffer Marketing
APRIL 29, 2025
I find myself wanting to buy a new product I’ve seen on Instagram at least once a week. (Right now, I’ve got my eye on a gorgeous set of coffee mugs from Studio 13.) Instagram makes those “I need this” moments easy to act on — people see something they like, and they can buy it in just a few taps. What started out as a simple photo-sharing app has evolved into a powerful social commerce platform where you can show off your products, find new customers, and even
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
MAY 2, 2025
Click to enlarge. Despite powerful capabilities in other areas, the most popular application of AI for marketers appears to be content generation. The AI+ABM Inflection Point report (registration required) from DemandbaseandForgeXfound two-thirds of the marketers surveyed used AI for copywriting to support their account-based marketing (ABM) efforts.
The Marketing Operations Leader
APRIL 30, 2025
In this edition: GTM Tech Stack By Company Stage Podcast Episode: The New Title of GTM Engineer May Be Fake Poll: What’s the Biggest Blocker to Better Reporting? Exclusive For Paid Subscribers : Challenging Marketing Ops Problems I’ve Faced—And What I Learned The Best Virtual Marketing Ops Event of The Quarter is Back! Join Us For MOPs Breakout Adapting to Change: The Top Marketing Ops Priorities for the Future Marketing operations professionals are at the forefront of driving
Aspiration Marketing
APRIL 30, 2025
Is your business struggling to reach its growth potential? Expanding your customer base and boosting revenue are crucial, but deciding on the right approach can be daunting. This post explores two primary business development models: building an in-house team or partnering with an outsourced provider. We'll delve into the pros and cons of each, offering a framework to help you determine which path best aligns with your unique needs and objectives.
Orbit Media Studios
APRIL 30, 2025
By Andy Crestodina Each of us is on a transformational journey. Or so they say in the AI communities, conferences and mastermind groups. In the bigger forums, this journey is described as an opportunity. But in small private groups, theres more talk of disruption and job loss. Do you see AI as disruption? Or opportunity? The answer usually depends on your role and your industry.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
APRIL 28, 2025
Traditional industries are having their digital awakening. Sectors once proud of doing things “the way they’ve always been done” are now navigating a digital landscape that shifts every few months. From manufacturing to craft stores, they’re finally diving in. But this isn’t just about adopting new tools it’s about bridging generations to make a real impact.
Buffer Marketing
APRIL 30, 2025
Keeping up with Instagram in 2025 feels a bit like running a marathon. There’s always something new, trends move fast, and maintaining consistency can be exhausting. But here’s the good news: you don’t have to tackle it alone — and you certainly don’t have to spend a fortune. The right tools make all the difference.
Sprout Social
MAY 1, 2025
According to The 2025 Sprout Social Index , 43% of consumers have a LinkedIn profile. Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them.
Hootsuite
MAY 1, 2025
Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. But not every collab delivers results. The most successful campaigns feel authentic, align with both the creators voice and the brands goals, and offer real value to the audience.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
APRIL 29, 2025
Let’s start with a conversation I have more often than I’d like. Them : “We think we have a deliverability issue can we talk?” Me : “Sure! What’s going on?” Them : “Our emails are landing in the Promotions tab instead of the Primary inbox.” Cue the sad trombone. Marketers, let’s be clear: The Promotions tab is not the spam folder.
Backlinko
APRIL 29, 2025
Meta tags are snippets of HTML code that live in your webpage’s <head> section. Your websites visitors wont see them. But search engines, browsers, and social media platforms can see and use them. You can think of meta tags as a way to tell Google and other search engines about what your page contains and how they should display it in search results.
Sprout Social
APRIL 29, 2025
Video is one of the best ways to stand out on social media, and video on LinkedIn is no exception with video uploads increasing 45% year-over-year. According to The 2024 Social Media Content Strategy Repor t, 66% of consumers say short-form videos are the most engaging type of in-feed content. And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy.
Businesses Grow
APRIL 28, 2025
I recently participated in a Q&A on the future of AI and content hosted by my friend Mark Masters. I thought the quality of questions was so good that everyone might benefit from this content. Here are the questions and my answers covering automated content, strategy, humanity, and more: There’s a quote going around about people who aren’t using AI being replaced by people who are using AI.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Martech
APRIL 28, 2025
AI is changing how clients view creative work. Even the best human efforts are starting to be questioned not for quality, but for authenticity. I recently saw this firsthand. The feedback I was not expecting Below is recent feedback from a client on some content we created. “I do have a piece of feedback for them. I’m not sure which AI writing tool they’re using to create these, but they may want to take a second pass a lot of these pieces of copy are clearly first pass AI gen
Backlinko
APRIL 29, 2025
Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. Just look at Cosmetifys success. This beauty retailer was struggling with an all-too-common challenge: no traffic on its revenue-generating pages. The team identified and mapped transactional keywords to these money pages. Dorothy Edgar , SEO Manager at Cosmetify, shares more about her strategy: We also created new money pages to fit customer needs and gaps in our current website hier
Sprout Social
APRIL 29, 2025
15 years ago, when our founders Justyn, Aaron, Gil and Pete started Sprout Social, social media was unpredictable, experimental and deeply personal. Fast forward to todaysocial isnt just another part of the marketing mix anymore. Its the channel where your brands success is determined, and the new center of gravity for your entire business. Sprout has grown from a scrappy start-up into a data-driven global company, evolving alongside social itself.
Chief Martec
MAY 2, 2025
This is a short excerpt of data from The State of Martech 2025 report that will be released on May 6, 2025. You can get the complete 100+ page report and access to an extended keynote presentation of our research by registering for free for #MartechDay. It’s no surprise that stand-alone AI assistants, such as ChatGPT, Claude, and Gemini have become ubiquitous.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Martech
MAY 1, 2025
YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” or “What’s the best way to approach video advertising for a B2B audience?” YouTube can feel like unfamiliar territory if you’re only used to advertising on Google or social platforms.
The LeadG2 Blog
MAY 1, 2025
The Importance of Personalization in B2B Sales In today's competitive B2B landscape, generic outreach messages simply do not cut it, especially when targeting high-level decision-makers like C-Suite executives. These leaders are inundated with countless pitches and proposals daily, making it imperative to stand out. Personalization is not just a nice-to-have; it is a necessity.
Sprout Social
APRIL 28, 2025
Reddit has, undoubtedly, solidified its position as a leading social media platform, attracting a wide range of demographics. The platform fosters passionate communities across countless interests, markets and target audiences. But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value.
CopyBlogger
MAY 2, 2025
Theres plenty of talk about the potential of AI, but how do you use it as a freelancer? There are. Continue Reading The post AI For Freelancers: Actionable Strategies (with Examples) appeared first on Copyblogger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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