Businesses Grow
SEPTEMBER 25, 2023
I spend a lot of time thinking about how marketing has changed over my lifetime … and what’s next. I could argue that the biggest change I’ve witnessed is “velocity.” Marketing used to be about planning, executing, and measuring. Today, it’s about response, response, response to cultural moments. Meme marketing is fast, furious, and here to stay.
Hootsuite
SEPTEMBER 25, 2023
So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data.
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Martech
SEPTEMBER 28, 2023
You can spend a lot of money trying to increase the results of your marketing communications. But you don’t have to. If you have a halfway decent marketing martech stack and follow the best practices for your channel, maximizing engagement and response becomes easier. Just add behavioral science into your messaging. It won’t cost you a dime — and the results can be instantaneous.
CMO Network
SEPTEMBER 27, 2023
The Kansas City Chiefs tight end was already scoring big with sponsors. Then he went on a date in Arrowhead Stadium. Now advertisers—and millions of Swifties—see him as quite the catch.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Aspiration Marketing
SEPTEMBER 27, 2023
In the world of search engine optimization (SEO), the anchor text holds a unique position of power and influence. It serves as the essential link between content relevance and user engagement. Join us as we uncover the secrets to effective SEO, where anchor text is the guiding force that can lead to contact marketing success.
Content Marketing Institute
SEPTEMBER 28, 2023
Your content marketing has holes that you can’t see. They may manifest themselves from the beginning or materialize over time. But no matter how they started, it’s time to identify and fill them in with a content gap analysis.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
CMO Network
SEPTEMBER 28, 2023
Associating sounds with brands has become an imprtant means of building awareness, associations, and brand equity. Executives from Stephen Arnold Music are interviewed.
Martech
SEPTEMBER 26, 2023
Have you ever noticed how Netflix just gets your binge-watching habits? That’s personalization at its best. Your customers crave that level of precision in marketing. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Ready to create marketing that’s as tailored as those Netflix recommendations?
Businesses Grow
SEPTEMBER 27, 2023
In 2019, I published my most popular book, Marketing Rebellion: The Most Human Company Wins. Chapter 8 included a Manifesto for Human Marketing that became a guidepost for a generation of marketers who aspired to do something greater than trick people into clicking links. The Manifesto was a blueprint for human marketing at scale, and it became a sensation.
The CMO Survey
SEPTEMBER 27, 2023
AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. Results are based on a sample of 316 marketing leaders at for-profit U.S. companies, 96% of whom hold positions of VP-level or higher. Marketer Optimism Rises, While Marketing Spending Dampens: Marketing leaders are more optimistic about the U.S. economy, but inflation and its attendant uncertainty c
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Aspiration Marketing
SEPTEMBER 28, 2023
Is the perspective of a HubSpot Implementation keeping you up at night? In today's competitive business landscape, using a robust CRM platform like HubSpot is paramount for success in Marketing, Sales, and Customer Service. We'll explore the core features that drive success across all hubs to help you get the most out of your HubSpot Implementation.
Calvyn Lee Blog
SEPTEMBER 26, 2023
Creating a topical map for your website in the web hosting industry is an excellent strategy to establish your site as an authority in this niche. A topical map helps structure your content logically, making it easily understood by both users and search engines. It also enhances your site’s visibility in search engine results by demonstrating topical relevance, which is a crucial factor in SEO.
Search Engine Land
SEPTEMBER 28, 2023
Google today announced a new “standalone product token”, Google-Extended, that lets you control whether Bard and Vertex AI can access the content on your site. This seems to be the end result of a “ public discussion ” Google initiated in July, when the company promised to gather “voices from across web publishers, civil society, academia and more fields” to talk about choice and control over web content.
CMO Network
SEPTEMBER 25, 2023
Qualtrics CEO Zig Serafin plans to invest $500 million in generative AI to make what he says is the world's largest database of sentiment more human and effective.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Aspiration Marketing
SEPTEMBER 26, 2023
In today's business landscape, delivering exceptional customer service is the key to success. Enter HubSpot Service Hub Enterprise, a game-changing CRM solution for large-scale enterprises. From advanced automation and tailor-made reporting to AI-driven insights and dedicated onboarding support, discover how Service Hub Enterprise empowers businesses to excel in customer service.
Calvyn Lee Blog
SEPTEMBER 23, 2023
Creating a topical map for your medical and medicine website is a strategic approach to establishing authority in your niche. A well-structured topical map not only makes your content easily accessible to users but also helps search engines understand the relevance and hierarchy of your content. This can significantly improve your site’s visibility in search engine results.
Search Engine Land
SEPTEMBER 28, 2023
Google has confirmed that the September 2023 helpful content update is now finished rolling out. The update took 14 days to roll out, starting on September 14, 2023 and ending on September 28, 2022. Google has posted it completed today, September 28. Google wrote, “The rollout was complete as of September 28, 2023.” What we saw. We will do our deep dive on this update in the coming days, after we process the data given to us from the data providers.
Martech
SEPTEMBER 28, 2023
( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Without words to provide context, our images and videos wouldn’t have the meaning we all so desperately crave. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Social Media Examiner
SEPTEMBER 28, 2023
Want better results from Instagram? Looking for optimizations that could result in more engagement and sales? In this article, you’ll discover how to improve your Instagram account. Why Should Marketers Audit Their Instagram Work? As one of today's most popular social media platforms, Instagram has created a space for individuals, businesses, and influencers to showcase […] The post How to Improve Your Instagram Results: Small Changes With Big Impacts appeared first on Social Media Examine
Unbounce
SEPTEMBER 29, 2023
/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. Updated on September 29, 2023. 26 min read We all know the thrill of crafting that perfect ad, nailing the target audience, and watching the clicks roll in. You can think of your ads as the star performers, doing all the flashy, attention-grabbing stuff, but it’s your landing page analysis (like a behind-the scenes producer) that’ll ultimat
Search Engine Land
SEPTEMBER 27, 2023
At least 26 of the top 100 most popular websites – and 242 of the top 1,000 – are now blocking GPTBot , the web crawler OpenAI introduced Aug. 7, according to an updated analysis. That’s a 250% increase since last month, when just 69 of the top 1,000 websites had blocked GPTBot , according to an updated analysis from AI content and plagiarism service Originality.ai.
Martech
SEPTEMBER 29, 2023
Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot Marketing
SEPTEMBER 29, 2023
Most people have a love-hate relationship with their email inbox. On the one hand, email can be incredibly useful — whether you're making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering. On the other hand, though, email can be overwhelming — especially if you lose control.
Content Marketing Institute
SEPTEMBER 26, 2023
You don’t need unique content ideas to differentiate your brand. You can recombine and reshape existing ideas to make them your own – even (or maybe especially) ones that didn’t work for other companies. Here’s how to get started.
Search Engine Land
SEPTEMBER 25, 2023
“Pretty much everyone knows we’re using clicks in rankings. That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?'” That quote comes from Eric Lehman, a former 17-year employee of Google who worked as a software engineer on search quality and ranking. He left Google in November. Lehman testified last Wednesday as part of the ongoing U.S. vs.
Martech
SEPTEMBER 25, 2023
There are a lot of complaints about Google Analytics 4 (GA4). Some of these — the UI, for example — are based on users’ experience. Others are based on perception or “what I’ve heard is…” Those are the subject of the final installment of our three-part series of conversations about Google GA4 with Russ Ketchum, product director of Google Analytics.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Hubspot Marketing
SEPTEMBER 27, 2023
If you asked me to name the sites and applications I use every single day, Google Drive would be near the top of the list. What’s Google Drive? a cloud-based app used for file creation, storing, sharing, collaboration, and a whole lot more. Download our free guide here for even more tools and tips for increasing your productivity. In fact, Google Drive has more value than meets the eye.
Sprout Social
SEPTEMBER 26, 2023
Technology, like art, stirs emotions and sparks ideas and discussions. The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles.
Search Engine Land
SEPTEMBER 26, 2023
Google stunned the PPC community after openly admitting to quietly adjusting ad prices to meet targets. The confession comes eight years after Google Ad executive Jerry Dischler denied the search engine manipulates ad auctions at SMX Advanced in 2015. The backtracking has infuriated digital marker Greg Finn – so much so that he now believes advertisers should consider leaving Google.
Martech
SEPTEMBER 25, 2023
Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. “With BrightLine’s advanced capabilities, advertisers are now able to engage consumers in a real-time dialog and exchange for the first time on Samsung Smart TVs, opening a whole new world of possibilities for brands,” said Michael Scott, vice president of ad sales and operations for Samsung Ads, in a company statement.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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