Buffer Marketing
MARCH 5, 2025
Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?
Aspiration Marketing
MARCH 3, 2025
Do you get the best results from your email marketing efforts? Many businesses, like the company I recently worked with, struggle with low engagement. Despite having a huge subscriber list, their open and click-through rates were dismal. However, after analyzing their data, the problem became clear: their emails lacked personalization and segmentation, essentially broadcasting the same message to everyone regardless of their interests.
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SMEI
MARCH 5, 2025
Podcast Trade wars can create significant challenges for businesses operating in international markets. Tariffs, regulatory barriers, and geopolitical uncertainties can disrupt supply chains, increase costs, and limit access to customers. However, companies that adapt strategically can continue to thrive despite these headwinds. Heres how you can successfully sell your goods and services internationally during trade wars. 1.
Trade Press Services Newsletter
MARCH 6, 2025
With recent news of widespread layoffs and rapid advancements in AI, keeping your resume up-to-date and enhanced for the modern job search has never been more critical. Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Martech
MARCH 3, 2025
I’m in a writing group with some of the world’s most brilliant minds. Several members are leadership consultants, so I get early access to some of their insights about being a “leader.” It’s funny because leadership is tough to define but easy to spot. We all know when we’ve experienced a bad or good leader. We are willing to throw our heads through a brick wall for a good leader and want a brick wall to crush a bad one.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
MARCH 3, 2025
Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. A structured funnel guides buyers through awareness, consideration, and decision stages, using blog posts to answer questions, address concerns, and provide solutions. Businesses that use blog content effectively create a steady flow of engaged prospects.
Backlinko
MARCH 3, 2025
Growing your website starts with reaching the right people. Not random traffic. People actively searching for the solutions you provide. That’s where organic traffic shines. Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing.
Martech
MARCH 5, 2025
Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores arent just about transactions theyre influential brand ambassadors that shape perception and loyalty. The challenge is clear: How can brands create in-person experiences that draw people in and build lasting connections?
Vertical Response
MARCH 1, 2025
Want a simple hack for more sales? Birthday anniversary emails: a simple hack for more sales are your answer. They build customer loyalty by making recipients feel valued, leading to increased sales. This article explains how to use these emails effectively. Key Takeaways in Email Marketing Birthday and anniversary emails enhance customer engagement and loyalty, significantly increasing sales when personalized and well-timed.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Marketing Insider Group
MARCH 3, 2025
If a company has no customers, is it a real business? Probably not. Opening a shop with useful products people want is only one part of the equation. You must also find your target demographic, explain to customers what makes your products better than the competition, and earn their continued patronage. Thats a lot of work for sales and marketing departments , which is why a customer relationship management (CRM) tool is a must-have for any company serious about building a loyal client base.
Hubspot Marketing
MARCH 5, 2025
I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. I use various tools for my analytics, including but not limited to Google Analytics, Google Search Console, Looker Studio for automated dashboards (which makes light work of reporting on marketing analytics), Semru
Martech
MARCH 3, 2025
For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose. It’s not just an outdated metric; it represents a way of thinking that disconnects GTM teams from real business impact, misaligns incentives and fails to reflect how modern buyers behave.
Businesses Grow
MARCH 3, 2025
I am a fan of internet pioneer Kevin Kelly. His futuristic projections and books have informed much of my work. And while I don’t always agree with him, I pay close attention to his writing. Last week, Kevin wrote a blog post titled The Handoff to Bots , which thinks through the implications of two colliding megatrends: global de-population due to a rapidly declining birthrate and the inevitable rise of AI bots taking over human jobs.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Marketing Insider Group
MARCH 4, 2025
Mobile users expect seamless experiences. Slow load times, cluttered layouts, and confusing navigation cause frustration, leading to high bounce rates and lost revenue. UX mobile optimization refines interactions, making it easier for users to take action. Simple adjustments drive measurable improvements in engagement and conversions. Quick Takeaways: Faster load times increase conversions by reducing friction.
Aspiration Marketing
MARCH 5, 2025
You've invested time and resources into driving traffic to your website, but your conversion rates remain stagnant. While A/B testing offers valuable insights, it's only one piece of the puzzle. To truly unlock growth, you need to go beyond the basics. Let's dive into advanced Conversion Rate Optimization (CRO) techniques that can significantly impact your bottom line.
Martech
MARCH 5, 2025
We think of cognitive biases as psychological shortcuts people use to process information and make decisions. You probably use these devices (e.g., loss aversion, the fear of missing out and social proof) in your email copy and design to persuade customers to engage and convert. These are positive uses of cognitive bias to increase the chance that customers will do what you want.
Duct Tape Marketing
MARCH 5, 2025
How Small Businesses Win on Reddit in 2025 written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jim Squires In this episode of the Duct Tape Marketing Podcast , I interviewed Jim Squires, Executive Vice President of Business Marketing and Growth at Reddit. We explored how small businesses and marketing agencies can tap into Reddits communities to build authentic engagement, run effective Reddit Ads, and grow their brands through community-based marketing.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
The Marketing Operations Leader
MARCH 3, 2025
In this edition: The 9 Reports Every Marketing Leader Wants to See Why Your Tools and Tech Are Probably Holding You Back Poll: The Biggest Road Block to Marketing Ops Career Success Exclusive For Paid Subscribers : How Marketing Promotions Really Work (And What You Can Do About It) Join Us for Marketing Ops Town Hall This Month as We Talk About Breaking Through Plateaus in Your Career.
Aspiration Marketing
MARCH 4, 2025
When KFC launched in China, its "finger-lickin' good" slogan was mistranslated as "eat your fingers off." Oops! For the sake of your business growth, avoiding such mishaps is critical. Fortunately, multilingual marketing helps businesses effectively avoid these missteps, reach diverse audiences, and build strong global brands. But, to succeed, your website must be a welcoming space for customers of all languages.
Martech
MARCH 3, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. AI significantly enhances hyper-personalization in marketing by enabling marketers to analyze vast amounts of data quickly and accurately. Here are some practical ways AI assists in this process: Data analysis and insights: AI algorithms can process customer data from various sources, such as brows
SocialPilot
MARCH 4, 2025
Suppose youre searching for a new restaurant, a gadget, or even a local service. Whats the first thing you do? You check the reviews, right? Youre not alone. A whopping 9 out of 10 consumers base their purchase decisions based on the business reviews they read online. So, what really happens when your business fails to generate these reviews? Well, you become invisible.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Hubspot Marketing
MARCH 4, 2025
Ive been in content marketing since early 2015. With almost a decade of experience, Ive tested dozens of content planning software, spreadsheets, and calendars over the years. Collaborations with leading companies like HubSpot, Cognism, Userpilot, and small startups gave me the chance to work with tons of workflows and features. Some were love at first click, and some were meh.
Backlinko
MARCH 5, 2025
WordPress redirects ensure your users (and Google) can find your content when you: Change the URL Combine two pieces of content Move your entire site to a new domain Using redirects avoids creating broken links (bad for user experience), or losing the authority of your backlinks (bad for your SEO). In this guide, Ill show you how to redirect your WordPress URLs with and without plugins.
Martech
MARCH 5, 2025
Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. How do you decide which tool is right for your team? To evaluate whether your marketing organization needs a full marketing automation platform (MAP) or an email delivery platform, you must comprehensively assess your business needs, staff capabilities, management support and financial resources.
Six & Flow
MARCH 4, 2025
With email marketing, yes, open rates and click rates are important - but that shouldn't be your ultimate goal. Instead, your focus should be on building genuine connections with your audience and delivering content that truly resonates with them. If youre tired of campaigns that look impressive on paper yet fail to drive tangible results, then this blog is here to address that pain point by showing you practical, actionable segmentation strategies in HubSpot that go beyond vanity metrics.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Welcome Software
MARCH 5, 2025
Enterprise organizations, you've got a silent productivity killer in your midst. Instead of making you go through a full 'whodunnit' (because we know time is a precious entity), we're going to tell you who it is: it's team alignment. As companies grow, communication gets more complex, strategic vision gets pulled in all different directions, and collaboration.
Lynton Web
MARCH 4, 2025
Abandoned carts are one of the most significant challenges in e-commerce today. Despite the convenience of online shopping, many customers abandon their purchases before checking out. For businesses, this means leaving substantial revenue on the table. Thankfully, with the right recovery system in place, its possible to reclaim a significant portion of those lost sales.
Martech
MARCH 5, 2025
The past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents. Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. While examples abound of AI agents being used in customer-facing applications, theyre making headway in martech stacks, where they can take requests for data, then reach out to various ap
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