Content Marketing Institute
APRIL 5, 2023
Few marketers tap into this lesser-known, low-cost content distribution channel to exponentially increase the reach of their content with little additional work required.
Heidi Cohen
APRIL 3, 2023
Do you understand Gen Z and what this new buying group means for your marketing? This article contains the information, charts and tips you need to succeed. The post Gen Z Marketing: What You Need to Know (Charts Included) appeared first on Heidi Cohen.
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Search Engine Land
APRIL 6, 2023
This article was co-authored by Andrew Ansley. Things, not strings. If you haven’t heard this before, it comes from a famous Google blog post that announced the Knowledge Graph. The announcement’s 11th anniversary is only a month away, yet many still struggle to understand what “things, not strings” really means for SEO. The quote is an attempt to convey that Google understands things and is no longer a simple keyword detection algorithm.
Marketing Sherpa
APRIL 4, 2023
Here are answers to questions SuperFunnel Cohort members put in the chat of recent MEC200 and MEC300 LiveClasses for ChatGPT, CRO and AI: 40 Days to build a MECLABS SuperFunnel (feel free to register at that link to join us for an upcoming MECLABS LiveClass).
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Lynton Web
APRIL 6, 2023
There's no doubt inbound marketing works — all the content, social media posts, and emails you've created will continue to pay you handsome rewards. The downside? It takes a minute to see results. If you want to boost your efforts, paid media is the way. In this blog, we’ll discuss the benefits of using paid media and share some examples of when to inject paid media into your inbound efforts.
Buffer Marketing
APRIL 6, 2023
LinkedIn has a reputation for being a professional networking platform where users can learn about the latest industry trends. This is because, unlike other social channels, LinkedIn revolves around helping its members stand out and attract potential employers. But these days, I’ve found myself scrolling through LinkedIn more than ever before as it has grown from simply a job site into an active and thriving social platform.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Chief Martec
APRIL 5, 2023
It’s springtime, in the Northern hemisphere, and tech stacks are blooming. Zylo, a SaaS management platform that manages over 30 million SaaS licenses for its customers — more $30 billion in SaaS spend under management — just released their 2023 SaaS Management Index report. It shares aggregate statistics across all of their customers’ SaaS tech stacks.
Neil Patel
APRIL 5, 2023
Do you ever feel like you can’t compete with your rivals? Then I’ve got some good news for you: There’s no need to be afraid of your competitors. I know it’s easy to look at them and their mega-successful campaigns and think you’ll never be like some of these companies. That’s where you’re wrong. Why? Well, their success validates your ideas. If your competitors are doing well, it shows there’s a market, right?
Content Marketing Institute
APRIL 4, 2023
It’s not easy to overcome the collaboration fears that keep teams from working together. But giving everyone visibility into the content plans can help your organization produce more and better content. Robert Rose explains.
Ann Handley
APRIL 7, 2023
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * Above is a screenshot of a video I posted recently on LinkedIn announcing earliest-bird pricing for the MarketingProfs B2B Forum. The captions you see below my face are robo-generated.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Aspiration Marketing
APRIL 6, 2023
Webinars have become incredibly popular for businesses to engage with potential customers, promote their brands, and showcase their expertise. They offer an opportunity to educate, inform and entertain your audience, all while increasing your visibility and building your reputation. But before you hit the "broadcast" button, an important aspect to consider is identifying the right prospects to attend your webinar.
Hubspot Marketing
APRIL 6, 2023
Sitemaps are one of SEO's oldies but goodies. In fact, they're one of the most important elements of SEO, because they help Google and other search engines find the pages on your website. Not to mention they also help you rank better, because Google is able to locate new pages and identify updates to old pages much more quickly. In a nutshell: you can't live without 'em.
Martech
APRIL 6, 2023
Love it or hate it, the artificial intelligence revolution is here. People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it?
Search Engine Journal
APRIL 1, 2023
I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020, titled “3 Strategic SEO Insights & Tactical Advice for 2021.” But looking back at what I’d written two-and-a-half years ago, I realized that my actionable insights now need to be thoroughly updated in this era of constant change.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Aspiration Marketing
APRIL 4, 2023
CSAT (Customer Satisfaction) Surveys are a tool used by businesses to measure the satisfaction of their customers with the products or services they receive. These surveys provide valuable insights into how customers feel about their experience with a company, allowing businesses to identify areas of improvement. The HubSpot Service Hub enables users to easily create and use CSAT surveys, opening them to a world of opportunities.
Hubspot Marketing
APRIL 5, 2023
Marketers engage with customers on more channels than ever before. Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. This is because the buyer's journey is far from linear. Consumers engage with brands through multiple touchpoints before they make a purchase. For a lot of marketers, getting visibility into the most effective touchpoints can be tough.
Sprout Social
APRIL 4, 2023
When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement? One way is through brand advocacy.
Social Media Examiner
APRIL 4, 2023
Want to reach more people on social media? Looking for a guide to make your social media content more inclusive and accessible to everyone, regardless of their abilities? In this article, you’ll discover how to produce accessible captions, videos, images, and ads for social media content so you can market to more people. Why Marketers […] The post How to Make Your Social Media Content More Accessible appeared first on Social Media Examiner.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Journal
APRIL 4, 2023
Google's John Mueller explains the search engine's approach to crawling iframes and provides SEO recommendations for iframe content visibility. The post Google & iFrames: Debunking Myths, Understanding SEO Impact appeared first on Search Engine Journal.
Hubspot Marketing
APRIL 5, 2023
Whether you call it a personal branding statement, experience overview, or resume objective, a career objective statement creates an important first impression. A well-crafted statement lets hiring managers learn about your skills and career highlights in a straightforward way. That’s if a hiring manager even makes it to your resume, of course. With an increasingly competitive pool of candidates, we have compiled steps to help you craft a career objective that will enable your resume to stand ou
Neil Patel
APRIL 1, 2023
Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. They spice up your content and give your site texture to capitalize on traffic. But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping.
Marketing Insider Group
APRIL 5, 2023
Artificial Intelligence (AI) is rapidly changing the way marketers communicate and create content. As AI-generated experiences become more pervasive, it’s getting harder to tell the difference between what’s genuine and what’s automated. Brands need to focus on creating content that feels authentic and is true to their core values and beliefs.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Content Marketing Institute
APRIL 6, 2023
A content audit can seem time-consuming. But don’t let that concert keep you from the valuable insights an audit provides. Follow these tips to reduce your time commitment and get the most from your efforts.
Hubspot Marketing
APRIL 4, 2023
Do you ever ask yourself why you act the way you do? Like why you venture out during a snowstorm to get an iced coffee? For marketers, behavioral insights are not only interesting but key for understanding their audience, going beyond demographic and geographic data. In order to understand your audience's behaviors, marketers can implement behavioral segmentation, an analysis that groups prospects and customers into different segments based on how they behave.
Search Engine Journal
APRIL 3, 2023
Harness the massive traffic potential of YouTube to your advantage with this guide to creating (and optimizing!) your own YouTube channel. The post How To Create And SEO Optimize Your YouTube Channel appeared first on Search Engine Journal.
Businesses Grow
APRIL 3, 2023
A the urging of my website advisor, I did some housekeeping here on the blog. It was time to sweep out some older blog posts that were either irrelevant or ignored by the world. But I came across a gem — An old list of marketing predictions! In 2009, I made 12 marketing predictions about the future of social media. There wasn’t any timeframe specified … they were just predictions about “the future.” I thought it would be fun to give myself a report card and see how
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Content Marketing Institute
APRIL 7, 2023
Behind all the headlines around AI-generative content news in recent weeks is a memo from the U.S. Copyright Office. It should prompt content marketers to make more deliberate decisions about who or what creates content.
Hubspot Marketing
APRIL 3, 2023
Every minute, 240,000 images are shared on Facebook, 65,000 images are uploaded on Instagram, and 575,000 tweets are posted on Twitter. Simply put, tons of user-generated content are posted in various forms daily, and moderating what finds its way to your brand's online platform can be overwhelming and tedious — unless you leverage AI content moderation.
Social Media Examiner
APRIL 6, 2023
Wondering how to build a scalable business with YouTube? Looking for a proven model that turns followers into customers? In this article, you’ll discover how to create a YouTube community that people will invest in. How YouTube Can Grow Your Business YouTube is one of the most powerful platforms on the internet. It’s hard to […] The post How to Build a YouTube Community That Loves to Support Your Business appeared first on Social Media Examiner.
Sprout Social
APRIL 4, 2023
Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
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