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Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. However, social media can benefit businesses of any size. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.
Think of a sales funnel as a device you can use to create customers. While it seems that many businesses find customers, a closer look will show you the process involved in generating sales. Simply put, a sales funnel conceptualizes the process of turning prospective leads into loyal customers. Paying attention to your sales funnel […]. The post Understanding the Stages of Your Sales Funnel [Infographic] appeared first on Marketing Insider Group.
Author: Ashley Carlisle Ask any veteran marketer how their job has changed in the past decade, and you’ll find out just how dramatically technology has changed the expectations of their skillsets. From search engines to social media , digital technology has played a huge role in growing and shaping our industry. As marketers, we must constantly master new strategies, skills, and even software.
There are roughly 4.75 billion indexed pages across the world wide web, and an estimated 3.5 billion daily Google searches. Businesses that are serious about improving their digital visibility need solutions to create the best content for both their audiences and search engines like Google. Merging Content Marketing With SEO. Content marketing and SEO have never been more co-dependent , but both disciplines tend to live separately at an operational level.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
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Are you inundated with articles telling you to nurture your qualified leads? Perhaps you’ve grown weary of all the advice you’ve been hearing about how to get your prospects moving faster along the sales funnel? Strategies about how to attract and grow your leads often vary depending on who you’re talking to. Sometimes it involves […]. The post 10 Ways To Lose a Lead appeared first on Marketing Insider Group.
Author: Katie Pope Happy National Dog Day! For all of you dog lovers out there, you know that today’s just another excuse to show our friendly canines some extra lovin’ Our furry companions hold a special place near and dear to our hearts. Simply put, they know exactly how to put a smile on our faces, whether they mean to do it or not. Affectionately named (wo)man’s best friend, dogs have a lot to offer us.
Author: Katie Pope Happy National Dog Day! For all of you dog lovers out there, you know that today’s just another excuse to show our friendly canines some extra lovin’ Our furry companions hold a special place near and dear to our hearts. Simply put, they know exactly how to put a smile on our faces, whether they mean to do it or not. Affectionately named (wo)man’s best friend, dogs have a lot to offer us.
5 Ways to Organize Email Marketing to Achieve Higher ROI written by Guest Post read more at Duct Tape Marketing. I like to say that email marketing is like a headed cabbage. It might seem like a simple concept, but it has many layers. In fact, the deeper you go into the email rabbit hole, the more you realize that there are more things you need to pay attention to and optimize than you had thought.
Whether you’re a video producer fielding numerous calls from your social media management team or the social manager making the requests, it isn’t lost on anyone that social media video content has exploded in popularity. While it’s easy to recognize the need for a robust social media video marketing strategy, it’s more difficult to actually create your own plan that sets you apart from every other video online.
It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. We focus on getting customers, and lots of them, through various methods, and often at any cost. But the cost of acquiring a new customer is five to twenty-five times higher than the investment required to keep an […]. The post 5 Ways Marketing Automation Builds True Customer Loyalty appeared first on Marketing Insider Group.
Author: Anastasia Pavlova Are you doing enough to hit and potentially exceed your revenue goals? If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
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Three Reasons Google Analytics is Worthless for Small Business written by Guest Post read more at Duct Tape Marketing. photo credit Pexels. If you own a small business that has a website, you probably want to know how many people are visiting your site. In fact, you probably want to know a lot more than that. You want to know how they got to your site, how much time they spend on your site once they get there, how many pages they look at, and lots of other things.
Social media managers are often trying to increase social audience engagement. Testing and measuring content and post types across social networks is the best way to see what resonates with your audience. However, there are some proven tactics that tend to garner the best results. This week at #SproutChat , we discussed what content strategies work best for each popular social network.
By Tom Hopkins, Managing Director at One Productions Gangnam Style by Korean rapper Psy is YouTube’s most viewed video ever. It has more than 2.5 billion views to date and is a viral video sensation. But, what makes it so popular? Is it the cheesy K-Pop that we have now come to love? Is it the colorful […]. The post Getting Your Video Marketing Strategy Right appeared first on Marketing Insider Group.
Author: Patrick Groover As marketers, we’re in a race–a race to capture and hold the attention of our target audiences. Yet on the open road of the internet, it can sometimes feel like we don’t know which way is North. If you’re spending more time aligning your campaigns and content in a cohesive manner than distributing them, it may be time to review your go-to-market strategy.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
3 Landing Page Blunders That Can Kill Your Conversions written by Guest Post read more at Duct Tape Marketing. Can you hear it? Bounce, bounce, bounce. No, that’s not the distant sound of the discotheque down the street. That’s the sound of visitors leaving your landing page. Visitors you’ll never see again. Something on your landing page is throwing your visitors off and making them turn around.
Sprout’s latest iOS and Android updates bring Sprout’s message approval workflow to users on the go. Message approval enables teams to effectively collaborate on their social publishing strategies and ensures that social posts stay on-brand and compliant with brand practices. Sprout’s user permissions follow the user from the web platform to the app, ensuring a seamless transition when working outside of the office.
With all the blogs, social media posts, eBooks, whitepapers, and videos you create, how do you make sure you are achieving the right results with your content marketing? You probably have a few metrics you’re tracking to measure how well your content is performing. You may also have a publishing schedule and a list of content […]. The post Improve Your Content Marketing Strategy With These 7 Tips appeared first on Marketing Insider Group.
Author: Steve Pogorzelski Account-based marketing (ABM) continues to gain popularity among business-to-business (B2B) organizations looking to deepen engagement with specific accounts. In its 2016 State of ABM study, SiriusDecisions found that 92% of companies recognize ABM as a valuable solution to B2B marketing challenges. However, for some of these B2B organizations, their efforts are falling short.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
According to new data, the average human attention span hovers around eight seconds. What’s more: That’s down from 12 seconds since the beginning of the mobile era. Even goldfish have longer attention spans than the average human at this point in time (nine seconds)…which is strange to imagine. What’s happening to our ability to focus? […].
Whoops. We’ve all done it. Whether the mistake is a typo, using an incorrect name or a sending a survey with a broken link (yes, we did this two weeks ago), it happens to most of us sooner or later. In the grand scheme of things, the mistake often isn’t the biggest issue. It is […]. The post When Mistakes Happen appeared first on Marketing Insider Group.
I understand why organizations are jumping on-board with the new LinkedIn Sales Navigator. I completely agree that sales teams need to invest in LinkedIn Sales Navigator as: LinkedIn is steadily restricting functionality (that sales leaders need) from the free version. For example, with the free version, you get a limited view of prospects inside targeted […].
9 Tools to Outsource Your Content: Graphic, Text and Video written by Guest Post read more at Duct Tape Marketing. Running a business takes a lot of hard work, time, and skill. You’re great at the business part, but how about your marketing? Social media is the best way to get the word out there about your business, but it may not be your strong suit.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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