Duct Tape Marketing
APRIL 30, 2025
Outsmarting AI: Secrets to Human-Centered Marketing written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast, I interviewed Mark Schaefer, futurist, bestselling author, and marketing strategist, about his new book Audacious: How Humans Win in an AI Marketing World.
The LeadG2 Blog
APRIL 29, 2025
As we move further into 2025, the landscape of B2B marketing continues to evolve rapidly. Media companies must stay ahead of the curve to remain competitive.
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Welcome Software
APRIL 29, 2025
Email marketing: go with audience segments or go home. The more personalization you have per segment, the more successful your emails will be. however, the more personalization you have per email, the more work you have. Enter AI to save the day. or just a bunch of time. However, there are some marketing slip-ups that can occur when AI isn't used right.
Marketing Insider Group
APRIL 29, 2025
The power dynamic in B2B buying has officially flipped, and one thing is clear: your buyers expect moreand they’re not afraid to look elsewhere for it. Research shows that 82% of B2B buyers now expect the same level of speed, ease, and personalization they receive as consumers.[1] Welcome to the new age of B2B buying, where the buyernot the sellerholds the power.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Hubspot Marketing
APRIL 29, 2025
I love the Back to the Future series, especially Part II where we see the future. Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. A decade later, and Im still waiting to glide down the sidewalk on my hoverboard. The pattern of excitement, overpromising, and then reality isnt relegated to the movies. Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
MAY 1, 2025
Many companies that think they have a marketing problem really have a clarity problem. They either: Don’t understand what makes their product matter. Or communicate it in a way that gets ignored. A value proposition isn’t a tagline or a headline. It’s a powerful reason. It’s your company’s case for why someone should become a customer, and it needs to stand up under pressure.
Exposure Ninja
APRIL 28, 2025
The search landscape is evolving dramatically with generative AI platforms like ChatGPT rapidly gaining traction. While Google remains the dominant search engine with over 83% of UK searches and approximately 90% globally, there’s a noticeable shift occurring. For the first time, Google has experienced a drop in UK users 1.8 million fewer in recent measurementswhile ChatGPT has surged to 400 million weekly users as of February 2025, representing a staggering 300% growth since November 2023
Hootsuite
MAY 1, 2025
Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. But not every collab delivers results. The most successful campaigns feel authentic, align with both the creators voice and the brands goals, and offer real value to the audience.
Aspiration Marketing
MAY 1, 2025
Want to boost your conversion rates? It starts with your CTAs. They're the bridge between someone reading your content and taking the next step. But, a lot of businesses struggle with this, missing opportunities because their CTAs aren't quite rightwhether it's the wrong wording, wrong placement, or wrong CTA altogether. Let's explore how to strategically align your CTAs with your content and goals, ensuring every interaction maximizes your potential for conversion.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Martech
APRIL 29, 2025
Let’s start with a conversation I have more often than I’d like. Them : “We think we have a deliverability issue can we talk?” Me : “Sure! What’s going on?” Them : “Our emails are landing in the Promotions tab instead of the Primary inbox.” Cue the sad trombone. Marketers, let’s be clear: The Promotions tab is not the spam folder.
Hubspot Marketing
APRIL 30, 2025
I know the impact of ignoring buyers journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. The client and I were thrilled. The graph on Google Search Console was trending strongly up. The problem? I couldnt quantify a single sale from two million visitors. I had no idea how to generate a keyword strategy for buyers.
Marketing Insider Group
APRIL 28, 2025
Outsourcing web development isn’t just a budget-saving hack anymore. It’s a smart strategy. When you’re trying to launch a product, rebuild a site, or scale fast, hiring a full in-house team might slow you down. Or cost a fortune. Or both. Thats where outsourcing comes in. It gives you access to expert talent, saves time, and helps you deliver a better productwithout breaking your back (or your budget).
Welcome Software
MAY 2, 2025
Take a quick scroll through your inbox, Slack or teams, workflows, project management boards, analytics dashboards, paid ad reports, campaign briefs, and… wait—what were you doing again? Welcome to modern marketing, friends. A world where doing more (and being pretty stressed about it) often feels like the only option. More tools. More channels.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Spiralytics
MAY 2, 2025
Data is everywhere, but making sense of it is another challenge altogether. This is where data visualization comes intransforming raw numbers into engaging visuals that tell a compelling story. As businesses rely more on data-driven decision-making in 2025, the demand for clear, intuitive, and interactive visualizations continues to grow. Visual data, from business intelligence and dashboards to interactive infographics, improves comprehension, engagement, and strategic decision-making.
Sprout Social
APRIL 28, 2025
Reddit has, undoubtedly, solidified its position as a leading social media platform, attracting a wide range of demographics. The platform fosters passionate communities across countless interests, markets and target audiences. But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value.
Aspiration Marketing
APRIL 28, 2025
Drowning in the scroll? Posting regularly but no popping? Let's fix your content engagement game on social media. Social media is overflowing with the same type of content these days. With competition being fierce, brands and influencers should work specifically for the audience to grab and hold their attention. You post content frequently just to end up with peanuts of likes, shares, and comments.
Martech
APRIL 28, 2025
Traditional industries are having their digital awakening. Sectors once proud of doing things “the way they’ve always been done” are now navigating a digital landscape that shifts every few months. From manufacturing to craft stores, they’re finally diving in. But this isn’t just about adopting new tools it’s about bridging generations to make a real impact.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Buffer Marketing
APRIL 29, 2025
I find myself wanting to buy a new product I’ve seen on Instagram at least once a week. (Right now, I’ve got my eye on a gorgeous set of coffee mugs from Studio 13.) Instagram makes those “I need this” moments easy to act on — people see something they like, and they can buy it in just a few taps. What started out as a simple photo-sharing app has evolved into a powerful social commerce platform where you can show off your products, find new customers, and even
SocialPilot
APRIL 29, 2025
Managing reviews for a business across different review management platforms is complicated enough. Add to this several more storefronts, franchises, or branches, and suddenly, multi-location review management gets even more overwhelming. Business reviews are often scattered across multiple channels like Google, Facebook, Yelp, etc. No matter where your customers leave reviews, they always expect your acknowledgement and quick responses.
Welcome Software
MAY 2, 2025
Whether you’re a hands-on content marketer juggling deadlines or a marketing leader trying to scale content production without sacrificing on that all-important quality, you’ve probably already welcomed an AI tool (or five) into your workflow. But there is a catch: Sure, AI is fast, but it's not quite human , is it? And when your content sounds like it was written by a robot in a beige suit, your audience notices—and bounces.
Orbit Media Studios
APRIL 30, 2025
By Andy Crestodina Each of us is on a transformational journey. Or so they say in the AI communities, conferences and mastermind groups. In the bigger forums, this journey is described as an opportunity. But in small private groups, theres more talk of disruption and job loss. Do you see AI as disruption? Or opportunity? The answer usually depends on your role and your industry.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Martech
APRIL 28, 2025
CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. CTV’s resurgence marks a pivotal moment as digital video has become the dominant force in the TV/video market. CTV is expected to grow another 13% in 2025 to reach $26.6 billion.
Sprout Social
APRIL 29, 2025
Video is one of the best ways to stand out on social media, and video on LinkedIn is no exception with video uploads increasing 45% year-over-year. According to The 2024 Social Media Content Strategy Repor t, 66% of consumers say short-form videos are the most engaging type of in-feed content. And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy.
Exposure Ninja
MAY 2, 2025
The UK has long been a leading global financial hub, with London at its core. While global institutions like Deloitte, Barclays, and J.P. Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever.
Kuno Creative
MAY 1, 2025
Given the number of impassioned debates on LinkedIn, you might assume all marketers are either AI zealots who glorify the tech as a business panacea or AI luddites who refuse to touch ChatGPT with a ten-foot pole. In reality, most of us fall somewhere in the middle: curious and willing to leverage AI in content marketing workflows but aware of its shortcomings.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
APRIL 28, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How does conversion lift testing work, and which ad platforms offer it to advertisers? Conversion lift testing, also known as “lift tests” or “lift studies,” is a method used by marketers to measure the incremental impact of their advertising efforts on conversions.
Sprout Social
APRIL 30, 2025
The days of picking influencers based on follower count are long gone. Todays most effective marketers are vetting like talent scoutsevaluating not just reach, but values, topical alignment, engagement, content style and long-term brand alignment. A documented influencer vetting process can give your influencer marketing program the structure it needs to scale sustainably while minimizing risk.
Buffer Marketing
APRIL 30, 2025
Keeping up with Instagram in 2025 feels a bit like running a marathon. There’s always something new, trends move fast, and maintaining consistency can be exhausting. But here’s the good news: you don’t have to tackle it alone — and you certainly don’t have to spend a fortune. The right tools make all the difference.
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